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Job Details

Director of Marketing Ambulatory Surgery Center

Company name

Conroe, TX, United States

Employment Type

Manager, Marketing, Executive, Sales

Posted on
Feb 23, 2020

Valid Through
Jun 07, 2020

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Company Overview
At Cantel, preventing infection is our business.  As a leading provider of infection prevention products and services in the healthcare market, we are dedicated to delivering high-quality, innovative solutions that improve outcomes and help save lives.  We accomplish this mission by delivering our products through the following operating units:
Medical: Endoscopy procedure disposables include single-use valves and irrigation tubing. The medical device reprocessing systems, disinfectants, detergents we manufacture and distribute are used to disinfect high-level endoscopes.
Life Sciences: Water purification systems for dialysis facilities.  We work with leading dialysis caregivers, delivering hemodialysis dialyzers and reprocessing systems, as well as sterilants and filtration products.
Dental: Single-use, infection prevention products used primarily in the dental market (face masks, sterilization pouches, towels and bibs, tray covers, saliva ejectors, germicidal wipes, plastic cups and disinfectants). 
Cantel employees are inspired to improve the lives of patients, caregivers and healthcare providers.   If you are looking for a company driven by an entrepreneurial spirit and have the passion to shape the future of infection prevention, we want to meet you.  Join us and see why people love working here.
Job OverviewThe Marketing Director \u2013 Ambulatory Surgery Center (ASC) is responsible for the creation and implementation of the marketing strategy and programs to support national ASC focused sales and services. This position will also assess customer needs, define the regional ASC portfolio and product vision, develop business cases and identify and prioritize ASC specific product and commercial requirements. This position will work with the internal marketing franchise teams to prioritize ASC product development as well as ASC specific sales programs and targeted product launches.
Main Responsibilities
1. Create and develop the ASC sales & marketing strategy in partnership with the ASC Sales Director and Cantel Medical Leadership. Partner with critical functions to align to critical business outcomes.\u2022 Identify the needs for this new strategy, develop comprehensive business cases, financial analyses, and marketing plans to enable senior management investment decisions\u2022 Build upon market segmentation and competitor analysis to drive strategy; maintain high level knowledge base about competition, market, and other trends and dynamics\u2022 Plan, manage, and analyze quantitative and qualitative market research to identify future customer and product opportunities and needs, to inform tradeoffs, and to ensure commercial success. \u2022 Demonstrate strong understanding and application of Marketing principles including market analysis, segmentation and targeting, competitive analysis, needs identification, value proposition development, pricing and positioning strategy development, and messaging. Actively listen to market and internal insights to help shape critical focus areas\u2022 Create a sales and marketing US roadmap for FY20 and beyond\u2022 Ensure strong connection between product and commercial marketing activities with the various franchises.\u2022 Lead and influence broader, regional commercial partners to maximize the ability to deliver intended new product value propositions to the customer base.
2. Implement sales strategies for new and existing products and services to ensure achievement of fiscal objectives. \u2022 Develop and release product and service materials, including sales brochures, catalogues, journal advertisements and product bulletins. \u2022 Coordinate special events including district, regional and national meetings for products and services promotions. \u2022 Monitor unit sales, ASPs (Average Selling Price) and margins against Budget for key products; recommend corrective action to achieve Budget.\u2022 In collaboration with Sales, Finance, Franchise, and Sales Operations leadership, recommend and implement new product pricing. \u2022 Obtain and communicate unit forecasts as required by manufacturing (communicate to Operations data for Demand Planning for Production)\u2022 Provide strategic, regional commercial oversight to ensure short-term and long-term product roadmaps enable the company to achieve commercial objectives inclusive of new platforms, new line extensions and other product enhancements. \u2022 Work with marketing communications and sales training partners to develop launch collateral for new product launches.
3. Develop and maintain relationships with customers \u2022 Establish ongoing communication with key customers to keep informed of current market needs, trends, issues, competition, etc.\u2022 Provide superior customer technical support for sales representatives, in-service support, and new product information.
4. Help to drive new products through the company and its partner\u2019s research & development process blending existing technology to market requirements.\u2022 Partnering with the cross-functional stakeholders to coordinate and lead the strategy and launch of products to reach strategic goals. #CB
\u2022 BA/BS Degree required in Business or Marketing is required. \u2022 Minimum of 10 years in sales or marketing and 5 years of leadership experience is required \u2022 Knowledge of medical products especially single use products preferred; knowledge of reprocessing and sterilization helpful.\u2022 Strong business and financial acumen with a demonstrated success defining products domestically and internationally. \u2022 Excellent written and verbal communication and presentation skills in a matrix structure.\u2022 Excellent leadership and teamwork skills; able to work in high performance cross-functional teams, while influencing and developing peers.\u2022 Acts with full accountability, ownership, and a high sense of urgency.\u2022 Ability to quickly assimilate technical information\u2022 Must be very customer (internal and external) focused and results driven, Ability to build strong, trusted rapport with customers and internal constituents \u2022 Ability to be assertive and demonstrate quiet conviction respectfully\u2022 Demonstrated strong influencing skills \u2013 ability to develop a sound business case, clearly articulate that case, inspire confidence in the direction, and lead others through that strategy\u2022 Hands on approach/style \u2013 lead by doing and maintain involvement throughout \u2022 Maintain a strong business development mindset\u2022 Ability to drive a new strategy, gain cross functional alignment and drive the sales/marketing roadmap\u2022 Must have mastery in office software applications, including Excel, Word, PowerPoint, Outlook\u2022 Conducts business in an ethical and professional manner; carries a positive attitude and operates with integrity.\u2022 Must be able to travel up to 30% of the time
LOCATIONPosition will be based in either Plymouth, Minnesota or Conroe, Texas.Relocation considered for qualified candidate.
DESIRED CHARACTERISTICS FOR POSITION:\u2022 MBA from an accredited university \u2022 Experience in upstream marketing preferred\u2022 Exposure in large and small cap environments\u2022 Familiarity with general infection prevention procedures and/or products

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