Starbucks Experiments, McDonald’s Innovates

Date: 04-16-2008

Starbucks has recently been testing several new concepts, like trying out a new logo, letting customers be their own baristas at some stores, and introducing a new premium drip coffee. Free coffee was also recently handed out by baristas in Seattle when the company hosted a celebration of a new product at Pike Place Market. Customers are now even allowed to pay before or after pouring their own drip coffee at some stores. Starbucks CEO Howard Schultz is trying his best to halt declining sales with these innovative ideas, but he is also facing stiff competition from McDonald’s in the specialty coffee trade. According to reports, McDonald’s is launching unsnobbycoffee.com, which will target Washington State with printable coupons for a free espresso drink at any participating McCafe. Furthermore, bloggers note that 30% of McDonald’s 13,700 stores are open 24 hours a day, seven days a week.

Show Everyone What You Are Capable Of: Take Action and Investigate Jobs on 50,000+ Websites Instantly

Get immediate results in your job search: Discover marketing jobs from over 50,000 websites on MarketingCrossing. It is not logical for you to be confined to marketing jobs on one website when you can have the exciting experience of searching over 50,000 websites at once. As a highly observant, fast paced and energetic person, you are resourceful and know that it is problematic that job s are scattered on the websites of tens of thousands of companies, organizations and other job boards. By putting this tremendous variety of jobs in one place, we give you flexibility, and empower you to find the job of your choice. Our good-natured approach is one where we do not accept any money from advertisers for job postings; this allows us to provide you with unbiased research about every job opening. You are going to love the variety on our "marketing jobs only" site, the new people you will meet and the fun you will have as a result of taking the initiative and using us.

Tell us where to send your access instructions: Your Email: