American Moms Want Marketers’ Attention

Date: 01-25-2008

A majority of American moms plan to watch the Super Bowl this February but feel they do not get marketers’ attention, revealed the Marketing to Moms Coalition in a survey. According to the survey, 80% of moms plan to watch the big game, and 60% say they will watch just to see the ads. However, 76% of the moms don’t think the commercials are targeting them. “Whether it’s a snack food or a car, American women dominate consumption in virtually every consumer product category. And, even when products are geared specifically for men, marketers should keep in mind that it’s often the women in their lives that are actually picking the product and buying it,” said Teri Lucie Thompson, a Marketing to Moms Coalition board member and vice president of marketing for Safeco Insurance. When asked what they wanted to see in an ad, 76% of the moms prefer funny ads, 67% want to see ads that acknowledge their feats in multitasking every day, and 62% want to see families interacting together as part of commercials.