Job Title
Market Research Analyst/Senior Analyst
Job Profile
Job Description
Job Title:
Market Research Analyst/Senior Analyst
Job ID:
8817
Location: Columbus,OH
Full/Part Time:
Full-Time
Regular/Temporary:
Regular
Return to Previous Page
About Us
Alliance Data (NYSE: ADS) and its family of businesses is a leading provider of loyalty and marketing solutions derived from transaction-rich data. Through the creation and deployment of customized solutions that measurably change consumer behavior, Alliance Data helps its clients to create and enhance customer loyalty to build stronger, mutually beneficial relationships with their customers. The Company manages millions of customer relationships for some of North America's largest and most recognizable brands, helping them grow their businesses and drive profitability. Headquartered in Dallas, Alliance Data employs approximately 7,000 associates at approximately 50 locations worldwide. Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit its web site, ****
About Our Team
Let's face it; it's a brand loyal world we're living in, which is why Alliance Data Retail Services offers integrated private label, co-brand, commercial and gift card services enhanced by integrated marketing services. We manage over 65 credit programs for America's most recognized retailers, helping them sell more and improve customer loyalty.
Responsibilities
Consults, designs, manages and analyzes both quantitative and qualitative market research projects in support of the new product capabilities process, Client Sales team requests and other areas to help guide tactical and strategic decision-making. This includes educating internal associates and clients on the consumer attitudes and opinions about their products and services. This also includes primary research efforts such as designing questionnaires and coordinating focus groups.
Analyze, summarize and present (or document) research results to internal and external customers.
Develop customer questionnaires, coordinate focus groups and manage outside market research vendors to execute research studies.
Supports Client Sales team by initiating and managing primary and secondary research projects
Track industry and competitive trends and marketing efforts.
Support organization though ad hoc research requests.
Initiates creative research efforts for the purpose of uncovering market needs or trends that are relevant to client needs and/or product development needs.
Qualifications
Bachelor's Degree or equivalent experience.
Candidates should have at least two-three years experience with marketing research
Excellent verbal and written communication skills
Strong interest in consumer behavior and market place dynamics
Understanding of a variety of both qualitative and quantitative research formats and their practical application
Ability to work both independently and with various work teams
At least intermediate skills with Word, Excel and Power Point
Ability to travel on occasion
Compensation and Benefits
Alliance Data offers a competitive salary, a comprehensive selection of benefit options including 401(k).
Conditions of Employment
All job offers are contingent upon successful completion of drug screen and background checks.
Job URL
Sign up now!
|
Apply for this job by mail
|
|
 |
|
Location: USA-OH-Columbus |
 |
 |
Posted on
Jul 29,2010 |
|
Company info
|
|
|
|
|
