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Home >> Marketing Articles >> Marketing News >> EA to Create Its Own “Monopoly”
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EA to Create Its Own “Monopoly”

Date: 04-28-2008

Electronic Arts (EA) is slated to reinvent the immensely popular Hasbro board game “Monopoly” for next-generation consoles including the Nintendo Wii, Xbox 360, and PlayStation 2. The title will be inspired by the upcoming release of the new board game, Monopoly Here and Now: The World Edition. EA Casual Entertainment has revealed that its version of the game will have a four-player multimode feature allowing “the whole family” to play, and will appeal to people of all age groups. The game will also have short mini games and a faster style of game play to eliminate downtime. Hasbro Digital Media Manager Mark Blecher says with confidence that “rolling the dice and passing Go will never be the same.” The game might also be made available for the PS3 console at a later date, according to the company.

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