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		<title>MARKETINGCROSSING ARTICLES</title>
		<link>http://www.marketingcrossing.com/lcarticlearchive.php</link>
		<description>MARKETINGCROSSING ARTICLES SECTION</description>
		<language>en-us</language>
		<copyright><![CDATA[&copy; 2009 MarketingCrossing. All rights reserved. Office: 175 S. Lake Avenue, Suite 200, Pasadena, CA 91101]]></copyright>
		<managingEditor>admin@marketingcrossing.com(MarketingCrossing)</managingEditor>
		<webMaster>admin@marketingcrossing.com</webMaster>
		<pubDate>Tue, 21 May 2013 06:50:01 CDT</pubDate>
		<category>ARTICLES</category>
		<ttl>60</ttl>
		<image>
			<url>http://images.employmentcrossing.com/employment/logo.gif</url>
			<title>MARKETINGCROSSING ARTICLES</title>
			<link>http://www.marketingcrossing.com/lcarticlearchive.php</link>
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			<title><![CDATA[New State Unemployment Figures Show Significant Drop for South Carolina, California]]></title>
			<link>http://www.marketingcrossing.com/article/900005432/New-State-Unemployment-Figures-Show-Significant-Drop-for-South-Carolina-California/</link>
			<description><![CDATA[New State Unemployment Figures Show Significant Drop for South Carolina, California]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/900005432/New-State-Unemployment-Figures-Show-Significant-Drop-for-South-Carolina-California/</guid>
			<pubDate>Sat, 27 Oct 2012 00:00:00 CDT</pubDate>
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			<title><![CDATA[Steve Rudick is a Marketing and Sales Entrepreneur]]></title>
			<link>http://www.marketingcrossing.com/article/221017/Steve-Rudick-is-a-Marketing-and-Sales-Entrepreneur/</link>
			<description><![CDATA[Steve runs a marketing company with several different products. Currently, Steve owns PictureYourMVP.com, Pictures in Crystal, www.AllaboutPhotogifts.com. Steve s firm has been in the direct sales and promotions business since 1988, and he has worked for many Fortune 500 companies. Steve works to promote and brand various products including awards, trophies, personalized products and merit based employee of the month programs. Over the years, Steve has fine-tuned his skills and honed three ma...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/221017/Steve-Rudick-is-a-Marketing-and-Sales-Entrepreneur/</guid>
			<pubDate>Wed, 05 Sep 2012 00:00:00 CDT</pubDate>
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			<title><![CDATA[Men Are From Sales, Women From Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220997/Men-Are-From-Sales-Women-From-Marketing/</link>
			<description><![CDATA[Men Are From Sales, Women From Marketing By Nichole Youtz Many office relationships began with a flurry of instant messages or e-mails. Okay, let's cut to the chase: Beginning with the very first day at your new job, you're already checking everyone out. But office politics can complicate the whole song and dance. So how does one rise above the muck and mud and make friends? Well, ladies and gentlemen, you have to learn that women and men are just different. ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220997/Men-Are-From-Sales-Women-From-Marketing/</guid>
			<pubDate>Mon, 14 May 2012 00:00:00 CDT</pubDate>
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			<title><![CDATA[Tradeshow Marketing: Leveraging tradeshows to boost your marketing campaign]]></title>
			<link>http://www.marketingcrossing.com/article/220996/Tradeshow-Marketing-Leveraging-tradeshows-to-boost-your-marketing-campaign/</link>
			<description><![CDATA[Tradeshow marketing can prove to be a cost-effective and efficient exercise for quality lead generation in companies. Besides generating brand awareness, the greatest advantage of tradeshow marketing is that it levels the playing field for small as well as big players who have more experience and might in the industry. At the same time, companies get a unified platform to update themselves of the latest industry trends and new opportunities in the market....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220996/Tradeshow-Marketing-Leveraging-tradeshows-to-boost-your-marketing-campaign/</guid>
			<pubDate>Thu, 19 Apr 2012 00:00:00 CDT</pubDate>
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			<title><![CDATA[Digital Marketing: Is it the Perfect Hunting Ground for Marketing Professionals]]></title>
			<link>http://www.marketingcrossing.com/article/220994/Digital-Marketing-Is-it-the-Perfect-Hunting-Ground-for-Marketing-Professionals/</link>
			<description><![CDATA[Digital Marketing: Why?

Digital marketing methods are extremely fast and more versatile than any traditional marketing method.  The corporate world has witnessed its power and the rising popularity of social media and SEO is indicative of the fact that more and more people are getting interested to go online. Hence, the online world is the real target for marketers today....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220994/Digital-Marketing-Is-it-the-Perfect-Hunting-Ground-for-Marketing-Professionals/</guid>
			<pubDate>Wed, 11 Apr 2012 00:00:00 CDT</pubDate>
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			<title><![CDATA[Using Social Networking as a Tool for Marketing Campaign]]></title>
			<link>http://www.marketingcrossing.com/article/220995/Using-Social-Networking-as-a-Tool-for-Marketing-Campaign/</link>
			<description><![CDATA[Social media has been following us everywhere. It begins from our homes, follows us to the workplace, and of course our businesses.  Social media is being talked about and used everywhere.  And now, every week a new type of social networking site pops up. The use of social networking has greatly increased the scope of marketing interventions and given a fillip to marketing jobs. Marketers are using  social networking tools daily in every marketing strategy....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220995/Using-Social-Networking-as-a-Tool-for-Marketing-Campaign/</guid>
			<pubDate>Wed, 11 Apr 2012 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jobs in Marketing - Q &amp;amp; A About Government Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220969/Jobs-in-Marketing-Q-A-About-Government-Marketing-Jobs/</link>
			<description><![CDATA[Marketing jobs are suddenly generating a lot of interest and curiosity. Management graduates now want to get into marketing jobs as opposed to finance jobs because of the creative freedom that the job would give them, the expanding market, and the tremendous growth opportunities....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220969/Jobs-in-Marketing-Q-A-About-Government-Marketing-Jobs/</guid>
			<pubDate>Wed, 13 Jul 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Careers - How to Get Into International Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220970/Marketing-Careers-How-to-Get-Into-International-Marketing/</link>
			<description><![CDATA[As mankind is progressing, you must have noticed a certain rise in the old saying that 'it's a small world'. Well the world is getting smaller by the day and boundaries are getting rubbed out as you speak. In such a situation everything is global and the term globalization has acquired a new significance. Marketing jobs are such that they require integration of the entire company's deals and doings. With most companies becoming international, it is most likely that your job in marketing is go...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220970/Marketing-Careers-How-to-Get-Into-International-Marketing/</guid>
			<pubDate>Wed, 13 Jul 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Employment - Top 10 Marketing Research Job Opportunities]]></title>
			<link>http://www.marketingcrossing.com/article/220971/Marketing-Employment-Top-10-Marketing-Research-Job-Opportunities/</link>
			<description><![CDATA[Marketing is one of the most lucrative fields to work in. Marketing is a very satisfying career option as it gives you an opportunity to unleash your creativity and to come up with bright new ideas that will allow the company to make a profit. Every business, company or organization comes up with products, keeping in the minds the profits that are to be made....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220971/Marketing-Employment-Top-10-Marketing-Research-Job-Opportunities/</guid>
			<pubDate>Wed, 13 Jul 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Manager Jobs - 7 Steps to Becoming a Marketing Director]]></title>
			<link>http://www.marketingcrossing.com/article/220972/Marketing-Manager-Jobs-7-Steps-to-Becoming-a-Marketing-Director/</link>
			<description><![CDATA[Marketing jobs are much in demand as of now because of the sheer amount of growth opportunities offered by these jobs. The marketing segment is an important one, no matter what the company is. This is because it is the marketing of a product or service that decides whether it is going to be a success in the consumer market....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220972/Marketing-Manager-Jobs-7-Steps-to-Becoming-a-Marketing-Director/</guid>
			<pubDate>Wed, 13 Jul 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Sales Marketing Jobs - How Not to Get Sales Marketing Internships]]></title>
			<link>http://www.marketingcrossing.com/article/220973/Sales-Marketing-Jobs-How-Not-to-Get-Sales-Marketing-Internships/</link>
			<description><![CDATA[This is an age of tough competition where every company wants to make sure they outdo the competition and rise to the top. The most important factor that decides whether a company or enterprise will rise to the top is marketing. Marketing is one of the most coveted fields to day, getting precedence even over finance....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220973/Sales-Marketing-Jobs-How-Not-to-Get-Sales-Marketing-Internships/</guid>
			<pubDate>Wed, 13 Jul 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Advertising Marketing Jobs - Common Myths About Advertising Marketing Internships]]></title>
			<link>http://www.marketingcrossing.com/article/220974/Advertising-Marketing-Jobs-Common-Myths-About-Advertising-Marketing-Internships/</link>
			<description><![CDATA[There was a time when customers were not offered much variety and had to buy whatever products were offered to them in the market. Now with the huge gamut of products and services and companies all competing with each other, the customer is spoilt for choice. This is where the importance of marketing comes in. Advertising marketing is thus a very lucrative field currently....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220974/Advertising-Marketing-Jobs-Common-Myths-About-Advertising-Marketing-Internships/</guid>
			<pubDate>Wed, 13 Jul 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Is a Marketing Career the Right Option for You?]]></title>
			<link>http://www.marketingcrossing.com/article/220957/Is-a-Marketing-Career-the-Right-Option-for-You/</link>
			<description><![CDATA[A marketing managers job entails a lot of responsibility. Before considering this particular career option, you must possess an understanding of what people like. Marketing is all about advertising a product. However, as a marketing manager, it will be your primary responsibility to identify ''who wants to buy what''....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220957/Is-a-Marketing-Career-the-Right-Option-for-You/</guid>
			<pubDate>Thu, 12 May 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Research Executive Jobs Opportunities]]></title>
			<link>http://www.marketingcrossing.com/article/220956/Marketing-Research-Executive-Jobs-Opportunities/</link>
			<description><![CDATA[Marketing Research Executive Jobs are widely advertised through different media like newspaper, magazines, radio, TV, and the internet.  Executive positions are some of the most important in any company.  The online executive Business administration degree is a special program that is designed to convey and advance management skills.  This program is being done to offer a study on executive business which also allows the students to earn a degree in just months without forfeiting their curren...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220956/Marketing-Research-Executive-Jobs-Opportunities/</guid>
			<pubDate>Fri, 29 Apr 2011 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jobs in Marketing - Top 10 Marketing Job Opportunities]]></title>
			<link>http://www.marketingcrossing.com/article/220953/Jobs-in-Marketing-Top-10-Marketing-Job-Opportunities/</link>
			<description><![CDATA[Marketing is a process where the business or company tries to find out the consumer's demands and formulate strategies and plans to sell their own products. It is a very broad category. It includes techniques and strategies on selling, marketing management and research, sales management, product development and management, pricing and packaging, advertising, sales promotion, distribution, consumer guidance, after-sales service to consumers and public relations. Jobs in marketing are available...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220953/Jobs-in-Marketing-Top-10-Marketing-Job-Opportunities/</guid>
			<pubDate>Thu, 03 Mar 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Manager Jobs - Common Myths about Marketing Managers]]></title>
			<link>http://www.marketingcrossing.com/article/220954/Marketing-Manager-Jobs-Common-Myths-about-Marketing-Managers/</link>
			<description><![CDATA[Before venturing into the world of marketing, and before aspiring to have marketing manager careers, you should first understand what marketing is. It is a topic very much misunderstood. Some people think that marketing is just strategizing just to sell a product but the truth is it encompasses a wide range of activities including sales and sales management, product development, advertising and even public relations....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220954/Marketing-Manager-Jobs-Common-Myths-about-Marketing-Managers/</guid>
			<pubDate>Thu, 03 Mar 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[How To Create An Iconic Brand Identity]]></title>
			<link>http://www.marketingcrossing.com/article/220955/How-To-Create-An-Iconic-Brand-Identity/</link>
			<description><![CDATA[Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. Brands whose value to consumers comes primarily from having identity value are said to be ''identity brands.''...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220955/How-To-Create-An-Iconic-Brand-Identity/</guid>
			<pubDate>Thu, 03 Mar 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Neuromarketing: What's It All About?]]></title>
			<link>http://www.marketingcrossing.com/article/220952/Neuromarketing-What-s-It-All-About/</link>
			<description><![CDATA[Neuromarketing is a new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain's responses to marketing stimuli. Researchers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220952/Neuromarketing-What-s-It-All-About/</guid>
			<pubDate>Mon, 28 Feb 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Jobs - 7 Steps to Success in Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220950/Marketing-Jobs-7-Steps-to-Success-in-Marketing/</link>
			<description><![CDATA[Undoubtedly, marketing careers are the most exciting and most rewarding in the professional world for many reasons. On one hand, even the entry level marketing jobs pay well starting at $60,000 per year while marketing executives can earn double the salary plus other perks....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220950/Marketing-Jobs-7-Steps-to-Success-in-Marketing/</guid>
			<pubDate>Thu, 24 Feb 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Sales Marketing Jobs - How Not to Succeed in Sales Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220951/Sales-Marketing-Jobs-How-Not-to-Succeed-in-Sales-Marketing/</link>
			<description><![CDATA[Sales marketing jobs remain extremely challenging for all who pursue them, but it is possible to succeed in this career if you know what you are doing. In many cases, people will fail because they have no idea what they are getting into when they begin their sales marketing careers and as a result, they are overwhelmed from the beginning. You can prevent yourself from ever falling into this trap by, first of all, looking for sales marketing internships. This is because these sales marketing i...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220951/Sales-Marketing-Jobs-How-Not-to-Succeed-in-Sales-Marketing/</guid>
			<pubDate>Thu, 24 Feb 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[Is Internet Marketing Right for You?]]></title>
			<link>http://www.marketingcrossing.com/article/220949/Is-Internet-Marketing-Right-for-You/</link>
			<description><![CDATA[When it comes to Internet Marketing, some companies are active participants. Some are observers with a decent website, intermittent blog, Facebook or twitter posts and the occasional article. Yet others are testing the waters with just a basic website....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220949/Is-Internet-Marketing-Right-for-You/</guid>
			<pubDate>Thu, 06 Jan 2011 00:00:00 CST</pubDate>
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			<title><![CDATA[GM focuses on global sales with appointment of first global marketing chief]]></title>
			<link>http://www.marketingcrossing.com/article/220948/GM-focuses-on-global-sales-with-appointment-of-first-global-marketing-chief/</link>
			<description><![CDATA[Joel Ewanick, GM's vice president for U.S. marketing, is now GM's global chief marketing officer. This is the first time such a post has been created in the company. He will now report to GM CEO Dan Akerson and also continue to report to his North American division boss Mark Reuss....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220948/GM-focuses-on-global-sales-with-appointment-of-first-global-marketing-chief/</guid>
			<pubDate>Thu, 23 Dec 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Jobs &quot; How to Get a Better Marketing Job Today]]></title>
			<link>http://www.marketingcrossing.com/article/220945/Marketing-Jobs--How-to-Get-a-Better-Marketing-Job-Today/</link>
			<description><![CDATA[Progression paces on despite the recent economic turmoil that swept the whole global economic world with its sudden impact to the many productive and prominent companies across the globe. Though we all experienced such depression, there are still many employers that are making an effort to strive hard and rise above the storm....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220945/Marketing-Jobs--How-to-Get-a-Better-Marketing-Job-Today/</guid>
			<pubDate>Wed, 17 Nov 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Director - How to Prosper as a Marketing Director]]></title>
			<link>http://www.marketingcrossing.com/article/220946/Marketing-Director-How-to-Prosper-as-a-Marketing-Director/</link>
			<description><![CDATA[If you're looking for marketing director jobs, then you'll also need to learn about what a marketing director is and what the marketing director job description calls for. With the right motivation, skills, and experience anyone can become successful and prosper as a marketing director. There are of course plenty of things you should be aware of, so use this as a guide to beginning down the path for yourself....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220946/Marketing-Director-How-to-Prosper-as-a-Marketing-Director/</guid>
			<pubDate>Wed, 17 Nov 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Sales Job - Top 10 Tips for Success in Sales Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220947/Sales-Job-Top-10-Tips-for-Success-in-Sales-Jobs/</link>
			<description><![CDATA[Are you looking over those sales job openings in your area? If so you are making a wise move. Basically, the many varied sales jobs in various different industries may prove to be more stable even in a difficult economic crisis. Why is this so? Basically, anyone with a decent amount of skill at sales can earn money no matter what the economy is like. Of course, that means you would need to develop such skill and put it into action. While it would be next to impossible to actually break down t...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220947/Sales-Job-Top-10-Tips-for-Success-in-Sales-Jobs/</guid>
			<pubDate>Wed, 17 Nov 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Stephen Fairley of the Rainmaker Institute May Be the Greatest Coach for Small Law Firms]]></title>
			<link>http://www.marketingcrossing.com/article/220944/Stephen-Fairley-of-the-Rainmaker-Institute-May-Be-the-Greatest-Coach-for-Small-Law-Firms/</link>
			<description><![CDATA[Stephen Fairley of the Rainmaker Institute has carved a niche over which he rules supreme. His institute helps law firms develop and execute effective marketing strategies, grow, and survive in a market of cutthroat competition. Stephen Fairley and the Rainmaker Institute is widely recognized as the top experts when it comes to helping start up law firms establish their footholds in the legal fraternity....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220944/Stephen-Fairley-of-the-Rainmaker-Institute-May-Be-the-Greatest-Coach-for-Small-Law-Firms/</guid>
			<pubDate>Mon, 25 Oct 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Finding Marketing Jobs New York City is Currently Offering]]></title>
			<link>http://www.marketingcrossing.com/article/220941/Finding-Marketing-Jobs-New-York-City-is-Currently-Offering/</link>
			<description><![CDATA[New York City isn't referred to as the &amp;quot;Land of Opportunity&amp;quot; for nothing because it happens to be home of the biggest companies that have branches all over the country and world in some cases. The fact that this globally recognized city is so populous may make it difficult to get into a marketing career. Getting a job alone can prove to be quite challenging but it is far from impossible and what you need is some basic marketing jobs New York City resources along with an Internet connection if...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220941/Finding-Marketing-Jobs-New-York-City-is-Currently-Offering/</guid>
			<pubDate>Fri, 24 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Manager - A Position to Hold On To]]></title>
			<link>http://www.marketingcrossing.com/article/220942/Marketing-Manager-A-Position-to-Hold-On-To/</link>
			<description><![CDATA[People that are talented in marketing can pursue a number of promising job opportunities. All kinds of businesses need to have their own marketing teams to fight against the competition and make sure the consumers and customers are aware of their products. Emerging businesses need to work harder because they are dealing with a lot more product. Like any team in a division, the marketing team needs to have a leader or what they consider a manager....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220942/Marketing-Manager-A-Position-to-Hold-On-To/</guid>
			<pubDate>Fri, 24 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Jobs in LA &quot; The Best Way to Find Them]]></title>
			<link>http://www.marketingcrossing.com/article/220943/Marketing-Jobs-in-LA--The-Best-Way-to-Find-Them/</link>
			<description><![CDATA[Learning how to market products, services, websites, and other opportunities is good enough to apply for any of the entry-level marketing positions of companies that need an extra marketer. Virtually every business has a marketing team or marketing division that is responsible of bringing the company or brand's awareness to the consumer....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220943/Marketing-Jobs-in-LA--The-Best-Way-to-Find-Them/</guid>
			<pubDate>Fri, 24 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Finding Marketing Director Work]]></title>
			<link>http://www.marketingcrossing.com/article/220938/Finding-Marketing-Director-Work/</link>
			<description><![CDATA[Roles of a Marketing Director

Marketing is one of the most important arms of a business. It is through marketing that the organization's target market is made aware of existing and new products thus driving product sales and by extension the business revenue. This means that a lot of responsibility rests on the marketing director who is usually the senior person in the marketing team. As the person at the apex of the marketing team, marketing director work involves less of actual mark...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220938/Finding-Marketing-Director-Work/</guid>
			<pubDate>Sat, 18 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Understanding Merchandising Job Vacancies]]></title>
			<link>http://www.marketingcrossing.com/article/220939/Understanding-Merchandising-Job-Vacancies/</link>
			<description><![CDATA[Businesses must continuously find ways of engaging their target market. Even a product that in all ways technical meets the need of the end user may perform dismally against equally priced but inferior products from the competition if the business does not develop a strategy to draw attention to its superior product. Merchandising is the art of analyzing and positioning a product in the market in a way that will make it attractive for consumers to purchase. Even though merchandising job vacan...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220939/Understanding-Merchandising-Job-Vacancies/</guid>
			<pubDate>Sat, 18 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Using Marketing Job Search Engines]]></title>
			<link>http://www.marketingcrossing.com/article/220940/Using-Marketing-Job-Search-Engines/</link>
			<description><![CDATA[Ways To Search for Marketing Jobs

Finding your dream job is not only dependent on your academic qualification, technical skill, and experience. Looking for the job in the right place is a major factor in the type and quality of jobs you have access to. If you are looking for marketing vacancies, using marketing job search engines can help you target the best marketing jobs there are. After all, this is in tandem with one of the core principles of marketing - that the quality of the pr...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220940/Using-Marketing-Job-Search-Engines/</guid>
			<pubDate>Sat, 18 Sep 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jodie Fisher]]></title>
			<link>http://www.marketingcrossing.com/article/220937/Jodie-Fisher/</link>
			<description><![CDATA[Jodie Fisher's bio on NBC's website for the short-lived reality television show Age Of Love cites her as a ''successful businesswoman who used to work on the committee of Narcotics Abuse and Control for the government,'' so it's not unfathomable that she was legitimately employed by global information technology corporation Hewlett-Packard; however, you'd never know the 50 year old mother of one son was more than a B-movie actress since she was recently identified as the woman who ''...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220937/Jodie-Fisher/</guid>
			<pubDate>Fri, 20 Aug 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Search Marketing Job and What to Expect]]></title>
			<link>http://www.marketingcrossing.com/article/220934/How-to-Search-Marketing-Job-and-What-to-Expect/</link>
			<description><![CDATA[Even with the economic recession, one should never stop trying to find a decent employment and stay on it. However challenging it can be, there will always be ways to get a job in whatever industry or set of skills one has. This holds true for any kind of job, and this certainly holds true when one is trying to search marketing job in these trying times....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220934/How-to-Search-Marketing-Job-and-What-to-Expect/</guid>
			<pubDate>Tue, 20 Jul 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Effective Ways to Find Marketing Job]]></title>
			<link>http://www.marketingcrossing.com/article/220935/Effective-Ways-to-Find-Marketing-Job/</link>
			<description><![CDATA[Marketing involves research, promotion, selling, market expansion, pricing, and creating new products or services, or developing existing ones. To effectively find marketing job that will best suit an individual, the level of interest one has over a particular service or product will play a major role in his being able to find marketing work and stay on it for a long time....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220935/Effective-Ways-to-Find-Marketing-Job/</guid>
			<pubDate>Tue, 20 Jul 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Find Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220936/How-to-Find-Marketing-Jobs/</link>
			<description><![CDATA[To find marketing jobs, there are factors to consider. Although these may vary for some people, the basic things can be applied by almost everyone who is out to find marketing employment. These simple and practical tips may prove helpful in finally getting the job one has been wanting....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220936/How-to-Find-Marketing-Jobs/</guid>
			<pubDate>Tue, 20 Jul 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Find Scaffolding Employment]]></title>
			<link>http://www.marketingcrossing.com/article/220931/How-to-Find-Scaffolding-Employment/</link>
			<description><![CDATA[Finding any type of employment these days can be a daunting task. However, with the right tools you should be able to secure any job you have your sights on. This is especially true if you already have experience in a particular field, such as scaffolding. Scaffolding jobs are always in high demand, no matter where you go. If you have the qualifications, training and experience, and you've built a nice scaffolding career, you only need look for Scaffolding employment and an employer is sure t...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220931/How-to-Find-Scaffolding-Employment/</guid>
			<pubDate>Wed, 26 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Get Hired For the Ladder 100K Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220932/How-to-Get-Hired-For-the-Ladder-100K-Jobs/</link>
			<description><![CDATA[Looking for 100k employment requires a person to have extensive experience, education as well as character. These things are required because a job like that requires a company to invest in you. Companies who pay their employees that kind of money don't want just anyone for the job. They only want the best. Therefore, to obtain 100k work you have to represent yourself accordingly. Representing yourself properly involves the way you dress, the way you write your resume, the way you speak as we...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220932/How-to-Get-Hired-For-the-Ladder-100K-Jobs/</guid>
			<pubDate>Wed, 26 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Climbing the Job Latter]]></title>
			<link>http://www.marketingcrossing.com/article/220933/Climbing-the-Job-Latter/</link>
			<description><![CDATA[When you start a career, you typically start on the ground floor. This is a nice way of saying 'the new guy or gal'. This means you don't have as many responsibilities as people above you and you also don't get as much pay. To remedy this, a person should always try to climb the job latter. Climbing the latter career wise means always going above and beyond your normal duties so that you get noticed by the people who matter. Soon, if enough people notice, and you do your job to the best of yo...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220933/Climbing-the-Job-Latter/</guid>
			<pubDate>Wed, 26 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[What it Takes to Get Marketing Researcher Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220928/What-it-Takes-to-Get-Marketing-Researcher-Jobs/</link>
			<description><![CDATA[Marketing researcher jobs contain many positions from the marketing research designers to the research surveyors. The main goal of marketing research is to determine who spends money on a product and why. The goal may be to determine what color of bottle to place the product in, what to call it, what attributes are valued by the consumer. Whatever it is, the end goal is to make a product or service attractive to the consumer and thus increase a company's sales. This is accomplished by studyin...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220928/What-it-Takes-to-Get-Marketing-Researcher-Jobs/</guid>
			<pubDate>Sat, 15 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Market Research Graduate Jobs Outlook]]></title>
			<link>http://www.marketingcrossing.com/article/220929/Market-Research-Graduate-Jobs-Outlook/</link>
			<description><![CDATA[In these economic times the jobs are harder to find even for college graduates, but the market research graduate work outlook is a career choice that is growing in the face of belt tightening in other areas. The reason is that while times are tight and the consumer is spending more carefully, the manufacturers or products and services are more concerned than ever before about what motivates the consumer to buy a product. Every aspect from price to packaging is researched and the results colla...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220929/Market-Research-Graduate-Jobs-Outlook/</guid>
			<pubDate>Sat, 15 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[What It Takes To Find Pharma Market Research Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220930/What-It-Takes-To-Find-Pharma-Market-Research-Jobs/</link>
			<description><![CDATA[Jobs in pharma market research are just as demanding as the standard marketing research jobs with an added twist. In marketing research the researcher must investigate what influences a consumer to buy one item over another and what makes for the greatest satisfaction. In pharma market research jobs the researcher must understand the medical products, the persons who ask for it (consumers) those who prescribe a medication and even help research what influences choices in medical equipment....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220930/What-It-Takes-To-Find-Pharma-Market-Research-Jobs/</guid>
			<pubDate>Sat, 15 May 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Finding Jobs Market Research]]></title>
			<link>http://www.marketingcrossing.com/article/220925/Finding-Jobs-Market-Research/</link>
			<description><![CDATA[There are many jobs market research available, as long as you know where to look, as companies are always looking for feedback on their goods and services. Therefore, you should be able to find a company that is in need of your services, as even companies that are making money need to know exactly what people think of their products so that these items can be improved if necessary. No matter what the company sells, it will have use for someone with your expertise, as they must gather as much ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220925/Finding-Jobs-Market-Research/</guid>
			<pubDate>Sat, 24 Apr 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Why Market Research Sales Jobs Have Importance]]></title>
			<link>http://www.marketingcrossing.com/article/220926/Why-Market-Research-Sales-Jobs-Have-Importance/</link>
			<description><![CDATA[Market research sales jobs are important because they give a company a clear view of what will and what will not work in any given situation. Without these employees, companies that are involved in sales would have no idea why their marketing plans were not working and would only have their overall sales on which to base this. For example, if a multinational corporation sees that its sales in a particular department are slipping, the executives at this company would know that something is wro...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220926/Why-Market-Research-Sales-Jobs-Have-Importance/</guid>
			<pubDate>Sat, 24 Apr 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Secrets Behind Finding Market Survey Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220927/The-Secrets-Behind-Finding-Market-Survey-Jobs/</link>
			<description><![CDATA[Market survey jobs are a great way to earn some extra money, as they allow individuals like you to fill out surveys for cash. This is done because companies need your opinions on their goods and services and they hire market research companies to handle these issues for them. It is then the job of the market research company to track down consumers and get them to answer some questions on these issues. There are a number of different ways in which this testing is done, but the majority of it ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220927/The-Secrets-Behind-Finding-Market-Survey-Jobs/</guid>
			<pubDate>Sat, 24 Apr 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Researching The Best Market Research Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220924/Researching-The-Best-Market-Research-Jobs/</link>
			<description><![CDATA[If you have an interest in discovering who is most likely to buy the newest products or whether they will buy them and figuring out how to reach them with the proper advertising methods, market research jobs are something you will enjoy. While marketing research jobs might sound like a job position that requires a lot of experience, the fact is, there are many market research jobs that are entry-level positions, making them perfect for those that are hoping to break into the marketing field. ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220924/Researching-The-Best-Market-Research-Jobs/</guid>
			<pubDate>Mon, 19 Apr 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing The Ladders Showing Up In Keyword Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220922/Marketing-The-Ladders-Showing-Up-In-Keyword-Marketing/</link>
			<description><![CDATA[If you haven't heard of marketing the ladders, you might not be up-to-date on some of the latest keyword marketing terms, when it comes to Internet ladder marketing. When you hear the terminology of marketing the ladders, it will generally refer to those that understand building on keyword optimization through long-tail keywords, rather than trying to target a specific keyword, but there are some that think ladder marketing refers to the process of building on a marketing process step-by-step...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220922/Marketing-The-Ladders-Showing-Up-In-Keyword-Marketing/</guid>
			<pubDate>Sat, 17 Apr 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[What Rung Are You On, When It Comes To The Marketing Ladder?]]></title>
			<link>http://www.marketingcrossing.com/article/220923/What-Rung-Are-You-On-When-It-Comes-To-The-Marketing-Ladder/</link>
			<description><![CDATA[For those in marketing, figuring out your position on the marketing ladder can depend on whether you are working your way up, down or you are comfortable with the rung you are on. For many of those that are in marketing, understanding the marketing ladder means understanding that marketing becomes more focused as you work your way up, but marketing the ladder has a different connotation for some in marketing, including those in the field of Internet marketing or market research....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220923/What-Rung-Are-You-On-When-It-Comes-To-The-Marketing-Ladder/</guid>
			<pubDate>Sat, 17 Apr 2010 00:00:00 CDT</pubDate>
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			<title><![CDATA[E-mail marketing and Formatting]]></title>
			<link>http://www.marketingcrossing.com/article/220920/E-mail-marketing-and-Formatting/</link>
			<description><![CDATA[The concept of email marketing is a relatively young, and many Internet users and business operations guys have not yet understood the importance of this amazing marketing tool....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220920/E-mail-marketing-and-Formatting/</guid>
			<pubDate>Mon, 22 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Promotional Pens as a Marketing Strategy]]></title>
			<link>http://www.marketingcrossing.com/article/220921/Promotional-Pens-as-a-Marketing-Strategy/</link>
			<description><![CDATA[Promotion is an essential ingredient to a company's growth. There are thousands of products that can be commonly used as promotional gifts. These gifts can vary from mugs to calendars.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220921/Promotional-Pens-as-a-Marketing-Strategy/</guid>
			<pubDate>Mon, 22 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Jobs that are International]]></title>
			<link>http://www.marketingcrossing.com/article/220918/Marketing-Jobs-that-are-International/</link>
			<description><![CDATA[The marketing is an important field after the sales. The marketing constitutes an important department in any organization. The marketing initiates the sales. The sales begin when marketing finishes its job successfully....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220918/Marketing-Jobs-that-are-International/</guid>
			<pubDate>Mon, 08 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Positions In the US]]></title>
			<link>http://www.marketingcrossing.com/article/220919/Marketing-Positions-In-the-US/</link>
			<description><![CDATA[Marketing is the next important field in the business after sales. Marketing initiates the sales. Without marketing there would be no sales. Marketing is very important to meet the purpose of sales. Sales are essential for the survival of the business. Marketing is essential for the survival of the sales....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220919/Marketing-Positions-In-the-US/</guid>
			<pubDate>Mon, 08 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Designing High Technology Marketing Strategies in marketing career through Conscious and Sub-Conscious Models]]></title>
			<link>http://www.marketingcrossing.com/article/220915/Designing-High-Technology-Marketing-Strategies-in-marketing-career-through-Conscious-and-Sub-Conscious-Models/</link>
			<description><![CDATA[Marketing is the next important field after sales. Marketing initiates the sales. In the absence of marketing, there would be no sales. Marketing is very important for any organization to get publicity for the products of the organization....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220915/Designing-High-Technology-Marketing-Strategies-in-marketing-career-through-Conscious-and-Sub-Conscious-Models/</guid>
			<pubDate>Wed, 03 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Accurate Emotional Engagement Metrics provide a Better Solution in the Career of Chief Marketing Officer's Dilemma.]]></title>
			<link>http://www.marketingcrossing.com/article/220916/Accurate-Emotional-Engagement-Metrics-provide-a-Better-Solution-in-the-Career-of-Chief-Marketing-Officer-s-Dilemma/</link>
			<description><![CDATA[Marketing is another important field like sales. The marketing initiates sales. In the absence of marketing there can be hardly any sales. The marketing adopts different strategies and techniques of marketing. The marketing strategies differ from organization to organization....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220916/Accurate-Emotional-Engagement-Metrics-provide-a-Better-Solution-in-the-Career-of-Chief-Marketing-Officer-s-Dilemma/</guid>
			<pubDate>Wed, 03 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Connecting Behavior to Subconscious Mind is the Revolution in Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220917/Connecting-Behavior-to-Subconscious-Mind-is-the-Revolution-in-Marketing/</link>
			<description><![CDATA[Marketing is a very important branch of business. Marketing is very essential for any business. In the absence of the marketing you cannot secure more sales. Sales are very essential for the survival of the business....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220917/Connecting-Behavior-to-Subconscious-Mind-is-the-Revolution-in-Marketing/</guid>
			<pubDate>Wed, 03 Feb 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[SEO for Job-Seeker: Tips for Building your Brand and being found online by the Employers and Recruiters Using SEO Methods]]></title>
			<link>http://www.marketingcrossing.com/article/220913/SEO-for-Job-Seeker-Tips-for-Building-your-Brand-and-being-found-online-by-the-Employers-and-Recruiters-Using-SEO-Methods/</link>
			<description><![CDATA[The SEO is a much used technique. The SEO stands for Search Engine Optimization. He SEO methods are used by any businesses and enterprises to publicize and create their presence online. Through the search engine optimization methods, the businessman can create brand and recognition to the brand....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220913/SEO-for-Job-Seeker-Tips-for-Building-your-Brand-and-being-found-online-by-the-Employers-and-Recruiters-Using-SEO-Methods/</guid>
			<pubDate>Fri, 29 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Find finger prints on a Receipt-how?]]></title>
			<link>http://www.marketingcrossing.com/article/220914/Find-finger-prints-on-a-Receipt-how/</link>
			<description><![CDATA[Receipts are nothing but a legal or voluntary document given to the customer from the supplier after buying and selling. It is a document that is a proof of bought and sold. The receipt contains all the necessary information and detail that keeps the proof of the transaction....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220914/Find-finger-prints-on-a-Receipt-how/</guid>
			<pubDate>Fri, 29 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Sports]]></title>
			<link>http://www.marketingcrossing.com/article/220912/Marketing-Sports/</link>
			<description><![CDATA[Most people associate success with money, nice car, and a really good job. If you are somebody who wanted to land on a good job that will earn you six figures a year, then perhaps taking the path towards marketing or advertising will interest you. Setting aside the medical field, Marketing jobs and Advertising careers are but two of the highest paying jobs in the US these days. With the right approach, it's a...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220912/Marketing-Sports/</guid>
			<pubDate>Tue, 26 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Your Six Keys to Successful Brand Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220911/Your-Six-Keys-to-Successful-Brand-Marketing/</link>
			<description><![CDATA[How do you become successful in marketing a brand? Here are six keys to understand how marketing communication works.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220911/Your-Six-Keys-to-Successful-Brand-Marketing/</guid>
			<pubDate>Thu, 21 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Market Research on the Internet]]></title>
			<link>http://www.marketingcrossing.com/article/220903/Market-Research-on-the-Internet/</link>
			<description><![CDATA[Internet marketing is a rather popular occupation. Jobs internet marketing is filling up fast, but that doesn't mean you can't get your shot in the business. But what does internet marketing actually involve? It's a very exciting job, believe it or not. So let's cover a few things. The first thing you will need to do is look up demographics. This is essentially finding out what people like and dislike. For insta...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220903/Market-Research-on-the-Internet/</guid>
			<pubDate>Wed, 20 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Fashion Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220904/Marketing-Fashion-Jobs/</link>
			<description><![CDATA[In any type of business, it takes more than just the technical superiority of a product or service for one to succeed. After all, there is sometimes very little to choose from between products. This is where product marketing comes in. In the fashion industry, fashion houses realized this and this was what led to the birth of fashion marketing jobs....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220904/Marketing-Fashion-Jobs/</guid>
			<pubDate>Wed, 20 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Freelance]]></title>
			<link>http://www.marketingcrossing.com/article/220905/Marketing-Freelance/</link>
			<description><![CDATA[The advent and increased use of the internet has made it possible for people in sales and marketing careers who were previously restricted to traditional jobs in an office environment, to begin working at as marketing freelancers. Individuals with creativity, drive, and a good work ethic can find jobs online marketing as long as they employ the right planning and research, and have the relevant education to back them up....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220905/Marketing-Freelance/</guid>
			<pubDate>Wed, 20 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Job Search]]></title>
			<link>http://www.marketingcrossing.com/article/220906/Marketing-Job-Search/</link>
			<description><![CDATA[If you want to get involved in marketing, then you will be glad to know that there are many marketing jobs and marketing positions available right now. The only problem is that there are many out there who are aspiring to the same career. You need to make sure that you are set far apart from the other candidates. In order to do this you will need to make sure that you have experience and education....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220906/Marketing-Job-Search/</guid>
			<pubDate>Wed, 20 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Recruiter]]></title>
			<link>http://www.marketingcrossing.com/article/220907/Marketing-Recruiter/</link>
			<description><![CDATA[The employment industry is constantly evolving as recruiters become more and more particular on the type of person that they want for a specific job and the skills that the person will need to have in order to even be considered for an interview. This makes job positions very competitive and thus much more difficult for persons looking for employment. Even retail marketing jobs have not escaped these new demands on the job seeker....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220907/Marketing-Recruiter/</guid>
			<pubDate>Wed, 20 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Research Employment]]></title>
			<link>http://www.marketingcrossing.com/article/220908/Marketing-Research-Employment/</link>
			<description><![CDATA[Research is a necessary part of sales. Without it there probably wouldn't be sales of any type. This isn't like the Middle Ages where there was one vendor in each town that sold a certain type of product. What we have now are stores that sell many different types of product, some which are better than others. Not only do all of these stores exist, many of them have a presence on the internet, meaning they can be found far and wide at any time of the day....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220908/Marketing-Research-Employment/</guid>
			<pubDate>Wed, 20 Jan 2010 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Marketing Research Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220909/Marketing-Research-Jobs/</link>
			<description><![CDATA[If you are in pursuit of a marketing career then you should definitely take time to consider all of the traits that are necessary to landing a marketing job. You must have a diverse range of skills so that you can take advantage of all of the possibilities and find exactly the right position....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220909/Marketing-Research-Jobs/</guid>
