Broomfield, CO, United States
The Integrated Marketing Vertical Program Analyst contributes to the go-to-market strategy and marketing plans for the Global Account Management (GAM) business unit. Owns and continuously improves the manufacturing vertical within Integrated Marketing by establishing clear inputs, outputs, and processes. This includes the development of innovative programs, solutions and content to drive demand in the vertical market.
Analyzes data, assesses market trends, engages with subject matter experts, conducts literature review, prepares reports to develop segmentation, targeting, positioning, and recommend the marketing mix.
Translates business needs into actionable sales and marketing programs. Identify areas of unaddressed market opportunity and propose innovative solutions to capture the opportunity working with solutions team to develop.
Develops marketing messaging and materials for vertical campaigns that are consistent with the company and brand positioning and aligned to target personas and segments working with 3rd party resources and internal teams to execute
Support sales, marketing, and product stakeholders as a marketing subject matter expert through workshops, public appearances, account planning, and publishing.
Interface with field marketing team regularly to ensure tools, initiatives and best practices are adopted in regions and leads are followed up on.
Collaborate with Segment Strategy, Solution Marketing, Marketing Operations and Corporate Marketing to develop demand generation strategies targeting key customer segments in alignment with sales feedback, new product releases and market opportunities
Employs a disciplined approach to lead management and program performance, aligning lead management process to campaign strategies and partnering with inside sales/marketing development reps (MDRs) to enable effective disposition and nurturing of leads
Partners with marketing operations teams to measure /analyze solution and program performance and to optimize programs as needed on an ongoing basis.
Bachelor’s degree required.
2 years relevant experience
Experience with managing verticals preferred
Commitment to meeting deadlines.
Attention to detail.
Ability to work on fast-paced, complex projects.
Able to translate high-level business needs into a clearly articulated strategy and explicit actions
Self-sufficient with ability to proactively identify and engage appropriate resources needed to achieve program objectives
Exceptional oral and written communications and presentation skills at the executive level and with large audiences
Ability to interpret and produce visualizations of data, primarily via spreadsheets and charts.
Able to make high-stakes business decisions based on a thoroughly researched point of view
Excellent interpersonal skills to manage high-stress situations and facilitate progress among stakeholders.
Background in sales, sales engineering, consulting, product management, marketing, are a plus.
Bachelors or Equivalent
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
Nearest Major Market:
Consulting, Engineer, Product Manager, Inside Sales, Marketing, Technology, Engineering, Operations, Sales
Website : http://www.centurylink.com/
CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services market by technology industry analyst firms. The Company is a global leader in cloud infrastructure and hosted IT solutions for enterprise customers. CenturyLink provides data, voice and managed services in local, national and select international markets through its high-quality advanced fiber optic network and multiple data centers for businesses and consumers. The company also offers advanced entertainment services under the CenturyLink® Prism™ TV and DIRECTV brands. Headquartered in Monroe, La., CenturyLink is an S&P 500 company and is included among the Fortune 500 list of America's largest corporations.