Date: 02-07-2008
The domain company GoDaddy managed to divert a record two million viewers to its website after airing a controversial ad during the Super Bowl. GoDaddy’s initial spot, called “Exposure,” was given a red light by Fox Television for its play on the word “beaver.” The company followed a different approach by airing the controversial “banned from Fox” ad online. The website, godaddy.com, features the censored ad and generated nearly four times the Internet traffic of its three ads last year. The domain seller paid Fox $2.7 million for the 30-second spot. “We withdrew the Exposure ad, and instead created an ad that told Super Bowl viewers how to see Exposure on the GoDaddy.com website,” wrote Bob Parsons, founder and CEO of GoDaddy.
