Bruce Law: Founder and President of Sprout Marketing
By Kenneth Davis
Bruce Law never doubted that marketing would be his career field.
"Marketing, for me, honestly dates back to, like, elementary school," he said. "I was always fascinated with advertising. I was always drawing and coloring ads, doing ad campaigns in school. It was just one of those things that I kind of thought about a long, long time, and I've been in it, really, since I graduated from college."
Act Now! Activate a FREE three days trial to MarketingCrossing.com, because you know how important it is to know about all the jobs.
In June of 2002, Law took his nearly 20 years of marketing experience and opened up his own marketing firm, Sprout Marketing. It is a full-service, integrated marketing firm that focuses on small to medium-sized businesses.
Law discussed some of the work the company does to help its clients:
"We do a lot of strategy work," he said. "We help companies reposition themselves, find new markets, change their distribution strategies, and then we actually also execute all the strategies that we put in place. So we're not one to just say, 'Here's our recommendation. Good luck.' It's more, 'Here's what we should do, and let us take you there.'"
He said that revenue-wise, Sprout's clients range from zero (meaning pre-revenue) up to about $130 million. The smallest company Sprout has worked with has two employees and the largest about 200.
Some of Sprout's clients include US Synthetic, a large manufacturer of synthetic diamonds used in oil and drill bits; Sentrix, which makes wound-healing products for the animal market; and AccessData, which specializes in forensics for technology.
Sprout has several virtual locations and is headquartered in Salt Lake City, UT.
Law talked about some of the skills he believes one needs to be successful in the marketing field:
"Honestly, in marketing, if you lean too heavily toward the analytical, you can miss the creative big idea," he said. "And while it's good to be meticulous and to measure everything, it's the big ideas, the creativity, that takes the science, if you will, and makes it something of magic. And so I think a blend of both—the passion and the analytical and then the respect and the drive for the creative big ideas. You kind of have to have them both."
Law studied communications and advertising at Brigham Young University and graduated in 1985. Following graduation, he joined Ogilvy Advertising in New York as an assistant account executive. At Ogilvy, Law worked on the Owens-Corning Fiberglas and Hardee's Food accounts, among others. He was a senior executive at Ogilvy when he left to join software corporation Novell as a marketing communications manager in 1989. Law made it to Senior Marketing Communications Director for Novell and left in 1994 to join startup company Network Professional Association as its vice president of marketing. Law said working at Network piqued his interest in "marketing lots of companies." He remained at Network for a year and a half.
In 1995, Law said he started consulting and then co-founded Knowlix, a knowledge-management software company, in 1998.
"Knowlix was like my final exam," he said. "I put everything in practice that I had learned the preceding 15 years and launched a startup."
Q.
What do you do for fun?
A.
I love sailing, and I love my two weeks a year in Maui. I love the beach. I love skiing—obviously we do a lot of it in Utah—and I love to read.
Q.
What is in your CD player?
A.
I love Kohala. It's a Hawaiian guitar group. It's just incredible music. It completely relaxes me and makes me feel like I'm on an island somewhere so I can just kind of chill. I would describe it as Hawaiian folk.
Q.
What's the last magazine you read?
A.
I'm an addict of Fast Company. I love the articles in there.
Q.
What's your favorite TV show?
A.
24.
Knowlix was acquired in 1999, and Law went to another startup company called NextPage, a computer software company that helps "companies track content and content changes in a virtual environment."
In June 2002, Law established Sprout Marketing. He said NextPage was his first client at Sprout.
Law discussed what he'd like to accomplish with Sprout in the next few years:
"I would like to expand Sprout nationwide and really work on the model to help smaller companies get super, high-level marketing," he said. "It's a real challenge. Most of the time, they can only afford junior team members, but I really want to make sure that they get good marketing from seasoned professionals."
Law was born and raised in Wilmette, IL. He's been married for almost 19 years and has four children, aged 17, 14, 11, and two.
Maribeth , Mason, MI
The best thing about EmploymentCrossing is that some of its job listings just cannot be found on any other job site. Incredible performance!
Todd , Nashville, TN
I feel that everything on EmploymentCrossing is so attractive to the users. Advance search, speed search, online applications, newsletter, archives, career corner, audio room, and other features are just fantastic!
Matthew , Cary, NC
The best thing about EmploymentCrossing was the job alert feature. The newsletters are also very good.
Debra , Alameda, CA
EmploymentCrossing is the most informative and relevant job site. Studded with newsletters, market updates, archives, and other press notes, EmploymentCrossing is truly the best job site in the world.
Julie , Miami, FL
EmploymentCrossing is the most convenient and user friendly job site that I have come across. It provides users with a truly user-friendly approach in their job search.
To compare MarketingCrossing with other job sites
Show Everyone What You Are Capable Of: Take Action and Investigate Jobs on 50,000+ Websites Instantly
Get immediate results in your job search: Discover marketing jobs from over 50,000 websites on MarketingCrossing. It is not logical for you to be confined to marketing jobs on one website when you can have the exciting experience of searching over 50,000 websites at once.
You are focused on living in the present and not the future: Do not wait for the ideal marketing jobs to come to you; instead, find them right now. Observe, be practical, take action and get results today.
Director of Web Marketing United States-ME-Waterville
Thomas College is seeking a Director of Web Marketing to improve the overall impact and effectiveness of the College's web marketing strategy with ...
Even with the economic recession, one should never stop trying to find a decent employment and stay on it. However challenging it can be, there will always be ways to get a job in whatever industry or set of skills one has. This holds true for any kind of job, and this certainly holds true when one is trying to search marketing job in these trying ...
EmploymentCrossing always helped me stay updated with the jobs available in the
market. The daily news on the site was also very informative. I like to read the different archives and the life
style column on EmploymentCrossing.
Archer , Rancho Santa Margarita, CA
The only reason I cancelled my membership was because I found a full-time position. I did not see the job posting on any other job board. I would definitely utilize this service again.
Farhan , New York, NY
Great website! Good marketing jobs from all across United States!
See Every Marketing Job We Can Find on the Internet!
Unlike other sites, MarketingCrossing works for you and does not charge employers to post jobs and actually goes out and researches jobs for you. The jobs you see are the jobs we find for you and not the ones employers are paying us to post.
Show Everyone What You Are Capable Of: Take Action and Investigate Jobs on 50,000+ Websites Instantly
Get immediate results in your job search: Discover marketing jobs from over 50,000 websites on MarketingCrossing. It is not logical for you to be confined to marketing jobs on one website when you can have the exciting experience of searching over 50,000 websites at once.
See all the jobs in your profession on the Internet in one place. Your powers of observation and people skills will all pay off when you can view:
Marketing jobs from every company employer career webpage we can find.
Marketing jobs from every professional marketing firm career page we can find.
Marketing jobs from every job board we can find.
Marketing jobs from every newspaper classified ad we can find.
Marketing jobs from every specialized marketing publication we can find.
Marketing jobs from every federal, state and local government career page we can find.
Marketing jobs from every public interest, nonprofit and other career page we can find.
Tell us where to send your access instructions:
Today at MarketingCrossing
2,225 - Jobs found in last 24 Hours13,644 - Jobs found in last 7 Days42,003 - Total Jobs Found
Your privacy is guaranteed. We will never give out, lease, or sell your personal information.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists and not charge employers to post jobs on its site.
MarketingCrossing uses sophisticated technology and manual work to comb employer websites and other job boards for jobs and bring them all to its site.
