Shopping and Men Don't Mix

Date: 11-27-2007

Marketers have always considered women as a channel to reach the rest of the family through their purchases. It's time they give men a chance!

According to Packaged Facts "U.S. Men's Market" report, many men, especially those under the age of 35, fall in the category of serious shoppers. Those in the range of 18 to 35 are more likely to try new styles, new electronic equipment, and new health food. The same category enjoys window shopping, watches for special offers, and shops for bargains. Men in the age group of 35 to 59 are much more likely to shop at home furnishings and home improvement stores.

Not only that, men proved to be the better Black Friday customer this year. According to the National Retail Federation's 2007 Black Friday Weekend Survey, conducted by BIGresearch, men outspent women $393.63 to $303.95.

The U.S. Men's Market also reported that men generate about 62% of total personal income and will earn an additional 19% of the aggregate adult income by 2012, reaching $6 trillion. It also provides a comprehensive analysis of the consumer attitudes and behavior of the 110 million men aged 18 years and older in America.

Show Everyone What You Are Capable Of: Take Action and Investigate Jobs on 50,000+ Websites Instantly

Get immediate results in your job search: Discover marketing jobs from over 50,000 websites on MarketingCrossing. It is not logical for you to be confined to marketing jobs on one website when you can have the exciting experience of searching over 50,000 websites at once. As a highly observant, fast paced and energetic person, you are resourceful and know that it is problematic that job s are scattered on the websites of tens of thousands of companies, organizations and other job boards. By putting this tremendous variety of jobs in one place, we give you flexibility, and empower you to find the job of your choice. Our good-natured approach is one where we do not accept any money from advertisers for job postings; this allows us to provide you with unbiased research about every job opening. You are going to love the variety on our "marketing jobs only" site, the new people you will meet and the fun you will have as a result of taking the initiative and using us.

Tell us where to send your access instructions: Your Email: