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comScore, Media Networks Reveal Huge Differences in Online Viewing
Date: 02-20-2008
A new study about online video viewing has revealed mind-boggling differences in the visual consumption habits of Internet video users in the U.S. The study, conducted by comScore and Media Networks, analyzed consumption on the basis of magnitude. The heaviest viewers, who comprised 20% of the total viewers, averaged 841 minutes of online viewing per month; moderate viewers (30%) averaged 77 minutes; and the lightest viewers (the remaining 50%) averaged a paltry 6 minutes each. YouTube was unanimously the most common online video source for all three types of viewers and reached about 54% of viewers total. The research further revealed that moderate viewers prefer specific video content on broadcast TV sites rather than general video-sharing sites. Furthermore, it also indicated that light online video viewers watch TV the most, with 46% of those viewers watching at least 13 hours of television per week.
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Director, Business Analytics United States-NY-Carle Place
1-800-FLOWERS.COM, a leading gift company is looking to hire a full-time Director of Business Analytics in their Analytics & Decision Support Team....
Jodie Fisher's bio on NBC's website for the short-lived reality television show Age Of Love cites her as a ''successful businesswoman who used to work on the committee of Narcotics Abuse and Control for the government,'' so it's not unfathomable that she was legitimately employed by global information technology corporation Hewlett-Packard...
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