MarketingCrossing
log in 

JOB SEEKERS, Try it Now 

EMPLOYERS, Post Marketing Jobs 
Search Marketing Resumes
 

MARKETING Jobs, Jobs in MARKETING - MarketingCrossing.com
What Where


Search in Job Title Only

upload your resume

Select Country:


+ Browse Marketing Jobs    + Advanced Search    + Search Tips
Marketing Jobs >> Marketing Articles >> Marketing Career Feature >> Will third time be charm for Turner?
  • Marketing Career Feature
Will third time be charm for Turner?

by Jim Trotter     
Norv Turner has been around the NFL long enough to know that the best way to disarm people is with humor.

Will third time be charm for Turner?
Will third time be charm for Turner?
+ Enlarge
NORV TURNER - NORV TURNER — Lauded offensive coordinator Norv Turner had a mediocre record as head coach in Washington and Oakland before coming here. CNS Photo by Sean M. Haffey.
So, it wasn't surprising that he made like a poor man's Leno on the opening day of training camp when someone asked him about the pressures of inheriting a Chargers team that won 14 games last season.

"I've never been anywhere where they expect you to go lose your opening game - or expect you to lose any of your games," Turner said, smiling.

Everyone chuckled and the moment passed. But the reality remains that Turner is under tremendous pressure. He is coaching not only for his legacy, but also his future.

The perception of him around the NFL is that he's a nice guy and terrific offensive coordinator, but the tenor changes when the subject is his ability as a head coach. That's when his approval rating drops low enough to make Congress gasp.

For understandable reasons.

In eight full seasons with Washington and Oakland, his squads managed only three winning seasons and one trip to the playoffs. They failed to record more than 10 wins in any season and produced a total of only 16 victories in his final three years.

Turner did win two Super Bowls as coordinator of the Dallas Cowboys, but it would be naive to the point of foolish to argue that he was the only assistant who could have succeeded with Troy Aikman at quarterback, Emmitt Smith at running back, Michael Irvin at wide receiver, Jay Novacek at tight end and a line that was bigger than some office complexes.

At this point, we have no way of knowing whether Turner was the right call for the Chargers. General Manager A.J. Smith selected Turner in part because he wanted to maintain continuity because he believes the team is capable of making a Super Bowl run. He also says he respects Turner as a strategist.

However when asked recently if Turner would have been a candidate for the job if it had opened in early January instead of mid-February, Smith refused to answer.

"I really don't have any comment on that," he said. "Everyone has speculated on what my list would be, but I would never give you my list of candidates."

If the difference between good coaches and bad ones is the ability to do more with less, Turner has earned his lowly stature. He could not convert Washington or Oakland into consistent winners, for various reasons, some of them his own.

With the Chargers, he takes over a club that arguably has the top talent in the league. Fox broadcaster Curt Menefee spoke for a lot of people when he recently wrote on the network's Web site: "With the weapons they have on both sides of the ball, Gerry Faust probably could coach the San Diego Chargers to 10 wins."

Turner will get 10 wins, if not more, barring a series of devastating injuries to players. He has stepped into a situation that couldn't have been more tailor-made for him, and not just because of the talent level.

The Chargers' internal leadership is so strong that the players have the ability to police themselves. They do a lot of the dirty work that normally falls on the head coach, which cannot be overstated in this instance.

One of the "knocks" on Turner in Oakland was that he treated the players like men and expected them to act accordingly. Some of the players didn't, of course, and when it was time to crack down, Turner didn't always do it.

"Norv was more laid-back," Raiders middle linebacker Kirk Morrison said last year after Art Shell replaced Turner. "We respected him, but a lot of times when things went bad he was just like: 'Keep on moving, let's keep moving.'‚"

An assistant coach who has worked with Turner in the past said during the week that he was unsure whether Turner would succeed as a head coach, adding: "I don't know if he's got all it takes. He's got a nice easy side to him, but he can raise his voice, he can get volatile. The thing I'm not sure about is how he'll handle the expectations. Everybody says, 'You got a loaded gun now.' The question is, does he shoot himself in the foot with it?"

