AIA “Walks” Toward Green Design

Date: 01-18-2008

The American Institute of Architects (AIA) has announced a new green marketing campaign called “Walk the Walk” designed to educate consumers, business owners, and architects about the benefits of energy-efficient design. “As America continues to be saturated by messages of ‘going green,’ there is a general lack of understanding that buildings are one of the primary sources of the greenhouse gases contributing to global warming and climate change,” said Christine McEntee, executive vice president and CEO of the AIA. The AIA is also executing a communications plan, which includes print and online advertising, new media, and public relations. With this campaign, AIA has taken another step towards its goal of making all buildings carbon neutral by 2030 and achieving a 50% fossil fuel reduction by 2010.

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