BMW Revives Its Website

Date: 12-26-2007

BMW's North American arm has launched a new consumer website — BMWUSA.com — that allows consumers to personalize the website in specific ways. The revamped website offers more than 130 million options for consumers to configure a BMW. It also offers various features that seem more like social networking sites such as option to upload and share videos; leave reviews, ratings, and comments on BMW cars; and configure, order, buy, and service BMW cars. The site will also be linked with BMW service areas such as BMW Assist and Financial Services.

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