One positive for Turner is that he appears to have strong support from Smith, who believes Turner will show himself to be a superior decision-maker to Schottenheimer within games. Turner may prove to be in the regular season, but he ultimately will be judged just like Schottenheimer, on what the team does in the postseason.

For all we know now, Turner could be the second coming of Vince Lombardi or Bill Belichick. Or, he could just as easily be Kevin Gilbride reincarnated.

The only certainty is that if he fails, he will cement his legacy as a talented coordinator who couldn't cut it as a head coach, and the chances of him ever running another team will vanish for good. Even Leno wouldn't laugh at that.



Popular tags:

 seasons  NFL  Chargers  humor  Super Bowls  smile  Oakland
Rate this article:

      
Printable Version  printable version PDF Version  PDF version Email to a Friend  email to a friend Comment  add comments

Comments

article ID: 220133     http://www.marketingcrossing.com/article/220133/Will-third-time-be-charm-for-Turner/

article title: Will third time be charm for Turner?
Comment not found for this article.
add comments add comments

Related articles


Facebook comments:


Show Everyone What You Are Capable Of: Take Action and Investigate Jobs on 50,000+ Websites Instantly

Get immediate results in your job search: Discover marketing jobs from over 50,000 websites on MarketingCrossing. It is not logical for you to be confined to marketing jobs on one website when you can have the exciting experience of searching over 50,000 websites at once.

As a highly observant, fast paced and energetic person, you are resourceful and know that it is problematic that job s are scattered on the websites of tens of thousands of companies, organizations and other job boards. By putting this tremendous variety of jobs in one place, we give you flexibility, and empower you to find the job of your choice.

Our good-natured approach is one where we do not accept any money from advertisers for job postings; this allows us to provide you with unbiased research about every job opening. You are going to love the variety on our "marketing jobs only" site, the new people you will meet and the fun you will have as a result of taking the initiative and using us.
Tell us where to send your access instructions:

Your Email:     
total jobs
on MarketingCrossing
75,125
new jobs this week
on MarketingCrossing
18,235
total jobs
on EmploymentCrossing network available to our members
3,506,994
job type count
on MarketingCrossing
Marketing Manager Jobs
8,376

Sales Marketing Jobs
7,198

Marketing Director Jobs
5,251

Marketing Specialist Jobs
2,798

Marketing Analyst Jobs
2,589

Marketing Coordinator Jobs
2,264

Marketing Internship Jobs
2,084
top 5 job searches
Get your risk FREE trial
jobs near you
International jobs
Work at home jobs
UK jobs
Canada jobs
New search feature using US map. click here

Looking for a new marketing job in your city? click here
Sign Up now
*Email:


VeriSign Secure Site  

Only MarketingCrossing consolidates every job it can find in the marketing domain and puts all of the job listings it locates in one place.

  • We have more Marketing jobs than any other Marketing job board.
  • We list Marketing jobs you will not find elsewhere that are hidden in small regional publications and employer websites.
  • We collect jobs from more than 75,125 websites and post them on our site.
  • Employers can post jobs for free at MarketingCrossing.
  • We are private, and therefore far fewer people are applying for the jobs on our site than are applying for those on public job boards.

    today's featured job
    VP of Digital Marketing
    United States-VA-Virginia Beach

    The Vice President, Digital Marketing will be responsible for Liberty Tax’s on-line tax product, E Smart. Includes the messaging and initiatives.....

    Click to Apply for - MarketingCrossing.com
    post your resume
    • Make your resume viewable to thousands of employers.
    • Employers can look you up in our database.
    • Get job alerts based on your resume.
    upload your resume

    Your privacy is guaranteed. We will never give out, lease, or sell your personal information.


    Employment Research Institute

    Privacy Policy by TRUSTe  VeriSign Secure Site
    MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
    MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists and not charge employers to post jobs on its site. MarketingCrossing uses sophisticated technology and manual work to comb employer websites and other job boards for jobs and bring them all to its site.

    Copyright © 2012 MarketingCrossing - All rights reserved.