09/10/07

Eight-Eighteen Strategies sets up fashion-marketing group
Eight-Eighteen Strategies Inc., a fashion brand consultancy, has launched a fashion-marketing group that will offer the following set of services: brand strategies, website strategies and development, communications/PR, interactive, online media buying and marketing, outdoor advertising, and cultural expertise. Moreover, Eight-Eighteen’s collaboration with its interactive agency partner, Digital Produce Inc., will allow Eight-Eighteen to offer e-commerce tools and a web content management system designed specifically for fashion brands. The company and its partners have been working together for more than 15 years in fashion media and marketing, and they have a successful record of developing consumer communities for fashion brands, both online and offline.

MyxerTones™ introduces new mobile marketing method
MyxerTones™, a popular place to create, share, and sell mobile content, has introduced a new method of mobile advertising and brand-sponsorship opportunities. The move will allow marketers to target mobile consumers with multi-modal campaigns that span the web, SMS, and the mobile web. For example, a MyxerTones user in Texas who downloads a country music ring tone may receive a mobile advertisement or SMS sponsorship ad from a brand trying to target country music fans. MyxerTones is a community-based website with more than 2 million users who download more than 6 million ring tones and wallpaper images each month.

Crdentia promotes Christina Hogan to VP of marketing
Crdentia Corp., a renowned healthcare-staffing company, has promoted Christina Hogan to vice president of marketing. In her new role, Hogan will oversee the development and implementation of national marketing initiatives, new customer growth, event management, brand positioning, corporate communications, promotions, and strategic recruiting activities. Commenting on the new appointment, C. Fred Toney, Crdentia's chairperson of the board, said, "Crdentia is committed to achieving and maintaining a revenue leadership position in the healthcare-staffing industry.” Crdentia provides superior temporary staff for all healthcare industry positions.

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