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Tech Marketers Fail to Meet Customer Expectations — A Survey
Date: 12-25-2007
Despite an increased emphasis on their customers, most B2B technology companies continue to fall short in meeting customer expectations, according to a study by the Chief Marketing Officers (CMO) Council. The study, called Profitability from Customer Affinity, highlights major customer-centric changes through which tech companies measure their marketing effectiveness. According to the study, more than 30% of customer surveyed said they would terminate relationships with vendors who fail to build customer trust. About 62% said they would cut back existing engagements, while 7% said they would no longer consider the vendor for future business. Of the surveyed vendors, 56% perceive themselves as being customer-centric, but only 12% of customers agree. These findings indicate that it's customer affinity, and not brand awareness, that precisely predicts the purchasing decisions of customers.
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Director, Business Analytics United States-NY-Carle Place
1-800-FLOWERS.COM, a leading gift company is looking to hire a full-time Director of Business Analytics in their Analytics & Decision Support Team....
Jodie Fisher's bio on NBC's website for the short-lived reality television show Age Of Love cites her as a ''successful businesswoman who used to work on the committee of Narcotics Abuse and Control for the government,'' so it's not unfathomable that she was legitimately employed by global information technology corporation Hewlett-Packard...
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