			<pubDate>Wed, 20 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Sports Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220910/Marketing-Sports-Jobs/</link>
			<description><![CDATA[Professionals seeking marketing jobs in the sports industry would do well to consider navigating on over to MarketingCrossing.com. Sports marketing careers such as many found at colleges, sports-oriented corporations such as Nike and NASCAR or large media entities like ESPN, wholly dedicated to sports coverage, are constantly on the lookout for qualified candidates to fill positions. MarketingCrossing.com lists a...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220910/Marketing-Sports-Jobs/</guid>
			<pubDate>Wed, 20 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[The Big Secrets to Making Money with an Affiliate Business]]></title>
			<link>http://www.marketingcrossing.com/article/220902/The-Big-Secrets-to-Making-Money-with-an-Affiliate-Business/</link>
			<description><![CDATA[In any affiliate program, it is inevitable that benefit more than others. These elite few are which in most cases to identify such programs: they drive fancy cars, live in large mansions, and cash massive commission meets once a month....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220902/The-Big-Secrets-to-Making-Money-with-an-Affiliate-Business/</guid>
			<pubDate>Fri, 15 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing to the New Middle Age]]></title>
			<link>http://www.marketingcrossing.com/article/220901/Marketing-to-the-New-Middle-Age/</link>
			<description><![CDATA[The middle age groups are very much prevalent in the market. There are many jobs coming up for the middle aged groups. The middle aged groups of people are turning towards working and earning. Those people are still interested in working and making careers....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220901/Marketing-to-the-New-Middle-Age/</guid>
			<pubDate>Wed, 13 Jan 2010 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Getting more Hits on Your Website]]></title>
			<link>http://www.marketingcrossing.com/article/220898/Getting-more-Hits-on-Your-Website/</link>
			<description><![CDATA[There are many ways to get more and more hits. The only thing requires is your right approach and the right place of approach. There are many hits available on the Internet websites. You need to think smart to get these hits to your websites. You should also be loyal and sincere in doing so....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220898/Getting-more-Hits-on-Your-Website/</guid>
			<pubDate>Fri, 08 Jan 2010 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Grow your Network to Hundreds of Contacts- Just three Easy Steps]]></title>
			<link>http://www.marketingcrossing.com/article/220899/Grow-your-Network-to-Hundreds-of-Contacts-Just-three-Easy-Steps/</link>
			<description><![CDATA[The networks are very popular among the people now. The networks have become very common and widely used. The social networks have given rise to a new way of finding employment. The networks are doing the best job in helping its members find the jobs they aim for....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220899/Grow-your-Network-to-Hundreds-of-Contacts-Just-three-Easy-Steps/</guid>
			<pubDate>Fri, 08 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Face book V/s LinkedIn- their effects on Careers]]></title>
			<link>http://www.marketingcrossing.com/article/220900/Face-book-V-s-LinkedIn-their-effects-on-Careers/</link>
			<description><![CDATA[The face book and the LinkedIn both are very famous networking sites. These two sites are having tremendous operations. They have large number of members all over the world. The Face book is a famous social networking site and the LinkedIn is the professional networking site....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220900/Face-book-V-s-LinkedIn-their-effects-on-Careers/</guid>
			<pubDate>Fri, 08 Jan 2010 00:00:00 CST</pubDate>
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			<title><![CDATA[Different Fashion Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220897/Different-Fashion-Marketing-Jobs/</link>
			<description><![CDATA[You watch TV shows and read magazines, and you wonder how you can get involved with the world of fashion. Well, here are a few things you need to know. In order to get a fashion marketing job, you need education and know how. You must be aware of the current trends and styles. This is perfect for you if you enjoy fashion already. If you're not aware of the latest trends in fashion, you can start brushing up on...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220897/Different-Fashion-Marketing-Jobs/</guid>
			<pubDate>Tue, 05 Jan 2010 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Earn Money on Ebay]]></title>
			<link>http://www.marketingcrossing.com/article/220894/How-to-Earn-Money-on-Ebay/</link>
			<description><![CDATA[EBay is the most popular auction site.  People who want to earn money on the Internet starts with EBay because it is easy to make money here.  However, like any endeavor, EBay will need some serious attention and if you give it enough attention, earning good money is easy online....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220894/How-to-Earn-Money-on-Ebay/</guid>
			<pubDate>Wed, 30 Dec 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The Importance of Article Marketing For Your Business]]></title>
			<link>http://www.marketingcrossing.com/article/220895/The-Importance-of-Article-Marketing-For-Your-Business/</link>
			<description><![CDATA[Not only can you make easy cash for your articles, using article marketing is an essential tactic for the success of your online business....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220895/The-Importance-of-Article-Marketing-For-Your-Business/</guid>
			<pubDate>Wed, 30 Dec 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Effectively Promote Your Articles]]></title>
			<link>http://www.marketingcrossing.com/article/220896/How-to-Effectively-Promote-Your-Articles/</link>
			<description><![CDATA[Many writers are creating their articles and seem to think that all they need to do is have them published and then everyone will start to read them without them doing anything else.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220896/How-to-Effectively-Promote-Your-Articles/</guid>
			<pubDate>Wed, 30 Dec 2009 00:00:00 CST</pubDate>
		</item>
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			<title><![CDATA[Google is a Good Search Engine for Job, Can Put Your Resume There]]></title>
			<link>http://www.marketingcrossing.com/article/220893/Google-is-a-Good-Search-Engine-for-Job-Can-Put-Your-Resume-There/</link>
			<description><![CDATA[Google is a world famous and one of the top search engines. There are many benefits if you put your resume on Google search engine. The Google is one of the largest used job search engine....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220893/Google-is-a-Good-Search-Engine-for-Job-Can-Put-Your-Resume-There/</guid>
			<pubDate>Thu, 24 Dec 2009 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Earn Passive Income by Article Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220889/Earn-Passive-Income-by-Article-Marketing/</link>
			<description><![CDATA[Everyone wants to make money without putting forth much effort. As far as most businesses are concerned, however, this just isn't possible. Is there any area where you can set up your online business; advertise your site through article marketing and sit back to watch your efforts bring in passive income?...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220889/Earn-Passive-Income-by-Article-Marketing/</guid>
			<pubDate>Fri, 18 Dec 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Which Online Job Should You Pursue]]></title>
			<link>http://www.marketingcrossing.com/article/220890/Which-Online-Job-Should-You-Pursue/</link>
			<description><![CDATA[There are countless types of online jobs present for individuals with narrow achievements all across the world.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220890/Which-Online-Job-Should-You-Pursue/</guid>
			<pubDate>Fri, 18 Dec 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Best Way to Make Money Online FREE Fast Easy Work from Home Affiliate Programs]]></title>
			<link>http://www.marketingcrossing.com/article/220891/Best-Way-to-Make-Money-Online-FREE-Fast-Easy-Work-from-Home-Affiliate-Programs/</link>
			<description><![CDATA[Sitemasters make money from their websites &amp;amp; blogs with text ads affiliate program. Make money online by adding Google ads to your site, blog, youtube videos and get paid for clicks.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220891/Best-Way-to-Make-Money-Online-FREE-Fast-Easy-Work-from-Home-Affiliate-Programs/</guid>
			<pubDate>Fri, 18 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Earn Money with a few clicks - Home Opportunities Business]]></title>
			<link>http://www.marketingcrossing.com/article/220892/Earn-Money-with-a-few-clicks-Home-Opportunities-Business/</link>
			<description><![CDATA[Many people wonder if there is an effective way to make money from home.  Many web sites that proclaim instant earnings or high salaries from home are costly or fraudulent.  However, one legitimate method of making extra income from your home is affiliate marketing, and all you really need is some time and a computer....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220892/Earn-Money-with-a-few-clicks-Home-Opportunities-Business/</guid>
			<pubDate>Fri, 18 Dec 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Applying Online for Jobs at Whole Foods Market]]></title>
			<link>http://www.marketingcrossing.com/article/220888/Applying-Online-for-Jobs-at-Whole-Foods-Market/</link>
			<description><![CDATA[The whole foods market is a very reputed and popular super market. It traces its origin in the year 1980 in Austin, Texas. It has about 300 locations in the places of United States, United Kingdom and Canada....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220888/Applying-Online-for-Jobs-at-Whole-Foods-Market/</guid>
			<pubDate>Thu, 17 Dec 2009 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[SEO Training Institutes]]></title>
			<link>http://www.marketingcrossing.com/article/220885/SEO-Training-Institutes/</link>
			<description><![CDATA[Search engine optimization (SEO) is the process of optimizing your website for quality and quantity web traffic and web surfers though search engine and directories for the particular keyword. Usually, higher the website ranks in search engine for particular or targeted keyword the greater the chance that a website is visited by the web surfers....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220885/SEO-Training-Institutes/</guid>
			<pubDate>Thu, 10 Dec 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Importance of Taking SEO Course from a SEO Training Institute]]></title>
			<link>http://www.marketingcrossing.com/article/220886/Importance-of-Taking-SEO-Course-from-a-SEO-Training-Institute/</link>
			<description><![CDATA[You should know that educating yourself is the first and most important step that you should take especially if you're not yet fully-aware of the details of SEO and Internet marketing.  It is less likely for one to succeed doing businesses online without the right knowledge and skills to keep going.  Those marketers who keep on nourishing themselves with a lot of useful stuffs which can help them expose their web site or business to the right audience and great deal of viewers are the ones wh...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220886/Importance-of-Taking-SEO-Course-from-a-SEO-Training-Institute/</guid>
			<pubDate>Thu, 10 Dec 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[The Job Requirements of an SEO Copywriter]]></title>
			<link>http://www.marketingcrossing.com/article/220883/The-Job-Requirements-of-an-SEO-Copywriter/</link>
			<description><![CDATA[Careers in SEO are being increasingly sought out these days. SEO copywriting is a very important component of any SEO activity. Awareness of SEO copywriting has increased these days. There is a ton of content out there including conversations, posts and articles, which deal with SEO topics like keyword density, allowable limits, over optimization etc. Search engine copywriting is all about getting searched in search engines....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220883/The-Job-Requirements-of-an-SEO-Copywriter/</guid>
			<pubDate>Fri, 27 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Career in Online Marketing: Some Tips]]></title>
			<link>http://www.marketingcrossing.com/article/220884/Career-in-Online-Marketing-Some-Tips/</link>
			<description><![CDATA[Marketing has always been your forte. And if you are now looking at a career in online marketing, then it's time to learn a few very important basis components of online marketing strategies. Careful use of these online marketing strategies will certainly give a boost to your marketing career, helping you earn enhanced revenues for your company....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220884/Career-in-Online-Marketing-Some-Tips/</guid>
			<pubDate>Fri, 27 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Succeed at Internet Markets]]></title>
			<link>http://www.marketingcrossing.com/article/220882/How-to-Succeed-at-Internet-Markets/</link>
			<description><![CDATA[Before knowing how to succeed at Internet markets, let us understand what is meant by Internet marketing.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220882/How-to-Succeed-at-Internet-Markets/</guid>
			<pubDate>Thu, 26 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Understanding Word of Mouth Marketing and Viral Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220880/Understanding-Word-of-Mouth-Marketing-and-Viral-Marketing/</link>
			<description><![CDATA[Are you in a place where you are looking at moving ahead and making sure that you can get the results that you need for your marketing career? Marketing jobs are definitely out there and when you are thinking about putting together a marketing career, you will find that you should make the most out of every marketing opportunity that comes your way....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220880/Understanding-Word-of-Mouth-Marketing-and-Viral-Marketing/</guid>
			<pubDate>Fri, 20 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Basics of SEO copywriting]]></title>
			<link>http://www.marketingcrossing.com/article/220881/Basics-of-SEO-copywriting/</link>
			<description><![CDATA[Desire to make a career in SEO is increasing days. SEO copywriting is a segment of SEO jobs. Awareness of SEO copywriting has increased these days. We find majority of web content, including conversations, posts and articles, deal with SEO topics like keyword density, allowable limits, over optimization etc. Search engine copywriting is all about getting searched in search engines....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220881/Basics-of-SEO-copywriting/</guid>
			<pubDate>Fri, 20 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Marketing Careers and Recession]]></title>
			<link>http://www.marketingcrossing.com/article/220878/Marketing-Careers-and-Recession/</link>
			<description><![CDATA[Are you someone who is interested in marketing jobs and would love a marketing career in the future? Do you want to make the most of every marketing opportunity that comes your way? If you are in a place where you are seriously looking into marketing jobs and trying to find the best marketing career for you, there are many things that you need to keep in mind, and one thing that you need to take into account is the recession....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220878/Marketing-Careers-and-Recession/</guid>
			<pubDate>Fri, 13 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Understanding Branding and its Need in Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220879/Understanding-Branding-and-its-Need-in-Marketing/</link>
			<description><![CDATA[Are you someone who wants to create a marketing career? Do the marketing jobs out there appeal to you? Whether you are looking through the marketing jobs that are currently on offer or you are trying to nurture your marketing career up from the ground, you will find that you need to look into branding....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220879/Understanding-Branding-and-its-Need-in-Marketing/</guid>
			<pubDate>Fri, 13 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[How to Work in Video Game Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220877/How-to-Work-in-Video-Game-Marketing/</link>
			<description><![CDATA[Marketing firms overlook computer gamers at their own peril. Computer games are more accessible than ever, and continue to grow in popularity, even in an overall business downturn. Computer games are also more engaging, challenging, and yes, addicting than ever, and that has led to a range of new career opportunities. Game designers, sound designers, marketers, writers, programmers, or graphic designers: these a...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220877/How-to-Work-in-Video-Game-Marketing/</guid>
			<pubDate>Mon, 09 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Branding and Marketing - Two Most Important Facets of Business]]></title>
			<link>http://www.marketingcrossing.com/article/220875/Branding-and-Marketing-Two-Most-Important-Facets-of-Business/</link>
			<description><![CDATA[Branding for a company is a very important part of the marketing for any business. A marketing career can only be successful if you are able to put your company into the minds of consumers as they go about their daily lives. The job of a marketer is to create a marketing opportunity to the world....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220875/Branding-and-Marketing-Two-Most-Important-Facets-of-Business/</guid>
			<pubDate>Fri, 06 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Marketing at No Cost!]]></title>
			<link>http://www.marketingcrossing.com/article/220876/Marketing-at-No-Cost/</link>
			<description><![CDATA[Are you someone who is interested in marketing jobs and are you ready to move forward and to make sure that you get the marketing career that you want? The truth of the matter is that if you want a marketing career and there are marketing jobs that are hiring, you still need to distinguish yourself....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220876/Marketing-at-No-Cost/</guid>
			<pubDate>Fri, 06 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Becoming a Marketing Consultant]]></title>
			<link>http://www.marketingcrossing.com/article/220874/Becoming-a-Marketing-Consultant/</link>
			<description><![CDATA[Would you like to help people improve their sales volume by bettering their marketing abilities? If so, employment as a marketing consultant might be just the thing for you. You'll get the chance to give others high quality marketing advice. Share ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220874/Becoming-a-Marketing-Consultant/</guid>
			<pubDate>Tue, 03 Nov 2009 00:00:00 CST</pubDate>
		</item>
		<item>
			<title><![CDATA[Do All Employers Consider Employee Retention as a Religion?]]></title>
			<link>http://www.marketingcrossing.com/article/220872/Do-All-Employers-Consider-Employee-Retention-as-a-Religion/</link>
			<description><![CDATA[In marketing jobs, there are many people who are good at what they do, and there are just as many who fail at it. That aside, companies should be focusing on the employees who have proved they possess the talent to move the company forward, and have made the most of their marketing opportunity. The problem is that there are many companies who are not....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220872/Do-All-Employers-Consider-Employee-Retention-as-a-Religion/</guid>
			<pubDate>Fri, 30 Oct 2009 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Internet Marketing is All About Getting Searched]]></title>
			<link>http://www.marketingcrossing.com/article/220873/Internet-Marketing-is-All-About-Getting-Searched/</link>
			<description><![CDATA[Internet marketing opportunities have been around for some time, it was just a matter of one knowing where to look for them. Today it's not too hard to find a marketing opportunity out there, but the biggest problem now is that you need to have the vigilance and determination to actually go through with your plan. Most individuals who try to start a marketing career on their own will give up with in the first year. Hence why it's so important for one to keep up the pace and never give up thro...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220873/Internet-Marketing-is-All-About-Getting-Searched/</guid>
			<pubDate>Fri, 30 Oct 2009 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Article Marketing Success for a Home Based Business]]></title>
			<link>http://www.marketingcrossing.com/article/220869/Article-Marketing-Success-for-a-Home-Based-Business/</link>
			<description><![CDATA[Starting your life in a marketing career or other marketing opportunity is the right fit for many individuals who have the right knowledge and tools. There is more than one path to success if you are working on a home based business involving your marketing and other skills you've gained from your education and life experience. One of the ways that you can kick-start your marketing career with a home based business is through article marketing....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220869/Article-Marketing-Success-for-a-Home-Based-Business/</guid>
			<pubDate>Fri, 16 Oct 2009 00:00:00 CDT</pubDate>
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		<item>
			<title><![CDATA[Business Article Marketing Success]]></title>
			<link>http://www.marketingcrossing.com/article/220870/Business-Article-Marketing-Success/</link>
			<description><![CDATA[Building a business from the ground up and promoting yourself online takes a lot of work. There are domains to buy, hosting to purchase, and designers to help create a beautiful website. An important thing that should be part of your marketing career, though, is article marketing for your business. Not only can article marketing bolster your ratings in the search engines, but you'll have more traffic and more potential customers learning about the services and products that you offer....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220870/Business-Article-Marketing-Success/</guid>
			<pubDate>Fri, 16 Oct 2009 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Website Promotion through Article Marketing Campaigns]]></title>
			<link>http://www.marketingcrossing.com/article/220871/Website-Promotion-through-Article-Marketing-Campaigns/</link>
			<description><![CDATA[A good idea when starting out your marketing career is to have a plan. A plan is necessary in order to achieve success, but it also lays out how you'll attract clients, effectively market your skills, and how you'll retain clients as well. All of these things are incredibly important, especially if you have a website that showcases your products and services....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220871/Website-Promotion-through-Article-Marketing-Campaigns/</guid>
			<pubDate>Fri, 16 Oct 2009 00:00:00 CDT</pubDate>
		</item>
		<item>
			<title><![CDATA[Advertising Manager - A Highly Demanding Position]]></title>
			<link>http://www.marketingcrossing.com/article/220867/Advertising-Manager-A-Highly-Demanding-Position/</link>
			<description><![CDATA[Marketing is a vast field offering numerous opportunities of growth for a right person. A few positions in marketing, according to the Occupational Outlook Handbook of US Bureau of Labor Statistics, Department of Labor, include advertising manager, marketing manager, promotions manager, public relations manager, and sales manager....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220867/Advertising-Manager-A-Highly-Demanding-Position/</guid>
			<pubDate>Tue, 13 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Manager - Challenging and Coveted Position]]></title>
			<link>http://www.marketingcrossing.com/article/220868/Marketing-Manager-Challenging-and-Coveted-Position/</link>
			<description><![CDATA[Marketing consists of four components which are product, place, promotion, and price. What we see in television is not marketing. In fact, it is advertising. Similarly many other people think that the purchases that customers make are marketing. This is also not marketing, but it is sales. Marketing is basically behind eve...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220868/Marketing-Manager-Challenging-and-Coveted-Position/</guid>
			<pubDate>Tue, 13 Oct 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Becoming a Market Researcher]]></title>
			<link>http://www.marketingcrossing.com/article/220866/Becoming-a-Market-Researcher/</link>
			<description><![CDATA[A Market Researcher is required by all companies to gather information from the market. It is a highly specialized job that entails preparing and using various types of Survey Questionnaires, Forms, and conducting interviews to gather all sorts of information required by the company. This information is used by the company to develop or modify its products, distribution channels, marketing and advertising of pro...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220866/Becoming-a-Market-Researcher/</guid>
			<pubDate>Wed, 30 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Consultant to the Rescue]]></title>
			<link>http://www.marketingcrossing.com/article/220864/Marketing-Consultant-to-the-Rescue/</link>
			<description><![CDATA[As the owner of your own business, you have the choice of taking different approaches in handling your Advertising and Marketing. You can decide to manage the responsibility by yourself, with the belief that no one but only you who understand your business....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220864/Marketing-Consultant-to-the-Rescue/</guid>
			<pubDate>Thu, 24 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Starting Your Own Online Businesses]]></title>
			<link>http://www.marketingcrossing.com/article/220865/Starting-Your-Own-Online-Businesses/</link>
			<description><![CDATA[If you have the skills to get started in marketing jobs or marketing careers, you will find that there are plenty of opportunities for you online! This is where jobs in marketing have increased impressively and what this all goes back to is starting your own online business. Your online business will take the same skills that jobs in marketing or marketing careers will require and at the end of the day, you are looking at something that can leave you feeling fulfilled and happy....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220865/Starting-Your-Own-Online-Businesses/</guid>
			<pubDate>Thu, 24 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Tips on Kinds of Articles Readers Want]]></title>
			<link>http://www.marketingcrossing.com/article/220863/Tips-on-Kinds-of-Articles-Readers-Want/</link>
			<description><![CDATA[Marketing jobs often require articles to be written describing different products, or services offered. Many marketing careers live or die by the quality of articles, amount of relative content, and resource references. Jobs in marketing often require experience in article content....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220863/Tips-on-Kinds-of-Articles-Readers-Want/</guid>
			<pubDate>Thu, 17 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Mindset of Top Affiliate Marketers]]></title>
			<link>http://www.marketingcrossing.com/article/220862/The-Mindset-of-Top-Affiliate-Marketers/</link>
			<description><![CDATA[Affiliate and network marketing have proven to endure for many years. The first forms of these types of marketing plans appeared many decades ago. They were primarily promoted through print advertisements in magazines....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220862/The-Mindset-of-Top-Affiliate-Marketers/</guid>
			<pubDate>Fri, 11 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Becoming a Web Developer]]></title>
			<link>http://www.marketingcrossing.com/article/220860/Becoming-a-Web-Developer/</link>
			<description><![CDATA[A web developer is the person who develops a web site for the internet or the World Wide Web. This can include any of the following fields such as:...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220860/Becoming-a-Web-Developer/</guid>
			<pubDate>Wed, 02 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Becoming an Internet Marketing Manager]]></title>
			<link>http://www.marketingcrossing.com/article/220861/Becoming-an-Internet-Marketing-Manager/</link>
			<description><![CDATA[The role of an internet marketing manager is getting more and more diversified with the internet taking on new realms of the commercial world. With the progress of the 21st century, a lot of companies are finding new niches, markets, and customers by offering their products and services to the users of the World Wide Web. Internet mark...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220861/Becoming-an-Internet-Marketing-Manager/</guid>
			<pubDate>Wed, 02 Sep 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Importance of Building Your Brand]]></title>
			<link>http://www.marketingcrossing.com/article/220858/The-Importance-of-Building-Your-Brand/</link>
			<description><![CDATA[If you are someone who is thinking about marketing job, you will find that you cannot get far without thinking about building your brand. Marketing career can either be made or broken by the branding that you can do and if you want to make sure that you have done a good job, you are going to need to put a brand out there that people are interested in and that they remember. Take a moment and think about what your products are going to offer them and remember that the core of all marketing job...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220858/The-Importance-of-Building-Your-Brand/</guid>
			<pubDate>Mon, 31 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Why Small Businesses Should Have Marketing Plans]]></title>
			<link>http://www.marketingcrossing.com/article/220859/Why-Small-Businesses-Should-Have-Marketing-Plans/</link>
			<description><![CDATA[Many small businesses sometimes don't believe that it's completely necessary to have marketing plans for their businesses. They recognize that bigger companies have them and utilize them, but for some reason, they don't feel it's that important for them....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220859/Why-Small-Businesses-Should-Have-Marketing-Plans/</guid>
			<pubDate>Mon, 31 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Jobs Focus: Promoting your Photography Studio]]></title>
			<link>http://www.marketingcrossing.com/article/220856/Marketing-Jobs-Focus-Promoting-your-Photography-Studio/</link>
			<description><![CDATA[It is a great feeling when you can turn your passion into a lucrative business. Photography is one passion that can be turned into a career. The challenge of building a business, the rush of taking the photos, and the thrill of effectively marketing a business can be a fun endeavor, plus, it can put a few dollars in your pocket. If you aren't sure just how to get started, start with this guide and build on it from there....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220856/Marketing-Jobs-Focus-Promoting-your-Photography-Studio/</guid>
			<pubDate>Sat, 29 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Best Way to Waste Your Time With Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220857/The-Best-Way-to-Waste-Your-Time-With-Marketing/</link>
			<description><![CDATA[When it comes right down to it, most business owners have no idea how to market their business. They might have seen a little success just because of the amazing products or services that they offer, but strictly based on marketing, they haven't seen any growth....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220857/The-Best-Way-to-Waste-Your-Time-With-Marketing/</guid>
			<pubDate>Sat, 29 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Graphic Design Illustrations as Fresh Ideas for Your Marketing Materials]]></title>
			<link>http://www.marketingcrossing.com/article/220854/Graphic-Design-Illustrations-as-Fresh-Ideas-for-Your-Marketing-Materials/</link>
			<description><![CDATA[When you are looking at marketing jobs, marketing careers, or other jobs in marketing, there are a few things that you want to think about to help yourself make the transition as smooth and as perfect as possible. First of all, it is important for you to be successful with the job that you have chosen, and secondly, you want to be sure that no matter what happens, you have found the right position for your needs. Therefore, when looking at these types of jobs, there are a lot of things that n...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220854/Graphic-Design-Illustrations-as-Fresh-Ideas-for-Your-Marketing-Materials/</guid>
			<pubDate>Thu, 20 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Successful Marketing with T-Shirts]]></title>
			<link>http://www.marketingcrossing.com/article/220855/Successful-Marketing-with-T-Shirts/</link>
			<description><![CDATA[When you are in the market for things like management jobs, director jobs or even executive jobs, it can be hard to remember that there are some things that just make people smile. When you can make sure that people are smiling at you and your company, you will find that it is going to make them much better disposed to you in the long run. There are some great things that you need to be aware of when you want to court the good will of the people who are buying your products, and the more time...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220855/Successful-Marketing-with-T-Shirts/</guid>
			<pubDate>Thu, 20 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Becoming an Internet Marketing Professional]]></title>
			<link>http://www.marketingcrossing.com/article/220852/Becoming-an-Internet-Marketing-Professional/</link>
			<description><![CDATA[Marketing is the key to the success of any company. Previously, marketing was done in different ways but with the changing times, marketing is done widely through internet. The marketing of products and services on the internet is termed as internet marketing. Today every company, whether it is big or small, has a website on the internet and thus they need to market it online. A business cannot ignore its interne...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220852/Becoming-an-Internet-Marketing-Professional/</guid>
			<pubDate>Tue, 18 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Sales Marketing - A Challenging Profession]]></title>
			<link>http://www.marketingcrossing.com/article/220853/Sales-Marketing-A-Challenging-Profession/</link>
			<description><![CDATA[Marketing is an important business tool and no company can succeed without a solid marketing plan. Marketing is important to reach out to the consumers and promote products and services. Marketing of a company can be done through various mea...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220853/Sales-Marketing-A-Challenging-Profession/</guid>
			<pubDate>Tue, 18 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Getting To the Top in Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220850/Getting-To-the-Top-in-Marketing/</link>
			<description><![CDATA[You might think that all executives in the marketing business got where they are now by taking a set of regular, well planned steps up the ladder. However, that's not the case at all. Surprisingly enough, people who are set for a big role often start their careers in completely unlikely situations. However, the choices they make are anything but random. Let's take a look at how to get to the top of the marketing ladder....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220850/Getting-To-the-Top-in-Marketing/</guid>
			<pubDate>Thu, 13 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Creative Career Opportunities Expand With Growing Media World]]></title>
			<link>http://www.marketingcrossing.com/article/220851/Creative-Career-Opportunities-Expand-With-Growing-Media-World/</link>
			<description><![CDATA[The media world continues to grow at an exciting pace, creating all kinds of exhilarating new careers and job titles for people who love to be creative and want to pursue artistic kinds of endeavors as their livelihood....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220851/Creative-Career-Opportunities-Expand-With-Growing-Media-World/</guid>
			<pubDate>Thu, 13 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Venturing into Marketing even Without a Degree]]></title>
			<link>http://www.marketingcrossing.com/article/220849/Venturing-into-Marketing-even-Without-a-Degree/</link>
			<description><![CDATA[Marketing skills are among the most important skills to develop. The reason for this is that virtually all professional fields are reliant upon the skills of talented marketing pros in order to succeed. McDonald's may be in the business of food service, but without successful advertising campaigns the fast food giant would cease to be a giant in a very short period of time. Such reliance on marketing professionals is why there is such a demand for them in the job market. This creates great op...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220849/Venturing-into-Marketing-even-Without-a-Degree/</guid>
			<pubDate>Sat, 01 Aug 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[One Stop Money Making Machine: Does it Exist?]]></title>
			<link>http://www.marketingcrossing.com/article/220848/One-Stop-Money-Making-Machine-Does-it-Exist/</link>
			<description><![CDATA[There are a lot of people out there and a lot of those people have great ideas with no idea how exactly to market them to the audience they want. They want to know if there is one top method to market their product and make money. This is a good question, and the answer is sort of complicated. Yes, you can make it work but you need to remember that there is going to be a lot of work to do in order to start up. The one stop money making machine isn't really a myth, but you do have to make it h...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220848/One-Stop-Money-Making-Machine-Does-it-Exist/</guid>
			<pubDate>Tue, 28 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Shedding Light on Dark Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220846/Shedding-Light-on-Dark-Marketing/</link>
			<description><![CDATA[Dark marketing isn't what it sounds like. It's not evil, but it certainly is different. The concept of the Alternative Reality Game, or ARG, is what drives this form of marketing and makes it successful for many brands who use it, when done correctly. Because the Internet and DVR systems are making watching commercials optionally for the large majority of consumers, corporations have found another way to market products and increase sales....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220846/Shedding-Light-on-Dark-Marketing/</guid>
			<pubDate>Mon, 27 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[What to Do With a Degree in Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220847/What-to-Do-With-a-Degree-in-Marketing/</link>
			<description><![CDATA[Whether you have just graduated or are going to do so soon, you will find that looking for a good job is going to be high on your list of priorities. Take a moment to consider how you are going to get the career that you want and what you need to do to get there. Finding a career in this economy is not easy, but it is far from impossible! When you have a degree in marketing, you may find that there are many doors that are open to you, so take a moment to consider where you might want to go wi...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220847/What-to-Do-With-a-Degree-in-Marketing/</guid>
			<pubDate>Mon, 27 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Research Careers]]></title>
			<link>http://www.marketingcrossing.com/article/220844/Marketing-Research-Careers/</link>
			<description><![CDATA[There are many different factors that go into the successful sales of a product or service. One of the most important and sometimes overlooked strategies involves market research. It is the critical importance of marketing research that opens doors for many marketing careers. The ability to discover vital information about a market landscape is necessary for succeeding in many business ventures....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220844/Marketing-Research-Careers/</guid>
			<pubDate>Wed, 22 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Top 9 Traits of a Great Marketing Leader]]></title>
			<link>http://www.marketingcrossing.com/article/220845/Top-9-Traits-of-a-Great-Marketing-Leader/</link>
			<description><![CDATA[Competition is tough in the marketing world and the marketer is expected to reach or surpass company revenue goals. This is a tough role to play and only the best survive.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220845/Top-9-Traits-of-a-Great-Marketing-Leader/</guid>
			<pubDate>Wed, 22 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Market Yourself for an Executive Job Search]]></title>
			<link>http://www.marketingcrossing.com/article/220843/How-to-Market-Yourself-for-an-Executive-Job-Search/</link>
			<description><![CDATA[In these difficult economic times, it is important to know how to properly market yourself when you enter or reenter the job market. With unemployment at a twentyfive year high, job seekers are taking advantage of any and everything that might make them more attractive to prospective employers. One group that has been particularly hard hit by the economic slowdown is middle and highlevel executives. In these trying financial times, many companies simply cannot afford high executive sala...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220843/How-to-Market-Yourself-for-an-Executive-Job-Search/</guid>
			<pubDate>Mon, 20 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Succeeding In Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220842/Succeeding-In-Marketing/</link>
			<description><![CDATA[Are you someone who is interested in making sure that your marketing career starts off with a bang? Are you thinking about how to make sure that your marketing career doesn't fizzle and die at a time when the field is more competitive than ever? The truth of the matter is that it is not as simple as it used to be, when you could come out of college and get an entry level job that would help you move forward. There are now techniques and things that you need to do to make sure that your market...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220842/Succeeding-In-Marketing/</guid>
			<pubDate>Sat, 18 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Understanding Marketing and Getting Involved]]></title>
			<link>http://www.marketingcrossing.com/article/220841/Understanding-Marketing-and-Getting-Involved/</link>
			<description><![CDATA[When you are thinking about a career that might really suit you, you will find that one thing that you might want to consider is marketing. Marketing is the process by which prospective customers are made aware of your company or your products and though it might not seem like it initially, it is extremely important during the time of a recession. Whether you like the idea of getting into marketing or you are ready to take a moment to consider how it might fit into your life, there are a numb...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220841/Understanding-Marketing-and-Getting-Involved/</guid>
			<pubDate>Thu, 16 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Coordinator Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220839/Marketing-Coordinator-Jobs/</link>
			<description><![CDATA[A marketing coordinator is the one who reports to the Marketing Director regarding the progress of the various marketing campaigns. The responsibilities of a marketing coordinator are not exactly related to marketing as he oversees the functioning of all the marketing strategies....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220839/Marketing-Coordinator-Jobs/</guid>
			<pubDate>Wed, 08 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Director Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220840/Marketing-Director-Jobs/</link>
			<description><![CDATA[A marketing director is one who has complete knowledge regarding each and every dimension of marketing. A marketing director is at the supervisory position and his main responsibility is to administer various marketing campaigns that are being carried out by the organization. A marketing manager is the one who is responsible for ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220840/Marketing-Director-Jobs/</guid>
			<pubDate>Wed, 08 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[How You Can Multiply Your Marketing Effect]]></title>
			<link>http://www.marketingcrossing.com/article/220836/How-You-Can-Multiply-Your-Marketing-Effect/</link>
			<description><![CDATA[Do you think that your marketing could be doing more for you? The truth of the matter is that no matter how much work you put into your marketing, no matter how much cash you invest or how many good people you hire, you don't get the desired results. Measuring the effect of your marketing on your sales and your products can be a difficult thing, but at the end of the day, you will find that through a few very important techniques, you are going to be able to get much better results. Take some...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220836/How-You-Can-Multiply-Your-Marketing-Effect/</guid>
			<pubDate>Thu, 02 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Effective Fool-proof Marketing Strategies]]></title>
			<link>http://www.marketingcrossing.com/article/220837/Effective-Fool-proof-Marketing-Strategies/</link>
			<description><![CDATA[There is no formula for creating effective marketing and sales strategies. It all depends on individual situations and needs a great deal of customization. Of course, one must be sure of certain things before launching any strategy....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220837/Effective-Fool-proof-Marketing-Strategies/</guid>
			<pubDate>Thu, 02 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Basics of Marketing and SEO]]></title>
			<link>http://www.marketingcrossing.com/article/220838/The-Basics-of-Marketing-and-SEO/</link>
			<description><![CDATA[Online marketing is a bit of a mystery to some people. They realize the power behind the Internet in general, but when it comes to harnessing that power, they are a little bit confused. Should they try email marketing? What about pay-per-click advertising? There are a number of methods out there to use, but which one is the best?...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220838/The-Basics-of-Marketing-and-SEO/</guid>
			<pubDate>Thu, 02 Jul 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jobs in Marketing: What Is out There?]]></title>
			<link>http://www.marketingcrossing.com/article/220834/Jobs-in-Marketing-What-Is-out-There/</link>
			<description><![CDATA[Whether you are someone who has a gift for convincing people towards your point of view or you are simply perceptive when it comes to seeing advantages that other people don't, you'll discover that it might be time for you to take a look at a career in marketing. Marketing is essentially the process of showing and selling products or services to other people. This is a very broad topic that can cover a lot of ground, and when you are looking at the industry in general, you might find that it ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220834/Jobs-in-Marketing-What-Is-out-There/</guid>
			<pubDate>Thu, 25 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[What Do I Need to Know about Marketing Careers?]]></title>
			<link>http://www.marketingcrossing.com/article/220835/What-Do-I-Need-to-Know-about-Marketing-Careers/</link>
			<description><![CDATA[When you are in a place where you are planning out what kind of career you want and where you want it to take you, you'll discover that you are going to start seriously thinking about marketing. Marketing careers can take you to some wonderfully exciting places, and when you are thinking about moving forward and really seeing what this industry can do, you'll discover that there are some things that you should be aware of. Take a moment and consider some of the following: the more you know ab...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220835/What-Do-I-Need-to-Know-about-Marketing-Careers/</guid>
			<pubDate>Thu, 25 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Attributes Needed for a Career in Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220832/Attributes-Needed-for-a-Career-in-Marketing/</link>
			<description><![CDATA[It is no exaggeration to say that the profession of marketing is incredibly important to the way commerce and the economy function. It is marketing that helps people buy and sell products and services, and this is the epicenter of a free-market system....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220832/Attributes-Needed-for-a-Career-in-Marketing/</guid>
			<pubDate>Wed, 24 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Toughest Marketing Assignment: Selling Yourself on a Resume]]></title>
			<link>http://www.marketingcrossing.com/article/220833/Toughest-Marketing-Assignment-Selling-Yourself-on-a-Resume/</link>
			<description><![CDATA[One may find it ironic, but it is a fact that marketing professionals are sometimes least successful at selling themselves on their resume. People who have made their living developing successful marketing strategies for other brands seem to have the hardest time applying the same strategies to selling their own personal brand....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220833/Toughest-Marketing-Assignment-Selling-Yourself-on-a-Resume/</guid>
			<pubDate>Wed, 24 Jun 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[ExhibitDisplay Representative]]></title>
			<link>http://www.marketingcrossing.com/article/220831/ExhibitDisplay-Representative/</link>
			<description><![CDATA[Attends trade, traveling, promotional, educational, or amusement exhibit to answer visitors...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220831/ExhibitDisplay-Representative/</guid>
			<pubDate>Sat, 25 Apr 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Director, Media Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220830/Director-Media-Marketing/</link>
			<description><![CDATA[Plans and administers marketing and distribution of broadcasting television programs and negotiates agreements...

