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Starbucks to Dance to the Tune of iTunes

Date: 04-17-2008



Starbucks and iTunes are teaming up again to promote a new song and video to consumers every week. Each week's ditty will be downloadable through the iTunes store. The music will also be available through "Pick of the Week" download cards available in more than 7,000 Starbucks stores nationwide. Each Tuesday, Starbucks employees will hand out the music cards, which feature a one-time redeemable song or music video selected by Starbucks Entertainment team, to customers. The time limit to download a given song for free will be 60 days. The latest promotion is essentially an extension of the last promotion, which took place in October and featured a "Song of the Day" for each day of the month. No ending date has been set as of yet for the current giveaways. The October promotion resulted in six million downloads from the iTunes store, according to Starbucks. Meanwhile, iTunes WiFi service has been rolled out in select Starbucks stores in the U.S.
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