07/09/07

UK pest-control company Exosect expands marketing team
Winchester-based Exosect, a major UK supplier of environmentally friendly pesticides, recently named agronomy and crop protection specialist Richard Dyason as its new marketing manager. Prior to joining Exosect, Dyason worked for BASF, PLC, an agrochemical company, for 15 years. There, he handled pre-market trials, displays, technical training, and launches of new products. Dyason was appointed Exosect's marketing manager following the recent launch of the company's products in the U.S. and New Zealand, which resulted in a 300% increase in production at its new facility in Colden Common. Dyason will be responsible for expanding budding global markets for Exosect, including markets in the U.S., the UK, South Africa, and New Zealand.

Kellogg plans to display additional nutritional information on cereal boxes
Kellogg Company is planning to introduce front-of-the-package nutrition labeling on products the company markets to children younger than 12. This move is an effort to reinforce its commitment to its customers by altering its marketing practices. The new Kellogg Global Nutrient Criteria devised by the company will verify whether products can be marketed to children via radio, television, print, in-school marketing, promotions/premiums, the Internet, and other avenues. The company will adhere to its promise to refrain from advertising to children younger than six. According to Kellogg, its nutrient criteria are "based on a broad review of scientific reports and expert opinions." Products that fail to meet the criteria will no longer be marketed. Products may also be reformulated to meet the nutrient criteria. Summaries including Guideline Daily Amounts (GDAs) will appear on the fronts of all ready-to-eat-cereal boxes.

International search engine marketing instigated by gCommerce Solutions
gCommerce Solutions, a unique e-marketing firm, has launched a website-translation and search-optimization service. gCommerce Solutions primarily serves the hospitality industry. The new service is expected to boost the number of international bookings at hotels across the U.S. "The process makes booking a hotel much more convenient for inbound U.S. travelers," said Scott van Hartesvelt, gCommerce's president. He explained that the service's website-translation capabilities will make it easy for prospective guests in other countries to read and understand U.S. hotels' websites. "Hotels historically have not had the time or the capability to translate their websites into other languages," said van Hartesvelt. gCommerce's new service will remove "the guesswork and provide a powerful tool to capture potential foreign visitors," he added.

CEO America hires marketing expert
CEO America, Inc., has hired George Latsis as its executive vice president of marketing. In his new role, Latsis will supply "CPG brand and retail-relevant marketing opportunities for CREDITZ Digital Currency." He will also be responsible for generating "performance-based metrics of the CREDITZ system, financial analysis & ROI, activation planning, market research, and results." CREDITZ is the first digital-economy marketing engine in the world. Earlier, Latsis served Upfront Marketing Group, LLC, as president and CEO.

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