Market&quot;Research Analyst I
Researches market conditions in local, regional, or national area to determine potential sales of product or service......]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220830/Director-Media-Marketing/</guid>
			<pubDate>Sat, 14 Mar 2009 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Executive Positions for You]]></title>
			<link>http://www.marketingcrossing.com/article/220828/Marketing-Executive-Positions-for-You/</link>
			<description><![CDATA[Marketing is the process of creating an interest in products and services of a company among the potential customers. Marketing encompasses activities like research, promotion, sale and distribution of a company's products and services. To compete in the global market an organization needs to market its products using the best strategies. All organizations dealing in retailing, banking, manufacturing, healthcare, media, information technology and other functional areas have a marketing depart...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220828/Marketing-Executive-Positions-for-You/</guid>
			<pubDate>Sat, 28 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Working for Marketing Management Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220829/Working-for-Marketing-Management-Jobs/</link>
			<description><![CDATA[Marketing management is a business discipline that involves the application of marketing techniques to manage the resources and activities involved in marketing a company's products and services.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220829/Working-for-Marketing-Management-Jobs/</guid>
			<pubDate>Sat, 28 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Climb the Ladder to Marketing Director Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220826/Climb-the-Ladder-to-Marketing-Director-Jobs/</link>
			<description><![CDATA[The most common way to reach a higher level in any industry is to start at the bottom and work your way up. You earn more respect from your colleagues who will become your subordinates which means they are more likely to follow your direction. With marketing jobs, nothing is different. People interested in marketing director jobs or other marketing manager jobs should know their craft and get their experience working in sales marketing jobs or some other, lower&quot;level marketing job. This way, ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220826/Climb-the-Ladder-to-Marketing-Director-Jobs/</guid>
			<pubDate>Fri, 20 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[There Is a Large Influx of Internet Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220827/There-Is-a-Large-Influx-of-Internet-Marketing-Jobs/</link>
			<description><![CDATA[With the rise in Internet activity today, there is a huge influx of Internet marketing jobs. Marketing on the Internet is no ordinary marketing job, but then again, all marketing jobs vary like colors of the rainbow. Most of them are sales marketing jobs, as you will be creating new and innovative ways to drive more traffic to a website or sell a particular product online. There is only a handful of marketing manager jobs for the Internet industry, as most of these jobs are individual and com...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220827/There-Is-a-Large-Influx-of-Internet-Marketing-Jobs/</guid>
			<pubDate>Fri, 20 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[What are advertising Marketing Jobs?]]></title>
			<link>http://www.marketingcrossing.com/article/220824/What-are-advertising-Marketing-Jobs/</link>
			<description><![CDATA[There is a great demand of advertising marketing professionals throughout the world as they are the ones to play a vital role in the launch and sale of a product to be successful. All those who want to take marketing jobs as a profession must have minimum qualification of a bachelor's degree in economics, commerce and business management. Senior marketing jobs require that the person must have a Master's Degree....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220824/What-are-advertising-Marketing-Jobs/</guid>
			<pubDate>Sat, 14 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[International Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220825/International-Marketing-Jobs/</link>
			<description><![CDATA[Now with an improvement in the communication and transportation network, both the medium and large scale business houses are making an expansion of their boundaries to cater to international marketing. With this, there has been a significant increase in the International Marketing Jobs. In the last decade, due to the rapid globalization, the demand for international marketing professionals has increased tremendously....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220825/International-Marketing-Jobs/</guid>
			<pubDate>Sat, 14 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News February 02 2009]]></title>
			<link>http://www.marketingcrossing.com/article/220823/Hot-Marketing-News-February-02-2009/</link>
			<description><![CDATA[Coca&quot;Cola Company Drops ''Classic'' LabelSmartphones Boost Mobile Gaming, Says ReportFiat CMO Resigns ''to Pursue New Opportunities'']]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220823/Hot-Marketing-News-February-02-2009/</guid>
			<pubDate>Mon, 02 Feb 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News 01&quot;26&quot;2009]]></title>
			<link>http://www.marketingcrossing.com/article/220822/Hot-Marketing-News-01-ndash-26-ndash-2009/</link>
			<description><![CDATA[PC Industry's Dominant Players Axe Jobs Due to Declining SalesCoke, Pepsi Restart Cola Wars with New CampaignsOne&quot;Third Americans Decline to Use Broadband Because of High Costs]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220822/Hot-Marketing-News-01-ndash-26-ndash-2009/</guid>
			<pubDate>Mon, 26 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Search Engine Optimization Jobs &quot; Boost Online Rankings!]]></title>
			<link>http://www.marketingcrossing.com/article/220821/Search-Engine-Optimization-Jobs--Boost-Online-Rankings/</link>
			<description><![CDATA[How many times have you used Google to look up the wonderful country you've always wanted to go to?  With search engines like Google, Yahoo, and even Quintura coming up, it is little surprise that those that websites that get higher rankings on these search engines do better.  Literary Magazines that are featured on the first page in a Google search say is more likely to have more readers than a magazine that is featured on the 45th page....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220821/Search-Engine-Optimization-Jobs--Boost-Online-Rankings/</guid>
			<pubDate>Fri, 23 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Communications Specialist]]></title>
			<link>http://www.marketingcrossing.com/article/220818/Marketing-Communications-Specialist/</link>
			<description><![CDATA[If an individual were contemplating on employment in the marketing sector one viable position to take a look at would be that of a marketing communications specialist. This can often be an entry&quot;level position....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220818/Marketing-Communications-Specialist/</guid>
			<pubDate>Mon, 19 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Media Marketing Opportunities]]></title>
			<link>http://www.marketingcrossing.com/article/220819/Media-Marketing-Opportunities/</link>
			<description><![CDATA[Most everyone in the business sector understands what marketing is and what is the importance of marketing with regard to the success of a company. With today's age of computers a new concept in the way marketing is carried out has arisen. This is known as Media Marketing. The primary resource used for this type of marketing is what we would basically call ''word of mouth'' but in the computer world marketing is done via blogs and message boards. Then product reviews and pod casts play the ro...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220819/Media-Marketing-Opportunities/</guid>
			<pubDate>Mon, 19 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News 01&quot;19&quot;2009]]></title>
			<link>http://www.marketingcrossing.com/article/220820/Hot-Marketing-News-01192009/</link>
			<description><![CDATA[Ford's Global Marketing Director, Designer, LeaveBurger King Deactivates Apps after Facebook InterventionYahoo! Appoints New CEO; Microsoft&quot;Yahoo Deal on the Table Again]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220820/Hot-Marketing-News-01192009/</guid>
			<pubDate>Mon, 19 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[What an SEO Manager Is and How to Become One?]]></title>
			<link>http://www.marketingcrossing.com/article/220816/What-an-SEO-Manager-Is-and-How-to-Become-One/</link>
			<description><![CDATA[SEO &quot; What Is It?

SEO, or ''search engine optimization'' is not as complex a term as it may seem.  All SEO really means is the process of ''optimizing'' a website so that search engines will find it.  Consider what happens when you search for information on the Internet.  You usually start with a keyword or keyword phrase.  For example, you may have entered the search term ''SEO manager'' to find this article.  SEO is the process of getting a web page to the top of...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220816/What-an-SEO-Manager-Is-and-How-to-Become-One/</guid>
			<pubDate>Thu, 15 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Effectively Obtaining a Career in Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220817/Effectively-Obtaining-a-Career-in-Marketing/</link>
			<description><![CDATA[With so many marketing careers out there, there is no reason why you should not be able to find yourself a decent position.  You will need to make sure that you have the education to back you up before you begin to apply all over the place.  While some people may find that they can be promoted within the company that they are already working at, it is rare to find marketing jobs unless you have a marketing degree to back you up.  Some people will allow you to enter their company with a market...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220817/Effectively-Obtaining-a-Career-in-Marketing/</guid>
			<pubDate>Thu, 15 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Performing Well in a Marketing Management Job]]></title>
			<link>http://www.marketingcrossing.com/article/220815/Performing-Well-in-a-Marketing-Management-Job/</link>
			<description><![CDATA[Performing well in marketing management jobs requires a unique blend of skills. A marketing manager job will require a thorough background in all aspects of marketing, combined with strong leadership and people skills. Marketing manager jobs involve using extensive knowledge of products, target customers, brand recognition, ad campaigns, and marketing strategies to plan marketing campaigns and supervise the implementation of these projects by lower-level marketing employees. Management jobs r...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220815/Performing-Well-in-a-Marketing-Management-Job/</guid>
			<pubDate>Tue, 13 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News 01-12-2009]]></title>
			<link>http://www.marketingcrossing.com/article/220814/Hot-Marketing-News-01-12-2009/</link>
			<description><![CDATA[Dell Unveils High&quot;end Luxury Laptop Line, AdamoNow Google Chrome Is Ready For Mac, LinuxAiling Automakers Introduce New Cars]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220814/Hot-Marketing-News-01-12-2009/</guid>
			<pubDate>Mon, 12 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Campaigns]]></title>
			<link>http://www.marketingcrossing.com/article/220813/Marketing-Campaigns/</link>
			<description><![CDATA[How important are a company's marketing efforts?  How do they differ from an advertising campaign?  Quite simply, marketing campaigns are vital to a company's exposure and subsequent success.  Brand recognition is often what sets apart those well-known companies and products from those who go unnoticed.  Companies will often cut budgets from other areas of expenditures to avoid having to compromise their marketing budgets.  Because the benefits extend far longer than any marketing campaign it...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220813/Marketing-Campaigns/</guid>
			<pubDate>Thu, 08 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing as a Career to Support Your Family]]></title>
			<link>http://www.marketingcrossing.com/article/220808/Marketing-as-a-Career-to-Support-Your-Family/</link>
			<description><![CDATA[Marketing as a career has huge upward potential for those who can fill the marketing professional's shoes. All companies need marketing to one extent or another at all times. When times are tough, the sales force might be trimmed back, but the marketing department has to thrive more than ever to see the company through the turmoil of the down times. So, there is always marketing work and you can almost always find marketing jobs available. You can make a great career out of marketing and prov...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220808/Marketing-as-a-Career-to-Support-Your-Family/</guid>
			<pubDate>Mon, 05 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Find that Perfect Marketing Job]]></title>
			<link>http://www.marketingcrossing.com/article/220809/Find-that-Perfect-Marketing-Job/</link>
			<description><![CDATA[In today's society, most of the jobs are found online. The economy seems to be ripping from the seams and it doesn't look like there is much that can be done to patch it up anytime soon. We are forever looking for legitimate online jobs so that we can stay home with our children. Day care prices are ridiculous and what about those who are single parents? There is no way that they can work a full time job, pay child&quot;care, and make ends meet. We just need to check out some marketing positions. ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220809/Find-that-Perfect-Marketing-Job/</guid>
			<pubDate>Mon, 05 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Event Marketing as a Career]]></title>
			<link>http://www.marketingcrossing.com/article/220810/Event-Marketing-as-a-Career/</link>
			<description><![CDATA[Event marketing is a unique career choice as it presents an opportunity that not many professions do; your job is usually a lot of fun.  You are in charge of promoting an event and making it enjoyable and attractive to the attendees.  Now I'm not going to say that this isn't a hard work because it is, but your job will be conducted in a party style atmosphere, which can make it extremely enjoyable....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220810/Event-Marketing-as-a-Career/</guid>
			<pubDate>Mon, 05 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Working Your Way up to a Career in Marketing Management]]></title>
			<link>http://www.marketingcrossing.com/article/220811/Working-Your-Way-up-to-a-Career-in-Marketing-Management/</link>
			<description><![CDATA[If you've got a knack for figuring out new markets for customers and products, you may just have a career as a marketing manager. A marketing manager job description basically entails helping companies take advantage of marketing and sales opportunities that are available for their products. One of the newest venues to open up for marketing managers is that of e&quot;commerce, or marketing on the Internet....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220811/Working-Your-Way-up-to-a-Career-in-Marketing-Management/</guid>
			<pubDate>Mon, 05 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News  01-05-2009]]></title>
			<link>http://www.marketingcrossing.com/article/220812/Hot-Marketing-News-01-05-2009/</link>
			<description><![CDATA[Wikipedia Garners $6.2 Million in DonationsBrowser Wars: IE Losing Ground to FirefoxLG&amp;amp;ndash;Netflix Deal Expected to Bring Direct Internet on TV Sets]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220812/Hot-Marketing-News-01-05-2009/</guid>
			<pubDate>Mon, 05 Jan 2009 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[What Are SEM Jobs and How Can I Get Them?]]></title>
			<link>http://www.marketingcrossing.com/article/220806/What-Are-SEM-Jobs-and-How-Can-I-Get-Them/</link>
			<description><![CDATA[There are plenty of different types of entry-level marketing jobs that you might be interested in. The trick to remember when you are looking for these types of jobs is to make sure that you are always aware of what you are doing with the job and are making sure you are able to get the type of job that you would like to get....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220806/What-Are-SEM-Jobs-and-How-Can-I-Get-Them/</guid>
			<pubDate>Sat, 03 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Cross Borders with Technical Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220807/Cross-Borders-with-Technical-Marketing/</link>
			<description><![CDATA[It may be difficult for someone who wants to move from traditional marketing to technical marketing.  While the demand for marketing of any type is always high, technical marketing is now a booming business.  By crossing language and border barriers, you can increase your likelihood of being successful in the technical marketing field.  This will happen because you are not limiting yourself to just one or two markets.  The more markets you can delve into increases your chances of acquiring mo...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220807/Cross-Borders-with-Technical-Marketing/</guid>
			<pubDate>Sat, 03 Jan 2009 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News &quot; 12&quot;29&quot;2008]]></title>
			<link>http://www.marketingcrossing.com/article/220805/Hot-Marketing-News-ndash-12-ndash-29-ndash-2008/</link>
			<description><![CDATA[Consumers Spooked by Recession; Search Last&quot;Minute Shopping DealsVerizon Wins Trademark Infringement Lawsuit worth $33.2 MillionNotebook PC Sales More than Desktops for the First Time Ever!...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220805/Hot-Marketing-News-ndash-12-ndash-29-ndash-2008/</guid>
			<pubDate>Mon, 29 Dec 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Let Your Skills in Writing Help Get You a Marketing Content Writer Job]]></title>
			<link>http://www.marketingcrossing.com/article/220804/Let-Your-Skills-in-Writing-Help-Get-You-a-Marketing-Content-Writer-Job/</link>
			<description><![CDATA[Success in any online business venture requires a lot of time and good marketing skills in driving some organic traffic to your online business site. But if you do not have any online business that needs promoting, it does not necessarily mean that learning marketing skills is useless. In fact, you can jumpstart your marketing career by simply applying for some jobs in marketing rather than by setting up your own online business. The advantage of taking in online marketing jobs is that you ca...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220804/Let-Your-Skills-in-Writing-Help-Get-You-a-Marketing-Content-Writer-Job/</guid>
			<pubDate>Sat, 27 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News 22-12-2008]]></title>
			<link>http://www.marketingcrossing.com/article/220803/Hot-Marketing-News-22-12-2008/</link>
			<description><![CDATA[GM to Commence Merger Talks with ChryslerLinkedIn Founder Hoffman Replaces Nye as CEOTake&quot;Two Introduces New Deals with Rockstar]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220803/Hot-Marketing-News-22-12-2008/</guid>
			<pubDate>Mon, 22 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Web Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220802/Web-Marketing-Jobs/</link>
			<description><![CDATA[Successful people are marketing themselves at all times.  As a marketing specialist, you understand better than most that you need to be constantly improving ways to market yourself and your skills to prospective employers and clients.  Web marketing jobs are different then typical marketing jobs, in that your bottom line marketing technique will be less dependent on your ability to be relational to the client and more dependent on your actual skill set and portfolio....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220802/Web-Marketing-Jobs/</guid>
			<pubDate>Fri, 19 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Landing an Entry-Level Marketing Job]]></title>
			<link>http://www.marketingcrossing.com/article/220800/Landing-an-Entry-Level-Marketing-Job/</link>
			<description><![CDATA[Those who wish to land an entry-level marketing job must earn a bachelor's or master's degree in business and management and may be hired into an entry-level position upon graduating. Also, those who are currently enrolled in a university may enter an internship to get ahead and gain valuable experience when they graduate. Consulting firms usually handle one ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220800/Landing-an-Entry-Level-Marketing-Job/</guid>
			<pubDate>Thu, 18 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[What Is a Marketing Consultant?]]></title>
			<link>http://www.marketingcrossing.com/article/220801/What-Is-a-Marketing-Consultant/</link>
			<description><![CDATA[Marketing consulting (and consulting in general) offers services that clients can't deliver themselves. This means that a marketing consulting firm will offer advice and information to companies of all types to meet their needs or to solve a problem. In the specific field of marketing consulting, firms will offer new ways to market a product to maximize its potential for the consumer. Some companies may have a good product bu...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220801/What-Is-a-Marketing-Consultant/</guid>
			<pubDate>Thu, 18 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News 15-12-2008]]></title>
			<link>http://www.marketingcrossing.com/article/220799/Hot-Marketing-News-15-12-2008/</link>
			<description><![CDATA[GM Slips to Fourth Position in Top 3 Global Spenders ListBewkes to Succeed Parsons as Chairman of AOLGoogle Chrome Exits Beta with Gold 1.0 Release]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220799/Hot-Marketing-News-15-12-2008/</guid>
			<pubDate>Mon, 15 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Tips on becoming a Marketing Specialist]]></title>
			<link>http://www.marketingcrossing.com/article/220798/Tips-on-becoming-a-Marketing-Specialist/</link>
			<description><![CDATA[We see advertisements all the time at least one per day for the rest of our lives. People devote their lives to careers that specialize in marketing, planning, and analyzing which of these products work best in specific markets to make large profits for these products. There is more to it than just putting commercials on TV, ads in magazines, radio, Internet, billboards overlooking the highways. Marketing the right product for the right consumer is critical in gaining and reaching the maximum...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220798/Tips-on-becoming-a-Marketing-Specialist/</guid>
			<pubDate>Sat, 13 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Working Your Way up to Better Marketing Officer Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220794/Working-Your-Way-up-to-Better-Marketing-Officer-Jobs/</link>
			<description><![CDATA[There are lots of things that you might want to consider when you are looking for a job. Something you should keep in mind is that most jobs will require you to work your way up to a different position. This is something that is very important, because want to make sure you are in a job that will make you happy, but sometimes that means taking a lower position than we feel we deserve and then working hard to get promoted. When you are working in]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220794/Working-Your-Way-up-to-Better-Marketing-Officer-Jobs/</guid>
			<pubDate>Fri, 12 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Landing an Entry-Level Marketing Position]]></title>
			<link>http://www.marketingcrossing.com/article/220795/Landing-an-Entry-Level-Marketing-Position/</link>
			<description><![CDATA[Sales and marketing jobs have always been exciting positions. Considering the availability of these positions across numerous markets, finding the ideal job is a matter of choosing a market segment. If you have ever seen a commercial on television and thought to yourself, ''Why don't they tell the public about their new safety rating?'' or ''Why aren't they promoting their new line of scented fabric softeners?'' you might be an ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220795/Landing-an-Entry-Level-Marketing-Position/</guid>
			<pubDate>Fri, 12 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Key Points for Becoming a Marketing Specialist]]></title>
			<link>http://www.marketingcrossing.com/article/220796/Key-Points-for-Becoming-a-Marketing-Specialist/</link>
			<description><![CDATA[Marketing careers, it has been said, are a way of life. Because of the nature of marketing careers in general, many successful consultants in the top marketing jobs say it becomes part of their lives, and further, they like it that way. But if you could gather the most successful specialists prior to your interview for a]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220796/Key-Points-for-Becoming-a-Marketing-Specialist/</guid>
			<pubDate>Fri, 12 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[What is a Marketing Consultant?]]></title>
			<link>http://www.marketingcrossing.com/article/220797/What-is-a-Marketing-Consultant/</link>
			<description><![CDATA[A marketing consultant, in short, is one who knows his chosen line of work and can develop insightful recommendations, provide a solid analysis, and offer guidance on ways to improve, expand, and redefine myriad products and services. This is not to be confused with a public relations expert&quot;a marketing consultant improves a company's offerings while a public relations consultant promotes a company's offerings. Often, companies won't make that distinction, so it's entirely p...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220797/What-is-a-Marketing-Consultant/</guid>
			<pubDate>Fri, 12 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Finding Viable Product Marketing Jobs Fast]]></title>
			<link>http://www.marketingcrossing.com/article/220791/Finding-Viable-Product-Marketing-Jobs-Fast/</link>
			<description><![CDATA[When you are in a position to think about jobs in marketing, or when you want to think about what the best marketing jobs salaries are going to be, you should stop and consider what your options are going and how to get those jobs fast. When you want to look at marketing job listings and you want to be able to decipher them, there are definitely some tips that you should keep i...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220791/Finding-Viable-Product-Marketing-Jobs-Fast/</guid>
			<pubDate>Thu, 11 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Employment at a Marketing Agency near You]]></title>
			<link>http://www.marketingcrossing.com/article/220792/Employment-at-a-Marketing-Agency-near-You/</link>
			<description><![CDATA[A job search can be a difficult thing to perform.  If you're like most people, you're probably all over the map.  You might want to be a dentist, firefighter, or an astronaut.  Chances are you probably still don't know what you want to be when you grow up even if you're middle aged.  However, do not fear, because you are not alone.  There are plenty of people who have no idea what they should be doing.  On the positive side though, you still have time to land a fantastic job and live a fulfil...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220792/Employment-at-a-Marketing-Agency-near-You/</guid>
			<pubDate>Thu, 11 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Reasons You Should Find and Apply for Marketer Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220793/Reasons-You-Should-Find-and-Apply-for-Marketer-Jobs/</link>
			<description><![CDATA[In today's turbulent economy, choosing the proper career is becoming more and more critical. If you don't have a steady work environment, a safe job, and adequate pay, you might not last long. This means that in order to decide on a job, you need to put some time into your decision. You need to consider the advantages and disadvantages of several different careers. In order to succeed in your career, you need to be doing something that you enjoy.  Otherwise, you'll be stuck in a rut that you ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220793/Reasons-You-Should-Find-and-Apply-for-Marketer-Jobs/</guid>
			<pubDate>Thu, 11 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Good Education Marketing Jobs and How to Get Them]]></title>
			<link>http://www.marketingcrossing.com/article/220789/Good-Education-Marketing-Jobs-and-How-to-Get-Them/</link>
			<description><![CDATA[Whether you are about to begin a life outside of high school, college, or you are just looking for a fresh start away from mediocrity in your line of work, then marketing as a career field has the power to start you on a journey of endless possibilities....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220789/Good-Education-Marketing-Jobs-and-How-to-Get-Them/</guid>
			<pubDate>Wed, 10 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Helpful Hints for Recognizing Marketer Job Openings]]></title>
			<link>http://www.marketingcrossing.com/article/220790/Helpful-Hints-for-Recognizing-Marketer-Job-Openings/</link>
			<description><![CDATA[Marketing encompasses a wide range of varying job titles and fields, meaning that many of these jobs won't be advertised under the banner of ''marketing''.   Some of these jobs include sales, advertising and market research among others.  Career paths in marketing are flexible and varying so it is both possible and wise to select a branch that plays to your individual strengths....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220790/Helpful-Hints-for-Recognizing-Marketer-Job-Openings/</guid>
			<pubDate>Wed, 10 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News 08-12-2008]]></title>
			<link>http://www.marketingcrossing.com/article/220788/Hot-Marketing-News-08-12-2008/</link>
			<description><![CDATA[Microsoft CEO Names Ex-Yahoo Executive as Internet Unit Chief; Wants Quick Yahoo Pact300 Million Downloads From Apple App Store in Five Months!Google and Facebook at Loggerheads as they seek to 'Connect'...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220788/Hot-Marketing-News-08-12-2008/</guid>
			<pubDate>Mon, 08 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Good Tips for Getting Online Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220786/Good-Tips-for-Getting-Online-Marketing-Jobs/</link>
			<description><![CDATA[Digital marketing jobs or jobs in online marketing are taking off more and more because of the huge traffic potential of the Internet, the relatively low advertising and marketing overhead costs, and the Internet-enabled advent of the virtual office.  Digital marketing jobs are ideal for telecommuters as well as for companies that use virtual offices instead of or in addition to bri...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220786/Good-Tips-for-Getting-Online-Marketing-Jobs/</guid>
			<pubDate>Sat, 06 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Seeking Out Good Brand Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220787/Seeking-Out-Good-Brand-Marketing-Jobs/</link>
			<description><![CDATA[Seeking out good brand marketing jobs as top marketing jobs is a much trickier art than it might sound at first.  Part of the ''problem'' is that while branding and marketing are intertwined, and are even two sides of the same coin, they are NOT the same thing....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220787/Seeking-Out-Good-Brand-Marketing-Jobs/</guid>
			<pubDate>Sat, 06 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News 01-12-2008]]></title>
			<link>http://www.marketingcrossing.com/article/220785/Hot-Marketing-News-01-12-2008/</link>
			<description><![CDATA[Apple Holds Tasty Sale on Black FridayBlockbuster Emulates Netflix; Offers Direct-to-TV Movies Sling Announces Its Hulu Competitor]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220785/Hot-Marketing-News-01-12-2008/</guid>
			<pubDate>Mon, 01 Dec 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News 24-11-2008]]></title>
			<link>http://www.marketingcrossing.com/article/220783/Hot-Marketing-News-24-11-2008/</link>
			<description><![CDATA[Microsoft to Offer Free Home PC Security, Stops OneCare Software SubscriptionsNew Blackberry Sales Will Storm the Market, Despite Recession: VerizonGoogle Launches Customized and Personalized Search with SearchWiki...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220783/Hot-Marketing-News-24-11-2008/</guid>
			<pubDate>Mon, 24 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[JOB MARKET OF TODAY]]></title>
			<link>http://www.marketingcrossing.com/article/220784/JOB-MARKET-OF-TODAY/</link>
			<description><![CDATA[In the job market of today, more than ever you have to have a sense of marketing. If you are seeking marketing jobs or a marketing career, you can&quot;and must&quot;use the tricks of the trade you want to get into in order to get yourself a great job. You can apply these marketing secrets no matter the job. As someone seeking a marketing career, you can apply your target industry's own methods as you sift through and apply for...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220784/JOB-MARKET-OF-TODAY/</guid>
			<pubDate>Mon, 24 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Internet Marketing Careers]]></title>
			<link>http://www.marketingcrossing.com/article/220782/Internet-Marketing-Careers/</link>
			<description><![CDATA[One of the most important features of the Internet is the revolution it has brought to the sector of marketing.  Internet marketing or online marketing (eMarketing) is the selling of products and services over the net. This has indeed brought an enormous change in the area of marketing, since the Internet provides lower costs of marketing, distribution to a larger global audience, interactive features and instant responses. Though it is a relatively new filed Internet marketing has grown in l...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220782/Internet-Marketing-Careers/</guid>
			<pubDate>Sat, 22 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[You've Written Your Resume, Now Maximize Its Results]]></title>
			<link>http://www.marketingcrossing.com/article/220781/You-ve-Written-Your-Resume-Now-Maximize-Its-Results/</link>
			<description><![CDATA[By now you get it: If you want to land interviews&amp;amp;mdash;let alone a job offer&amp;amp;mdash;you need a stellar resume. Fortunately, you already have one and are fairly certain it's strong enough to put you a step ahead of the competition....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220781/You-ve-Written-Your-Resume-Now-Maximize-Its-Results/</guid>
			<pubDate>Fri, 21 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News 17-11-2008]]></title>
			<link>http://www.marketingcrossing.com/article/220780/Hot-Marketing-News-17-11-2008/</link>
			<description><![CDATA[Citigroup Announces 10,000 More LayoffsMicrosoft is Expanding Windows Live with a Facebook-Like StructureElectronic Arts Announces New Wii Fitness Franchise]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220780/Hot-Marketing-News-17-11-2008/</guid>
			<pubDate>Mon, 17 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Land a Marketing Specialist Job]]></title>
			<link>http://www.marketingcrossing.com/article/220778/How-to-Land-a-Marketing-Specialist-Job/</link>
			<description><![CDATA[Marketing jobs are a highly competitive employment option but one that can offer a great deal of success to anyone who puts sufficient work into it.  Marketing is a broad field, offering employment possibilities from retail marketing jobs to international marketing jobs, but it remains a field that many people are trying to break into.  Marketing can be one of the most fun careers that a person can have, as it essentially inv...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220778/How-to-Land-a-Marketing-Specialist-Job/</guid>
			<pubDate>Sat, 15 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Land a Marketing Sales Job]]></title>
			<link>http://www.marketingcrossing.com/article/220779/How-to-Land-a-Marketing-Sales-Job/</link>
			<description><![CDATA[When looking for a good job, going online is pretty much the way everyone goes now.  The Internet has always been easy and quick &quot; well, kind of easy and quick. Luckily, there's now an even better way to look for sales and marketing jobs online: Just check out MarketingCrossing.com. They've done you a great service by going through all those other job-search sites and consolidating their postings in a single convenie...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220779/How-to-Land-a-Marketing-Sales-Job/</guid>
			<pubDate>Sat, 15 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Field Marketing Jobs: The Lowdown on Getting Field Marketing Jobs in Today's World of Savvy Consumers]]></title>
			<link>http://www.marketingcrossing.com/article/220777/Field-Marketing-Jobs-The-Lowdown-on-Getting-Field-Marketing-Jobs-in-Today-s-World-of-Savvy-Consumers/</link>
			<description><![CDATA[Field marketing, simply put, involves the detailed and highly engaged interaction of a consumer with a seller. Indeed, it involves every stage of the marketing process, from the inception of a concept and the sale itself to the satisfaction of the consumer after the sale is made. There are plenty of jobs in the field of marketing, and if you have the instinct or flair for them, then you are likely to rise very quickly through the marketing ranks, starting with]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220777/Field-Marketing-Jobs-The-Lowdown-on-Getting-Field-Marketing-Jobs-in-Today-s-World-of-Savvy-Consumers/</guid>
			<pubDate>Wed, 12 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[A New Marketing Bandwagon &amp;amp;mdash; Climb On!]]></title>
			<link>http://www.marketingcrossing.com/article/220775/A-New-Marketing-Bandwagon-mdash-Climb-On/</link>
			<description><![CDATA[Media marketing is a form of marketing that can encompass almost any kind of media that communicates or interacts directly with people, such as television, radio, banners, fliers, the Internet, public seminars and so on. It exists in various forms, such as cross media marketing, new media marketing and social media marketing. And as long as you have some experience or training in the art of persuading &amp;amp;ndash; which is key to marketing any kind o...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220775/A-New-Marketing-Bandwagon-mdash-Climb-On/</guid>
			<pubDate>Sat, 08 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Getting Started in a Marketing Career]]></title>
			<link>http://www.marketingcrossing.com/article/220776/Getting-Started-in-a-Marketing-Career/</link>
			<description><![CDATA[In business, there are many different careers to consider. One field that can provide a variety of job opportunities and experiences to job applicants is marketing.  Marketing programs in college always attract huge interest and the courses are designed to mesh well with people who have very creative and innovative ideas....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220776/Getting-Started-in-a-Marketing-Career/</guid>
			<pubDate>Sat, 08 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Applying For the Best Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220771/Applying-For-the-Best-Marketing-Jobs/</link>
			<description><![CDATA[The nice thing about the many products and services in the world today is that all have to be sold in some way. A company or business is only going to be as successful as its marketing campaign. Items that sell well lead to better marketing and to better sales. However, great items with a bad marketing plan sell well, and they will end up forgotten. Therefore, marketing professionals are very important, and the marketing field ends up making a big difference when it comes to the various thing...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220771/Applying-For-the-Best-Marketing-Jobs/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Landing Your Dream Freelance Marketing Job]]></title>
			<link>http://www.marketingcrossing.com/article/220772/Landing-Your-Dream-Freelance-Marketing-Job/</link>
			<description><![CDATA[Whether you have been in the field a while and are looking for the best jobs for marketing out there or you are trying to break into it with an entry level marketing job, you can take some specific steps to ensure success in your job search....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220772/Landing-Your-Dream-Freelance-Marketing-Job/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Advertising Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220773/Advertising-Marketing-Jobs/</link>
			<description><![CDATA[There are lots of different parts of the marketing industry that you can be involved in. One of the most important things to remember is that you want to be sure you are doing the right types of jobs. Advertising marketing jobs are going to be an important part of your overall job market, because they deal with both advertising and marketing. These are two very important areas, and if you are well versed in marketing and advertising, your career ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220773/Advertising-Marketing-Jobs/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Sales Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220774/Marketing-Sales-Jobs/</link>
			<description><![CDATA[There are several things that you have to be sure you think about when it comes to marketing sales jobs
. First of all, you want to be sure that you understand what sales and marketing jobs
entail, and, secondly, you want to be sure that you are working with the right types of marketing firms. You also want to be sure that you know what various types of marketing jobs might look like, and how you w...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220774/Marketing-Sales-Jobs/</guid>
			<pubDate>Fri, 07 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Finding Good Executive Marketing Positions]]></title>
			<link>http://www.marketingcrossing.com/article/220767/Finding-Good-Executive-Marketing-Positions/</link>
			<description><![CDATA[Looking for executive marketing jobs may be a good idea.  These are some excellent paying positions that will give you a great deal of creative control in the organization.  However, tracking down the right marketing director jobs can be more of a challenge than you might think.  Below are some guidelines that could be useful to you as you mo...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220767/Finding-Good-Executive-Marketing-Positions/</guid>
			<pubDate>Mon, 03 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[High Paying Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220768/High-Paying-Marketing-Jobs/</link>
			<description><![CDATA[Marketing jobs are a very lucrative career choice for the career minded individual looking for a high paying job.  When vying for a position in marketing there may be some competition because everyone wants one of these positions.  The high earnings, ability to move up to higher ranking positions, and the excitement of the career make this one of the top job choices....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220768/High-Paying-Marketing-Jobs/</guid>
			<pubDate>Mon, 03 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Specialty Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220769/Specialty-Marketing-Jobs/</link>
			<description><![CDATA[What Is Marketing?

