Web Analytics Analyst

Profile

Reporting to the Senior Manager of Web Analytics, the Senior Web Analyst will effectively translate data into meaningful insights for internal and external clients to help drive product development and marketing activities for our client.
The Senior Web Analyst will extract, enhance, and manipulate usage data to report on customer usage levels and trends for the business, identifying both positive and negative usage dynamics and their underlying causes. This individual will be a thought-leader and will provide recommendations for new methods for evaluating customer success and satisfaction with client's products.
Key Responsibilities
• Provide reporting and in-depth analysis of client's content-delivery, marketing and e-commerce sites to help guide marketing and product development activities
• Identify trends and issues about product and content usage, user experience, search performance, abuse, and other key areas of overall product performance, site abandonment, loyalty and site conversions, as well as underperforming areas of sites and marketing efforts
• Analyze data from online marketing campaigns (user response, engagement, site conversion, feature usage, attrition rates, etc.) and derive insights for stakeholders
• Provide recommendations for improvement of marketing efficiencies and effectiveness
• Deliver online customer analyses and reports (i.e. Customer Segmentation, Retention Analysis, Lifetime Value Analysis, Site Utilization, etc.)
• Provide detailed monthly and quarterly results overviews to management
• Generate specifications for daily, weekly and monthly automated reports and dashboards in the Oracle Business Intelligence platform (OBIEE)
• Manually prepare weekly and monthly reports (where not automated) using Excel and/or Access as primary tools
• Stay abreast of current trends and best practices with analytics tools and techniques
• Perform other business related duties as assigned
Requirements
• BA/BS in marketing, business, computer science, or related field required; MBA or other related advanced degree desirable
• Minimum of 3-5 years of work experience in web analytics and/or customer analytics position working with large multi-dimensional data sets in a multi-channel direct marketing environment (corporate or agency)
• Ability to effectively translate data into relevant insights for stakeholders; Distill salient issues from complex business situations to provide practical, cost-effective solutions
• Experience using web analytics tools such as Unica NetInsight, Google Analytics, Webtrends, Coremetrics, Site Catalyst, etc.
• Advanced proficiency with Excel and PowerPoint; Experience with Access, OBIEE, SQL, SPSS, SAS, Business Objects, or Minitab is a plus
• Understanding of multi-channel customer interactions and their effect on data collection and interpretation
• Strong written & verbal communication skills; Attention to detail and outstanding organizational skills
• Self-starter who is highly motivated to excel with limited supervision, interested in growing his/her role and responsibilities over time
• Ability to work in fast-paced environment where flexibility is key and directions can change frequently
• Strong organizational, time management and prioritization skills with ability to manage multiple projects simultaneously
• Team player with the ability to apply innovative ideas and critical thinking to projects
For confidential details please contact:
Jon Janco
A2C Consulting
518-925-0097
****
Jon Janco
A2C Consulting
****
Alt. ****
E-mail: ****
Web: ****

Company info

Sign Up Now - MarketingCrossing.com