Many writers are creating their articles and seem to think that all they need to do is have them published and then everyone will start to read them without them doing anything else.
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Well they are totally wrong, if you want anybody to read your articles, then you will have to do a little more work to promote and market them and by doing this promotion you will vastly increase the readership of your articles.
If you have read other articles on this subject, then you would have already been told that putting your articles on such web sites as Digg and Stumble Upon will increase the traffic to your articles and in so doing may increase the number of people reading them.
But this approach can be a bit spiky; it may bring you a rush of readers and then go completely quiet again, with no more readers for a while.
Another option is to ask your friends and family to read your articles, this is all well and good, but for it is to generate a big increase in how many people read your articles, you will have to have a very large family and a huge circle of friends.
Ok, let's cover all the other timeless suggestions, like putting links from your blogs, web sites, emails, community forums and flooding the social networking sites with the information about your profile and articles.
Yes, again this does bring you some increased readership for some of your articles, but it can be a bit hit and miss and will need a lot of work from your part to keep it maintained.
What you really need is to know how to effectively promote your articles and the only way to do that is to spend more time and in some cases a small amount of money in marketing your articles.
It always has seemed strange that many writers will put all their effort into writing some absolutely inspirational pieces of work and yet they will not want to spend a dime on promoting it.
The discussion here is not about expensive advertising, which will mean you have to spend a bankroll; it is about doing what all serious people in business do, when they want to earn money from their efforts.
They market themselves by openly networking with the exact set of people that they want to have reading their articles. This is what is called their target market, because not everybody will read them.
Do you just want anybody reading your article and in most cases dismissing it in the first few lines? Or do you want people who fully appreciate your talent and who will even put in the added effort of telling you so?
If it is the first, then stop reading this article and go and do the other short term options that were discussed earlier.
But if it is the second, then be willing to put in the work that is needed, after all you have been willing to put in the hard work to produce the article in the first place.
And swallow your pride and open up your tightly clenched hand and spend just a little money, so that you can make the overall effort really worthwhile.
Enjoy your writing and enjoy the increased readership.
Matthew , Cary, NC
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