Marketing is the promotion of a product or service that is usually carried out through advertising and branding.  Marketing is a very important but time consuming activity that can also sometimes be expensive.  The marketing of a product or service is very important to create interest for the product and create a customer base.  A successful marketing campaign is usually made up of advertising, distribution and selling.  Marketing is concerned wi...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220769/Specialty-Marketing-Jobs/</guid>
			<pubDate>Mon, 03 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News 03-11-2008]]></title>
			<link>http://www.marketingcrossing.com/article/220770/Hot-Marketing-News-03-11-2008/</link>
			<description><![CDATA[Motorola to Suspend Staff; Focus on Android OSExxon Mobil Profits Soar on a Record Note, Fueled by Rising Oil PricesNetflix, TiVo Announce Partnership to Enable Web Streaming]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220770/Hot-Marketing-News-03-11-2008/</guid>
			<pubDate>Mon, 03 Nov 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Hot Marketing News - 10-27-2008]]></title>
			<link>http://www.marketingcrossing.com/article/220766/Hot-Marketing-News-10-27-2008/</link>
			<description><![CDATA[Yahoo! to Eliminate 10% of Workforce to Cut Down ExpensesSamsung Drops Idea to Buy SanDisk; Scraps $5.85 Billion OfferComcast Casts New Internet Plans to Satisfy Customers' Need for Speed]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220766/Hot-Marketing-News-10-27-2008/</guid>
			<pubDate>Mon, 27 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Finding Good Marketing Director Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220764/Finding-Good-Marketing-Director-Jobs/</link>
			<description><![CDATA[Marketing is definitely one of the hottest career paths right now. Ad agencies, marketing firms, and companies are all looking for qualified, creative minds that can help them maximize their marketing funds and use their messages to reach a wide audience. That means if you have those skills you should be able to secure a good position. However, first you need to understand the demands of securing marketing jobs....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220764/Finding-Good-Marketing-Director-Jobs/</guid>
			<pubDate>Mon, 27 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Find the Best Marketing Jobs?]]></title>
			<link>http://www.marketingcrossing.com/article/220765/How-to-Find-the-Best-Marketing-Jobs/</link>
			<description><![CDATA[When you are looking for new marketing jobs, you will find that you are in a field that is quite full of people who are doing the exact same thing as you are!  There are lots of people who are now coming into the field of marketing, and you will find that if you are going to make the impression that you need to, you should stop and think about how to make sure that you stand out from the crowd.  When you are looking to get ahead, and when you wan...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220765/How-to-Find-the-Best-Marketing-Jobs/</guid>
			<pubDate>Mon, 27 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Online Marketing Strategies during Recession &quot; How to Hold Your Forte]]></title>
			<link>http://www.marketingcrossing.com/article/220763/Online-Marketing-Strategies-during-Recession--How-to-Hold-Your-Forte/</link>
			<description><![CDATA[The US is down in doldrums with an unprecedented recession, or drastic economic slowdown, as some might say, among all quarters.  This has been the story this year, and not only US but the whole world is battling with economic pressures.  In recent months, online marketers were whispering the ''r'' word for fear of contagion.  Now when the word is spoken out in the open, online marketing professionals are trying very hard to get away unscathed from the rising fire of the downturn.  The ar...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220763/Online-Marketing-Strategies-during-Recession--How-to-Hold-Your-Forte/</guid>
			<pubDate>Tue, 21 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Hot Marketing News October 20 2008]]></title>
			<link>http://www.marketingcrossing.com/article/220762/Hot-Marketing-News-October-20-2008/</link>
			<description><![CDATA[Motorola Unleashes Touch-Screen Phone 'Krave'Apple Introduces New MacBooks at Old PricesPfizer Agrees to Cough Out $894 Million to Resolve Painkiller Drug Lawsuits]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220762/Hot-Marketing-News-October-20-2008/</guid>
			<pubDate>Mon, 20 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[A Career in Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220760/A-Career-in-Marketing/</link>
			<description><![CDATA[Are you one of those people that can hold anyone's attention? Do you have good public relations skills? If that is the case, then marketing is possibly an ideal career option for you. Marketing and advertising are for those who are creative and innovative and have fantastic people skills. ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220760/A-Career-in-Marketing/</guid>
			<pubDate>Mon, 13 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Hot Marketing News &quot; October 13]]></title>
			<link>http://www.marketingcrossing.com/article/220761/Hot-Marketing-News--October-13/</link>
			<description><![CDATA[YouTube Adds Option to Buy OnlineIAB Reports 15.2% Growth in Internet AdvertisingGoogle Launches ''AdSense for Games'']]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220761/Hot-Marketing-News--October-13/</guid>
			<pubDate>Mon, 13 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Hot Marketing News - 10-06-2008]]></title>
			<link>http://www.marketingcrossing.com/article/220759/Hot-Marketing-News-10-06-2008/</link>
			<description><![CDATA[Hollywood Sues RealNetworks to Prohibit DVD-Copying Software IBM Lotus Lets iNotes Bloom on Apple's iPhoneFlorida Sues Merck for Misleading Drug Marketing]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220759/Hot-Marketing-News-10-06-2008/</guid>
			<pubDate>Mon, 06 Oct 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Many Hats of a Marketing Manager]]></title>
			<link>http://www.marketingcrossing.com/article/220757/The-Many-Hats-of-a-Marketing-Manager/</link>
			<description><![CDATA[This article discusses the various roles a marketing manager plays in the role at work.  It also discusses how to prepare for a career as a marketing manager, the best career path to success, and what can be expected in terms of salary and compensation....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220757/The-Many-Hats-of-a-Marketing-Manager/</guid>
			<pubDate>Mon, 29 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Hot Marketing News &quot; September 29]]></title>
			<link>http://www.marketingcrossing.com/article/220758/Hot-Marketing-News--September-29/</link>
			<description><![CDATA[Google, T-Mobile to Launch G1 Cell Phone on October 22; Phone to Cost $179NYTimes Launches Social Network, Expands Its Online Business CoverageTop 100 Global Brands Hemorrhage $67B in Value]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220758/Hot-Marketing-News--September-29/</guid>
			<pubDate>Mon, 29 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Hot Marketing News - 09-22-2008]]></title>
			<link>http://www.marketingcrossing.com/article/220756/Hot-Marketing-News-09-22-2008/</link>
			<description><![CDATA[Microsoft, Cray, and Intel Shake Hands to Create Affordable SupercomputerGM Celebrates 100 Years; Powers into the Future with Chevrolet VoltGov't Bails Out AIG, Barclays Acquires Lehman Brothers, BofA Gets Merrill Lynch...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220756/Hot-Marketing-News-09-22-2008/</guid>
			<pubDate>Mon, 22 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[MarketingCrossing Membership Provides Free Access to 90-Plus Niche Job Boards]]></title>
			<link>http://www.marketingcrossing.com/article/220755/MarketingCrossing-Membership-Provides-Free-Access-to-90-Plus-Niche-Job-Boards/</link>
			<description><![CDATA[MarketingCrossing Membership Provides Free Access to 90-Plus Niche Job Boards]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220755/MarketingCrossing-Membership-Provides-Free-Access-to-90-Plus-Niche-Job-Boards/</guid>
			<pubDate>Fri, 12 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Switch to Experiential Marketing for Long-term Benefits]]></title>
			<link>http://www.marketingcrossing.com/article/220751/Switch-to-Experiential-Marketing-for-Long-term-Benefits/</link>
			<description><![CDATA[Experiential marketing is a new form of marketing that engages customers to use and interact with a brand, tangibly and emotionally. This article offers tips and outlines advantages of using experiential marketing over traditional marketing methods....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220751/Switch-to-Experiential-Marketing-for-Long-term-Benefits/</guid>
			<pubDate>Mon, 01 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Social Networking Sites Hook Marketers]]></title>
			<link>http://www.marketingcrossing.com/article/220752/Social-Networking-Sites-Hook-Marketers/</link>
			<description><![CDATA[Social networking has grown exponentially, and marketing through social networking sites is the most popular online marketing tool for marketers today. These sites occupy an important place in the marketing mix of most organizations. Here are a few tips on how to leverage the reach and popularity of social networking sites for your marketing needs....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220752/Social-Networking-Sites-Hook-Marketers/</guid>
			<pubDate>Mon, 01 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The ''Type A'' Person and the Marketing Job]]></title>
			<link>http://www.marketingcrossing.com/article/220753/The-Type-A-Person-and-the-Marketing-Job/</link>
			<description><![CDATA[There is a great amount of demand for marketing jobs. Nearly all businesses have a need to advertise themselves, market to potential customers, and engage in public relations (PR). There is heavy competition for marketing jobs because they are so greatly prized by those with the right temperament for them. There can be a lot of money in marketing jobs, often six-figure incomes (which are typically earned through commission and/or bonus pay rather than salary alone). But this money is ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220753/The-Type-A-Person-and-the-Marketing-Job/</guid>
			<pubDate>Mon, 01 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[An Introduction to Fashion Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220754/An-Introduction-to-Fashion-Marketing-Jobs/</link>
			<description><![CDATA[Fashion marketing is the advertising of the latest designs in a particular clothing line, and this is a job that is done by qualified fashion marketers. At a basic level, fashion marketing is ensuring that the designed clothes reach the end user. Fashion marketing is associated with success. For any clothing line to reach its ultimate best, the fashion marketers need to incorporate some ideas that will help any particular person achieve the stylistic success that is normally experienced (...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220754/An-Introduction-to-Fashion-Marketing-Jobs/</guid>
			<pubDate>Mon, 01 Sep 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[What is a Search Engine Marketer?]]></title>
			<link>http://www.marketingcrossing.com/article/220750/What-is-a-Search-Engine-Marketer/</link>
			<description><![CDATA[Search engine marketing is an emerging field that has become increasingly valuable to companies of all stripes, yet not all people know what the field is or even that it exists at all.  This article introduces the up-and-coming career and its various aspects....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220750/What-is-a-Search-Engine-Marketer/</guid>
			<pubDate>Mon, 11 Aug 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing:  People and Preferences]]></title>
			<link>http://www.marketingcrossing.com/article/220749/Marketing-People-and-Preferences/</link>
			<description><![CDATA[Are people open to marketing communications?  What makes them buy the products they do?  How does a marketing professional ensure that a particular product is not just one that people will love but also one they will buy?...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220749/Marketing-People-and-Preferences/</guid>
			<pubDate>Mon, 28 Jul 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[A Look Inside Futurist Marketing: Spike TV and Social Technologies Unearth ''The Future of American Men'']]></title>
			<link>http://www.marketingcrossing.com/article/220747/A-Look-Inside-Futurist-Marketing-Spike-TV-and-Social-Technologies-Unearth-The-Future-of-American-Men/</link>
			<description><![CDATA[Soulja Boy, Fall Out Boy, Iron Man, and a pregnant man &amp;amp;mdash; these are among the most popular masculine objects of fascination today &amp;amp;mdash; at least if you are going by their popularity among Internet search engines..Metrosexuals, once novel, now seem as old as...Friendster...and no one pays them much heed anymore. In an age of rapidly evolving roles for men, is it desirable or even possible for one television channel to market to them all? Here's a look at how Spike TV, the network fo...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220747/A-Look-Inside-Futurist-Marketing-Spike-TV-and-Social-Technologies-Unearth-The-Future-of-American-Men/</guid>
			<pubDate>Mon, 14 Jul 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Can Less be More? In Marketing, Yes!]]></title>
			<link>http://www.marketingcrossing.com/article/220748/Can-Less-be-More-In-Marketing-Yes/</link>
			<description><![CDATA[Most marketing professionals will vouch for the fact that high-budget marketing is not always high-impact marketing. Marketing does not necessarily need big money but it needs the right techniques to reach your target audience with the right message. Low-cost marketing techniques are equally effective in creating good brand recall among customers and making them stay loyal....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220748/Can-Less-be-More-In-Marketing-Yes/</guid>
			<pubDate>Mon, 14 Jul 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Your Business Card Is a Silent Marketing Tool]]></title>
			<link>http://www.marketingcrossing.com/article/220746/Your-Business-Card-Is-a-Silent-Marketing-Tool/</link>
			<description><![CDATA[The primary purpose of your business card is to share your contact details with prospective customers. However, business cards are rapidly evolving into highly effective marketing tools for most marketing executives. They can be effectively used to ensure prospective customers keep your business in mind....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220746/Your-Business-Card-Is-a-Silent-Marketing-Tool/</guid>
			<pubDate>Mon, 30 Jun 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing through Trade Show Giveaways]]></title>
			<link>http://www.marketingcrossing.com/article/220745/Marketing-through-Trade-Show-Giveaways/</link>
			<description><![CDATA[Trade shows gather large target audiences in one place.  For executives in marketing positions, successfully marketing their company or brand at a trade show can lead to many new customers.  These marketers regularly use attractive giveaways as effective marketing tools to get returns from their participation in trade shows....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220745/Marketing-through-Trade-Show-Giveaways/</guid>
			<pubDate>Mon, 23 Jun 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Five Characters and Categories of Effective Marketing Intelligence]]></title>
			<link>http://www.marketingcrossing.com/article/220743/The-Five-Characters-and-Categories-of-Effective-Marketing-Intelligence/</link>
			<description><![CDATA[Successful marketing efforts require good marketing intelligence.  People working in marketing jobs can erect or demolish businesses overnight with the aid of effective market intelligence.  To be effective marketing intelligence must be close enough to policy, plans, and operations but not so close that it loses its objectivity or the decision makers lose their integrity of judgment....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220743/The-Five-Characters-and-Categories-of-Effective-Marketing-Intelligence/</guid>
			<pubDate>Tue, 20 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[How to Be a Genius in Your Marketing Job]]></title>
			<link>http://www.marketingcrossing.com/article/220744/How-to-Be-a-Genius-in-Your-Marketing-Job/</link>
			<description><![CDATA[Every marketing executive or person in a marketing job wants to become a marketing genius' however, there are no shortcuts to such recognition.  True to the old adage, genius is 99% perspiration and 1% inspiration.  But the trick is knowing what to perspire about....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220744/How-to-Be-a-Genius-in-Your-Marketing-Job/</guid>
			<pubDate>Tue, 20 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Microsoft's Bid for Yahoo:  The Tactics of Technocrat Titans]]></title>
			<link>http://www.marketingcrossing.com/article/220737/Microsoft-s-Bid-for-Yahoo-The-Tactics-of-Technocrat-Titans/</link>
			<description><![CDATA[Now that the deadline on merger talks between technology titans Microsoft and Yahoo has expired, the consequences are unclear and the stage is set for a dramatic period ahead.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220737/Microsoft-s-Bid-for-Yahoo-The-Tactics-of-Technocrat-Titans/</guid>
			<pubDate>Mon, 05 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Learning Your Role as a First-Time Manager in a Marketing Organization:  How to Succeed in Marketing Positions That Require Management Skills]]></title>
			<link>http://www.marketingcrossing.com/article/220738/Learning-Your-Role-as-a-First-Time-Manager-in-a-Marketing-Organization-How-to-Succeed-in-Marketing-Positions-That-Require-Management-Skills/</link>
			<description><![CDATA[Your promotion to a managerial position demonstrates that you have the desired knowledge, expertise, and skills to perform well in your functional area.  However, managing people is a new skill you need to develop in order to play your new role as a manager successfully.  As a successful manager, you will need to rely more than ever on your interpersonal skills.  Read on to learn about how to sharpen your managerial abilities and apply them to your new marketing job....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220738/Learning-Your-Role-as-a-First-Time-Manager-in-a-Marketing-Organization-How-to-Succeed-in-Marketing-Positions-That-Require-Management-Skills/</guid>
			<pubDate>Mon, 05 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Careers:  Opportunities Unlimited]]></title>
			<link>http://www.marketingcrossing.com/article/220739/Marketing-Careers-Opportunities-Unlimited/</link>
			<description><![CDATA[Marketing careers exist in every industry, including manufacturing, trade, retail, media, research, and public service.  Read on to find out about the various opportunities that await you in the field of marketing....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220739/Marketing-Careers-Opportunities-Unlimited/</guid>
			<pubDate>Mon, 05 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Sun Microsystems to Cut upto 2,500 Jobs on Surprise Quarter Sunset]]></title>
			<link>http://www.marketingcrossing.com/article/220740/Sun-Microsystems-to-Cut-upto-2-500-Jobs-on-Surprise-Quarter-Sunset/</link>
			<description><![CDATA[Sun Microsystems Inc. has registered an unexpected loss in the quarterly earnings which has prompted the company to cut as many as 2,500 jobs after the sales slump.  Sun has attributed its loss to tax expenses, which amounted to a whopping $52 million.  The net loss incurred is about $34 million.  The computer company also blamed costs relating to its takeover of the Swedish software firm MySQL, as well as a 9.7% drop in orders from US customers.  The job cuts will erase about 7.5% of Sun's t...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220740/Sun-Microsystems-to-Cut-upto-2-500-Jobs-on-Surprise-Quarter-Sunset/</guid>
			<pubDate>Mon, 05 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[iTunes to Sell Movie DVDs on Warner's Early Tune]]></title>
			<link>http://www.marketingcrossing.com/article/220741/iTunes-to-Sell-Movie-DVDs-on-Warner-s-Early-Tune/</link>
			<description><![CDATA[Apple Inc. has announced that it will make popular films available for iPhones and iPods through iTunes as soon as the DVDs are released, owing to deals with several movie studios.  The deals involve several studios including 20th Century Fox, Walt Disney, Warner Brothers, Paramount Pictures, Universal Studios Home Entertainment, and Sony Pictures Entertainment, according to Apple.  ''We're thrilled to bring iTunes store customers new films for purchase day-and-date with the DVD release,'' sa...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220741/iTunes-to-Sell-Movie-DVDs-on-Warner-s-Early-Tune/</guid>
			<pubDate>Mon, 05 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Flash Reach Extended to Mobiles Too: Adobe]]></title>
			<link>http://www.marketingcrossing.com/article/220742/Flash-Reach-Extended-to-Mobiles-Too-Adobe/</link>
			<description><![CDATA[Adobe Systems Inc. will be launching a next generation media player to replace the mobile version of Flash Adobe Flash Lite to enhance the overall video and animated content viewing experience in numerous mobile platforms.  Adobe has reportedly struck a deal with several handset and mobile makers to bring its Flash multimedia content to more cell phones.  The program, called the Open Screen Project, is initiated by Adobe and includes prominent device manufacturers, content developers, and tel...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220742/Flash-Reach-Extended-to-Mobiles-Too-Adobe/</guid>
			<pubDate>Mon, 05 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Time Warner Dumps Cable amidst Weakening Profit]]></title>
			<link>http://www.marketingcrossing.com/article/220734/Time-Warner-Dumps-Cable-amidst-Weakening-Profit/</link>
			<description><![CDATA[Time Warner Inc. has decided to disassociate its cable company, Time Warner Cable, from the rest of the company as decreasing stock prices and losses have continued to hurt the media giant.  CEO Jeffrey Bewkes announced the decision in the company's first quarter sales report: ''We've decided that a complete structural separation of Time Warner Cable, under the right circumstances, is in the best interests of both companies' shareholders.  We're working hard on an agreement with Time Warner C...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220734/Time-Warner-Dumps-Cable-amidst-Weakening-Profit/</guid>
			<pubDate>Fri, 02 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[MySpace Unveils Optional ''HyperTargeting'' Feature]]></title>
			<link>http://www.marketingcrossing.com/article/220735/MySpace-Unveils-Optional-HyperTargeting-Feature/</link>
			<description><![CDATA[MySpace has launched a targeted ad platform called HyperTargeting to boost its advertising systems.  According to Travis Katz, senior vice president for MySpace International, HyperTargeting classifies people according to the interests listed in their profiles and then stores their information in interest-specific categories, allowing advertisers to target users based on those interests.  However, in a nod to increasing concerns over how personal information is used, MySpace will allow users ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220735/MySpace-Unveils-Optional-HyperTargeting-Feature/</guid>
			<pubDate>Fri, 02 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[HP Researchers Discover ''Intelligent Memory'']]></title>
			<link>http://www.marketingcrossing.com/article/220736/HP-Researchers-Discover-Intelligent-Memory/</link>
			<description><![CDATA[Hewlett-Packard scientists have reported in the science journal Nature that they have designed a breakthrough simple circuit element called a memristor.  They believe that the ''memory resistor'' chip is capable of building miniscule but powerful computers which will be able to mimic intricate biological functions, too.  It has also been predicted that the chips will help mobile phones never to lose any memory, data centers to operate smoothly in spite of power failures, and computers to lear...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220736/HP-Researchers-Discover-Intelligent-Memory/</guid>
			<pubDate>Fri, 02 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Jajah to Power Phone Calls through Yahoo! MessengerJajah to Power Phone Calls through Yahoo! Messenger]]></title>
			<link>http://www.marketingcrossing.com/article/220731/Jajah-to-Power-Phone-Calls-through-Yahoo-MessengerJajah-to-Power-Phone-Calls-through-Yahoo-Messenger/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220731/Jajah-to-Power-Phone-Calls-through-Yahoo-MessengerJajah-to-Power-Phone-Calls-through-Yahoo-Messenger/</guid>
			<pubDate>Thu, 01 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[$199 iPhone Offer from AT&amp;amp;T]]></title>
			<link>http://www.marketingcrossing.com/article/220732/199-iPhone-Offer-from-AT-T/</link>
			<description><![CDATA[According to Fortune, AT&amp;amp;T is preparing to offer a subsidy of $200 for the Apple iPhone, which is currently priced at $399.  The overall price for the phone, then, would be $199.  The subsidy will only be applicable, however, if the buyer signs up for a two-year contract with AT&amp;amp;T.  Furthermore, the subsidy will reportedly only be available at AT&amp;amp;T stores and not in Apple stores.  That said, some analysts think that the news is just a rumor, while others seem to believe its veracity.  Meanwhi...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220732/199-iPhone-Offer-from-AT-T/</guid>
			<pubDate>Thu, 01 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Blockbuster Interested in Playing Games]]></title>
			<link>http://www.marketingcrossing.com/article/220733/Blockbuster-Interested-in-Playing-Games/</link>
			<description><![CDATA[Blockbuster has been trying to shift some of its marketing efforts towards game console sales and the video game rental market.  The movie rental chain is trying to woo owners of Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii, and Nintendo DS machines in an effort to attract their gaming dollars.  The move follows Blockbuster's recent unsuccessful attempt to acquire Circuit City.  Blockbuster is expanding its presence in the video game retail market by making gaming software and hardwar...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220733/Blockbuster-Interested-in-Playing-Games/</guid>
			<pubDate>Thu, 01 May 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Ford Motors Revved Up by Kerkorian Support; GM's Bruises Worsen]]></title>
			<link>http://www.marketingcrossing.com/article/220728/Ford-Motors-Revved-Up-by-Kerkorian-Support-GM-s-Bruises-Worsen/</link>
			<description><![CDATA[Billionaire investor Kirk Kerkorian has announced that he will increase his stake in Ford Motor Co. to 5.7% four days after the company posted a $100 million profit.  The additional investment is expected to amount to a whopping $861 million, or $8.50 per share for a total of 20 million shares.  Analysts have differing opinions on Kerkorian's motives for showing interest in Ford.  The company has lost about $15 billion in the last two years and only managed to rake up decent returns in the mo...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220728/Ford-Motors-Revved-Up-by-Kerkorian-Support-GM-s-Bruises-Worsen/</guid>
			<pubDate>Wed, 30 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Intel-Cray Deal Just Might Seal AMD s Fate]]></title>
			<link>http://www.marketingcrossing.com/article/220729/Intel-Cray-Deal-Just-Might-Seal-AMDs-Fate/</link>
			<description><![CDATA[Intel has devised a plan to attack archrival Advanced Micro Devices Inc. s (AMD) standing by allying with supercomputer maker Cray Inc., which has used AMD chips in its supercomputers for the past six years.  Cray will now be using Intel chips for future Cray systems.  Seattle-based Cray has three of the most powerful computers in the world, while rival IBM produces four.  The deal is a multiyear agreement targeted to the production of the next generation of high-performance computers, which ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220729/Intel-Cray-Deal-Just-Might-Seal-AMDs-Fate/</guid>
			<pubDate>Wed, 30 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Karaoke Feature Unveiled at MySpace]]></title>
			<link>http://www.marketingcrossing.com/article/220730/Karaoke-Feature-Unveiled-at-MySpace/</link>
			<description><![CDATA[MySpace has launched a new karaoke feature called MySpace Karaoke which debuts two years after MySpace parent company Fox Interactive bought the karaoke site kSolo.com.  MySpace co-founder and president Tom Anderson said MySpace and karaoke are a natural fit.  Recordings can be displayed on one s MySpace page and receive ratings from friends.  The feature is slated to be active only within the US beginning April 29, while its international debut date has still not been finalized.  While MySpa...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220730/Karaoke-Feature-Unveiled-at-MySpace/</guid>
			<pubDate>Wed, 30 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Alan Cohen Hired as US CEO of OMD]]></title>
			<link>http://www.marketingcrossing.com/article/220725/Alan-Cohen-Hired-as-US-CEO-of-OMD/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220725/Alan-Cohen-Hired-as-US-CEO-of-OMD/</guid>
			<pubDate>Tue, 29 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Dell, HP, and Lenovo to Offer Windows XP Even after June 30 Sales Cutoff]]></title>
			<link>http://www.marketingcrossing.com/article/220726/Dell-HP-and-Lenovo-to-Offer-Windows-XP-Even-after-June-30-Sales-Cutoff/</link>
			<description><![CDATA[Dell, Lenovo, and Hewlett-Packard (HP) have decided to buck Microsoft s decision to stop making Windows XP available after June 30; the trio will reportedly take advantage of a Windows Vista downgrade licensing clause which will allow them to continue offering XP as a downgrade from Vista.  Dell has plans to equip their PCs with a CD for installing Windows XP along with purchase of either the Business or Ultimate versions of Windows Vista.  Dell will even do the installation for buyers....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220726/Dell-HP-and-Lenovo-to-Offer-Windows-XP-Even-after-June-30-Sales-Cutoff/</guid>
			<pubDate>Tue, 29 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[GTA-IV Might Force EA to Cough Up More Dough to Take Over Take-Two]]></title>
			<link>http://www.marketingcrossing.com/article/220727/GTA-IV-Might-Force-EA-to-Cough-Up-More-Dough-to-Take-Over-Take-Two/</link>
			<description><![CDATA[Grand Theft Auto IV (GTA-IV) is slated to be launched on April 29 and is expected to be one of the biggest debuts in video-gaming history.  Take-Two Interactive has a lot at stake with the franchise as it struggles to avoid the hostile $2 billion takeover bid offer from Electronic Arts Inc. (EA).  Analysts believe that the expected record sales of the game will boost Take-Two s stock price and  force EA to up the bid.  The total sales of the 11-year-old franchise have amounted to a staggering...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220727/GTA-IV-Might-Force-EA-to-Cough-Up-More-Dough-to-Take-Over-Take-Two/</guid>
			<pubDate>Tue, 29 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Echostar: News Corp. Hires Hacker for Espionage]]></title>
			<link>http://www.marketingcrossing.com/article/220719/Echostar-News-Corp-Hires-Hacker-for-Espionage/</link>
			<description><![CDATA[Echostar Communications, the parent company of DISH Network Corp., has filed a lawsuit against a News Corp. contractor called the NDS Group, putting the news giant on the defensive.  A hacker named Christopher Tarnovsky revealed that News Corp. had hired him five years back to lend his expertise to their business.  He said that he was paid $20,000 to develop satellite television pirating and spying software.  In the suit, EchoStar Communications, which owned the DISH Network before 2007, alle...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220719/Echostar-News-Corp-Hires-Hacker-for-Espionage/</guid>
			<pubDate>Mon, 28 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Yahoo Makeover to Possess Social Site Properties]]></title>
			<link>http://www.marketingcrossing.com/article/220720/Yahoo-Makeover-to-Possess-Social-Site-Properties/</link>
			<description><![CDATA[Yahoo has announced that it is opening up its platform to third-party developers, a move that comes on the heels of similar moves by its rivals Microsoft, Google, and Facebook.  Sources state that the Sunnyvale, California, company is taking radical steps to improve its services under the social profile concept.   Version 1.0 of the open-source platform, which is being called Y!Open, is slated to be released at some point later this year, according to media sources.  It will include a develop...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220720/Yahoo-Makeover-to-Possess-Social-Site-Properties/</guid>
			<pubDate>Mon, 28 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[]]></title>
			<link>http://www.marketingcrossing.com/article/220721/EA-to-Create-Its-Own-Monopoly/</link>
			<description><![CDATA[Electronic Arts (EA) is slated to reinvent the immensely popular Hasbro board game Monopoly for next-generation consoles including the Nintendo Wii, Xbox 360, and PlayStation 2.  The title will be inspired by the upcoming release of the new board game, Monopoly Here and Now: The World Edition.  EA Casual Entertainment has revealed that its version of the game will have a four-player multimode feature allowing the whole family to play, and will appeal to people of all age groups.  The game...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220721/EA-to-Create-Its-Own-Monopoly/</guid>
			<pubDate>Mon, 28 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Brand Yourself Right!]]></title>
			<link>http://www.marketingcrossing.com/article/220722/Brand-Yourself-Right/</link>
			<description><![CDATA[Creating your career brand is a must if you want to avoid getting commoditized in the job market today. Career branding compels potential employers to hire you because it allows them to more easily see the benefits you can bring to their organizations. Climb the professional ladder more rapidly by simply positioning yourself right in the crowd!...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220722/Brand-Yourself-Right/</guid>
			<pubDate>Mon, 28 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Top SEO Tips for Marketing Your Website]]></title>
			<link>http://www.marketingcrossing.com/article/220723/Top-SEO-Tips-for-Marketing-Your-Website/</link>
			<description><![CDATA[Today, search engine optimization (SEO) has become the most important part of marketing a website.  No matter how good your site is, it is useless if it does not attract traffic.  This article discusses the four most essential SEO tips you can use for Internet marketing....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220723/Top-SEO-Tips-for-Marketing-Your-Website/</guid>
			<pubDate>Mon, 28 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Airline Merger Brings Expectations and Apprehensions]]></title>
			<link>http://www.marketingcrossing.com/article/220724/Airline-Merger-Brings-Expectations-and-Apprehensions/</link>
			<description><![CDATA[The recent merger of two of the country's biggest airlines, Delta Air Lines and Northwest Airlines, has caused a stir in the market. While executives at both companies describe the deal as a milestone in airline services, skeptics see it as a disappointing development for customers and the community....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220724/Airline-Merger-Brings-Expectations-and-Apprehensions/</guid>
			<pubDate>Mon, 28 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Toyota Edges Out GM Globally Amid Weakening US Sales]]></title>
			<link>http://www.marketingcrossing.com/article/220716/Toyota-Edges-Out-GM-Globally-Amid-Weakening-US-Sales/</link>
			<description><![CDATA[Toyota Motor Corp. has edged out General Motors by 159,000 worldwide vehicle sales, according to first quarter sales reports, as US sales for both companies took a beating.  Toyota has been gaining ground in emerging markets, and analysts believe that the company will present a stiff challenge to GM s 77-year reign as the world s leading automaker in the near future.  Toyota registered a 2.7% gain in sales in the three months ending in March, while GM s sales showed a slight fall of about 1%....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220716/Toyota-Edges-Out-GM-Globally-Amid-Weakening-US-Sales/</guid>
			<pubDate>Fri, 25 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Apple Bytes a Chip Firm for $278 Million]]></title>
			<link>http://www.marketingcrossing.com/article/220717/Apple-Bytes-a-Chip-Firm-for-278-Million/</link>
			<description><![CDATA[Apple Inc has bought PA Semiconductors, a chip company based in Santa Clara, CA, for a reported price of $278 million.  The deal will give Apple access to the same PowerPC-based chips it had abandoned in favor of Intel chips before.  Analysts speculate that Apple s real motive for buying a chip company is to give it some differentiation from competitors in the iPod and the iPhone market.  PA Semiconductors has been working on energy-efficient microprocessors, including a 300% energy-efficient...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220717/Apple-Bytes-a-Chip-Firm-for-278-Million/</guid>
			<pubDate>Fri, 25 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[IBM Launches Web Server for Internet Companies]]></title>
			<link>http://www.marketingcrossing.com/article/220718/IBM-Launches-Web-Server-for-Internet-Companies/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220718/IBM-Launches-Web-Server-for-Internet-Companies/</guid>
			<pubDate>Fri, 25 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[WSJ Top Editor Brauchli Steps Down]]></title>
			<link>http://www.marketingcrossing.com/article/220713/WSJ-Top-Editor-Brauchli-Steps-Down/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220713/WSJ-Top-Editor-Brauchli-Steps-Down/</guid>
			<pubDate>Thu, 24 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Sony BMG in Nokia s Unlimited Subscription Service]]></title>
			<link>http://www.marketingcrossing.com/article/220714/Sony-BMG-in-Nokias-Unlimited-Subscription-Service/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220714/Sony-BMG-in-Nokias-Unlimited-Subscription-Service/</guid>
			<pubDate>Thu, 24 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Microsoft to Focus on Web, Rather Than PC]]></title>
			<link>http://www.marketingcrossing.com/article/220715/Microsoft-to-Focus-on-Web-Rather-Than-PC/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220715/Microsoft-to-Focus-on-Web-Rather-Than-PC/</guid>
			<pubDate>Thu, 24 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Samsung Chief Resigns Amid Tax Indictment Charges]]></title>
			<link>http://www.marketingcrossing.com/article/220710/Samsung-Chief-Resigns-Amid-Tax-Indictment-Charges/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220710/Samsung-Chief-Resigns-Amid-Tax-Indictment-Charges/</guid>
			<pubDate>Wed, 23 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Microsoft-Yahoo Deal Heading Towards Climax]]></title>
			<link>http://www.marketingcrossing.com/article/220711/Microsoft-Yahoo-Deal-Heading-Towards-Climax/</link>
			<description><![CDATA[Strong financial results from Yahoo could force Microsoft to up its bid for the company from an estimated $43 billion, according to analysts.  Yahoo has been trying to strengthen its position through a series of maneuvers to increase its stock price.  It will also depend on its quarterly financial statement to protect and/or raise its total value in the eyes of investors.  A stronger Yahoo might leave Microsoft with only to basic options: either go completely hostile to win its prey or cough ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220711/Microsoft-Yahoo-Deal-Heading-Towards-Climax/</guid>
			<pubDate>Wed, 23 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[International Calling Unlimited, Presented by Skype!]]></title>
			<link>http://www.marketingcrossing.com/article/220712/International-Calling-Unlimited-Presented-by-Skype/</link>
			<description><![CDATA[Skype, a VoIP service provider, has launched an aggressive new calling subscription plan that charges a single monthly flat rate for international calling in about 34 countries.  The plan reportedly will cover all calls to landline numbers and some cell phone calls.  Subscribers can choose from three different plans and can get a 33% discount if they subscribe for 3 months or 12 months before June of this year.  The rates are $2.95 per month for US and Canada only, while it will cost subscrib...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220712/International-Calling-Unlimited-Presented-by-Skype/</guid>
			<pubDate>Wed, 23 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The ''Most Valuable Brand in the World''?  Google]]></title>
			<link>http://www.marketingcrossing.com/article/220702/The-Most-Valuable-Brand-in-the-World-Google/</link>
			<description><![CDATA[Google has been named the most valuable brand in the world for the second time running by Millward Brown, a research firm focused on brands, media, and communications.  The global research leader announced its third annual ''BrandZ Top 100 Most Powerful Brands'' rankings, wherein General Electric (GE) and Microsoft were listed at the second the third positions, respectively.  Coca-Cola and China Mobile took up the fourth and fifth places.  Google's brand was valued at a staggering $86.1 billi...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220702/The-Most-Valuable-Brand-in-the-World-Google/</guid>
			<pubDate>Tue, 22 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[PayPal Backtracks on Blocking Apple Safari]]></title>
			<link>http://www.marketingcrossing.com/article/220703/PayPal-Backtracks-on-Blocking-Apple-Safari/</link>
			<description><![CDATA[PayPal, eBay's electronic payment service, has denied through a statement that it plans to block Apple's Safari web browser, although it has previously said that it would block access of unsafe browsers to their site.  Apple Safari does not have any anti-phishing capabilities and does not support Extended Validation (EV), the two components PayPal expected from the software.  Hence, market rumors have had it that the online payment gateway provider might end up blocking Safari unless Apple ad...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220703/PayPal-Backtracks-on-Blocking-Apple-Safari/</guid>
