11/19/07

Report: American information industry slowdown

A recently released report by Outsell, Inc. forecasts a slowdown in the American information industry. The report—The Global Industry Outlook—predicts that the information industry revenue generated in Asia and Europe, the Middle East, and Africa (EMEA) can outdo the revenue in North, South, and Central America by 2010.

The current American information industry revenues contribute 53% globally, while EMEA and Asia together make 47%. Outsell has forecasted a compound annual growth rate (CAGR) of 5.5% from the industry's current $380 billion valuation, which is expected to reach $448 billion by 2010. Outsell presented the report at its Signature Event at Kiawah Island, SC, last week.

Headquartered at Burlingame, CA, and London, UK, Outsell is a worldwide market research and consulting company that delivers must-have intelligence and advice to publishers and information providers.

Business.com's research reveals B2B search marketing insights

Business.com recently released a free whitepaper that helps B2B (business-to-business) marketing professionals deliver better search marketing ROI. The 2008 B2B Search Marketing Strategy Guide: Advice From the Pros is based on survey responses from 144 search marketing agencies who are currently managing paid search and search engine optimization (SEO) efforts for B2B clients.

The whitepaper covers the following topics: how B2B search marketing differs from B2C (business-to-consumers), top 10 tips for improving B2B paid search campaigns, top 10 tips for B2B SEO, and B2B search marketing strategy checklist. The whitepaper also offers a comprehensive B2B search marketing agency directory, giving details on agency services, location, and contact information.

Business.com is a business search engine, directory, and pay-per-click advertising network.

Financial credit giant Visa names its first global CMO

Visa Inc. has appointed PepsiCo executive Antonio Lucio as its first global Chief Marketing Officer (CMO), reports Advertising Age.

Lucio will report to President Hans Morris, and will assume his global responsibilities in parts. He will take over the U.S. marketing responsibilities from Susanne Lyons, ex-CMO, U.S., who retired earlier this year. He will also assume the duties of Visa's now-departed marketing chief John Elkins.

Lucio joined PepsiCo in 1995, and most recently worked as the chief innovation and health and wellness officer. His previous marketing experiences include his roles at Kraft Food and Procter & Gamble.

Visa Inc. plans to raise about $10 billion through an upcoming initial public offering (IPO) and is currently in the midst of consolidating its $600 million global media business.

Pitney Bowes Cuts 4% of Workforce

Pitney Bowes Inc. will cut 4% of its workforce, totaling 1,500 jobs. Reasons? The mail and document-management company hopes to cut costs and change its production line, switching its old equipment out with digital equipment.

According to president and chief executive Murray Martin, "Today we have a larger, more diversified mailstream capable of delivering more than ever before, especially in combination with the Internet and emerging technologies. We are well-positioned to take advantage of the opportunities for superior growth that exist in the mailstream because of the expansion and integration of our equipment, software, and services."

Expected growth in 2008 includes an increase in revenue between 6% to 9% and an earnings per share increase from $2.80 to $2.90.

Prosecutor launches anti-drunk driving campaign
The Associated Press

Nov. 19, 2007 | PHOENIX
(AP) - Using the Web and billboards, Maricopa County's top prosecutor hopes a new campaign keeps drunk drivers off the road.

In announcing the campaign Sunday, County Attorney Andrew Thomas says a Web site along with billboards will display photographs of convicted DUI offenders.

"Unless they drink perpetually, they're going to realize the consequences," Thomas said.

Mug shots of convicted offenders will appear on a Web site called StopDUIAZ.com.

The site describes the arrest that led to their conviction and in some cases, will detail whether people were hurt.

Gilbert, Glendale, Peoria, Scottsdale and Tempe are providing the information.

The campaign costs less than $700,000. Nearly $189,000 is from a state justice grant and the rest comes from a state operated fund containing assets seized from convicted offenders involved in corrupt organizations and racketeering, the county attorney's office said.

In Arizona, the bulk of the seized assets are spent on gang prevention with some dedicated to crime education and prevention campaigns.

Information from: The Arizona Republic, azcentral.com

Copyright 2005 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or distributed.


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