Job Title
Retention Marketing Manager
Job Profile
Job Description
Retention Marketing Manager-Small Business-203937
Description
General Description:
Responsible for developing retention and loyalty programs for client segments and sub segments within primary households and non primary households with the objective of moving clients to different more profitable quadrants ,incorporating product needs, LOB needs, and channel preference needs to support the overarching enterprise and LOB business objectives. Develop specific strategies and execute plans against multiple quadrants, among primary and non primary in order to grow relationship and profitable business. Coordinate activation, manage programs. Integrate all knowledge from Voice Of Client (VOC), CIG work to enhance the growth and retention strategies that will be recommended. Ensure the LOBs understand the rationale for the plans is based on the VOC , CIG work
Job Specific Description:
Responsible for developing retention and loyalty programs for client segments and sub segments within primary households and non primary households for the Mass Market ( or the Affluent or Small Business ) with the objective of moving clients to different more profitable quadrants ,incorporating product needs, LOB needs, and channel preference needs to support the overarching enterprise and LOB business objectives. Within the Primary household segment, there will be a need to ladder up the clients to more profitable state within this segment. Must conceptualize, develop, implement the right program, offer , promotion to achieve the above and manage the program execution, including providing direction to all internal and external parties- input on product, pricing, positioning, messaging. Also responsible for Retail Planning , Execution and Communications ( tools, programs.)
Develop specific strategies and execute plans against multiple quadrants , among primary and non primary in order to grow relationship and profitable business. Coordinate activation, manage programs.
Integrate all knowledge from Voice Of Client ( VOC), CIG work to enhance the growth and retention strategies that will be recommended. Ensure the LOBs understand the rationale for the plans is based on the VOC , CIG work.
Develop and implement testing scenarios to continue the refinement of the segments and sub segments to assess the lift of various offers, programs and solutions to various segments.
Able to evaluate the outflow of clients and create strong programs to offset attrition- and to influence across the organization.
Develop targets for cost per retained client (CPR) cost per migrated client and sharing the target with multiple teams within the organization.
Qualifications
General Requirements:
Minimum requirements: BA or equivalent work experience. Experience developing, implementing, refining loyalty programs in the financial services industry.
Job Specific Requirements:
BA or equivalent work experience.
Strong quantitative skills. Analytical skills. Excellent communication skills. Strong partnering skills with experience working in matrix environment supporting product channels. Excellent negotiation skills. Experience developing, implementing, refining loyalty programs in the financial services industry.
MBA Preferred
Job
: Marketing
Primary Location
: GA-Georgia-Atlanta-SunTrust Plaza Gardens
Schedule
: Full-time
Job URL
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Location: USA-GA-Atlanta |
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Posted on
Aug 14,2010 |
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Company info
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