			<pubDate>Tue, 22 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Blockbuster ''Busted'' by Beacon Leak]]></title>
			<link>http://www.marketingcrossing.com/article/220704/Blockbuster-Busted-by-Beacon-Leak/</link>
			<description><![CDATA[Blockbuster has been dragged to court by a Texan woman named Cathryn Harris who has filed a lawsuit over the video rental giant's alleged participation in Facebook's Beacon program.  The lawsuit accuses Blockbuster of breaking the provisions of the Video Privacy Protection Act of 1998 by revealing personal video rental and sales records to a third party without the customer's permission.  Harris contends that even after Facebook users have opted out of the Beacon program, their personal infor...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220704/Blockbuster-Busted-by-Beacon-Leak/</guid>
			<pubDate>Tue, 22 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The IMF Report on the Economy: A Challenge for Policymakers]]></title>
			<link>http://www.marketingcrossing.com/article/220705/The-IMF-Report-on-the-Economy-A-Challenge-for-Policymakers/</link>
			<description><![CDATA[The global economy is facing a major crisis, and the epicenter of the turmoil is the United States. The International Monetary Fund (IMF) has indicated in a recent report that the entire world economy may be dragged into a slump by the ongoing crises in the U.S. housing and credit markets....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220705/The-IMF-Report-on-the-Economy-A-Challenge-for-Policymakers/</guid>
			<pubDate>Tue, 22 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Drip Marketing: Slow and Steady but Sure of Success!]]></title>
			<link>http://www.marketingcrossing.com/article/220706/Drip-Marketing-Slow-and-Steady-but-Sure-of-Success/</link>
			<description><![CDATA[Drip marketing demonstrates the truth in the old adage ''Slow and steady wins the race.'' Drip marketing is a kind of direct marketing tool that is carried out over an extended period of time. This article explores some effective ways of deploying drip marketing and the benefits that may be derived from the tactic....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220706/Drip-Marketing-Slow-and-Steady-but-Sure-of-Success/</guid>
			<pubDate>Tue, 22 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Fashion Marketing Jobs: Giving New Meaning to ''Dress for Success'']]></title>
			<link>http://www.marketingcrossing.com/article/220707/Fashion-Marketing-Jobs-Giving-New-Meaning-to-Dress-for-Success/</link>
			<description><![CDATA[The fashion industry offers ample opportunities to creative and bold individuals.  However, to stay ahead of the competition, fashion mavens must constantly identify, invent, and supply trendy clothing for the market....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220707/Fashion-Marketing-Jobs-Giving-New-Meaning-to-Dress-for-Success/</guid>
			<pubDate>Tue, 22 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Trade Shows: An Effective Marketing Tool]]></title>
			<link>http://www.marketingcrossing.com/article/220708/Trade-Shows-An-Effective-Marketing-Tool/</link>
			<description><![CDATA[Trade shows are an incredibly effective promotional tool in today's marketplace. They give an exhibitor the opportunity to meet face-to-face with hundreds of motivated potential customers.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220708/Trade-Shows-An-Effective-Marketing-Tool/</guid>
			<pubDate>Tue, 22 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Nobuyuki Idei: Taking Sony International]]></title>
			<link>http://www.marketingcrossing.com/article/220709/Nobuyuki-Idei-Taking-Sony-International/</link>
			<description><![CDATA[An expert in international marketing, Nobuyuki Idei is known for his contributions to Sony's reputation as the worldwide leader in the audio-video space.  Idei is the Chairman of the Advisory Board and former Chairman and Chief Executive Officer of
Sony Corporation.  This article details the ups and downs of Idei's career at Sony....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220709/Nobuyuki-Idei-Taking-Sony-International/</guid>
			<pubDate>Tue, 22 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[PepsiCo to Find Other ''Elements'' for Tropicana and Gatorade]]></title>
			<link>http://www.marketingcrossing.com/article/220699/PepsiCo-to-Find-Other-Elements-for-Tropicana-and-Gatorade/</link>
			<description><![CDATA[PepsiCo has announced that it is ending a six-year long partnership with Element 79, an ad firm in Chicago, to handle campaigns for its Gatorade and Tropicana brands.  Gatorade creative duties will now be handled by TBWAChiatDay in Los Angeles, and related duties for Tropicana will now be shouldered by Arnell in New York.  The loss of the accounts is a major blow to Element 79, although the agency will retain some PepsiCo business, including creative work for its Quaker cereals and bars.  ''G...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220699/PepsiCo-to-Find-Other-Elements-for-Tropicana-and-Gatorade/</guid>
			<pubDate>Mon, 21 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Microsoft, Nintendo, and Sony Lock Horns in Gaming Spree]]></title>
			<link>http://www.marketingcrossing.com/article/220700/Microsoft-Nintendo-and-Sony-Lock-Horns-in-Gaming-Spree/</link>
			<description><![CDATA[The NPD group has released its monthly gaming industry sales report, and its numbers show that Nintendo's sales of 720,000 Wiis topped video game console sales.  Nintendo also had the best-selling game in ''Super Smash Bros. Brawl,'' which sold 2.7 million copies, according to the NPD numbers.  Meanwhile, Microsoft saw the NPD numbers in its own way, declaring that ''consumers continue to make the ultimate vote for Xbox 360 as the console of choice.''  The basis for that claim?  Figures revea...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220700/Microsoft-Nintendo-and-Sony-Lock-Horns-in-Gaming-Spree/</guid>
			<pubDate>Mon, 21 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Apple Patches Security Update to Solve Widely Reported Vulnerability]]></title>
			<link>http://www.marketingcrossing.com/article/220701/Apple-Patches-Security-Update-to-Solve-Widely-Reported-Vulnerability/</link>
			<description><![CDATA[Apple Inc. has issued a security patch for a vulnerability in its Safari browser which could have left users open to malware and malicious code attacks.  Apple first alerted users through their website that the security bug could cause serious memory issues.  Mozilla is also busy deploying security patches for its Firefox browser and has also warned users to avoid JavaScript in mail.  Apple has updated Safari to version 3.1.1, fixing four flaws in the Windows version and two flaws in the Mac ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220701/Apple-Patches-Security-Update-to-Solve-Widely-Reported-Vulnerability/</guid>
			<pubDate>Mon, 21 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[AOL Buys Search Company to Search Success]]></title>
			<link>http://www.marketingcrossing.com/article/220696/AOL-Buys-Search-Company-to-Search-Success/</link>
			<description><![CDATA[Time Warner's AOL has bought out Sphere, an Internet service provider (ISP) and portal company, for an undisclosed amount believed to be around $25 million.  The startup firm, whose search technology allows crowded contextual content display space, was first approached by AOL to offer its widget technology on AOL news.  The San Francisco-based Sphere was founded in 2005 as a blog search engine, and, as of now, about 50,000 websites are powered by their technology.  AOL's COO Ron Grant release...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220696/AOL-Buys-Search-Company-to-Search-Success/</guid>
			<pubDate>Fri, 18 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Europe Clears a Path for Acti-Blizzard to Unleash Itself on Gaming World]]></title>
			<link>http://www.marketingcrossing.com/article/220697/Europe-Clears-a-Path-for-Acti-Blizzard-to-Unleash-Itself-on-Gaming-World/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220697/Europe-Clears-a-Path-for-Acti-Blizzard-to-Unleash-Itself-on-Gaming-World/</guid>
			<pubDate>Fri, 18 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[PluggedIn Plugs In]]></title>
			<link>http://www.marketingcrossing.com/article/220698/PluggedIn-Plugs-In/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220698/PluggedIn-Plugs-In/</guid>
			<pubDate>Fri, 18 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Ford Decides to Focus on]]></title>
			<link>http://www.marketingcrossing.com/article/220693/Ford-Decides-to-Focus-on/</link>
			<description><![CDATA[Ford Motor Co. has announced that it will increase production of its redesigned Focus car by about 30% this year to meet growing demand.  Ford and its workers are engaged in an all-out effort to build 245,000 of the cars this year compared to 191,000 in 2007.  Ford will have workers work overtime on weekdays, with two nine-hour shifts, and Saturdays to increase the productivity ratio.  ''The small car market is the new battle ground for growth,'' said Ford sales analyst George Pipas.  ''We ar...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220693/Ford-Decides-to-Focus-on/</guid>
			<pubDate>Thu, 17 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Starbucks to Dance to the Tune of iTunes]]></title>
			<link>http://www.marketingcrossing.com/article/220694/Starbucks-to-Dance-to-the-Tune-of-iTunes/</link>
			<description><![CDATA[Starbucks and iTunes are teaming up again to promote a new song and video to consumers every week.  Each week's ditty will be downloadable through the iTunes store.  The music will also be available through...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220694/Starbucks-to-Dance-to-the-Tune-of-iTunes/</guid>
			<pubDate>Thu, 17 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Unusual Video Glitches in MacBook Notebooks Acknowledged by Apple]]></title>
			<link>http://www.marketingcrossing.com/article/220695/Unusual-Video-Glitches-in-MacBook-Notebooks-Acknowledged-by-Apple/</link>
			<description><![CDATA[Apple Inc. has acknowledged serious issues associated with faulty visuals and vague document handling in the early MacBook and MacBook laptop releases of 2008.  Early purchasers of the latest MacBook have reported distortions in videos played with Apple's QuickTime player.  There were also reported instances of graphic corruption while users were scrolling through webpages or emails.  Ultimately, the whole issue appears to be software-related as the glitches become noticeable mostly after ins...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220695/Unusual-Video-Glitches-in-MacBook-Notebooks-Acknowledged-by-Apple/</guid>
			<pubDate>Thu, 17 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Short Circuit: Blockbuster Bid Thwarted by Circuit City]]></title>
			<link>http://www.marketingcrossing.com/article/220690/Short-Circuit-Blockbuster-Bid-Thwarted-by-Circuit-City/</link>
			<description><![CDATA[Blockbuster, the video rental giant that is currently struggling through a financial crisis, made an offer Monday to acquire Circuit City for $1.3 billion amidst skeptical remarks by many analysts.  The offer, which would amount to approximately $6 per share, is being touted by Blockbuster as a move to strategically combine two retailers focused on electronic and digital media.  Shares of the video rental giant dropped by 10%, however, as investors and shareholders were doubtful and apprehens...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220690/Short-Circuit-Blockbuster-Bid-Thwarted-by-Circuit-City/</guid>
			<pubDate>Wed, 16 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Starbucks Experiments, McDonald s Innovates]]></title>
			<link>http://www.marketingcrossing.com/article/220691/Starbucks-Experiments-McDonalds-Innovates/</link>
			<description><![CDATA[Starbucks has recently been testing several new concepts, like trying out a new logo, letting customers be their own baristas at some stores, and introducing a new premium drip coffee.  Free coffee was also recently handed out by baristas in Seattle when the company hosted a celebration of a new product at Pike Place Market.  Customers are now even allowed to pay before or after pouring their own drip coffee at some stores.  Starbucks CEO Howard Schultz is trying his best to halt declining sa...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220691/Starbucks-Experiments-McDonalds-Innovates/</guid>
			<pubDate>Wed, 16 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Apple Wars: Attack of the Mac Clones]]></title>
			<link>http://www.marketingcrossing.com/article/220692/Apple-Wars-Attack-of-the-Mac-Clones/</link>
			<description><![CDATA[Psystar, a Miami-based Mac vendor, has installed Apple s Leopard operating system on its PC hardware to offer a Mac clone for only $399.  The system, which Psystar calls OpenMac, has incurred Apple s wrath because it appears to violate Apple s end-user license agreement (EULA) for Macintosh OSX, which bars the operating system from being run on anything other than Apple-branded PCs.  Apple s cheapest similar computer, a Mac Pro, starts at about $2,000.  Psystar s OpenMac features a Leopard op...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220692/Apple-Wars-Attack-of-the-Mac-Clones/</guid>
			<pubDate>Wed, 16 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[CTO Phil Hester Resigns Amidst AMD s Ruins]]></title>
			<link>http://www.marketingcrossing.com/article/220687/CTO-Phil-Hester-Resigns-Amidst-AMDs-Ruins/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220687/CTO-Phil-Hester-Resigns-Amidst-AMDs-Ruins/</guid>
			<pubDate>Tue, 15 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Salesforce.com Becomes Sales Channel for Google Apps]]></title>
			<link>http://www.marketingcrossing.com/article/220688/Salesforce-com-Becomes-Sales-Channel-for-Google-Apps/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220688/Salesforce-com-Becomes-Sales-Channel-for-Google-Apps/</guid>
			<pubDate>Tue, 15 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Blu-Ray Is a Hit, but Is It a Blockbuster in the Making?]]></title>
			<link>http://www.marketingcrossing.com/article/220689/Blu-Ray-Is-a-Hit-but-Is-It-a-Blockbuster-in-the-Making/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220689/Blu-Ray-Is-a-Hit-but-Is-It-a-Blockbuster-in-the-Making/</guid>
			<pubDate>Tue, 15 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[MarketingCrossing Witnesses Big Jump in Newly Added Marketing Jobs]]></title>
			<link>http://www.marketingcrossing.com/article/220680/MarketingCrossing-Witnesses-Big-Jump-in-Newly-Added-Marketing-Jobs/</link>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220680/MarketingCrossing-Witnesses-Big-Jump-in-Newly-Added-Marketing-Jobs/</guid>
			<pubDate>Mon, 14 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[CMOs Rethink Their Roles]]></title>
			<link>http://www.marketingcrossing.com/article/220681/CMOs-Rethink-Their-Roles/</link>
			<description><![CDATA[Marketing continues to assume increased importance within any company aiming for robust growth. People in marketing positions, like those with ecommerce marketing jobs, email marketing jobs, healthcare marketing jobs, brand marketing jobs, and the like, would tell you how fast consumers are changing in their demands, tastes, and needs. Consequently, one of marketing managers' biggest challenges has been to remain open-minded in order to keep pace with consumers. Marketers who fail to keep up ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220681/CMOs-Rethink-Their-Roles/</guid>
			<pubDate>Mon, 14 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[A Career as an In-House Search Engine Marketer]]></title>
			<link>http://www.marketingcrossing.com/article/220682/A-Career-as-an-In-House-Search-Engine-Marketer/</link>
			<description><![CDATA[Today, search engine marketing is the most prevalent form of Internet advertising and has become a significant field in its own right.  In this article, Amit Agarwal discusses the growing popularity of search engine marketing and the prospects of a career in this burgeoning discipline....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220682/A-Career-as-an-In-House-Search-Engine-Marketer/</guid>
			<pubDate>Mon, 14 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Financial Regulation: Will It Resurect the U.S. Economy?]]></title>
			<link>http://www.marketingcrossing.com/article/220683/Financial-Regulation-Will-It-Resurect-the-U-S-Economy/</link>
			<description><![CDATA[The U.S. Treasury's recently unveiled plan to modernize the country's financial regulation has been criticized by some as overregulation and by some as crafty deregulation. To other observers, meanwhile, the move appears to be more of a power grab on the part of the Federal Reserve....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220683/Financial-Regulation-Will-It-Resurect-the-U-S-Economy/</guid>
			<pubDate>Mon, 14 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[]]></title>
			<link>http://www.marketingcrossing.com/article/220684/Microsoft-Threatened-by-Collapsible-Windows-Says-Gartner/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220684/Microsoft-Threatened-by-Collapsible-Windows-Says-Gartner/</guid>
			<pubDate>Mon, 14 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Imagine Blockbusters Streaming from Net to TV through a Set-Top Box!!!]]></title>
			<link>http://www.marketingcrossing.com/article/220685/Imagine-Blockbusters-Streaming-from-Net-to-TV-through-a-Set-Top-Box/</link>
			<description><![CDATA[Video rental chain Blockbuster is planning to offer a set-top box that can stream Internet video to television sets, according to reports.  An announcement is expected to come later this month from the company.  The service is said to replicate one previously provided by Movielink, which was recently purchased by Blockbuster, and is expected to nurture video-on-demand technology.  Movielink currently has a library of over 6,000 major studio movies.  Meanwhile, Blockbuster rivals Netflix and L...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220685/Imagine-Blockbusters-Streaming-from-Net-to-TV-through-a-Set-Top-Box/</guid>
			<pubDate>Mon, 14 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Google s HuddleChat Pulled Due to Similarity with Campfire]]></title>
			<link>http://www.marketingcrossing.com/article/220686/Googles-HuddleChat-Pulled-Due-to-Similarity-with-Campfire/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220686/Googles-HuddleChat-Pulled-Due-to-Similarity-with-Campfire/</guid>
			<pubDate>Mon, 14 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Dorman Now Moto s Chairman]]></title>
			<link>http://www.marketingcrossing.com/article/220677/Dorman-Now-Motos-Chairman/</link>
			<description><![CDATA[Following a spate of setbacks and generally slumping fortunes, Motorola Inc. has brought in David W. Dorman, former chief executive of AT&amp;amp;T, as the non-executive chairman of the company.  The announcement comes two days after Motorola moved to end its long-standing tiff with investor Carl Icahn, agreeing to seat two of his nominees on its board.  Dorman will assume the post when Edward Zander, chairman and former chief executive, retires at the company s annual meeting.  Dorman, a veteran in ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220677/Dorman-Now-Motos-Chairman/</guid>
			<pubDate>Fri, 11 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[]]></title>
			<link>http://www.marketingcrossing.com/article/220678/Yahoo-Searching-for-an-Ideal-Partner-Videos-to-Flickr-on-Photo-Sharing-Site/</link>
			<description><![CDATA[Yahoo! has started video-sharing support for its photo-sharing website Flickr, allowing only short videos limited to 90 seconds and 150 MB for now.  Of late, Yahoo! has been introducing a slew of features to up its credibility in the market.  The company has introduced the video feature only for Flickr s pro account holders, who shell out $24.95 annually.  Meanwhile, Yahoo! is also trying to resist Microsoft s takeover bid by proposing a test program for outsourcing limited ad services to Goo...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220678/Yahoo-Searching-for-an-Ideal-Partner-Videos-to-Flickr-on-Photo-Sharing-Site/</guid>
			<pubDate>Fri, 11 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[IBM Launches Water-Cooled Supercomputer and World s Fastest Unix Server]]></title>
			<link>http://www.marketingcrossing.com/article/220679/IBM-Launches-Water-Cooled-Supercomputer-and-Worlds-Fastest-Unix-Server/</link>
			<description><![CDATA[IBM has unveiled its new power system model, the Power 575, a water-cooled supercomputer that reduces energy consumption by 40%, saving almost three times more energy than previous microprocessors.  The supercomputer is based on the POWER6 microprocessor and offers five times the performance of its predecessor, with speeds of up to 5 GHz.  IBM is also planning to launch another supercomputer, the Power 595, which is being touted by the company as the world s fastest Unix server.  The Power 59...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220679/IBM-Launches-Water-Cooled-Supercomputer-and-Worlds-Fastest-Unix-Server/</guid>
			<pubDate>Fri, 11 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Nielsen Acquires IAG for $225 Million]]></title>
			<link>http://www.marketingcrossing.com/article/220674/Nielsen-Acquires-IAG-for-225-Million/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220674/Nielsen-Acquires-IAG-for-225-Million/</guid>
			<pubDate>Thu, 10 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Philips to Stop Manufacturing TVs for U.S; Hands Over Operations to Funai]]></title>
			<link>http://www.marketingcrossing.com/article/220675/Philips-to-Stop-Manufacturing-TVs-for-U-S-Hands-Over-Operations-to-Funai/</link>
			<description><![CDATA[Royal Philips Electronics, the Dutch consumer giant, has said that it will no longer manufacture televisions for the U.S and Canadian markets.  Philips brand TVs will henceforth be made and sold by Funai Electric under a five-year licensing agreement.  With prices falling drastically for flat-panel liquid crystal display (LCD) television sets, Philips was in a no-win situation if it had continued nurturing its brand.  Philips  chief executive, Gerard Kleisterlee, said the steps were intended ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220675/Philips-to-Stop-Manufacturing-TVs-for-U-S-Hands-Over-Operations-to-Funai/</guid>
			<pubDate>Thu, 10 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Facebook to Settle Origin Suit to Save Face; Launches Instant Chat Feature]]></title>
			<link>http://www.marketingcrossing.com/article/220676/Facebook-to-Settle-Origin-Suit-to-Save-Face-Launches-Instant-Chat-Feature/</link>
			<description><![CDATA[Facebook is wrapping up the lawsuit about its origins brought by three founders of the ConnectU site who were also Harvard colleagues of Mark Zuckerberg, the man behind Facebook.  The lawsuit alleges that Zuckerberg stole the source code intended for the site Harvard Connection, which the plaintiffs asked Zuckerberg to build for them in 2003.  The accusations have been strongly denied by Zuckerberg, who is known as the founder and CEO of the immensely popular social site.  Meanwhile, Facebook...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220676/Facebook-to-Settle-Origin-Suit-to-Save-Face-Launches-Instant-Chat-Feature/</guid>
			<pubDate>Thu, 10 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Moto to Back Icahn s Nominations to End Proxy Battle]]></title>
			<link>http://www.marketingcrossing.com/article/220671/Moto-to-Back-Icahns-Nominations-to-End-Proxy-Battle/</link>
			<description><![CDATA[Motorola has quelled repeated attacks from billionaire investor Carl Icahn for now, agreeing to back his two nominations to the company s board of directors, conceding a limited defeat in order to avoid a second annual meeting showdown.  Motorola named Keith Meister, managing director of Icahn investment funds, and fellow Icahn nominee William R. Hambrecht to its board.  The company said that it will endorse the two for director slots at the May 5th shareholder meeting.  Icahn, a well-known a...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220671/Moto-to-Back-Icahns-Nominations-to-End-Proxy-Battle/</guid>
			<pubDate>Wed, 09 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[]]></title>
			<link>http://www.marketingcrossing.com/article/220672/Starbucks-New-Everyday-Brew-for-Making-Bucks/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220672/Starbucks-New-Everyday-Brew-for-Making-Bucks/</guid>
			<pubDate>Wed, 09 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Yahoo! Wants Microsoft to Sweeten Bid]]></title>
			<link>http://www.marketingcrossing.com/article/220673/Yahoo-Wants-Microsoft-to-Sweeten-Bid/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220673/Yahoo-Wants-Microsoft-to-Sweeten-Bid/</guid>
			<pubDate>Wed, 09 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Novartis Takes Over Nestle Unit for $11 Billion]]></title>
			<link>http://www.marketingcrossing.com/article/220668/Novartis-Takes-Over-Nestle-Unit-for-11-Billion/</link>
			<description><![CDATA[Novartis AG has agreed to buy Nestle s 25% stake in Alcon for $11 billion with an option of a further 52% buyout from the food giant for an additional $28 billion.  The second largest drug company will shell out about $143.18 per Alcon share, a 4% discount to Alcon s closing price, according to the deal.  Novartis is expected to add about $5.6 billion in sales by buying Alcon, which also gives the company the Opti-Free contact lens treatment and Travatan, a glaucoma medicine.  Analysts say th...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220668/Novartis-Takes-Over-Nestle-Unit-for-11-Billion/</guid>
			<pubDate>Tue, 08 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Verizon, AT&amp;amp;T Reveal Wireless Plans Following 700MHz Auction]]></title>
			<link>http://www.marketingcrossing.com/article/220669/Verizon-AT-T-Reveal-Wireless-Plans-Following-700MHz-Auction/</link>
			<description><![CDATA[Verizon and AT&amp;amp;T have decided to roll out their newly acquired licenses from the 700 MHz auction to provide top-notch services in the immediate future.  Verizon, which bought the C-block spectrum for $9.6 billion, hopes to get the 4G standard finalized and plans to wrap up network deployment by 2009.  Verizon is also planning to launch the Long-Term-Evolution (LTE) network in 2010, while AT&amp;amp;T is aiming for a 2012 release of a new network.  Sprint, on the other hand, is planning to launch its ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220669/Verizon-AT-T-Reveal-Wireless-Plans-Following-700MHz-Auction/</guid>
			<pubDate>Tue, 08 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Yahoo! Reveals New Ad System as Microsoft Presses Its Case]]></title>
			<link>http://www.marketingcrossing.com/article/220670/Yahoo-Reveals-New-Ad-System-as-Microsoft-Presses-Its-Case/</link>
			<description><![CDATA[Yahoo! Inc. has announced plans to release a revolutionary online ad system aimed at simplifying sales of online ads and increasing revenues from the same.  The system, called AMP, would allow Yahoo! s publishing partners to post their own ads on their sites, on Yahoo!, and also on other publishers  sites.  Advertisers and publishers will be able to target specific demographic groups for promotion with the help of the system, the company has promised.  Yahoo! s promotion of the unfinished sys...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220670/Yahoo-Reveals-New-Ad-System-as-Microsoft-Presses-Its-Case/</guid>
			<pubDate>Tue, 08 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Bear Stearns Crisis: Are theTroubles Over?]]></title>
			<link>http://www.marketingcrossing.com/article/220652/Bear-Stearns-Crisis-Are-theTroubles-Over/</link>
			<description><![CDATA[The speed with which it happened surprised one and all. Within a week, one of the largest investment banks in the country had lost its reputation and identity, putting the jobs of its more than 14,000 employees in peril....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220652/Bear-Stearns-Crisis-Are-theTroubles-Over/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Affiliate Marketing Jobs Bring In Big Money]]></title>
			<link>http://www.marketingcrossing.com/article/220653/Affiliate-Marketing-Jobs-Bring-In-Big-Money/</link>
			<description><![CDATA[Most of us have come across affiliate marketing websites that promise us big money in a short amount time. Affiliate marketing programs entice you with claims that they can turn you into a millionaire without needing you to invest much into the business....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220653/Affiliate-Marketing-Jobs-Bring-In-Big-Money/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Marketing Prices]]></title>
			<link>http://www.marketingcrossing.com/article/220657/Marketing-Prices/</link>
			<description><![CDATA[Prices are the most sensitive factors in marketing.  This article details how companies can protect their customer bases, even when increasing prices.  The latter part of the article discusses recent reductions in prices by companies fearing a recession in the U.S. economy....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220657/Marketing-Prices/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Six Rules for Increasing Revenue and Profits]]></title>
			<link>http://www.marketingcrossing.com/article/220664/Six-Rules-for-Increasing-Revenue-and-Profits/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220664/Six-Rules-for-Increasing-Revenue-and-Profits/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Fox Interactive Media Restructuring: Bain In, Barett Out]]></title>
			<link>http://www.marketingcrossing.com/article/220665/Fox-Interactive-Media-Restructuring-Bain-In-Barett-Out/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220665/Fox-Interactive-Media-Restructuring-Bain-In-Barett-Out/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Microsoft Extends Life of Windows XP for Low-Cost PCs]]></title>
			<link>http://www.marketingcrossing.com/article/220666/Microsoft-Extends-Life-of-Windows-XP-for-Low-Cost-PCs/</link>
			<description><![CDATA[Microsoft has decided to extend Windows XP s life for an additional two years, applicable only for a specific category of low-cost PCs.  The company is planning to wind up sales of the older operating system by June of this year, although many people still prefer Windows XP to its successor, Windows Vista.  According to media sources, the company also plans to release its next version of the Windows operating system, Windows 7, three years after Vista s release in 2007.  Microsoft had already...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220666/Microsoft-Extends-Life-of-Windows-XP-for-Low-Cost-PCs/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[MySpace Allies with Record Labels to Thwart No. 1 Music Store, Apple s iTunes]]></title>
			<link>http://www.marketingcrossing.com/article/220667/MySpace-Allies-with-Record-Labels-to-Thwart-No-1-Music-Store-Apples-iTunes/</link>
			<description><![CDATA[Three of the four top record labels have struck a deal with MySpace to launch a music website called MySpace Music to prop up digital music sales as CD sales have dropped.  Warner Music, Sony BMG, and Universal Music, along with MySpace s parent company, News Corp, are vying to challenge the supremacy of Apple s iTunes in the music world.  EMI Group, the fourth major music corporation was not part of the deal, although it is expected to be soon.  Apple, which has dominated music retail in the...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220667/MySpace-Allies-with-Record-Labels-to-Thwart-No-1-Music-Store-Apples-iTunes/</guid>
			<pubDate>Mon, 07 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Departed: Google CIO to Join EMI Music; 300 Layoffs Announced]]></title>
			<link>http://www.marketingcrossing.com/article/220661/The-Departed-Google-CIO-to-Join-EMI-Music-300-Layoffs-Announced/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220661/The-Departed-Google-CIO-to-Join-EMI-Music-300-Layoffs-Announced/</guid>
			<pubDate>Fri, 04 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[]]></title>
			<link>http://www.marketingcrossing.com/article/220662/Listen-One-and-All-Wal-Mart-is-Going-Green/</link>
			<description><![CDATA[Wal-Mart is marketing its green strategy very seriously, even exhorting its customers to go green as well as it launches an effort being hyped as the most comprehensive environmental sustainability campaign in the company s history.  The national ad campaign features seven 30-second spots discussing various areas of sustainability; radio, Internet, and print ads will also be a part of the campaign.  About 50 green products will be sold through Wal-Mart stores, and nearly 500 eco-friendly ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220662/Listen-One-and-All-Wal-Mart-is-Going-Green/</guid>
			<pubDate>Fri, 04 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Yahoo! Introduces oneSearch with Search-Through-Speech Feature]]></title>
			<link>http://www.marketingcrossing.com/article/220663/Yahoo-Introduces-oneSearch-with-Search-Through-Speech-Feature/</link>
			<description><![CDATA[Yahoo! has made history by becoming the first major search engine to introduce online search features enabled by voice commands.  Yahoo! announced that version 2.0 of its oneSearch mobile search service will feature vlingo technology and will bring up direct links to results from sites such as Facebook and Yelp.  The voice search feature is designed for a wide range of mobiles, including the iPhone.  The feature is not bounded by grammar rules, and as Marco Boerries, executive vice president ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220663/Yahoo-Introduces-oneSearch-with-Search-Through-Speech-Feature/</guid>
			<pubDate>Fri, 04 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[]]></title>
			<link>http://www.marketingcrossing.com/article/220659/Sprint-Nextel-Relies-on-Instinct-to-Reverse-Decline/</link>
			<description><![CDATA[Sprint Nextel Corp has decided to reverse its recent decline by introducing an iPhone look-alike Samsung model, reaffirming its support of wireless Internet technology.  The new sleek, black Instinct device features a 3.1-inch touch screen, visual voicemail, a global positioning system (GPS), and a data download rate of 1.4 Mbps.  It also features a 2.0 mega pixel camera and a 2 GB storage card.  Samsung s Instinct is expected to pump up competition with LG s Voyager and HTC s Touch, while cu...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220659/Sprint-Nextel-Relies-on-Instinct-to-Reverse-Decline/</guid>
			<pubDate>Thu, 03 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Best Buy Offer: Windows XP with Asus Eee PC at $399]]></title>
			<link>http://www.marketingcrossing.com/article/220654/Best-Buy-Offer-Windows-XP-with-Asus-Eee-PC-at-399/</link>
			<description><![CDATA[Best Buy will offer Windows XP Home installation with a new Asus Eee PC 4G laptop, starting April 9 in the U.S.  The package will cost around $399, according to recent media reports.  That price is the same as that for the Linux version of the laptop.  The specifications of the mini-notebook PC include a 4GB SSD hard drive with 512 MB of RAM.  Analysts state that the hard disk space might be slightly insufficient for running Windows XP OS and the additional preloaded applications, which take ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220654/Best-Buy-Offer-Windows-XP-with-Asus-Eee-PC-at-399/</guid>
			<pubDate>Wed, 02 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Google Gears Up to Take On Microsoft Office, Goes Offline]]></title>
			<link>http://www.marketingcrossing.com/article/220655/Google-Gears-Up-to-Take-On-Microsoft-Office-Goes-Offline/</link>
			<description><![CDATA[Google Inc. has now taken steps to introduce Gears support for Google documents, allowing offline storage and editing features for online documents, sources said.  Google s word processing feature will now be available offline and can be stored in a temporary format in the user s computer.  The feature is to be rolled out slowly, adding more and more users in the coming weeks.  Google Gears is also expected to chalk out support for its other online applications, Google Spreadsheets and Google...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220655/Google-Gears-Up-to-Take-On-Microsoft-Office-Goes-Offline/</guid>
			<pubDate>Wed, 02 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[]]></title>
			<link>http://www.marketingcrossing.com/article/220656/Apple-Sued-for-Grossly-Inflated-iMac-Claims-by-LA-Firm/</link>
			<description><![CDATA[Los Angeles firm Kabateck Brown Kellner, LLP, (KBK) has sued tech magnate Apple, saying that it intentionally exaggerated the color-production capabilities of its 20-inch iMac monitor.  The law firm alleges that the monitor is, in fact, inferior to earlier versions, being actually capable of producing only 262,144 colors with a 6-bit display.  Meanwhile, previous versions of iMac monitors could actually boast of an 8-bit display and 16,777,216 colors, according to the firm.  Apple is duping ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220656/Apple-Sued-for-Grossly-Inflated-iMac-Claims-by-LA-Firm/</guid>
			<pubDate>Wed, 02 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Adobe AIR Joins Hands with Linux]]></title>
			<link>http://www.marketingcrossing.com/article/220649/Adobe-AIR-Joins-Hands-with-Linux/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220649/Adobe-AIR-Joins-Hands-with-Linux/</guid>
			<pubDate>Tue, 01 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[AT&amp;amp;T to Offer Mobile TV through MediaFLO Technology]]></title>
			<link>http://www.marketingcrossing.com/article/220650/AT-T-to-Offer-Mobile-TV-through-MediaFLO-Technology/</link>
			<description><![CDATA[AT&amp;amp;T has announced that it will provide subscribers with two mobile TV channels which will be introduced on two new phones scheduled to be released in May.  The mobile TV will be powered by Qualcomm s MediaFLO system and other international service providers.  The two handsets, LG s Vu and Samsung s Access, and the service will finally be available simultaneously in May, following several months of delay.  Analysts have speculated as to whether the delay was due to technical reasons or to wea...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220650/AT-T-to-Offer-Mobile-TV-through-MediaFLO-Technology/</guid>
			<pubDate>Tue, 01 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[]]></title>
			<link>http://www.marketingcrossing.com/article/220651/Yahoo-Introduces-Shining-Site-for-Women/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220651/Yahoo-Introduces-Shining-Site-for-Women/</guid>
			<pubDate>Tue, 01 Apr 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Comcast, BitTorrent Work Together to Manage Traffic]]></title>
			<link>http://www.marketingcrossing.com/article/220642/Comcast-BitTorrent-Work-Together-to-Manage-Traffic/</link>
			<description><![CDATA[Cable and Internet service provider Comcast and file-sharing service BitTorrent announced today that they will work together to come up with better ways to share large files over the Internet.  Comcast will slow traffic for those users who consume the most bandwidth, company sources said.  BitTorrent, meanwhile, is chalking out ways to improve its software so that it will run more effectively over Comcast s network.  Both companies are trying to reinvent themselves, observers noted, in the wa...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220642/Comcast-BitTorrent-Work-Together-to-Manage-Traffic/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Facebook Snatches Beard from Google]]></title>
			<link>http://www.marketingcrossing.com/article/220643/Facebook-Snatches-Beard-from-Google/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220643/Facebook-Snatches-Beard-from-Google/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[YouTube Launches Viewer Analytics and Video-Tracking Tool]]></title>
			<link>http://www.marketingcrossing.com/article/220644/YouTube-Launches-Viewer-Analytics-and-Video-Tracking-Tool/</link>
			<description><![CDATA[YouTube has announced the release of a new tool called the YouTube Insight.  YouTube users will now be provided with a set of analytics tools which will tell them when and where their videos are being watched.  The tools will help video creators to see the geographic makeup of their audiences and dig into the specifics of a video s performance.  YouTube, which accounts for one-third of the 9.8 billion videos viewed in the U.S., according to comScore, said that it also encourages posted videos...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220644/YouTube-Launches-Viewer-Analytics-and-Video-Tracking-Tool/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Is It the End of the Dollar's Dominance?]]></title>
			<link>http://www.marketingcrossing.com/article/220645/Is-It-the-End-of-the-Dollar-s-Dominance/</link>
			<description><![CDATA[Analysts have written volumes on the causes and effects of the slide in the value of the dollar. The dollar has dropped against other major world currencies, and the belief is gaining ground that it may remain weak for a long time to come....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220645/Is-It-the-End-of-the-Dollar-s-Dominance/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[When It Comes to Customer Experience, Saturn Runs Circles around the Competition]]></title>
			<link>http://www.marketingcrossing.com/article/220646/When-It-Comes-to-Customer-Experience-Saturn-Runs-Circles-around-the-Competition/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220646/When-It-Comes-to-Customer-Experience-Saturn-Runs-Circles-around-the-Competition/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Your Body Language Says It All!]]></title>
			<link>http://www.marketingcrossing.com/article/220647/Your-Body-Language-Says-It-All/</link>
			<description><![CDATA[We say a lot even when we re not speaking. How? Our body language says a lot about us that others can use to judge us. Our body language is the nonverbal communication we share with others through the movements of our bodies, our gestures, facial expressions, eye contact, and much more. It is thought to be a more accurate indicator of our feelings and thoughts because it is more instinctive, uncontrolled, and natural than our verbal communications....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220647/Your-Body-Language-Says-It-All/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[An Affiliate Marketing Career: The Route to Success]]></title>
