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Job Details

Product Marketing Manager Metaverse

Company name

Los Angeles, CA, United States

Employment Type

Manager, Marketing, Product Management

Posted on
Sep 16, 2021

Valid Through
Dec 30, 2021

Apply for this job



Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


The Facebook Reality Labs Product Marketing team is seeking a Product Marketing Manager who is passionate about building and marketing innovative social VR products and experiences that inspire meaningful human connection, creation, and self expression.

This position will join a team responsible for product marketing of social experiences in VR, focused on creating and marketing cross-platform products and services that form a bridge from Facebook's family of apps into our emerging VR platform- the Metaverse- enhancing remote presence and expanding human connection across all realities. This Product Marketing Manager will be focused on the future of the avatar platform across the Facebook's family of apps, player value and reward systems, and growth of avatar performances in Horizon. Our ideal candidate is analytical and creative, with ability to transition between tactical project work as well as strategic influence with product leaders.

This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering deep feedback from internal and external stakeholders, and being the “point of view of the user” within the product team. This role will be deeply embedded with the product team but represent the perspective of marketing and point of view of the consumer within product development. Outbound product marketing responsibilities are leading go to market strategy and process across business functions throughout the full product life cycle and customer journey.

Required Skills:

Identify opportunities, and represent the point of view of the market, by conducting industry and market research, including deep quantitative, qualitative, audience segmentation and competitive analysis.

Partner with user research, market research, and data science to identify quantitative and qualitative insights to influence avatar product strategy and inform Facebook go-to-market plans, creative assets, and campaigns across Facebook family of apps.

Partner effectively with various internal stakeholders across Facebook family of apps to lead go to market strategies for avatars across all surfaces.

Demonstrate a strong understanding of the broader VR ecosystem and competitive landscape to develop strategic product feedback, positioning and messaging.

Manage comprehensive, cross-functional activities including betas, positioning, policy, and product documentation for avatars.

Minimum Qualifications:

6 years of marketing or product experiences, with experience to bring the 'point of view of the user' into product development

Bachelor's degree

Consumer marketing experience

Communication experience across functions (e.g., creative teams, legal, policy, marketing, partnerships, operations)

Experience working closely with product teams

Experience creating market requirement documents, including audience definition, positioning statements and clearly defined value propositions

Experience working with or running user and market research, and applying research insights to product development

Analytical and problem-solving experience

Experience managing agencies for daily workstreams and creative deliverables as well as working with marketing cross-functional teams, including creative, research, analytics, and media

Preferred Qualifications:

MBA degree

Experience working on avatars, virtual identity products, and UGC platforms

Track record of helping to build products across multiple platforms

Effectiveness working independently in a fast-paced, entrepreneurial, and fluid environment, with experience in adapting, spotting early issues and escalating

Balance of creative and analytic thinking, putting forth best-in-class execution within a measurable and data-driven framework

Understanding of Virtual or Augmented reality

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

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