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Digles promoted as CMO
John Digles has recently been promoted as the chief marketing officer (CMO) of XanGo, LLC. Earlier, Digles held the post of senior vice president of sales and marketing for the firm, which manufactures mangosteen supplements. In the new position, Digles will handle XanGo's international marketing components and take charge of activities related to sales, advertising, and public relations. Previously, Digles worked as the senior vice president and general manager of marketing and public relations firm MWW Group. Digles has expertise in matters relating to nutrition and branding, proving an asset to XanGo. He influenced the firm's remarkable jersey-front sponsorship with Real Salt Lake and Major League Soccer. He not only steered XALOTM Juice to success, but also brought the European Union into the picture.
GSD&M named Marketing Partner to World Market
Cost Plus, Inc., has named top marketing and communications company GSD&M as its elite marketing partner to World Market. The firm will be provided with $60 million for its total marketing expenses. The joint venture is the result of the past three months' progress. With over 294 stores in 34 states, Cost Plus World Market operates under the names "World Market" and "Cost Plus World Market." GSD&M has assisted in establishing many of the winning brands of the world like AT&T, Southwest Airlines, BMW, MasterCard, and the United States Air Force. Barry J. Feld, CEO and president of World Market, commented that, with GSD&M, they are working "towards the mutual goal of strong results for our customers and shareholders".
New vice president of marketing for STAAR Surgical
STAAR Surgical Company, a prominent producer and seller of minimally invasive ophthalmic products, has newly appointed Robin Hughes as its vice president of marketing. Previously, Hughes worked at Bausch & Lomb, posted as vice president of global strategy and commercialization. In STAAR, he joins as a replacement of Darcy Wende, who wishes to step down and work as an independent marketing consultant. An MBA, Hughes will be accountable to David Bailey, the president and CEO of STAAR Surgical. Bailey believes that "Robin's 20 years of healthcare marketing experience and expertise within refractive surgery will help us to further strengthen our sales and marketing teams."
Dwight Moore, Cellfire's head of corporate marketing, VP
Cellfire, the only countrywide mobile couponing service, appointed Dwight Moore as vice president and head of corporate marketing. Moore, with more than 12 years' experience in software and consumer goods, will be responsible for retail marketing, carrier marketing, and corporate communications. He had previously been part of the senior management team, designated as senior director, marketing & products, in Syndera, CA. He handled the divisions of product marketing, corporate marketing, and product management. Cellfire, which allows you to download coupons on your cellphone in-store, has leading clients like Domino's Pizza, Hardee's, Peet's Coffee & Tea, T.G.I. Friday's, 1-800-flowers.com, Hollywood Video, Omaha Steaks, magazine publisher Meredith Corp., and many other local dealers.
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