			<link>http://www.marketingcrossing.com/article/220648/An-Affiliate-Marketing-Career-The-Route-to-Success/</link>
			<description><![CDATA[Affiliate marketing is quickly catching up as a creative technique for selling niche products through countless channels.  In this article, Amit Agarwal highlights the most important tips for building a successful affiliate marketing career....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220648/An-Affiliate-Marketing-Career-The-Route-to-Success/</guid>
			<pubDate>Mon, 31 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Moto, under Pressure, to Split into Two]]></title>
			<link>http://www.marketingcrossing.com/article/220639/Moto-under-Pressure-to-Split-into-Two/</link>
			<description><![CDATA[Motorola Inc. is planning to split itself into two separate publicly traded companies due to pressure resulting from unprofitable returns to investors from its mobile unit.  One of the two resultant companies will handle Motorola s cell phone handset business, and the other company, which is profitable, will cover production of networking equipment for big broadband carriers and corporate customers.  Motorola, which invented mobile technology 30 years ago, is now having a tough time finding a...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220639/Moto-under-Pressure-to-Split-into-Two/</guid>
			<pubDate>Fri, 28 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Adobe Photoshop Express Now Online!]]></title>
			<link>http://www.marketingcrossing.com/article/220640/Adobe-Photoshop-Express-Now-Online/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220640/Adobe-Photoshop-Express-Now-Online/</guid>
			<pubDate>Fri, 28 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Five Networking Sites Form Windows Live Clique with Microsoft]]></title>
			<link>http://www.marketingcrossing.com/article/220641/Five-Networking-Sites-Form-Windows-Live-Clique-with-Microsoft/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220641/Five-Networking-Sites-Form-Windows-Live-Clique-with-Microsoft/</guid>
			<pubDate>Fri, 28 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Radio Rivals XM-Sirius Merger Approved]]></title>
			<link>http://www.marketingcrossing.com/article/220636/Radio-Rivals-XM-Sirius-Merger-Approved/</link>
			<description><![CDATA[The Justice Department has given approval to the impending merger of two radio rival networks, Sirius and XM, in a deal which will change the companies  tunes considerably.  The approval was granted by the Justice Department after it determined that the deal is unlikely to monopolize the market due to the increase in sales of other music-delivery options like iPods.  Sirius and XM, the two radio stalwarts, proposed the deal early last year to cut costs, as both have lost billions of dollars o...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220636/Radio-Rivals-XM-Sirius-Merger-Approved/</guid>
			<pubDate>Thu, 27 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Tata to Buy Land Rover, Jaguar from Ford for $2,000,000,000]]></title>
			<link>http://www.marketingcrossing.com/article/220637/Tata-to-Buy-Land-Rover-Jaguar-from-Ford-for-2-000-000-000/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220637/Tata-to-Buy-Land-Rover-Jaguar-from-Ford-for-2-000-000-000/</guid>
			<pubDate>Thu, 27 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Yahoo! Gets Social with Google, News Corp. in OpenSocial Initiative]]></title>
			<link>http://www.marketingcrossing.com/article/220638/Yahoo-Gets-Social-with-Google-News-Corp-in-OpenSocial-Initiative/</link>
			<description><![CDATA[Yahoo! Inc. has joined Google and News Corp. to form the non-profit OpenSocial Foundation, an initiative aimed at making it easier for software developers to introduce enhanced features on social networking websites.  According to observers, Yahoo s inclusion in the team will add momentum to the effort to create a common standard for web apps, also known as widgets.  The OpenSocial project, which was initiated by Google five months ago, has roped in Friendster, LinkedIn, Ning, and Bebo as sup...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220638/Yahoo-Gets-Social-with-Google-News-Corp-in-OpenSocial-Initiative/</guid>
			<pubDate>Thu, 27 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Time Warner Announces Finance Department Shuffle]]></title>
			<link>http://www.marketingcrossing.com/article/220633/Time-Warner-Announces-Finance-Department-Shuffle/</link>
			<description><![CDATA[Time Warner has announced its latest restructuring plan for its finance department, elevating James Burtson and Edward Ruggiero to the posts of senior vice presidents of different domains.  Burtson will be acting as the senior vice president of mergers and acquisitions, while Ruggiero has been promoted to senior VP and treasurer.  Executive VP and CFO John Martin unveiled the changes and promotions in the latest shakeup in the financial department.  Prior to their appointments, Burtson and Ru...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220633/Time-Warner-Announces-Finance-Department-Shuffle/</guid>
			<pubDate>Wed, 26 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Google Looks for White Space, Faces Objections for Teleporting Feature]]></title>
			<link>http://www.marketingcrossing.com/article/220634/Google-Looks-for-White-Space-Faces-Objections-for-Teleporting-Feature/</link>
			<description><![CDATA[Google has proposed a plan to foster wireless Internet use in a letter to the U.S. Federal Communications Commission (FCC) and has requested that the commission open up the so-called white space spectrum for that purpose.  The letter states that Google would like to use the airwaves allocated for television broadcasting for its mobile services and also outlines its benefits. Android-powered handsets -- the mobile handsets to be launched this year by Google -- would be an excellent match ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220634/Google-Looks-for-White-Space-Faces-Objections-for-Teleporting-Feature/</guid>
			<pubDate>Wed, 26 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[ESPN Stops Ad Sales Network, Seeks to Protect Brand]]></title>
			<link>http://www.marketingcrossing.com/article/220635/ESPN-Stops-Ad-Sales-Network-Seeks-to-Protect-Brand/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220635/ESPN-Stops-Ad-Sales-Network-Seeks-to-Protect-Brand/</guid>
			<pubDate>Wed, 26 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[OMD Taps Geraci as MD of National Broadcast Investment]]></title>
			<link>http://www.marketingcrossing.com/article/220630/OMD-Taps-Geraci-as-MD-of-National-Broadcast-Investment/</link>
			<description><![CDATA[Omnicom Group s OMD has elevated Chris Geraci to the post of managing director of national broadcast investment, effective immediately, due to Debbie Richman s departure.  Richman left the post and company to join Lifetime cable channel as executive vice president of its sales division, where she will oversee all their ad sales.  Geraci, who is a 20-year veteran of both OMD and Omnicom, most recently served as director of national broadcast investment at the agency.  Page Thompson, CEO of OMD...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220630/OMD-Taps-Geraci-as-MD-of-National-Broadcast-Investment/</guid>
			<pubDate>Tue, 25 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[''Dead Space'': A Cartoon with Arts and Starz!]]></title>
			<link>http://www.marketingcrossing.com/article/220631/Dead-Space-A-Cartoon-with-Arts-and-Starz/</link>
			<description><![CDATA[Electronic Arts (EA) and Starz Media have agreed to a deal in which an animated feature prequel to the yet-to-be-released video game Dead Space will be made.  The dark, sci-fi horror comic game and the film are supposed to be released around Halloween 2008.  The film is being developed by Film Roman, a progeny of Starz Media.  It will be based on the same comic series by Image Comics upon which the game is based.  We re really looking for this to be an event, said Scott Greenberg, COO of ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220631/Dead-Space-A-Cartoon-with-Arts-and-Starz/</guid>
			<pubDate>Tue, 25 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Controversy Forces Sony to Offer $49.99 Feature for Free]]></title>
			<link>http://www.marketingcrossing.com/article/220632/Controversy-Forces-Sony-to-Offer-49-99-Feature-for-Free/</link>
			<description><![CDATA[Sony has backed off its earlier practice of charging a $49.99 fee for removing bloatware from new laptops and announced that the software optimization feature will be totally free.  The feature, called Fresh Start, which is restricted to Vaio TZ2000 and Vaio TZ2500 model laptops, was introduced to cut out annoying applications and trials in order to free up disk space.  But protests were lodged by customers who expressed irritation at shelling out a gross fee for bloatware-free laptops, leadi...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220632/Controversy-Forces-Sony-to-Offer-49-99-Feature-for-Free/</guid>
			<pubDate>Tue, 25 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Job Loss: A Reflection of Deepening Economic Woes]]></title>
			<link>http://www.marketingcrossing.com/article/220617/Job-Loss-A-Reflection-of-Deepening-Economic-Woes/</link>
			<description><![CDATA[These are tumultuous times as nervous U.S. employers are slashing jobs, and thousands of people are dropping out of the labor force.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220617/Job-Loss-A-Reflection-of-Deepening-Economic-Woes/</guid>
			<pubDate>Mon, 24 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Always Stay Connected with Your Workplace!]]></title>
			<link>http://www.marketingcrossing.com/article/220618/Always-Stay-Connected-with-Your-Workplace/</link>
			<description><![CDATA[The world is one big market, and executives need to travel day in and day out to places around the world to find new opportunities, develop new markets, and extend the reach of their businesses. And, while they are on these important missions for their companies, it is imperative that they stay connected to the folks in their home offices. Furthermore, since they may need to travel most of the time, they need to be available to guide and manage their teams from afar as most projects and commi...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220618/Always-Stay-Connected-with-Your-Workplace/</guid>
			<pubDate>Mon, 24 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Eight Myths about Alpha Companies]]></title>
			<link>http://www.marketingcrossing.com/article/220622/Eight-Myths-about-Alpha-Companies/</link>
			<description><![CDATA[In business, as in the animal world, just about every product category has an Alpha, a company that leads the pack. Alpha companies enjoy higher profitability, lower competitive pressure, and more control over future revenues than follower companies do. Alphas are so influential that almost everyone in their category looks to them before making decisions of their own....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220622/Eight-Myths-about-Alpha-Companies/</guid>
			<pubDate>Mon, 24 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Leading Brands: What Makes Them Lead?]]></title>
			<link>http://www.marketingcrossing.com/article/220623/Leading-Brands-What-Makes-Them-Lead/</link>
			<description><![CDATA[Today's leading brands did not become leaders overnight.  They have certain traits that helped them achieve and maintain their positions as market leaders. The present article lays down the characteristics of leading brands....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220623/Leading-Brands-What-Makes-Them-Lead/</guid>
			<pubDate>Mon, 24 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Former Yahoo! Chief Appointed as President of Young Netseer]]></title>
			<link>http://www.marketingcrossing.com/article/220627/Former-Yahoo-Chief-Appointed-as-President-of-Young-Netseer/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220627/Former-Yahoo-Chief-Appointed-as-President-of-Young-Netseer/</guid>
			<pubDate>Mon, 24 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Starbucks to Go through the Grind to Win Back Customers]]></title>
			<link>http://www.marketingcrossing.com/article/220628/Starbucks-to-Go-through-the-Grind-to-Win-Back-Customers/</link>
			<description><![CDATA[In order to win back customers, Starbucks CEO Howard D. Schultz has announced a radical changeover plan to return to grinding coffee beans through sophisticated hi-tech brewing machines.  The struggling coffee kingpin introduced an automated Swiss-made Mastrena espresso machine in front of its 6,000 investors, employees, and analysts, which will be grinding coffee beans within the store itself, from now on.  Schultz unveiled a host of other plans too, including the takeover of Coffee Equipmen...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220628/Starbucks-to-Go-through-the-Grind-to-Win-Back-Customers/</guid>
			<pubDate>Mon, 24 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Apple Offers Free Subscription Service, Says Report]]></title>
			<link>http://www.marketingcrossing.com/article/220629/Apple-Offers-Free-Subscription-Service-Says-Report/</link>
			<description><![CDATA[Apple Inc. is planning to start a unique service wherein consumers can buy iPods and iPhones at higher prices to gain unlimited access to a music library, according to a report by Financial Times.  The service, which is still under negotiations between the Apple executives and music labels, is scheduled to be held next week.  The report, further citing unnamed music industry sources, revealed that Apple might also offer a monthly music subscription.  A year ago, CEO Steve Jobs told Reuters th...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220629/Apple-Offers-Free-Subscription-Service-Says-Report/</guid>
			<pubDate>Mon, 24 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[360i Swallows i33]]></title>
			<link>http://www.marketingcrossing.com/article/220624/360i-Swallows-i33/</link>
			<description><![CDATA[Innovation Interactive Unit 360i, a digital ad agency, has purchased i33 Communications, a web design shop, in order to evolve from its search marketing roots and branch out organically into social media and behavior marketing.  360i s clients include NBC, Bravo, and H&amp;amp;R Block, whereas i33 s clients include Adidas, PBS, and Marvel Entertainment.  360i, which now has over 200 employees, has been in the process of deploying its two-year-old strategy to provide a full suite of digital capabiliti...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220624/360i-Swallows-i33/</guid>
			<pubDate>Fri, 21 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[]]></title>
			<link>http://www.marketingcrossing.com/article/220625/Huggies-Amex-to-Sponsor-Meetup/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220625/Huggies-Amex-to-Sponsor-Meetup/</guid>
			<pubDate>Fri, 21 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Benevolent Best Buy to Gift $50 Cards to HD DVD Losers]]></title>
			<link>http://www.marketingcrossing.com/article/220626/Benevolent-Best-Buy-to-Gift-50-Cards-to-HD-DVD-Losers/</link>
			<description><![CDATA[Best Buy has come up with an ingenious ploy to appease customers who bought HD DVD players and ended up on the losing side, offering customers $50 gift cards to buy whatever they want.  Best Buy is planning to spend almost $10 million on the gift cards as part of their marketing strategy.  Those customers who want to sell their players can even trade them in at Best Buy via its website www.bestbuytradein.com and get an additional card from the trade.  The retail giant will also mail the gift ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220626/Benevolent-Best-Buy-to-Gift-50-Cards-to-HD-DVD-Losers/</guid>
			<pubDate>Fri, 21 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Microsoft Releases Much-Awaited Windows Vista SP1]]></title>
			<link>http://www.marketingcrossing.com/article/220619/Microsoft-Releases-Much-Awaited-Windows-Vista-SP1/</link>
			<description><![CDATA[Microsoft has finally announced the public availability of the much-awaited ~bundle of fixes,  Service Pack 1 for the year-old Windows Vista.  The service pack includes a wrap-up of incremental updates for tackling original issues concerning reliability and performance, along with a certification for 2,000+ applications to work on the Windows Vista operating system.  The service pack does have its shares of problems related to compatibility with security systems, according to some experts.  T...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220619/Microsoft-Releases-Much-Awaited-Windows-Vista-SP1/</guid>
			<pubDate>Thu, 20 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Is Yahoo! Digging Digg s Grave?]]></title>
			<link>http://www.marketingcrossing.com/article/220620/Is-Yahoo-Digging-Diggs-Grave/</link>
			<description><![CDATA[Yahoo! Buzz, launched two weeks ago in the beta phase, is already creating ripples in the online social news service waters.  Recent statistics reveal that about 16 million referrals have been sent to the publishers since it surfaced, clearly indicating that the site may well have an overwhelming swell over Digg in the near future.  Analysts further suggest that though the numbers might not indicate the collapse of sites like Digg and Mixx due to the advent of Buzz, but it does imply the scop...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220620/Is-Yahoo-Digging-Diggs-Grave/</guid>
			<pubDate>Thu, 20 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Coca-Cola Drops Banned Sweetener from Coke Zero]]></title>
			<link>http://www.marketingcrossing.com/article/220621/Coca-Cola-Drops-Banned-Sweetener-from-Coke-Zero/</link>
			<description><![CDATA[Coca-Cola has dropped the artificial sweetener sodium cyclamate, which was banned in (article here) U.S. 39 years ago, from its Mexican drink Coke Zero.  The sweetener was termed as carcinogenic after certain lab findings, and its presence in Coke Zero instigated an outcry among consumer advocates in Mexico.  Hence, the company has decided to quell the protest by replacing the sweetener with two other artificial sweeteners aspartame and acesulfame-K.  The new formulated drink will carry the w...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220621/Coca-Cola-Drops-Banned-Sweetener-from-Coke-Zero/</guid>
			<pubDate>Thu, 20 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[PepsiCo to Acquire Russian Bottling Firm]]></title>
			<link>http://www.marketingcrossing.com/article/220614/PepsiCo-to-Acquire-Russian-Bottling-Firm/</link>
			<description><![CDATA[Pepsi Bottling Group Inc. of Somers, NY, and PepsiCo Inc. of Purchase, NY, have announced their proposed acquisition of Sobol-Aqua JSC, a privately held Russian beverage company, through their joint venture in Russia, PR Beverages Ltd.  The joint undertaking will buy Sobol, including a production facility based in Novosibirsk, Russia, that makes the Sobol brand and currently co-packages various Pepsi products.  The deal is expected to close in the second quarter, PepsiCo said, though financia...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220614/PepsiCo-to-Acquire-Russian-Bottling-Firm/</guid>
			<pubDate>Wed, 19 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Sprint s Flat-Rate Plan Ad Has ''Simply Everything'']]></title>
			<link>http://www.marketingcrossing.com/article/220615/Sprints-Flat-Rate-Plan-Ad-Has-Simply-Everything/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220615/Sprints-Flat-Rate-Plan-Ad-Has-Simply-Everything/</guid>
			<pubDate>Wed, 19 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[EA Names a Pleasantly Different No. 2]]></title>
			<link>http://www.marketingcrossing.com/article/220616/EA-Names-a-Pleasantly-Different-No-2/</link>
			<description><![CDATA[Electronic Arts Inc. (EA) said that it has appointed John Pleasants as its COO and president of its global publishing arm, effective immediately.  Pleasants was formerly the president and CEO of Revolution Health Group and IAC s Ticketmaster.  He will be replacing David Gardner, who left the company this year to take the helm at Infogrames. According to company sources, the newly appointed COO will head the global publishing organization, corporate communications, and government affairs for E...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220616/EA-Names-a-Pleasantly-Different-No-2/</guid>
			<pubDate>Wed, 19 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Microsoft Wraps Up Rapt, Talks with Yahoo! in Round Two]]></title>
			<link>http://www.marketingcrossing.com/article/220611/Microsoft-Wraps-Up-Rapt-Talks-with-Yahoo-in-Round-Two/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220611/Microsoft-Wraps-Up-Rapt-Talks-with-Yahoo-in-Round-Two/</guid>
			<pubDate>Tue, 18 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Bob Osher Named Sony Digital President]]></title>
			<link>http://www.marketingcrossing.com/article/220612/Bob-Osher-Named-Sony-Digital-President/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220612/Bob-Osher-Named-Sony-Digital-President/</guid>
			<pubDate>Tue, 18 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[MySpace Launches Beta Version of Application Gallery]]></title>
			<link>http://www.marketingcrossing.com/article/220613/MySpace-Launches-Beta-Version-of-Application-Gallery/</link>
			<description><![CDATA[MySpace has launched a test version of an applications gallery wherein developers have been given a green light to build applications and programs for MySpace users.  In doing so, MySpace is following the lead of rival Facebook, which introduced a similar feature on its site last May.  According to PC World, the primary aim of the testing phase is to allow users to check the functionality of the service and report any bugs for correction.  The plan is for each application to have its own prof...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220613/MySpace-Launches-Beta-Version-of-Application-Gallery/</guid>
			<pubDate>Tue, 18 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Do Your Clients Wear Masks?]]></title>
			<link>http://www.marketingcrossing.com/article/220598/Do-Your-Clients-Wear-Masks/</link>
			<description><![CDATA[Venice has the most incredible ones. Perhaps in the world. I'm not talking about their canals or the pigeons at St. Mark's Square. Venice has the most ornate, original, innovative, and beautiful Venetian Carnival masks you can find....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220598/Do-Your-Clients-Wear-Masks/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Plan Your Exit Before Entering into a Business]]></title>
			<link>http://www.marketingcrossing.com/article/220599/Plan-Your-Exit-Before-Entering-into-a-Business/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220599/Plan-Your-Exit-Before-Entering-into-a-Business/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Overcoming Age Barriers in Your Job Search]]></title>
			<link>http://www.marketingcrossing.com/article/220600/Overcoming-Age-Barriers-in-Your-Job-Search/</link>
			<description><![CDATA[What age is ''old age'' for a professional? There is no one right answer to this question. It differs for various industries and may depend on certain industry relevant criteria like the amount of physical endurance and mental alertness needed to fulfil a job responsibility....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220600/Overcoming-Age-Barriers-in-Your-Job-Search/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Fonix Market's New Speech Technology]]></title>
			<link>http://www.marketingcrossing.com/article/220601/Fonix-Market-s-New-Speech-Technology/</link>
			<description><![CDATA[The marketing of speech technology products is poised to grow at a robust rate. This is evident in the speed with which the market is generating new and improved products. The present article discusses Fonix Corporation s latest marketing effort. Through its FonixTalk TTS 6.0 software, the company promises an improved female voice in 2008....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220601/Fonix-Market-s-New-Speech-Technology/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[7 Effective Marketing Techniques to Glide through a Recession]]></title>
			<link>http://www.marketingcrossing.com/article/220602/7-Effective-Marketing-Techniques-to-Glide-through-a-Recession/</link>
			<description><![CDATA[Brake on a turn, and you might lose control. A NASCAR driver slows down before a turn but accelerates while on it. Businesses generally put the brakes on their marketing budgets during a recession, but that doesn't serve them well when the economy recovers.  This article lays down some techniques for effective marketing during a recession....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220602/7-Effective-Marketing-Techniques-to-Glide-through-a-Recession/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[The Fizzy Empire of Asa Griggs Candler]]></title>
			<link>http://www.marketingcrossing.com/article/220603/The-Fizzy-Empire-of-Asa-Griggs-Candler/</link>
			<description><![CDATA[This article discusses Asa Griggs Candler and his fizzy drink Coca-Cola.  The long odds faced by this man were not enough to stop him from making one of the most (if not the most) successful products in history. Every company in the world today envies the marketing strategy of The Coca-Cola Company....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220603/The-Fizzy-Empire-of-Asa-Griggs-Candler/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Philip Kotler: World-Renowned Marketing Guru]]></title>
			<link>http://www.marketingcrossing.com/article/220604/Philip-Kotler-World-Renowned-Marketing-Guru/</link>
			<description><![CDATA[''Marketing is not the art of finding clever ways to dispose of what you make.  It is the art of creating genuine customer value. It is the art of helping your customers become better off. The marketer's watchwords are quality, service, and value,'' Philip Kotler says....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220604/Philip-Kotler-World-Renowned-Marketing-Guru/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[AOL to Shell Out $850 Million in Cash for Bebo!]]></title>
			<link>http://www.marketingcrossing.com/article/220608/AOL-to-Shell-Out-850-Million-in-Cash-for-Bebo/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220608/AOL-to-Shell-Out-850-Million-in-Cash-for-Bebo/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Verizon Flaunts P2P Software to Reduce Traffic]]></title>
			<link>http://www.marketingcrossing.com/article/220609/Verizon-Flaunts-P2P-Software-to-Reduce-Traffic/</link>
			<description><![CDATA[Verizon Communications recently participated in a study headed by researchers at Yale University which tested a software enhancement from Pando Networks Inc for peer-to-peer file sharing.  The software is designed to enable faster downloads for P2P consumers and lower costs for Internet service providers.  The test results showed that by using the software, the impact on Verizon s network from P2P traffic was reduced drastically -- by about 50%.  The P2P protocol, which is used to send large ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220609/Verizon-Flaunts-P2P-Software-to-Reduce-Traffic/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[EA Takes Second Step in Take-Two Bid]]></title>
			<link>http://www.marketingcrossing.com/article/220610/EA-Takes-Second-Step-in-Take-Two-Bid/</link>
			<description><![CDATA[Electronic Arts (EA) is aggressively pushing its $2 billion hostile takeover bid for Take-Two Interactive with Take-Two s shareholders, although EA says it has no plans to up the bid. The current offer is set to expire at midnight on April 11.  Analysts say that EA needs to secure the support of the talented game developers of the Grand Theft Auto (GTA) and Bioshock franchises to make the acquisition pay off.  New York-based Take-Two Interactive has said that it is willing to talk with EA, bu...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220610/EA-Takes-Second-Step-in-Take-Two-Bid/</guid>
			<pubDate>Mon, 17 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Microsoft-Yahoo! Deal Gets Push from Google-DoubleClick Merger]]></title>
			<link>http://www.marketingcrossing.com/article/220605/Microsoft-Yahoo-Deal-Gets-Push-from-Google-DoubleClick-Merger/</link>
			<description><![CDATA[The European Commission gave a green light to the Google-DoubleClick merger, thereby finalizing the deal and putting further pressure on Yahoo! to find a new partner quickly, according to analysts.  Sources also suggest that the approval of the deal will blunt Google s own arguments and antitrust claims against Microsoft about the proposed Microsoft-Yahoo! deal.  Moreover, Yahoo! will face a direct threat in the Internet search and advertising arena from the alliance, even as it seeks to thwa...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220605/Microsoft-Yahoo-Deal-Gets-Push-from-Google-DoubleClick-Merger/</guid>
			<pubDate>Fri, 14 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[YouTube on Television? Thank You, TiVo!]]></title>
			<link>http://www.marketingcrossing.com/article/220606/YouTube-on-Television-Thank-You-TiVo/</link>
			<description><![CDATA[YouTube has made its way into a medium other than the net by combining itself with television through an alliance with TiVo, the maker of digital video recorders.  The deal will help YouTube deliver its videos directly to TV screens, thus bridging the gap between web video and TV to a large extent.  TiVo s deal with YouTube marks another entry into the marketplace for streaming web video on television; Apple Inc has already launched a similar effort with the introduction of its Apple TV in Ja...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220606/YouTube-on-Television-Thank-You-TiVo/</guid>
			<pubDate>Fri, 14 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[HD DVD Death to Cost Toshiba a Billion Bucks]]></title>
			<link>http://www.marketingcrossing.com/article/220607/HD-DVD-Death-to-Cost-Toshiba-a-Billion-Bucks/</link>
			<description><![CDATA[Toshiba Corp s HD DVD gamble will cost the company dearly, with recent reports indicating losses expected to be worth about $986 million, although there was no disclosure of the figures from the company itself in its earnings report.  Last year alone, the company registered a $400 million loss related to its HD DVD efforts, a loss which was then cited by the company as an investment for the future.  Sources suggest, however, that Toshiba will be giving up on the format within the month, havin...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220607/HD-DVD-Death-to-Cost-Toshiba-a-Billion-Bucks/</guid>
			<pubDate>Fri, 14 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[GM Planworks Names Taylor as Prez]]></title>
			<link>http://www.marketingcrossing.com/article/220595/GM-Planworks-Names-Taylor-as-Prez/</link>
			<description><![CDATA[Starcom MediaVest Group (SMG) has named Ken Taylor president and general manager of the General Motors Planworks unit, following the resignation of Dennis Donlin from the post last week.  Mr. Taylor was earlier the executive vice president of Starcom USA, where he was the lead executive for Kellogg s and LEGO s media accounts.  The move follows the integration of GM Planworks, which had been a stand-alone unit since its inception in 2000, into the SMG operation.  The revamped company is desig...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220595/GM-Planworks-Names-Taylor-as-Prez/</guid>
			<pubDate>Thu, 13 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Ethos Bottled Water Launched by Starbucks, Pepsi]]></title>
			<link>http://www.marketingcrossing.com/article/220596/Ethos-Bottled-Water-Launched-by-Starbucks-Pepsi/</link>
			<description><![CDATA[Starbucks will be launching a widespread campaign to distribute its new Ethos brand of water to about 40,000 convenience, grocery, and drug stores; the Pepsi-Cola bottling system will handle the actual deliveries.  Ethos has thus far been primarily available only in 7,000 Starbucks stores.  Coinciding with the launch, Ethos is also driving support for its mission of providing clean water to water-stressed countries by donating 5 cents from each bottle sold to the Ethos Water Fund.  Pepsi is p...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220596/Ethos-Bottled-Water-Launched-by-Starbucks-Pepsi/</guid>
			<pubDate>Thu, 13 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[YouTube s Rival Introduces TV Shows, Movies Online for Free]]></title>
			<link>http://www.marketingcrossing.com/article/220597/YouTubes-Rival-Introduces-TV-Shows-Movies-Online-for-Free/</link>
			<description><![CDATA[News Corp. and NBC Universal s online video baby went live on March 12 with free full-length TV shows and more than 100 movies in its content library from deals with Warner Bros., Lionsgate, and Metro-Goldwyn-Mayer.  The new site is called Hulu and is available at www.hulu.com.  The site, which is slated to be the biggest rival yet to YouTube, has received generally positive responses and even some rave reviews from users of the beta version that was launched in October of last year.  The sit...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220597/YouTubes-Rival-Introduces-TV-Shows-Movies-Online-for-Free/</guid>
			<pubDate>Thu, 13 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[CBS to Supply and Power AOL s Radio]]></title>
			<link>http://www.marketingcrossing.com/article/220592/CBS-to-Supply-and-Power-AOLs-Radio/</link>
			<description><![CDATA[CBS Radio will be taking over AOL s Internet radio service, although AOL will continue to program some of its stations, according to a significant deal between the two companies.  The move is in keeping with AOL s attempts at scaling back in light of an increase in the government-set royalty rate and its own future plans to transform itself from an Internet service provider into a web giant.  About 200 AOL radio stations will be provided with content from and operated by CBS.  At the same tim...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220592/CBS-to-Supply-and-Power-AOLs-Radio/</guid>
			<pubDate>Wed, 12 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Sprint Accelerates Growth through Speedy Downloads]]></title>
			<link>http://www.marketingcrossing.com/article/220593/Sprint-Accelerates-Growth-through-Speedy-Downloads/</link>
			<description><![CDATA[Sprint Nextel has announced the release of its new broadband update for the HTC Mogul mobile device which will boost downloading speeds by up to 1.4 megabits per second, a browsing experience reminiscent of a desktop DSL.  For the first time ever, Sprint enabled Rev. A on its EV-DO network for mobile phones; previously, Rev. A could only be accessed by laptop datacards.  Sprint says that the mobile broadband network is now available in about 13,453 cities and 1,321 airports.  The average down...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220593/Sprint-Accelerates-Growth-through-Speedy-Downloads/</guid>
			<pubDate>Wed, 12 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Facebook CEO Reveals Flaws of Past, Plans for Future]]></title>
			<link>http://www.marketingcrossing.com/article/220594/Facebook-CEO-Reveals-Flaws-of-Past-Plans-for-Future/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220594/Facebook-CEO-Reveals-Flaws-of-Past-Plans-for-Future/</guid>
			<pubDate>Wed, 12 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Lend a Deaf Ear to Offer, Shareholder Tells Audible]]></title>
			<link>http://www.marketingcrossing.com/article/220589/Lend-a-Deaf-Ear-to-Offer-Shareholder-Tells-Audible/</link>
			<description><![CDATA[Audible Inc shareholder Red Oak Partners LLC wrote a letter to the company stating that Amazon s $300 million takeover bid is too low to accept and called the amount an unfair price.  Red Oak Fund s portfolio manager David Sandberg said about the $11.50 per share offer in a statement, We analyzed this offer in great detail and believe the board ignored important factors in recommending the deal.  Sandberg wants Audible Inc to go through the deal once again and realize that it is worth is ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220589/Lend-a-Deaf-Ear-to-Offer-Shareholder-Tells-Audible/</guid>
			<pubDate>Tue, 11 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[CMO Bids Adieu to Moto]]></title>
			<link>http://www.marketingcrossing.com/article/220590/CMO-Bids-Adieu-to-Moto/</link>
			<description><![CDATA[Motorola s Chief Marketing Officer, Kenneth Keller has resigned from his post, following in the footsteps of former CEO Ed Zander who resigned late, last year.  Keller, who was previously employed at Procter &amp;amp; Gamble and Heinz, took over Motorola s reins in 2006 as CMO soon after the sudden demise of iconic marketer Geoffrey Frost who introduced the ground-breaking ~Razr  handset and the immensely popular ~Hello Moto  ad campaigns.  In a statement, that the Motorola officials released, confir...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220590/CMO-Bids-Adieu-to-Moto/</guid>
			<pubDate>Tue, 11 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[~Cautious  Is the Word for Microsoft]]></title>
			<link>http://www.marketingcrossing.com/article/220591/Cautious-Is-the-Word-for-Microsoft/</link>
			<description><![CDATA[Ray Ozzie, Microsoft s chief software architect spoke about the company s cautious policy in attempting integration of technologies with Yahoo! after the merger stating that applications need to be refactored.  Ozzie told the Financial Times, Technology companies, if they dive in and just smash things together for smashing them together s sake, it s reckless, it s just simply reckless, Yahoo! has its own technology platform and its own work ethic, Ozzie said.  Many analysts also second Oz...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220591/Cautious-Is-the-Word-for-Microsoft/</guid>
			<pubDate>Tue, 11 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Consumer Research: Rethinking Marketing Strategies]]></title>
			<link>http://www.marketingcrossing.com/article/220580/Consumer-Research-Rethinking-Marketing-Strategies/</link>
			<description><![CDATA[Every company aspires to raise profits on a yearly basis.  No matter what product a company manufactures or which services they provide, at the end of the day, they want a profit.  To achieve noticeable results by the end of a fiscal year, however, a company has to invest wisely in its marketing strategies....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220580/Consumer-Research-Rethinking-Marketing-Strategies/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[A Career Sabbatical Can Help Your Career]]></title>
			<link>http://www.marketingcrossing.com/article/220581/A-Career-Sabbatical-Can-Help-Your-Career/</link>
			<description><![CDATA[The pressure and stress of the workplace leave most of us fatigued and burned out on the job. We yearn for rejuvenation, not just physically but also psychologically. We realize, however, that a week's break from the office is not enough. We are looking at a career sabbatical &quot; an extended break from a career that can give us the time to be with ourselves and the perspective to think about the bigger picture....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220581/A-Career-Sabbatical-Can-Help-Your-Career/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Foreclosures: The Need to Discipline the Devil]]></title>
			<link>http://www.marketingcrossing.com/article/220582/Foreclosures-The-Need-to-Discipline-the-Devil/</link>
			<description><![CDATA[Mortgage foreclosure notices have risen at an alarming rate. In fact, in some states the number of new foreclosure proceedings per month is now higher than the number of homes sold per month.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220582/Foreclosures-The-Need-to-Discipline-the-Devil/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[EU Poised to Approve $3.1 Billion Google-DoubleClick Deal]]></title>
			<link>http://www.marketingcrossing.com/article/220586/EU-Poised-to-Approve-3-1-Billion-Google-DoubleClick-Deal/</link>
			<description><![CDATA[European regulators are expected to approve the impending Google-DoubleClick billion-dollar deal, in spite of concerns within the EU commission, without any significant conditions and ado.  The deal, which came under heavy scrutiny due to antitrust issues raised by privacy advocates, will set the stage for Google to launch itself in the broader arena of online advertising markets.  Microsoft had also lent a vociferous attack upon the proposed takeover maintaining that Google will be handed ov...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220586/EU-Poised-to-Approve-3-1-Billion-Google-DoubleClick-Deal/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Sony s Go Green Strategy Wins; Nintendo Fails]]></title>
			<link>http://www.marketingcrossing.com/article/220587/Sonys-Go-Green-Strategy-Wins-Nintendo-Fails/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220587/Sonys-Go-Green-Strategy-Wins-Nintendo-Fails/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Sandberg: the New Face of Facebook]]></title>
			<link>http://www.marketingcrossing.com/article/220588/Sandberg-the-New-Face-of-Facebook/</link>
			<description><![CDATA[Sheryl Sandberg is hired by Facebook as its chief operating officer, although the top post will be held by Mark Zuckerberg himself, amidst speculation of a vice-versa affair.  Sandberg will be leaving Google where she most recently served as vice-president of global sales and operations to serve as the COO of Facebook, a post last held by Owen Van Natta.  Sandberg s departure is a blow to Google where her job will be taken over by David Fischer, who is serving as the vice-president of online ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220588/Sandberg-the-New-Face-of-Facebook/</guid>
			<pubDate>Mon, 10 Mar 2008 00:00:00 CDT</pubDate>
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			<title><![CDATA[Yahoo! Desperate to Avoid Microsoft Takeover]]></title>
			<link>http://www.marketingcrossing.com/article/220583/Yahoo-Desperate-to-Avoid-Microsoft-Takeover/</link>
			<description><![CDATA[Yahoo! Inc. is trying to buy more time to avoid a proxy war with Microsoft over Microsoft s takeover bid by extending the proposed deadline to nominate directors to its board from March 14 to 10 days after the announcement of its annual meeting.  Microsoft, meanwhile, had planned to start a proxy fight next week.  The extension comes after the Yahoo! board was unable to craft an alternative to the takeover that would be unanimously accepted.  The latest talks with Time Warner are over a propo...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220583/Yahoo-Desperate-to-Avoid-Microsoft-Takeover/</guid>
