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Job Details

Marketing Director

Company name
The Bernard Group

Chanhassen, MN, United States

Employment Type

Executive, Manager, Marketing

Posted on
Jun 15,2019

Valid Through
Sep 28,2019

Apply for this job


Marketing Director

Online Division - Chanhassen, MN - Full Time

The Bernard Group is looking for an experienced Marketing Director to join our online division. You’ll be part of a talented group that collaborates to deliver world class products to our customers. This role functions as a team leader and will create and execute a comprehensive marketing strategy from concept and definition through execution for our online division and primarily the high growth printing service.

This is a salaried position that is eligible for performance-based increases as well as a generous benefits package.

A variety of these traits will help land you this job. If you have:

a bachelor's degree in Marketing or Marketing Management

a minimum of 10 years' experience leading demand generation strategies

experience managing a high-performing team & a seven figure marketing budget

a proven track record of supporting successful demand generation programs with experience in marketing databases, segmentation, email execution and lead processes

expertise in digital channels: SEM (paid search), paid social media (Facebook, LinkedIn, etc.), content marketing & syndication, on-line advertising, account-based marketing and email with the ability to set best practices and hold teams accountable

On top of that you must:

be technically savvy in social media and websites, and know how to create strategies to further TBG’s Smartpress brand and business objectives

make the right call with quality decisions, good judgment and keen problem-solving skills

cultivate an innovative brand presence and stay on trend

drive results, take initiative and be action-oriented

be accountable and take ownership of work commitments

build networks and positive relationships amongst ALL business partners

collaborate and embrace the Art of the Team

drive engagement and have a passion for excellence

be authentic and act with honor and character

In this position, you will:

develop and execute on a marketing strategy for, executing comprehensive, multi-touch integrated demand generation programs that drive and accelerate new customer acquisition and increase share

drive email marketing strategy, planning, and campaign execution, which also includes emails, landing pages, forms, automated programs, dynamic content, design, testing, and analysis

oversee customer segmentation to align with strategic organizational priorities and marketing/sales initiatives and lifecycle stages

support the sales team through email automation programs, sales collateral development and other customer driven initiatives

lead demand generation and lifecycle analytics and reporting, including testing, measurement, and optimization of all channels (SEO, SEM, paid social media, online advertising, account-based marketing and marketing automation) to drive desired results

proactively review best practices, trends, and competitive activity; recommend and implement scalable changes to the marketing automation platform

document existing processes and communicate improvements to enhance marketing productivity

manage and develop a high performing team

manage cross-functional and third party relationships

create scalable solutions and processes for multi-lingual campaigns and initiatives

To get hired at The Bernard Group, you MUST be:

a highly skilled communicator (in English; both written and spoken)

willing to admit when you make a mistake (it happens to the best of us)

fiercely loyal to both our customers and teams

trustworthy, reliable, and easy to get along with

enthusiastic and eager to take on new challenges

adaptable and willing to wear whatever hat gets the job done

TBG Overview:

We're a 650-person visual merchandising company

We are 100% employee-owned

We offer up to four weeks of paid time off after three years of employment

This is a full-time position in Chanhassen, MN

The Art of Teams at TBG:

Well before General McChrystal wrote his book, Team of Teams, we came to understand how small teams of top talent with the right chemistry will consistently outperform a centralized production process. We put a great amount of energy into building individual teams to handle the speed and details of retail. It’s the difference between average and being a world class service provider.

If you have the talent to do this job, a passion for excellence and are interested in joining the TBG team, please complete the form on this page.


The Bernard Group, Inc.

The Bernard Group is an equal opportunity employer who celebrates diversity and who remains committed to providing a safe and inclusive environment for all employees.

Company info

The Bernard Group
Website :

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