Boston, MA, United States
Executive, Manager, Marketing
Are you passionate about leveraging customer insights from data to figure out the right content to send, right time to send it at and right channel to send it on? Are you analytical, strategic, creative, and collaborative and have the ability to look at the big picture and also to get in the weeds to get things done? The Expertise We're Looking For BA/BS degree is required, an MBA is desired 7 years' related work experience demonstrating increasing levels of responsibilities in a complex enterprise or marketing environment Background in Marketing or Management Consulting or Analytics or Business or Decision Science will be considered The Purpose of Your Role The purpose of your role is to deepen relationship with millions of our investors by leveraging customer data to plan and execute personal, relevant and timely communications via email, direct mail and other direct communication channels while leveraging complex marketing and data platforms. In this capacity, you will serve as Fidelity's Center of Excellence on current and emerging practices that power our customer obsessed direct marketing programs. The Skills You Bring Your ability to build customer journeys and design relevant marketing programs to serve the client's needs on their personal journeys. Your acumen to be analytical and strategic Your ability to evangelize A/B and multi-variate testing Your experience to advance trigger and programmatic direct marketing capabilities based on customer needs, actions, propensities, behaviors, attitudes, etc Your ability to see the “storyline” in data. Your demonstrated ability to confidently interact with and influence senior organizational leaders; ability to analyze data, synthesize and present results to senior executives You are highly collaborative and enjoy working in a highly matrixed environment You are customer obsessed You bring innovative thinking and smart risk taking to any project you tackle Your experience working in a regulated industry Your strong attention to details, project management skills and ability to multi-task and prioritize The Value You Deliver You will be accountable for targeting, test design and performance of campaigns and channels You will partner with measurement and campaign management teams in developing and executing a robust test and learn agenda You will partner with the measurement and reporting team to complete thorough post mortems of campaigns ensuring that learnings are codified and create future optimized campaigns You understand and are committed to building a sustainable direct marketing practice built on the core principles of database marketing You will partner with advanced analytics team to inform modeling and be involved in evaluation and optimization its performance You will partner closely with Segment Marketing for targeted, behavior and need-based communications that acquire and deepen customer relationships. You will be involved in end-to-end program execution – being involved from strategic planning, to creative development and deployment. Committed to flawless timely execution of high frequency direct marketing programs – includes project management, resolving issues and QA accountability Be involved in integrated channel planning process and drive seamless customer experience across channels in terms of breaking down barriers and be aligned with messaging architecture and brand. Keeps abreast of the best practices in direct marketing How Your Work Impacts the Organization The Direct Marketing team within Fidelity's Personal Investing unit is uniquely positioned to deepen investor's engagement with Fidelity by leveraging CRM data to plan and execute personal, relevant and timely communications via email, direct mail and other direct communication channels. In this capacity, the Director serves as Center of Excellence on current and emerging practices that power our best in class, segment-specific, ROI-driven Direct Marketing programs. Company Overview At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer.,
Website : http://www.equinix.com
How can we ensure the vitality of the digital economy? That's what Equinix’s founders asked in 1998 when the Web was revolutionizing information-sharing between businesses—and exceeding its capacity for growth. Today, Equinix, Inc. (Nasdaq: EQIX) operates International Business Exchange™ (IBX®) data centers in 31 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Yet we remain true to the idea on which we were founded: it is our responsibility to ensure the vitality of an ever-growing, information-driven world. Equinix's mission is to protect, connect and power the digital economy.