			<pubDate>Fri, 07 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Becker Named CEO to Trigger Reebok Revival]]></title>
			<link>http://www.marketingcrossing.com/article/220584/Becker-Named-CEO-to-Trigger-Reebok-Revival/</link>
			<description><![CDATA[Uli Becker, Reebok s chief marketing officer, has been named the president and CEO of the company in order to reinvigorate the struggling athletic brand in key U.S. markets.  He will replace Paul Harrington, who was appointed CEO just two years ago.  Adidas, which bought Reebok for a staggering $3.8 billion in 2006, has reported a slide in its sales performance owing to a decline of 12% in sales of the Reebok brand segment.  The Adidas brand itself, on the other hand, has showed tremendous tu...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220584/Becker-Named-CEO-to-Trigger-Reebok-Revival/</guid>
			<pubDate>Fri, 07 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[LA Times on Digital Billboards!]]></title>
			<link>http://www.marketingcrossing.com/article/220585/LA-Times-on-Digital-Billboards/</link>
			<description><![CDATA[The Los Angeles Times Media Group has put up ten futuristic digital billboards which will flash their paper s headlines and exclusive news content with the help of Clear Channel Outdoor Holdings  network.  The content will be uploaded and updated directly from the paper s newsroom during the 10-week campaign.  Sources say that the campaign is an innovative attempt on the part of the company to stem the decline of the newspaper s sales and lure casual readers to the fold.  The content will cha...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220585/LA-Times-on-Digital-Billboards/</guid>
			<pubDate>Fri, 07 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Exit Nielsen, Enter Optimedia 'Power' Ratings]]></title>
			<link>http://www.marketingcrossing.com/article/220577/Exit-Nielsen-Enter-Optimedia-Power-Ratings/</link>
			<description><![CDATA[Optimedia International U.S. Inc. has released its inaugural 2007 Content Power Ratings report, a new ratings system based on a television show's true market value across traditional and digital media.  The data for the report was collected through primary research by the company itself along with inputs from Nielsen's NTI database, comScore's Media Metrix, E-Poll's FastTrack, Keller Fay Group's TalkTrack, and Factiva.  The quarterly report, which provides an independent assessment of a show'...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220577/Exit-Nielsen-Enter-Optimedia-Power-Ratings/</guid>
			<pubDate>Thu, 06 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Yahoo! Makes Bookmark, Google Gears Up]]></title>
			<link>http://www.marketingcrossing.com/article/220578/Yahoo-Makes-Bookmark-Google-Gears-Up/</link>
			<description><![CDATA[Yahoo! has unveiled a new bookmarking tool for mobiles that will help users to organize web content through a new technology called onePlace.  onePlace categorizes web content and reduces the number of clicks needed to browse frequently visited sites and services.  Users can bookmark content into categories so that it will be dynamically updated or create new categories to suit their needs.  Yahoo's goal is to ''become the starting point for the most users'' of the mobile Internet, said Marco...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220578/Yahoo-Makes-Bookmark-Google-Gears-Up/</guid>
			<pubDate>Thu, 06 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[U.S. Operations Prez Leaves Starbucks, Burrows Appointed]]></title>
			<link>http://www.marketingcrossing.com/article/220579/U-S-Operations-Prez-Leaves-Starbucks-Burrows-Appointed/</link>
			<description><![CDATA[Launi Skinner, Starbucks' president of U.S. operations, has resigned and will be replaced by Cliff Burrows, president for Europe, the Middle East, and Africa, company sources said.  Skinner is reportedly leaving the company to spend more time with her family.  Meanwhile, Burrows' current business area will be handled by Jim Alling, president of Starbucks Coffee International, until a new president is named.  Burrows will have to relocate from London to Seattle to take on his new duties.  Skin...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220579/U-S-Operations-Prez-Leaves-Starbucks-Burrows-Appointed/</guid>
			<pubDate>Thu, 06 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Microsoft Tries to Entangle Google in Its Own Web]]></title>
			<link>http://www.marketingcrossing.com/article/220574/Microsoft-Tries-to-Entangle-Google-in-Its-Own-Web/</link>
			<description><![CDATA[Microsoft has decided to reply to the increasing popularity of Google's Apps software with its own version of online server-based software.  According to the Wall Street Journal, ''Microsoft Chairman Bill Gates is expected to announce online services to handle email, calendars, contact lists, video conferencing, and other functions for small and medium-size businesses.''  Google's Apps software currently offers spreadsheets, word-processing, and presentation programs run from Google'...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220574/Microsoft-Tries-to-Entangle-Google-in-Its-Own-Web/</guid>
			<pubDate>Wed, 05 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Unilever, P&amp;amp;G Gear Up to Be Green]]></title>
			<link>http://www.marketingcrossing.com/article/220575/Unilever-P-G-Gear-Up-to-Be-Green/</link>
			<description><![CDATA[Unilever, the world's second largest consumer products company, is locking horns with Cincinnati-based Procter &amp;amp; Gamble (P&amp;amp;G) through its newly launched green marketing strategy.  Unilever has decided to implement the strategy based on the Australian Competition and Consumer Commission's (ACCC) guidelines.  The company has even manufactured an environmentally friendly detergent called the Omo Small &amp;amp; Mighty, which has been concentrated from 1.4 liters to 475 ml, a reduction which will have th...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220575/Unilever-P-G-Gear-Up-to-Be-Green/</guid>
			<pubDate>Wed, 05 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Comstock's Back at GE]]></title>
			<link>http://www.marketingcrossing.com/article/220576/Comstock-s-Back-at-GE/</link>
			<description><![CDATA[General Electric's chief executive Jeffrey Immelt is bringing back Beth Comstock, NBC Universal's media boss, to head GE's marketing and digital media.  The move follows Comstock's two-year stint with the television company.  Comstock's NBC duties will now be handled by three executives who will report to Salil Mehta, president of business operations and strategy, NBC Universal said.  ''Beth did a great job defining and growing NBC Universal's digital efforts,'' Immelt said in a statement.  '...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220576/Comstock-s-Back-at-GE/</guid>
			<pubDate>Wed, 05 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Bill Gates Adds Profile on LinkedIn]]></title>
			<link>http://www.marketingcrossing.com/article/220571/Bill-Gates-Adds-Profile-on-LinkedIn/</link>
			<description><![CDATA[Microsoft Chairman Bill Gates has set up a profile on the social network LinkedIn in a bid to encourage young people to pursue careers in science and technology.  Reports say that Gates has received more than 2,000 responses to his question: How can we do more to encourage young people to pursue careers in science and technology?  LinkedIn is also promoting a new feature called ''status,'' which will allow its 19 mill...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220571/Bill-Gates-Adds-Profile-on-LinkedIn/</guid>
			<pubDate>Tue, 04 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Social Media Gaining Importance Worldwide]]></title>
			<link>http://www.marketingcrossing.com/article/220572/Social-Media-Gaining-Importance-Worldwide/</link>
			<description><![CDATA[About 50% of senior marketing executives believe that it is important to use social media for corporate, brand, and product marketing.  In a global survey by TNS media intelligence/Cymfony, these executives revealed a perception that social-media efforts should be handled at an executive level and given significant resources.  The report also suggests that more and more companies have started taking social media seriously.  About 37% of respondents see social media as a strategic tool for gai...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220572/Social-Media-Gaining-Importance-Worldwide/</guid>
			<pubDate>Tue, 04 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Intel Rediscovers Atom]]></title>
			<link>http://www.marketingcrossing.com/article/220573/Intel-Rediscovers-Atom/</link>
			<description><![CDATA[Intel Corp. has unveiled a new brand of ultra-small chips that are designed for mobile Internet devices (MIDs) and other low-cost platforms.  The newly arrived brand, named Atom, comprises two variants (previously codenamed Silverthorne and Diamondville) and is expected to launch by mid-2008.  Additionally, the chip-maker has introduced an Intel Centrino Atom processor aimed specifically at MIDs.  Intel is renowned for its brand marketing campaigns which have inspired various hardware markete...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220573/Intel-Rediscovers-Atom/</guid>
			<pubDate>Tue, 04 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Room With 24 Views: 'Cube' Exhibit Is Portrait Studio, 21st-Century Style]]></title>
			<link>http://www.marketingcrossing.com/article/220558/Room-With-24-Views-Cube-Exhibit-Is-Portrait-Studio-21st-Century-Style/</link>
			<description><![CDATA[''Cube,'' as Lincoln Schatz has dubbed the space, possesses 24 video cameras, which all film the person or people in the room for 60 minutes. Then, the existing videos will be combined into one continuously runningstream, in which a software program randomly determines what appears on a 42-inch screen. He calls it a Generative Portrait, since what you see will shift constantly....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220558/Room-With-24-Views-Cube-Exhibit-Is-Portrait-Studio-21st-Century-Style/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Niche Job Boards Have Arrived!]]></title>
			<link>http://www.marketingcrossing.com/article/220559/Niche-Job-Boards-Have-Arrived/</link>
			<description><![CDATA[The virtual world has penetrated deep into our lives and our careers. And just like businesses in the non-virtual world, web-based companies harp upon customization in their efforts to bring focused solutions for our needs through the online medium. The way we search for jobs on the Internet is a case in point. The old generic job boards are giving way to niche job boards, bringing more convenience and efficiency to online job searches....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220559/Niche-Job-Boards-Have-Arrived/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Make Your Marketing Green!]]></title>
			<link>http://www.marketingcrossing.com/article/220560/Make-Your-Marketing-Green/</link>
			<description><![CDATA[A popular practice among marketers has been to offer more than customers are expecting in order to win them over. The extra benefits that a given product offers help customers make the final decision when they have to choose from among the many options available in the market. Of course, a benefit does not always have to be physical. It may be something as intangible as a feel-good factor that gives a sense of pride and satisfaction to customers....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220560/Make-Your-Marketing-Green/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Rising Oil Prices: A Blow to U.S. Economy]]></title>
			<link>http://www.marketingcrossing.com/article/220561/Rising-Oil-Prices-A-Blow-to-U-S-Economy/</link>
			<description><![CDATA[For the first time ever, the price of oil has passed $100 a barrel. The rise has defied many economists who were expecting a downturn in oil prices because of a slowdown in the U.S. economy.
The surge in prices could not have come at a worse time as it is likely to complicate matters further by fueling inflation in an already weak economy....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220561/Rising-Oil-Prices-A-Blow-to-U-S-Economy/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Pencil in the U.S. as a Candidate for 2018 Cup]]></title>
			<link>http://www.marketingcrossing.com/article/220562/Pencil-in-the-U-S-as-a-Candidate-for-2018-Cup/</link>
			<description><![CDATA[Belgium and the Netherlands have submitted preliminary paperwork to FIFA headquarters to co-host the 2018 World Cup, formally opening what promises to be a particularly spirited battle for the biggest prize in global sport this side of the Olympics....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220562/Pencil-in-the-U-S-as-a-Candidate-for-2018-Cup/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[New and Recent Releases]]></title>
			<link>http://www.marketingcrossing.com/article/220563/New-and-Recent-Releases/</link>
			<description><![CDATA[NEW RELEASES4 MONTHS, 3 WEEKS, AND 2 DAYS - A film of brutal, breathtaking intelligence, a work of pellucid, shimmering art without a scintilla of compromise, ''4 Months, 3 Weeks, and 2 Days'' is surely one of the very best films of the year. And you can pick the year. Romania, 1987. The communist regime of Nicolae Ceausescu will collapse in two years, but of course no one knows that. Gabita (Laura Vasiliu) and Otilia (Anamaria Marinca) are roo...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220563/New-and-Recent-Releases/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Birthday Greetings Are Good for Business]]></title>
			<link>http://www.marketingcrossing.com/article/220564/Birthday-Greetings-Are-Good-for-Business/</link>
			<description><![CDATA[The call came in the morning of my birthday. Had to be Mom, I figured. Mom always calls on my birthday.
Or maybe it was one of my two brothers, or my best friend from Baltimore.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220564/Birthday-Greetings-Are-Good-for-Business/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Increasing Competition for YouTube]]></title>
			<link>http://www.marketingcrossing.com/article/220568/Increasing-Competition-for-YouTube/</link>
			<description><![CDATA[The growing popularity of YouTube, which has registered a growth in traffic of 214% over the last year, is being seen as a major competitive threat to various social networking sites.  A number of social sites, including MySpace and Bebo, have started to launch original web series and free online video content, banking on the original content to attract ad revenue and keep users from surfing to other sites.  MySpaceTV was relaunched by MySpace to compete directly with YouTube in particular.  ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220568/Increasing-Competition-for-YouTube/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Warner's New Line of Cinema]]></title>
			<link>http://www.marketingcrossing.com/article/220569/Warner-s-New-Line-of-Cinema/</link>
			<description><![CDATA[The shine is off Time Warner's New Line Cinema to some extent, and, after New Line's 40-year history as a stand-alone studio, the parent company has decided that New Line will become a unit of Warner Brothers, a move that will lead to hundreds of jobs being shed.  Top New Line executives Bob Shaye and Michael Lynne will not be staying on.  Fortunes have faded somewhat for New Line only four years after it reached the pinnacle of the film biz with The Lord of the Rings trilogy.  A sle...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220569/Warner-s-New-Line-of-Cinema/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Companies' Quarters in Deep Waters]]></title>
			<link>http://www.marketingcrossing.com/article/220570/Companies-Quarters-in-Deep-Waters/</link>
			<description><![CDATA[Staggering quarterly losses were reported all over, as stock market stalwarts like Dell, Sprint Nextel, AIG, and Freddie Mac took big hits in the deepening economic crisis.  Any hopes of these companies being shielded from the overall U.S. economic slump have effectively been dashed.  Sprint, taken over just two months ago by CEO Daniel Hesse, faced a whopping $29.7 billion write-down for the quarter, wiping out nearly all the value of its $35 billion merger with Nextel Communications.  Dell ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220570/Companies-Quarters-in-Deep-Waters/</guid>
			<pubDate>Mon, 03 Mar 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Microsoft Fined $1.3 Billion by EU]]></title>
			<link>http://www.marketingcrossing.com/article/220565/Microsoft-Fined-1-3-Billion-by-EU/</link>
			<description><![CDATA[The European Union (EU) has imposed a record-breaking $1.3 billion fine on Microsoft for failing to comply with a 2004 antitrust ruling.  In total, Microsoft, which has already been fined by the EU twice before, has now been fined nearly $2.4 billion by European antitrust regulators.  In announcing the fine, EU commissioner Neelie Kroes clearly expressed irritation toward Microsoft s compliance failure and blamed the company for charging too much for sharing software information with its riva...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220565/Microsoft-Fined-1-3-Billion-by-EU/</guid>
			<pubDate>Fri, 29 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Durable Goods Orders Decline by 5.3%]]></title>
			<link>http://www.marketingcrossing.com/article/220566/Durable-Goods-Orders-Decline-by-5-3/</link>
			<description><![CDATA[The Commerce Department has revealed a larger than expected decrease in the new orders for manufacturing goods, showing a 5.3% slump in January.  The fall is attributed to a decline in corporate investment and ongoing weakness in the industrial sector.  The most significant specific decrease was a 13.4% drop in transportation equipment orders.  Sources suggest that the shrinking orders are an ominous sign of likely recession in the U.S. economy overall.  Capital goods orders, which are seen a...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220566/Durable-Goods-Orders-Decline-by-5-3/</guid>
			<pubDate>Fri, 29 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Apple or Blackberry, Which Looks Tastier?]]></title>
			<link>http://www.marketingcrossing.com/article/220567/Apple-or-Blackberry-Which-Looks-Tastier/</link>
			<description><![CDATA[Apple Inc. has affirmed its oft-stated goal of selling 10 million iPhones by the end of the year and hinted that it will unveil tools that programmers can use to create downloadable software for the phones.  Those tools will be sold through its iTunes stores and a few retail partners.  Analysts believe that this move will potentially step up competition with Research in Motion s (RIM) popular Blackberry devices.  Apple expects to spur demand for the multi-functional iPhone by charting out the...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220567/Apple-or-Blackberry-Which-Looks-Tastier/</guid>
			<pubDate>Fri, 29 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[IBM Names Michael Gerentine New VP]]></title>
			<link>http://www.marketingcrossing.com/article/220555/IBM-Names-Michael-Gerentine-New-VP/</link>
			<description><![CDATA[IBM has named Michael Gerentine its new vice president of global channel and solutions marketing.  He replaces Debra Thompson, who was moved to IBM s new Enterprise Software group last month.  Gerentine will be responsible for the solutions marketing team as well as IBM s business partner organization channels.  Gerentine, a long-time veteran of Armonk, NY-based IBM, was the vice president of global channel and SMB marketing in the IBM Software group prior to his present posting.  His reassig...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220555/IBM-Names-Michael-Gerentine-New-VP/</guid>
			<pubDate>Thu, 28 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Music Sales Dance to Tune of Wal-Mart, iTunes]]></title>
			<link>http://www.marketingcrossing.com/article/220556/Music-Sales-Dance-to-Tune-of-Wal-Mart-iTunes/</link>
			<description><![CDATA[Apple s iTunes outpaced music retailers Best Buy and Target to become the number two U.S. music retailer behind Wal-Mart, according to data released by tracking firm NPD Group.  Unless the downward slide of CD sales is reversed, Apple will soon be number one, says Russ Crupnick, NPD Group s president of music.  Apple said that it had achieved staggering sales of about four billion songs via iTunes last year, and 50 million people have enrolled as its customers.  About 1 million of those custo...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220556/Music-Sales-Dance-to-Tune-of-Wal-Mart-iTunes/</guid>
			<pubDate>Thu, 28 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Is Google Sick Due to Less Ad Clicks?]]></title>
			<link>http://www.marketingcrossing.com/article/220557/Is-Google-Sick-Due-to-Less-Ad-Clicks/</link>
			<description><![CDATA[comScore s latest numbers suggested a rapid slump in the frequency of clicks to Google s ad-supported links, showing a drastic decline compared to the previous three months.  Google shares have fallen by 38% since they peaked in November 2007 and fell a further 4.6% on Tuesday due to the comScore report.  Several analysts debate whether the recession in ad clicks is a clear indicator of reduced online ad spending.  In any case, according to comScore again, Google queries rose by 53% overall c...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220557/Is-Google-Sick-Due-to-Less-Ad-Clicks/</guid>
			<pubDate>Thu, 28 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Sony s Sharp LCD Venture]]></title>
			<link>http://www.marketingcrossing.com/article/220552/Sonys-Sharp-LCD-Venture/</link>
			<description><![CDATA[The world s leading LCD (liquid-crystal display) makers Sony and Sharp Corp. have joined forces to manufacture and sell LCD panels for hot-selling flat televisions.  Sony is to acquire 34% of the venture while Sharp will capture the remaining 66%.  Sharp is planning to build its new 380 billion yen ($3.4 billion) LCD plant at Sakai, Osaka, under the venture, to which Sony will be contributing more than 100 billion yen ($926 million).  In addition to the LCD panels, the venture will also produ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220552/Sonys-Sharp-LCD-Venture/</guid>
			<pubDate>Wed, 27 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Wal-Mart Launches Clean Green Project]]></title>
			<link>http://www.marketingcrossing.com/article/220553/Wal-Mart-Launches-Clean-Green-Project/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220553/Wal-Mart-Launches-Clean-Green-Project/</guid>
			<pubDate>Wed, 27 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[EA Wants to Play, but Take-Two Isn t Interested]]></title>
			<link>http://www.marketingcrossing.com/article/220554/EA-Wants-to-Play-but-Take-Two-Isnt-Interested/</link>
			<description><![CDATA[Electronic Arts Inc. s (EA) $26 per share cash buyout offer has been rebuffed by Take-Two Interactive Software, which called the offer inadequate. Take-Two even accused EA of being highly opportunistic in trying to scoop up Take-Two just before the release of its next hit, Grand Theft Auto IV.  Even after the $2 billion offer was rejected, shares of Take-Two soared as investors speculated on an increase in the bid.  The offer and rejection came in the wake of another consolidation in th...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220554/EA-Wants-to-Play-but-Take-Two-Isnt-Interested/</guid>
			<pubDate>Wed, 27 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[AOL Ends Netscape, Firefox Celebrates]]></title>
			<link>http://www.marketingcrossing.com/article/220546/AOL-Ends-Netscape-Firefox-Celebrates/</link>
			<description><![CDATA[The triumvirate of the world s famous web browsers &quot; Internet Explorer, Netscape Navigator, and Mozilla Firefox &quot; is finally on the brink of a breakup, with Netscape Navigator set to exit on March 1.  AOL has officially announced that it will no longer support Netscape, signaling the end of the once mighty web browser.  Netscape burst onto the scene over a decade ago, securing 90% of the web browser market at one point. Presently, however, its market share is less than 1%.  Firefox, on the ot...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220546/AOL-Ends-Netscape-Firefox-Celebrates/</guid>
			<pubDate>Tue, 26 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Adobe AIR Merges Online and Offline Worlds]]></title>
			<link>http://www.marketingcrossing.com/article/220547/Adobe-AIR-Merges-Online-and-Offline-Worlds/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220547/Adobe-AIR-Merges-Online-and-Offline-Worlds/</guid>
			<pubDate>Tue, 26 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Did the Clipped Oscars Click?]]></title>
			<link>http://www.marketingcrossing.com/article/220548/Did-the-Clipped-Oscars-Click/</link>
			<description><![CDATA[The 80th Annual Academy Awards, televised live on ABC amidst the hype and hoopla of intense media attention, was a show overstocked with clips of Oscar winners from yesteryear.  The much awaited event was nothing to write home about, according to critics.  The show, which had been in danger of being written off due to the writers  strike, seemed to rely excessively, perhaps because of the strike, on clips and montages from earlier ceremonies.  ABC apparently feared that viewer turnout would n...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220548/Did-the-Clipped-Oscars-Click/</guid>
			<pubDate>Tue, 26 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing: Treat Your Sales Staff Like Customers]]></title>
			<link>http://www.marketingcrossing.com/article/220534/Marketing-Treat-Your-Sales-Staff-Like-Customers/</link>
			<description><![CDATA[In many organizations, people claim that marketing and sales are ''joined at the hip.'' Have you ever thought about your sales staff as customers? Henry Ford thought of his employees as customers for his cars. He wanted to pay them enough and charge the buyers so little that his employees could afford to buy the cars that they made. However, what I am suggesting here is that we should go even farther with the sales staff &quot; we should literally treat them as customers of their company's managem...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220534/Marketing-Treat-Your-Sales-Staff-Like-Customers/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[The User Experience Analyst: Enhancing User Experience]]></title>
			<link>http://www.marketingcrossing.com/article/220535/The-User-Experience-Analyst-Enhancing-User-Experience/</link>
			<description><![CDATA[User experience has proved to be a more important business driver in organizations than their profit margins. After all, organizations remain successful in the long run only if their customers come back to them for repeat purchases and spread positive word of mouth. Consequently, businesses are increasingly realizing the importance of keeping their customers in mind while creating their products....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220535/The-User-Experience-Analyst-Enhancing-User-Experience/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Hasbro . . . The Movie?]]></title>
			<link>http://www.marketingcrossing.com/article/220536/Hasbro-The-Movie/</link>
			<description><![CDATA[Confession: as a kid growing up in the late 80s and early 90s, I spent virtually every weekend morning planted firmly in front of the family room television set from dawn until noon, watching &quot; nay, inhaling &quot; with almost addict-like pleasure the parade of Saturday morning cartoons that gave me my weekly fill of intergalactic battles, falling anvils, and humanized animals saving the world from an endless line of evil witches, mummies, and Smurf-haters.  In fact, I could even have told ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220536/Hasbro-The-Movie/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Solar Energy and Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220537/Solar-Energy-and-Marketing/</link>
			<description><![CDATA[With all the recent talk of global warming, companies that deal with technology and IT are now looking for alternative sources of energy to power their products.  Solar energy is one of the alternatives that is being explored in a serious way.  Solar energy is already being used in gadgets and appliances like calculators, ovens, water heaters, etc., and now companies are aspiring to use solar energy for powering computers.  Given the fact that we will never run out of energy from the sun, it ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220537/Solar-Energy-and-Marketing/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Free Trade: Is It Desirable?]]></title>
			<link>http://www.marketingcrossing.com/article/220538/Free-Trade-Is-It-Desirable/</link>
			<description><![CDATA[Many Americans have started questioning the wisdom of free-trade accords at a time when the U.S. government is all set to push free-trade agreements with Colombia, Panama, and South Korea.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220538/Free-Trade-Is-It-Desirable/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[John Rosen: Co-Author of Stopwatch Marketing and Executive Director at MCAworks]]></title>
			<link>http://www.marketingcrossing.com/article/220539/John-Rosen-Co-Author-of-Stopwatch-Marketing-and-Executive-Director-at-MCAworks/</link>
			<description><![CDATA[Thomas Edison once said, ''There is time for everything.''  In today's busy and time-stressed world, however, many people would be quick to argue that there is not enough time for everything and that in fact it is often a struggle to get anything done.  Still, according to John Rosen, an executive director with Marketing Consulting Associates (MCAworks), this typical consumer mindset, which revolves around the perpetual time crunch, is one that, while vital to marketers and all of th...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220539/John-Rosen-Co-Author-of-Stopwatch-Marketing-and-Executive-Director-at-MCAworks/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[3-Com Rejection Might Result in Moto s Dejection]]></title>
			<link>http://www.marketingcrossing.com/article/220543/3-Com-Rejection-Might-Result-in-Motos-Dejection/</link>
			<description><![CDATA[After close inspection and scrutiny, the Committee on Foreign Investment in the United States (CFIUS) signaled its intention to block a transaction involving China-based Huawei Technologies Co, private-equity firm Bain Capital, and 3Com, the U.S.-based network gear maker.  Both Huawei and Bain Capital backed out of the deal, raising concerns among foreign investors about business deals being unnecessarily entangled with national security concerns.  The scuttled deal also suggests difficulties...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220543/3-Com-Rejection-Might-Result-in-Motos-Dejection/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Microsoft to Leak Software Secret Sauce Recipe]]></title>
			<link>http://www.marketingcrossing.com/article/220544/Microsoft-to-Leak-Software-Secret-Sauce-Recipe/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220544/Microsoft-to-Leak-Software-Secret-Sauce-Recipe/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Variety, Publishers Weekly for Sale!]]></title>
			<link>http://www.marketingcrossing.com/article/220545/Variety-Publishers-Weekly-for-Sale/</link>
			<description><![CDATA[Anglo-Dutch company Reed Elsevier said it would sell off a number of its trade magazines in an effort to lessen its exposure to the uncertain advertising market.  The company plans to sell its Reed Business Information unit, which includes some 400 publications.  Among the most widely read titles are Variety, the Hollywood trade magazine, and Publishers Weekly.  The company also intends to purchase information services company ChoicePoint for $4.1 billion.  Investors cheered the news, sending...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220545/Variety-Publishers-Weekly-for-Sale/</guid>
			<pubDate>Mon, 25 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Sprint to Decide on Unlimited Plan; Launches Two Samsung Mobiles]]></title>
			<link>http://www.marketingcrossing.com/article/220540/Sprint-to-Decide-on-Unlimited-Plan-Launches-Two-Samsung-Mobiles/</link>
			<description><![CDATA[Sprint Nextel Corp. has yet to counter its archrivals Verizon and AT&amp;amp;T with its own flat-rate unlimited calling plan, but sources speculate that the company could offer a plan for as much as 40% less than its rivals in order to prevent customer defections.  Unlimited calling plans for $99.99 per month were recently unveiled by Verizon and AT&amp;amp;T, and T-Mobile even included text-messaging within that price.  A price war is looming, according to Wall Street, as a price cut from Sprint may force t...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220540/Sprint-to-Decide-on-Unlimited-Plan-Launches-Two-Samsung-Mobiles/</guid>
			<pubDate>Fri, 22 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Home, Sweet Home: AOL Launches AOL Home]]></title>
			<link>http://www.marketingcrossing.com/article/220541/Home-Sweet-Home-AOL-Launches-AOL-Home/</link>
			<description><![CDATA[AOL, along with content partners Hearst Magazines Digital Media, CondeNast websites and publications, This Old House, and Real Simple, launched an all-new home site which will offer a comprehensive plethora of features needed for a complete home experience.  The site will be full of household tips for decorating, cleaning, entertaining, etc.; monthly updated guides for various cuisines; and tips for making one s house environmentally-friendly.  AOL has even brought in several experts who will...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220541/Home-Sweet-Home-AOL-Launches-AOL-Home/</guid>
			<pubDate>Fri, 22 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[TV Advertising Less Effective, Finds ANA Study]]></title>
			<link>http://www.marketingcrossing.com/article/220542/TV-Advertising-Less-Effective-Finds-ANA-Study/</link>
			<description><![CDATA[About 62% of advertisers believe that television advertising is becoming less effective, according to a biennial survey conducted by the Association of National Advertisers and Forrester Research.  The data reveal a drastic loss of confidence and explain why marketers are increasingly willing to put stakes on other formats and alternatives.  About 87% of the respondents were eager to invest more in web advertising this year than they did last year.  Marketers revealed positive inclinations to...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220542/TV-Advertising-Less-Effective-Finds-ANA-Study/</guid>
			<pubDate>Fri, 22 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Nielsen Online: Google Number One Site, Brand]]></title>
			<link>http://www.marketingcrossing.com/article/220531/Nielsen-Online-Google-Number-One-Site-Brand/</link>
			<description><![CDATA[Google was named the top brand and the best parent company for a website in terms of its ability to reach an online audience, according to data compiled by Nielsen Online for the month of January.  Microsoft was a close second and Yahoo! third on the list of best parent companies, but Yahoo! managed to edge out Microsoft in the best brands category to finish second for the month.  Time Warner, eBay, and News Corp. Online also featured among the top 10 parent companies, while MSN and AOL were ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220531/Nielsen-Online-Google-Number-One-Site-Brand/</guid>
			<pubDate>Thu, 21 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Unlimited Calling for $99.99 a Month!  The Price War Ensues]]></title>
			<link>http://www.marketingcrossing.com/article/220532/Unlimited-Calling-for-99-99-a-Month-The-Price-War-Ensues/</link>
			<description><![CDATA[Verizon Wireless announced a flat-rate subscription plan charging $99.99 per month for unlimited calling, a move followed only hours later when AT&amp;amp;T and T-Mobile unveiled similar plans.  Under the Verizon plan, customers will get unlimited messaging within the U.S. for an additional $20 per month, while their AT&amp;amp;T counterparts will get unlimited messaging for an additional $35.  Verizon is also offering extra features like Internet browsing, email access, and various data downloading capaciti...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220532/Unlimited-Calling-for-99-99-a-Month-The-Price-War-Ensues/</guid>
			<pubDate>Thu, 21 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Post-Strike, Networks Announce Program Schedules]]></title>
			<link>http://www.marketingcrossing.com/article/220533/Post-Strike-Networks-Announce-Program-Schedules/</link>
			<description><![CDATA[TV networks are shuffling back from a three-month break due to the writers  strike and scrambling desperately to plan their program schedules for the coming months.  Each network has its specific challenges and advantages.  Fox, which had a relative edge during the strike with American Idol up and running, has ordered fresh episodes of the dramas House and Bones as well as the comedies Back To You and Til Death.  Meanwhile, CBS s schedule is said to be far less susceptible to post-strike view...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220533/Post-Strike-Networks-Announce-Program-Schedules/</guid>
			<pubDate>Thu, 21 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Google Sued: Stealing the Sky?]]></title>
			<link>http://www.marketingcrossing.com/article/220528/Google-Sued-Stealing-the-Sky/</link>
			<description><![CDATA[Contractor Jonathan Cobbs has filed a $25-million lawsuit against Google accusing the Internet giant of intellectual property theft over Google Sky.  Cobbs claims that he revealed the idea for Google Sky, a virtual planetarium added to Google Earth last August, in an internal email discussion group when he worked for the company in early 2006.  He was hired through WorkforceLogic USA.  Neither Google nor WorkforceLogic USA have commented on the lawsuit thus far.  Google has been sued in many ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220528/Google-Sued-Stealing-the-Sky/</guid>
			<pubDate>Wed, 20 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[comScore, Media Networks Reveal Huge Differences in Online Viewing]]></title>
			<link>http://www.marketingcrossing.com/article/220529/comScore-Media-Networks-Reveal-Huge-Differences-in-Online-Viewing/</link>
			<description><![CDATA[A new study about online video viewing has revealed mind-boggling differences in the visual consumption habits of Internet video users in the U.S.  The study, conducted by comScore and Media Networks, analyzed consumption on the basis of magnitude.  The heaviest viewers, who comprised 20% of the total viewers, averaged 841 minutes of online viewing per month; moderate viewers (30%) averaged 77 minutes; and the lightest viewers (the remaining 50%) averaged a paltry 6 minutes each.  YouTube was...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220529/comScore-Media-Networks-Reveal-Huge-Differences-in-Online-Viewing/</guid>
			<pubDate>Wed, 20 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Students to Get Development Tools from Microsoft]]></title>
			<link>http://www.marketingcrossing.com/article/220530/Students-to-Get-Development-Tools-from-Microsoft/</link>
			<description><![CDATA[Microsoft has initiated a program for distributing free development tools for students in a bid to make students aware of Microsoft s software ventures and create a strong pipeline of technically skilled students for the future.  The program, called DreamSpark, is aimed at helping the students to ignite their imaginations and careers through professional- looking tools.  It includes Microsoft Visual Studio 2005 and the 2008 Professional Edition, which will help students accomplish tasks like ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220530/Students-to-Get-Development-Tools-from-Microsoft/</guid>
			<pubDate>Wed, 20 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Wal-Mart: Sony In, Toshiba Out]]></title>
			<link>http://www.marketingcrossing.com/article/220525/Wal-Mart-Sony-In-Toshiba-Out/</link>
			<description><![CDATA[Mega-retailer Wal-Mart has announced that it will no longer stock players and discs that support Toshiba's HD DVD format, instead backing Sony's high-definition Blu-ray software and hardware exclusively.  This means that 4,000 Wal-Mart and Sam's Club stores will stock only Blu-ray players and software, phasing out its rival by June 2008.  The decision has effectively doomed Toshiba's hopes in the format battle and handed victory to Sony.  High-profile companies like Warner, Netflix, and Best ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220525/Wal-Mart-Sony-In-Toshiba-Out/</guid>
			<pubDate>Tue, 19 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Transition Time for TV: Analog to Digital]]></title>
			<link>http://www.marketingcrossing.com/article/220526/Transition-Time-for-TV-Analog-to-Digital/</link>
			<description><![CDATA[Government and industrial officers in the U.S. are busy campaigning to prepare the public amidst utter consumer confusion over the technological conversion of analog broadcast TV to digital.  The transition period, which has already begun, will be completed by February 17, 2009.  An estimated 14 million households and about 117 million analog TV sets are liable to be affected by the switch.  A government program is underway which will send two coupons to each eligible household that requests ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220526/Transition-Time-for-TV-Analog-to-Digital/</guid>
			<pubDate>Tue, 19 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Yahoo! Mulls Multiple Offers]]></title>
			<link>http://www.marketingcrossing.com/article/220527/Yahoo-Mulls-Multiple-Offers/</link>
			<description><![CDATA[Another option in the form of media conglomerate News Corp. was been added to the list of options being considered by Yahoo! to escape from Microsoft's unsolicited takeover bid.  According to the proposed deal, Rupert Murdoch's News Corp. could get a 20% stake in Yahoo! with Yahoo! gaining MySpace and other Internet properties along with an undetermined amount of cash.  As of now, there is no word from either company about the proposal.  But the biggest obstacle for Yahoo! is that its largest...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220527/Yahoo-Mulls-Multiple-Offers/</guid>
			<pubDate>Tue, 19 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Size Is The Sizzle That Sells TV Sets]]></title>
			<link>http://www.marketingcrossing.com/article/220507/Size-Is-The-Sizzle-That-Sells-TV-Sets/</link>
			<description><![CDATA[The verdict's in: Size really does matter, at least among the big-screen-TV-buying public.
