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Monster Kicks Off Its New Marketing Campaign
Date: 01-04-2008
Monster Worldwide, parent company of job recruitment site Monster.com, revealed its new global marketing campaign entitled, "Your Calling Is Calling." The campaign positions the company as a "resource that helps workers attain their life goals." By illuminating the connection between a job and personal fulfillment, this campaign will enable consumers to find a better way to shape their own future. The campaign is created by BBDO Worldwide and includes TV, radio, print, and online components. Two of the four TV ads will air in the U.S. and the UK in the first week of January, with other European markets following later in the month.
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Jodie Fisher's bio on NBC's website for the short-lived reality television show Age Of Love cites her as a ''successful businesswoman who used to work on the committee of Narcotics Abuse and Control for the government,'' so it's not unfathomable that she was legitimately employed by global information technology corporation Hewlett-Packard...
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