Competitive Demand: Despite New Technologies and Innovations, Basic Business Principles Remain the Same
By Surajit Sen Sharma
It's the New Year and time for new resolutions, new things, new approaches, and new ideas. So, how's it with your same old business? Is it still the same, or do you perceive changes that you can sense but can't define? Being able to define what is new about that old business is what ensures its survival in the long run. This article deals with things that a lot of us can sense but can't put a finger on when it comes to our businesses.
Act Now! Activate a FREE three days trial to MarketingCrossing.com, because you know how important it is to know about all the jobs.
Build sustainable competitive advantage for your business in this changing world.
Business still plays the same role of converting your resources into money, sometimes with a profit and sometimes with a loss. However, the context of business, i.e., the culture within which commerce is conducted, must include things more basic.
Peter Drucker addresses this concept well. "What is a business? The financial community still doesn't understand it. I was a securities analyst 70 years ago in London, so I can say that no financial man will ever understand business because financial people think a company makes money. A company makes shoes, and no financial man understands that. They think money is real. Shoes are real. Money is the end result. What is a business? The only function of business is to create customer [value] and to innovate."
When the fundamental beliefs of the society within which commerce operates undergo a change, the context of business changes along with it. The rules of business change, and the same game has to be played with new rules. Nobody is going to teach those rules to you, but if you fail to comply, you go out of the tournament. So you must sense them and learn and adapt as fast as possible. The following are three effective strategies to do this.
Get your business in tune with cultural differences in your customers
Set your strategies thinking of a global market, even though all your current business may be local
Confirm that your products and services cater to one or another kind of universal need
Modern technologies, the IT boom, and the advent of the Internet and e-commerce has changed the face of the world, but the basic business dynamics, including business cycle dynamics, still remain the same. So, on the dawn of a new century, and at the beginning of a new year close to the end of the first decade, we can safely say that the present business context reveals the following trends.
Fundamental business rules are still applicable
The phase is one of concentrating business where a number of big companies is decreasing but the number of brands is multiplying
It is no more possible for those who run a business to separate themselves from their customers
So, what is actually needed under the new context is not to bet on tomorrow, but to consolidate core competencies and to redo your business to match what comes next in the way of consumer demand. And the strategies to do that are the following.
Consolidate your core competencies
Build products and processes that have universal appeal
Offer variety to create differentiation
Plan ahead for business cycles, streamline your operations, and have quick response time to customer demands
These are some strategies that can help you to sustain your business in changing times and to build sustainable competitive advantage in a changing world. Evolution is the key to sustainability, and it is critical that your business evolves along the right path now and not towards extinction.
MarketingCrossing Fact #57: Users of MarketingCrossing are more likely than those who don’t use the site to find their dream jobs because MarketingCrossing has a staff of hundreds of employees working just for them.
Joe , Laguna Beach, CA
EmploymentCrossing is a very useful site. I will definitely use the site again should I need to find another job. The features of the site, such as the searches and email alerts, work very well. Fortunately, I found a job! Thank you EmploymentCrossing!
Jeramie , Snohomish, WA
The website was great. I found a new job in no time.
Janet , Portland, OR
This online job board makes looking for a job practically effortless. There is a large variety of jobs available in my area. This website is well worth every penny of the membership fee.
Archer , Rancho Santa Margarita, CA
The only reason I cancelled my membership was because I found a full-time position. I did not see the job posting on any other job board. I would definitely utilize this service again.
Matthew , New York City, NY
I got a job as a Marketing Intern in Blue Fountain Media in New York City, NY.
The Advanced Research option for searching jobs was very helpful to me in getting relevant results and number of jobs. The Daily News and updates on the website for the job market were very informative and helpful. Besides, I also appreciate the additional services being provided by employment crossing.
To compare MarketingCrossing with other job sites
Show Everyone What You Are Capable Of: Take Action and Investigate Jobs on 50,000+ Websites Instantly
Get immediate results in your job search: Discover marketing jobs from over 50,000 websites on MarketingCrossing. It is not logical for you to be confined to marketing jobs on one website when you can have the exciting experience of searching over 50,000 websites at once.
You are focused on living in the present and not the future: Do not wait for the ideal marketing jobs to come to you; instead, find them right now. Observe, be practical, take action and get results today.
Jodie Fisher's bio on NBC's website for the short-lived reality television show Age Of Love cites her as a ''successful businesswoman who used to work on the committee of Narcotics Abuse and Control for the government,'' so it's not unfathomable that she was legitimately employed by global information technology corporation Hewlett-Packard...
EmploymentCrossing is too good and very user friendly. The best feature is the submission of the resume and cover letter online. The search engines are also very fast.
Aaron , Denver, CO
MarketingCrossing has a search engine that is really fast. It saves a lot of time.
Rebecca , Houston, TX
I liked all of the content. Also, there is a lot of helpful information and articles on this website.
See Every Marketing Job We Can Find on the Internet!
Unlike other sites, MarketingCrossing works for you and does not charge employers to post jobs and actually goes out and researches jobs for you. The jobs you see are the jobs we find for you and not the ones employers are paying us to post.
Show Everyone What You Are Capable Of: Take Action and Investigate Jobs on 50,000+ Websites Instantly
Get immediate results in your job search: Discover marketing jobs from over 50,000 websites on MarketingCrossing. It is not logical for you to be confined to marketing jobs on one website when you can have the exciting experience of searching over 50,000 websites at once.
See all the jobs in your profession on the Internet in one place. Your powers of observation and people skills will all pay off when you can view:
Marketing jobs from every company employer career webpage we can find.
Marketing jobs from every professional marketing firm career page we can find.
Marketing jobs from every job board we can find.
Marketing jobs from every newspaper classified ad we can find.
Marketing jobs from every specialized marketing publication we can find.
Marketing jobs from every federal, state and local government career page we can find.
Marketing jobs from every public interest, nonprofit and other career page we can find.
Tell us where to send your access instructions:
Today at MarketingCrossing
1,953 - Jobs found in last 24 Hours11,653 - Jobs found in last 7 Days45,654 - Total Jobs Found
Your privacy is guaranteed. We will never give out, lease, or sell your personal information.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists and not charge employers to post jobs on its site.
MarketingCrossing uses sophisticated technology and manual work to comb employer websites and other job boards for jobs and bring them all to its site.