When sports fans sink into their couches and easy chairs to view a game, many no doubt will be seeing it on a flat-screen TV, while others will be wishing they'd already purchased one....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220507/Size-Is-The-Sizzle-That-Sells-TV-Sets/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Kinght: Portrait in Black &amp;amp; White]]></title>
			<link>http://www.marketingcrossing.com/article/220508/Kinght-Portrait-in-Black-White/</link>
			<description><![CDATA[The first time I met Bob Knight, I didn't really meet Bob Knight, if that makes any sense.
There was no handshake or ''nice to meet you.''
It was the summer of 2001. I was the new beat writer covering the Texas Tech men's basketball team, working for the Lubbock Avalanche-Journal. I was going to meet the team's new coach....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220508/Kinght-Portrait-in-Black-White/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Credit Card Crisis: A Routine Fractured]]></title>
			<link>http://www.marketingcrossing.com/article/220509/Credit-Card-Crisis-A-Routine-Fractured/</link>
			<description><![CDATA[The country's romance with credit cards seems to have hit a rough patch.  Rising credit card delinquencies have resulted in a tightening of lending norms by card issuers.
Within a year or so, the US economy has fallen sharply from abundance to scarcity....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220509/Credit-Card-Crisis-A-Routine-Fractured/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[School Bus Marketing Raises Concerns about Ad Creep]]></title>
			<link>http://www.marketingcrossing.com/article/220510/School-Bus-Marketing-Raises-Concerns-about-Ad-Creep/</link>
			<description><![CDATA[As marketing and advertising become more pervasive in consumers' everyday lives, ad creep becomes a growing concern.  Questions about what is appropriate, what is too invasive, and what tactics are too coercive are frequently asked.  And, especially when it begins to enter into schools, ad creep often results in parents protesting in defiance.  Nonetheless, a recent decision by the South Carolina Department of Education (SCDOE) has resulted in a reversal of roles.  Instead of corporations try...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220510/School-Bus-Marketing-Raises-Concerns-about-Ad-Creep/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketing Services: It's All about Pets...]]></title>
			<link>http://www.marketingcrossing.com/article/220511/Marketing-Services-It-s-All-about-Pets/</link>
			<description><![CDATA[An interesting trend is sweeping the country: it's suddenly no longer a big problem to keep a pet if you are working long hours or even going out of town on work-related trips. Companies like PetSmart are booming by providing day care and hotel accommodation services for pets. The CEO of PetSmart, Phillip Francis, says that the company is benefiting from ''the macronization of the humanization of pets,'' according to an article in the New York Times. The marketing of these services i...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220511/Marketing-Services-It-s-All-about-Pets/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[The Tricky Trade of Multicultural Marketing]]></title>
			<link>http://www.marketingcrossing.com/article/220512/The-Tricky-Trade-of-Multicultural-Marketing/</link>
			<description><![CDATA[You may have come across every marketer's foremost and favorite marketing tip: ''Get into the shoes of your customer first, and then sell to him.'' This advice has worked wonders for marketers who have implemented it by becoming members of their target audience. It is important for an organization to speak to its customers directly in order to sell their products or services to them successfully....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220512/The-Tricky-Trade-of-Multicultural-Marketing/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Mick Jagger Killed the Mass Market!]]></title>
			<link>http://www.marketingcrossing.com/article/220513/Mick-Jagger-Killed-the-Mass-Market/</link>
			<description><![CDATA[Yes, it's true. Mick Jagger killed the mass market using the power of subconscious persuasion. In 1965, he wrote a song that became a huge hit with the baby boom generation, and it changed our views of mass marketing. 
This song has been played millions of times over the decades. The song? ''Satisfaction,'' which most people believed was a sexual song due to the chorus. However, closer scrutiny shows it was designed to destroy our obsession with the mass market....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220513/Mick-Jagger-Killed-the-Mass-Market/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[New and Recent Releases]]></title>
			<link>http://www.marketingcrossing.com/article/220517/New-and-Recent-Releases/</link>
			<description><![CDATA[NEW RELEASES
'TAXI TO THE DARK SIDE' - ''Taxi to the Dark Side'' was nominated for an Academy Award for Best Documentary Feature. It is a methodically constructed, step-by-step detailing of how the Bush administration's policy of condoning torture trickled down the chain of command to the largely untrained troops in the field, or, more to the point, in the detention centers. The film includes photos and grainy film clips from Abu Ghraib - where some of the Bagram guards were s...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220517/New-and-Recent-Releases/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA['Katrina Dolphins' Chronicles An Unusual Rescue Effort]]></title>
			<link>http://www.marketingcrossing.com/article/220518/Katrina-Dolphins-Chronicles-An-Unusual-Rescue-Effort/</link>
			<description><![CDATA[Georgeanne Irvine knows a good animal story when she hears one.
She's worked at the San Diego Zoo and Wild Animal Park for 30 years, mostly in public relations, and she's written more than 20 children's books - ''Bo the Orangutan,'' ''Elmer the Elephant,'' ''Zelda the Zebra'' - on the side....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220518/Katrina-Dolphins-Chronicles-An-Unusual-Rescue-Effort/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Media Allies in Groundbreaking Ad Network]]></title>
			<link>http://www.marketingcrossing.com/article/220522/Media-Allies-in-Groundbreaking-Ad-Network/</link>
			<description><![CDATA[Four major media companies have combined forces in a joint venture called quadrantONE, a new online network to attract premium advertisers and capture new sales through the advertising space.  The high-profile investors in the company include Tribune Co., Gannett Co. Inc., Hearst Corporation, and the New York Times Co., the parent company of the Boston Globe.  In total, quadrantONE will be able to reach 50 million unique visitors every month, according to Nielsen Online Data.  ''Each...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220522/Media-Allies-in-Groundbreaking-Ad-Network/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Lesser-Known Stars, Films to Be at Oscar's Starry Night]]></title>
			<link>http://www.marketingcrossing.com/article/220523/Lesser-Known-Stars-Films-to-Be-at-Oscar-s-Starry-Night/</link>
			<description><![CDATA[The Oscars will be just in time after months of strike uncertainty, delighting those in Tinseltown and the organizers of the annual glitz fest, but evoking far less pleasure for marketers who question its effectiveness post-strike.  ''Once again, there are lots of films that most people haven't seen and don't care about,'' wrote Slate's ''Hollywoodland'' columnist Kim Masters after the nominations were announced.  The five best picture nominees have combined domestic ticket sales of ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220523/Lesser-Known-Stars-Films-to-Be-at-Oscar-s-Starry-Night/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Microsoft Executive Lured by Vodafone]]></title>
			<link>http://www.marketingcrossing.com/article/220524/Microsoft-Executive-Lured-by-Vodafone/</link>
			<description><![CDATA[Pieter Knook, senior vice-president of Microsoft's mobile business, has been poached by Vodafone to head its newly launched Internet Services unit.  Knook will join Vodafone starting March 10, after 17 years with Microsoft as a senior executive, including the last five spent running the software giant's mobile business.  His departure has caused a severe jolt to Microsoft, which regards the extension of its Windows operating system to mobiles as a key part of its growth strategy.  At Vodafone...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220524/Microsoft-Executive-Lured-by-Vodafone/</guid>
			<pubDate>Mon, 18 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Beavis, Hunt Leave Kia Motors]]></title>
			<link>http://www.marketingcrossing.com/article/220519/Beavis-Hunt-Leave-Kia-Motors/</link>
			<description><![CDATA[Len Hunt, CEO of Kia Motors America Inc (KMA), and Ian Beavis, vice president of marketing, have left the company, with no reason given for their joint departure.  Sources, including dealers and National Automobile Dealers Association (NADA) conference attendees, commented that the two executives did not leave voluntarily.  This fresh development comes just days after the return of Byung Mo Ahn as the chairman and group CEO of KMA.  Beavis was replaced by Tim Chaney, who had served as directo...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220519/Beavis-Hunt-Leave-Kia-Motors/</guid>
			<pubDate>Fri, 15 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Nokia-Google Search Combination]]></title>
			<link>http://www.marketingcrossing.com/article/220520/Nokia-Google-Search-Combination/</link>
			<description><![CDATA[Mobile leader Nokia and search engine giant Google have announced that Google's popular search engine will be integrated into Nokia handsets beginning with the Nokia N96, Nokia N78, Nokia 6210 Navigator, and Nokia 6220 classic.  The service will be provided in over 40 languages spanning 100 countries around the world.  Nokia Search, combined with Google, now offers content search through the mobiles with the help of local search engines.  It further enables users to act on the findings of the...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220520/Nokia-Google-Search-Combination/</guid>
			<pubDate>Fri, 15 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Mason Networks Snapped Up by Yahoo! for $160,000,000!]]></title>
			<link>http://www.marketingcrossing.com/article/220521/Mason-Networks-Snapped-Up-by-Yahoo-for-160-000-000/</link>
			<description><![CDATA[Internet Giant Yahoo! has acquired Mason Networks, a provider of online video technology, for a staggering $160 million in an effort to enhance Yahoo!'s own state-of-the-art embedded video and advertising technology.  The deal will help Yahoo upload video to sites and sell advertising within and around the clips, which will put them in direct competition with arch-rival Google Inc, which offers video advertising through its YouTube site.  On another front, Yahoo!'s second biggest shareholder,...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220521/Mason-Networks-Snapped-Up-by-Yahoo-for-160-000-000/</guid>
			<pubDate>Fri, 15 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Writers to End Walkout, Resume Work]]></title>
			<link>http://www.marketingcrossing.com/article/220504/Writers-to-End-Walkout-Resume-Work/</link>
			<description><![CDATA[The Writers Guild of America voted unanimously to end its devastating 100-day strike and resume work beginning Wednesday.  The vote came after a tentative deal was reached between the union and Hollywood studios and broadcast networks for a three-year contract.  About 92% of the 3,775 workers who voted were in favor of ending the walkout which has crippled the entertainment industry for nearly three months.  Though the formal ratification of the contract remains to be completed in the coming ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220504/Writers-to-End-Walkout-Resume-Work/</guid>
			<pubDate>Thu, 14 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Nvidia-Intel-AMD Triangle?]]></title>
			<link>http://www.marketingcrossing.com/article/220505/Nvidia-Intel-AMD-Triangle/</link>
			<description><![CDATA[Graphics chip giant Nvidia is planning to launch a huge consumer campaign worth $30-$40 million to make their company as recognizable as Intel and is quietly searching for an ad agency, Ad Age reported.  In spite of the report, however, an Nvidia spokesman has denied that a formal search is underway for an agency.  On another front, Nvidia's plans to purchase AGEIA, maker of PhysX middleware, have sparked competition with Intel over physics software packages.  Meanwhile, Advanced Mic...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220505/Nvidia-Intel-AMD-Triangle/</guid>
			<pubDate>Thu, 14 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[GM Records $38.7 Billion Loss, Offers Buyouts]]></title>
			<link>http://www.marketingcrossing.com/article/220506/GM-Records-38-7-Billion-Loss-Offers-Buyouts/</link>
			<description><![CDATA[General Motors Corp. reported a record-breaking $38.7 billion loss for 2007, the worst ever in the automotive industry.  It also said that the company was offering buyouts to all of its 74,000 U.S. hourly workers, in hopes of replacing them with lower-paid employees.  The huge annual loss was mainly attributed to the third-quarter charge of unused tax credits.  For the fourth quarter, GM posted a whopping $722 million loss, mostly due to its restructuring efforts.  Other than that and special...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220506/GM-Records-38-7-Billion-Loss-Offers-Buyouts/</guid>
			<pubDate>Thu, 14 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Local Social Sites Going Global]]></title>
			<link>http://www.marketingcrossing.com/article/220501/Local-Social-Sites-Going-Global/</link>
			<description><![CDATA[Social networking sites like MySpace and Facebook are now expanding and targeting countries outside the U.S., according to market researcher Comscore Media Metrix.  ''It's a land grab, as well as a form of insurance in case the U.S. market proves itself to be fickle,'' says Marissa Gluck, an analyst at Radar Research.  About 80% of the world's Internet users are outside the U.S., according to Computer Industry Almanac.  Almost half of the $40 billion online ad market is not U.S.-based, and mo...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220501/Local-Social-Sites-Going-Global/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[It's Prime Time Online!]]></title>
			<link>http://www.marketingcrossing.com/article/220502/It-s-Prime-Time-Online/</link>
			<description><![CDATA[Nearly 43% of America's Internet users (approximately 80 million people) have watched at least one of their favorite TV shows online.  This number is up by 18% compared to last year, according to the Digital Life America tracking study, which is conducted once every three months by Solutions Research Group.  About 1,150 Americans aged above 12 were interviewed to capture a realistic scenario of multi-platform TV viewing.  20% of the viewers stated that they watched TV online weekly, and 14% s...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220502/It-s-Prime-Time-Online/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Microsoft Proposes, Yahoo! Disposes]]></title>
			<link>http://www.marketingcrossing.com/article/220503/Microsoft-Proposes-Yahoo-Disposes/</link>
			<description><![CDATA[Yahoo! Inc. has rebuffed Microsoft's unsolicited ''full and fair proposal'' for a buyout, forcing the software company to either raise its bid or take a hostile approach to clinch the deal.  Stating that Microsoft's bid ''substantially undervalues Yahoo!,'' the company's board ''concluded that the proposal is not in the best interests of Yahoo! and our stockholders.''  Microsoft subsequently reiterated the proposal without showing any signs of raising the bid, saying it offers ''superior valu...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220503/Microsoft-Proposes-Yahoo-Disposes/</guid>
			<pubDate>Wed, 13 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[A Moto-Nortel Wireless Connection?]]></title>
			<link>http://www.marketingcrossing.com/article/220498/A-Moto-Nortel-Wireless-Connection/</link>
			<description><![CDATA[Motorola Inc. and Nortel Networks Corp. are reportedly discussing a joint venture that would combine their respective wireless infrastructure units, with Nortel having a majority stake. If an agreement is reached, then the two parties will merge their operations to make network equipment for wireless phone carriers. The estimated sales from this combination would be approximately $10 billion. Efforts are already underway at Motorola to possibly relinquish its handset division. The Wall Street...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220498/A-Moto-Nortel-Wireless-Connection/</guid>
			<pubDate>Tue, 12 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Project Genesis of Chrysler]]></title>
			<link>http://www.marketingcrossing.com/article/220499/Project-Genesis-of-Chrysler/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220499/Project-Genesis-of-Chrysler/</guid>
			<pubDate>Tue, 12 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[A(OL) to Z in Partnership]]></title>
			<link>http://www.marketingcrossing.com/article/220500/A-OL-to-Z-in-Partnership/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220500/A-OL-to-Z-in-Partnership/</guid>
			<pubDate>Tue, 12 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[On the Road to Stagflation?]]></title>
			<link>http://www.marketingcrossing.com/article/220487/On-the-Road-to-Stagflation/</link>
			<description><![CDATA[On February 1, 2008, the Labor Department shocked observers by revealing a dip in payrolls of 17,000 jobs.  The unexpected first monthly decline in four years is one more striking piece of evidence of the nation s economic woes....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220487/On-the-Road-to-Stagflation/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Seth Godin: Author, Speaker, Blogger, and Marketing Visionary]]></title>
			<link>http://www.marketingcrossing.com/article/220488/Seth-Godin-Author-Speaker-Blogger-and-Marketing-Visionary/</link>
			<description><![CDATA[Marketers are liarsThe only way to be effective with customers is by gaining their permission to market to them firstPurple cows are of the utmost importance in all business endeavors So says author and marketer Seth Godin.  While the latter statements may at first glance appear to be random and unproven avenues by which to achieve any type of business accomplishment, Godin has made a name for himself by showing that approaching business decisions with this attitude is the only way to succ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220488/Seth-Godin-Author-Speaker-Blogger-and-Marketing-Visionary/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Multichannel Marketing - Has It Caught On?]]></title>
			<link>http://www.marketingcrossing.com/article/220489/Multichannel-Marketing-Has-It-Caught-On/</link>
			<description><![CDATA[The technology boom has affected the marketing strategies of innumerable companies in a big way. About a decade ago, most companies would resort to only one medium to provide services to their customers. Today, however, the scene is totally different. Companies are now providing a variety of channels through which to deliver the same services to customers. Among these new channels are the Internet and telemarketing. Clearly, multichannel marketing is a response to increasing consumer demand. ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220489/Multichannel-Marketing-Has-It-Caught-On/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[The Marketing Operations Manager - Setting Things Right!]]></title>
			<link>http://www.marketingcrossing.com/article/220490/The-Marketing-Operations-Manager-Setting-Things-Right/</link>
			<description><![CDATA[Any business out there selling a product or service needs to spend on marketing.  Marketing investments are a major part of any business, and they are sharply increasing as the number of marketing channels continues to grow, providing marketers with newer, better, and more efficient avenues through which to reach their target audiences....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220490/The-Marketing-Operations-Manager-Setting-Things-Right/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[How to Make Your Messages Memorable]]></title>
			<link>http://www.marketingcrossing.com/article/220491/How-to-Make-Your-Messages-Memorable/</link>
			<description><![CDATA[What makes a memorable TV commercial, product design, or marketing campaign? Why do you listen to certain politicians or business leaders, and glaze over at the very mention of others? Why is it that you dread opening certain senders  emails, but open others as soon as they land in your inbox?...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220491/How-to-Make-Your-Messages-Memorable/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Total Music to Face the DoJ's Music]]></title>
			<link>http://www.marketingcrossing.com/article/220495/Total-Music-to-Face-the-DoJ-s-Music/</link>
			<description><![CDATA[The U.S. Department of Justice (DoJ) has initiated an antitrust investigation into Total Music, which is a joint venture of Universal and Sony BMG, two of the so-called Big Four record labels. The inquiry was launched as a result of concerns over whether the project might give the majors an edge over competition from other companies and an unfair market advantage in the digital music industry. Sources further reveal that Universal and EMI, the other two members of the Big Four, are likely to ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220495/Total-Music-to-Face-the-DoJ-s-Music/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Yahoo! Web Hosting for Only $11.95!]]></title>
			<link>http://www.marketingcrossing.com/article/220496/Yahoo-Web-Hosting-for-Only-11-95/</link>
			<description><![CDATA[Yahoo! Inc. has announced a new service called Yahoo! Web Hosting, which claims to offer unlimited disk space, data transfer, and email storage space for small-business website owners. The new service is priced at $11.95 a month. The service allows owners to create or expand their small businesses online without worrying about bandwidth or storage limits. The service further features a free domain name for users, 1,000 personalized email accounts, live around-the-clock support, and a 30-day s...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220496/Yahoo-Web-Hosting-for-Only-11-95/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Zinio Appoints Mullen as Global EVP]]></title>
			<link>http://www.marketingcrossing.com/article/220497/Zinio-Appoints-Mullen-as-Global-EVP/</link>
			<description><![CDATA[Leading digital online publishing company Zinio has named Jeanniey Mullen as its new global executive vice president and chief marketing officer. Mullen was previously the executive director of OgilvyOne Worldwide s global email and digital dialogue practice. She will continue in her role as the chairwoman of the EEC (Email Experience Council), the Direct Marketing Association s email marketing arm, and is scheduled to begin work at Zinio on February 18. In addition to her involvement in the ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220497/Zinio-Appoints-Mullen-as-Global-EVP/</guid>
			<pubDate>Mon, 11 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Yahoo! Exploring Ways to Avoid Microsoft Takeover]]></title>
			<link>http://www.marketingcrossing.com/article/220492/Yahoo-Exploring-Ways-to-Avoid-Microsoft-Takeover/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220492/Yahoo-Exploring-Ways-to-Avoid-Microsoft-Takeover/</guid>
			<pubDate>Fri, 08 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Superb Super Bowl, Fox Break Ratings Record]]></title>
			<link>http://www.marketingcrossing.com/article/220493/Superb-Super-Bowl-Fox-Break-Ratings-Record/</link>
			<description><![CDATA[A whopping 97.5 million viewers across the country are estimated to have watched last weekend s Super Bowl, which saw the New England Patriots biting the dust against the New York Giants.  The game registered as the second biggest television event in American history, only beaten by the M*A*S*H series finale of 1983, which reached 106 million viewers.  According to Nielsen research, about 148.3 million viewers watched at least some stage of the game, which ended up 17-14 in favor of the Giant...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220493/Superb-Super-Bowl-Fox-Break-Ratings-Record/</guid>
			<pubDate>Fri, 08 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Innovative Next-Gen Tech Display by Microsoft]]></title>
			<link>http://www.marketingcrossing.com/article/220494/Innovative-Next-Gen-Tech-Display-by-Microsoft/</link>
			<description><![CDATA[Microsoft adCenter Labs unveiled an enthralling display of seven demonstrations related to next-generation digital advertising at the fourth annual Demo Fest.  Among the various technologies showcased were cutting-edge algorithms for computer vision, speech recognition applications for video ads, and marketing tools that provide improved consumer insight.  The demos included Air Wave technology which boasted of an interactive multi-touch screen display for consumers.  Also on display was a de...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220494/Innovative-Next-Gen-Tech-Display-by-Microsoft/</guid>
			<pubDate>Fri, 08 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Honestly Te(a)rrific Deal for Coke!]]></title>
			<link>http://www.marketingcrossing.com/article/220484/Honestly-Te-a-rrific-Deal-for-Coke/</link>
			<description><![CDATA[A stake of 40% of Honest Tea Inc. was taken over by The Coca-Cola Company (Coke) in an agreement indicating Coke s intention to branch out aggressively into the organic and low-calorie beverage markets.  The figures weren t disclosed, but media sources revealed that it was a $40 million deal that will quickly bring the Honest Tea brand to a much wider audience.  The deal also gives Coke the option of buying out the remaining shares of Honest Tea within the coming years.  Honest Tea, a maker o...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220484/Honestly-Te-a-rrific-Deal-for-Coke/</guid>
			<pubDate>Thu, 07 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[ESPN Marketing Executive Joins WSJ]]></title>
			<link>http://www.marketingcrossing.com/article/220485/ESPN-Marketing-Executive-Joins-WSJ/</link>
			<description><![CDATA[The Wall Street Journal has appointed Andrew Sippel to the position of vice president of marketing and business development, effective February 25.  Sippel succeeds David Wachtel, who has left the company.  Sippel previously served as senior vice president of sports and product management at ESPN.  In his new role, Sippel will support print and online ads, develop innovative advertising programs, and organize events and promotions.  He will report to Michael F. Rooney, chief revenue officer o...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220485/ESPN-Marketing-Executive-Joins-WSJ/</guid>
			<pubDate>Thu, 07 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Controversial GoDaddy Ad Creates Huge Web Traffic]]></title>
			<link>http://www.marketingcrossing.com/article/220486/Controversial-GoDaddy-Ad-Creates-Huge-Web-Traffic/</link>
			<description><![CDATA[The domain company GoDaddy managed to divert a record two million viewers to its website after airing a controversial ad during the Super Bowl.  GoDaddy s initial spot, called Exposure, was given a red light by Fox Television for its play on the word beaver.  The company followed a different approach by airing the controversial banned from Fox ad online.  The website, godaddy.com, features the censored ad and generated nearly four times the Internet traffic of its three ads last year.  ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220486/Controversial-GoDaddy-Ad-Creates-Huge-Web-Traffic/</guid>
			<pubDate>Thu, 07 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Yahoo! to Migrate Its Music Subscribers to Rhapsody]]></title>
			<link>http://www.marketingcrossing.com/article/220481/Yahoo-to-Migrate-Its-Music-Subscribers-to-Rhapsody/</link>
			<description><![CDATA[Yahoo! Inc. has revamped its music strategy by diverting all of its Yahoo! Music Unlimited customers to Rhapsody America, a partnership between RealNetworks and MTV.  Yahoo! will stop running its online music subscription service and will market Rhapsody s service on its website.  Existing subscribers will be able to maintain their Yahoo! pricing tiers for a limited time.  Rhapsody is priced at $15 a month, while Yahoo! Music Unlimited is priced at $9 a month.  Meanwhile, Yahoo! will continue...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220481/Yahoo-to-Migrate-Its-Music-Subscribers-to-Rhapsody/</guid>
			<pubDate>Wed, 06 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Marketers Still Mulling Over Setting Corporate Blogs]]></title>
			<link>http://www.marketingcrossing.com/article/220482/Marketers-Still-Mulling-Over-Setting-Corporate-Blogs/</link>
			<description><![CDATA[More than 50% of B2B marketers don t yet sponsor a corporate blog or are still setting their strategies, revealed Forrester Research in preliminary findings from its survey on Web 2.0 and customer marketing program trends.  Despite what is perceived by many to be rapidly growing interest and activity around blogging as a B2B channel, 75% of the survey s 185 respondents don t yet consider it a key element of their marketing mix.  Forrester has been conducting the B2B marketing survey for the p...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220482/Marketers-Still-Mulling-Over-Setting-Corporate-Blogs/</guid>
			<pubDate>Wed, 06 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[New Brand Measurement Solution on the Block]]></title>
			<link>http://www.marketingcrossing.com/article/220483/New-Brand-Measurement-Solution-on-the-Block/</link>
			<description><![CDATA[Branded entertainment valuation company iTVX has partnered with research firm Marketing Evolution to create a new service for measuring the marketing effectiveness of new brands.  The new service, called Total Entertainment Accountability and Measurement Solution (TEAM Solution), helps in measuring the impact of product placements and branded entertainment on brand values.  Dial Corp. s Renuzit brand is TEAM s first client and is using the service to determine the value of integrations of its...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220483/New-Brand-Measurement-Solution-on-the-Block/</guid>
			<pubDate>Wed, 06 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Microsoft-Yahoo! Merger?]]></title>
			<link>http://www.marketingcrossing.com/article/220479/Microsoft-Yahoo-Merger/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220479/Microsoft-Yahoo-Merger/</guid>
			<pubDate>Tue, 05 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[USA TODAY Reveals Consumer Favorite Ads for 2008 Super Bowl]]></title>
			<link>http://www.marketingcrossing.com/article/220480/USA-TODAY-Reveals-Consumer-Favorite-Ads-for-2008-Super-Bowl/</link>
			<description><![CDATA[Budweiser s dog and pony advertisement was ranked as the viewers  favorite from the 2008 Super Bowl by USA Today s exclusive Ad Meter.  The ad showed a Dalmatian training a horse to help it make a beer wagon team and received a score of 8.73 on the ad-meter.  The next five favorites were ads for FedEx (8.26), Bridgestone (8.11), Doritos (7.94), and two ads for Bud Light (7.84 and 7.73).  About 37 advertisers paid an average of $2.7 million for a 30-second commercial watched by an estimated 90...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220480/USA-TODAY-Reveals-Consumer-Favorite-Ads-for-2008-Super-Bowl/</guid>
			<pubDate>Tue, 05 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[McDonald's Marketing Plan Fails]]></title>
			<link>http://www.marketingcrossing.com/article/220477/McDonald-s-Marketing-Plan-Fails/</link>
			<description><![CDATA[McDonald's, touting its pervasive slogan, ''I'm loving it,'' isn't feeling the love from local Floridians.  After advertising on kids' report cards &quot; good grades equal free food &quot; McDonald's received much disapproval from parents in Seminole County, Florida.  Especially from one mother, who fumed, ''The ad offered kids a free Happy Meal for their good work.  Shouldn't kids be taught to work for knowledge and pride, not crappy food and imported toys?''...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220477/McDonald-s-Marketing-Plan-Fails/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Starbucks to Close Stores, Expand Overseas, and End Sandwich Sales]]></title>
			<link>http://www.marketingcrossing.com/article/220324/Starbucks-to-Close-Stores-Expand-Overseas-and-End-Sandwich-Sales/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220324/Starbucks-to-Close-Stores-Expand-Overseas-and-End-Sandwich-Sales/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Americans Are Cultivating A Taste For Fancy Foods]]></title>
			<link>http://www.marketingcrossing.com/article/220470/Americans-Are-Cultivating-A-Taste-For-Fancy-Foods/</link>
			<description><![CDATA[Specialty foods such as fine cheeses, exotic teas and expensive chocolates are no longer only for the discerning food snob. Increasingly, these gourmet items are being gobbled up by the masses as well....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220470/Americans-Are-Cultivating-A-Taste-For-Fancy-Foods/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Promoting Ecological Concerns]]></title>
			<link>http://www.marketingcrossing.com/article/220466/Promoting-Ecological-Concerns/</link>
			<description><![CDATA[Marketing has always been associated with money and profits.  However, social and ecological concerns also occupy prominent places in some marketing plans.  According to a New York Times report, Wal-Mart has pledged to cut the energy used by many of its products by 25 %.  The message comes at a time when there is high concern for the environment on a global level....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220466/Promoting-Ecological-Concerns/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Would You Like Cheese with That?]]></title>
			<link>http://www.marketingcrossing.com/article/220467/Would-You-Like-Cheese-with-That/</link>
			<description><![CDATA[How many times have you been at McDonald's and had the polite guy or girl behind the counter offer you the option of enhancing your meal for a small extra cost?  That's a perfect example of up-selling.  Would you like to have an extra printer cartridge along with that printer you're ordering? No harm in keeping an extra handy, you might think.  This is cross-selling. Businesses today want to market their products with some optional icing on the cake....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220467/Would-You-Like-Cheese-with-That/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[The Prescription for Direct Marketing Success]]></title>
			<link>http://www.marketingcrossing.com/article/220468/The-Prescription-for-Direct-Marketing-Success/</link>
			<description><![CDATA[When it comes to advertising for their company, most small business owners rely on a handful of resources: a sign on the door front, a phone book ad, and merchandise bags with their company's name and logo. A few go a step further and dabble into radio, local television, and newspaper ads, but their efforts are typically inconsistent, and they neglect to measure the ads' effectiveness. No wonder so many small businesses feel they can't compete with the big national chains. However, by employi...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220468/The-Prescription-for-Direct-Marketing-Success/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Huge Demand for Search Engine Marketers]]></title>
			<link>http://www.marketingcrossing.com/article/220469/Huge-Demand-for-Search-Engine-Marketers/</link>
			<description><![CDATA[Being online is no longer optional. People, products, services, careers, information, money...you can find it all on the Internet! When so much is available online, it is important to be able to find your way through the clutter and go directly to what you are looking for. Search engines are the most commonly used tools on the Internet, with almost 8 billion searches every month. Searching for information online has apparently become an integral part of our lives! No wonder search engine mark...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220469/Huge-Demand-for-Search-Engine-Marketers/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Together In Hall of Shame?]]></title>
			<link>http://www.marketingcrossing.com/article/220471/Together-In-Hall-of-Shame/</link>
			<description><![CDATA[If it all ended today, if both their baseball careers and the controversies consuming them went no further, if enough Hall of Fame voters were giving the maximum benefit of the doubt, Roger Clemens and Barry Bonds could be the Cooperstown Class of '13....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220471/Together-In-Hall-of-Shame/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[New and Recent Releases]]></title>
			<link>http://www.marketingcrossing.com/article/220472/New-and-Recent-Releases/</link>
			<description><![CDATA[NEW RELEASES
UNTRACEABLE - It opens with the torture and slow death of a kitten, which neatly captures the spirit and tone of the execrable, excruciating ''Untraceable.'' Yet another serial killer is on the loose. The worst kind, at that: A fiendish computer wunderkind whose machinations send police and FBI agents scurrying to their terminals, where we endure scene after scene of fingers tapping on keys. I ask you, what kind of society produces monsters like these? ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220472/New-and-Recent-Releases/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA['Unzipped' Is A Step In The Right Direction]]></title>
			<link>http://www.marketingcrossing.com/article/220473/Unzipped-Is-A-Step-In-The-Right-Direction/</link>
			<description><![CDATA[Jake at last seems on the brink of cracking the best-seller list - and with any luck, breaking it wide open.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220473/Unzipped-Is-A-Step-In-The-Right-Direction/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Email Marketing: Today and Tomorrow]]></title>
			<link>http://www.marketingcrossing.com/article/220474/Email-Marketing-Today-and-Tomorrow/</link>
			<description><![CDATA[Email is one of the most powerful marketing tools. It's cheap, effective, and easy to use, but at the same time it can also damage a brand and company's reputation if not used properly.]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220474/Email-Marketing-Today-and-Tomorrow/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Ray Kroc: The Man behind McDonald's]]></title>
			<link>http://www.marketingcrossing.com/article/220475/Ray-Kroc-The-Man-behind-McDonald-s/</link>
			<description><![CDATA[Founded in 1940 by two brothers, Dick and Mac McDonald, McDonald's Corporation, as it is known today, was later taken over by Ray Kroc.  Kroc's vision and marketing expertise created one of the most successful fast-food restaurant chains in history.  He revolutionized the restaurant industry with his eatery's disciplined production of hamburgers, French fries, and milk shakes.  Today, the company boasts more than 31,000 worldwide locations and had more than $21 billion in revenues in 2006....]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220475/Ray-Kroc-The-Man-behind-McDonald-s/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[WSJ Online Launches Career Section]]></title>
			<link>http://www.marketingcrossing.com/article/220476/WSJ-Online-Launches-Career-Section/</link>
			<description><![CDATA[]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220476/WSJ-Online-Launches-Career-Section/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[MySpace Offers Developer Platform Program]]></title>
			<link>http://www.marketingcrossing.com/article/220478/MySpace-Offers-Developer-Platform-Program/</link>
			<description><![CDATA[Social networking site MySpace will allow third-party developers to pre-register for the MySpace Developer Platform, which is scheduled to go live on February 5.  Programmers can sign up on the site to receive information about its developer platform program.  The site, once live, will provide application programming interface (API) tools to programmers with which they can build and test applications for MySpace.  This tool provides developers with open APIs and makes it possible for them to ...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220478/MySpace-Offers-Developer-Platform-Program/</guid>
			<pubDate>Mon, 04 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[New Bill to Block Sex Offenders from Social Networking Sites]]></title>
			<link>http://www.marketingcrossing.com/article/220514/New-Bill-to-Block-Sex-Offenders-from-Social-Networking-Sites/</link>
			<description><![CDATA[New York lawmakers have introduced new legislation that aims to restrict the access of sexual predators to social networking websites.  New York Attorney General Andrew Cuomo, State Sen. Joseph Bruno, and Assemblyman Sheldon Silver revealed the new Electronic Security and Targeting of Online Predators Act (e-STOP), backed by MySpace, Facebook, and Yahoo!.  The new bill makes it mandatory for registered sex offenders in New York to share their online identity information, such as email address...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220514/New-Bill-to-Block-Sex-Offenders-from-Social-Networking-Sites/</guid>
			<pubDate>Fri, 01 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Next.TV Launches Its Beta Version]]></title>
			<link>http://www.marketingcrossing.com/article/220515/Next-TV-Launches-Its-Beta-Version/</link>
			<description><![CDATA[Next.TV has started a private beta test of its online on-demand video service scheduled to launch in March 2008.  The Internet television service is packed with more than 100 channels and features content from CBS, Hearst, HSN, TV Guide, Showtime, and more.  The content will vary by region and includes both free and subscription-based services.  Next.TV also gives an option to rent or buy higher-quality versions of movies from major studios such as 20th Century Fox, Disney, Lionsgate, MGM, Pa...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220515/Next-TV-Launches-Its-Beta-Version/</guid>
			<pubDate>Fri, 01 Feb 2008 00:00:00 CST</pubDate>
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			<title><![CDATA[Dell to Close Kiosks and Focus on Retail Expansion]]></title>
			<link>http://www.marketingcrossing.com/article/220516/Dell-to-Close-Kiosks-and-Focus-on-Retail-Expansion/</link>
			<description><![CDATA[With an aim to change its consumer-sales strategy, Dell Inc. will shut down all of its 140 shopping mall kiosks in the U.S.  The kiosks, better known as Dell Direct Stores, were a marketing concept introduced by Dell in 2002; the company displayed its products and accepted orders at the kiosks but did not deliver from them.  The move comes after Dell decided to sell computers in retail stores worldwide last year.  The computer maker now offers products for sale in more than 10,000 stores arou...]]></description>
			<guid isPermaLink="false">http://www.marketingcrossing.com/article/220516/Dell-to-Close-Kiosks-and-Focus-on-Retail-Expansion/</guid>
			<pubDate>Fri, 01 Feb 2008 00:00:00 CST</pubDate>
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		<item>
			<title><![CDATA[Subway Sues Rival over False Advertising]]></title>
			<link>http://www.marketingcrossing.com/article/220463/Subway-Sues-Rival-over-False-Advertising/</link>
			<description><![CDATA[]]></description>
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			<pubDate>Thu, 31 Jan 2008 00:00:00 CST</pubDate>
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