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Job Details

Digital Marketing Manager

Company name
The Mark Travel Corporation

Newtown Square, PA, United States

Employment Type

Manager, Marketing, Advertising

Posted on
Jul 14, 2020

Valid Through
Oct 27, 2020

Apply for this job


\u003cp\u003eWork to turn vacation dreams into life-long memories by becoming a part of the Apple Leisure Group (ALG) team! We strive to be the first choice in vacation travel, enriching lives and uniting the world.\u003c/p\u003e
\u003cp\u003eGrow your career as a \u003cstrong\u003eDigital Marketing Manager\u003c/strong\u003e \u003cspan\u003ewithin AM Resorts, one of our 14 industry-leading brands. \u003c/span\u003eAs a leader on the AMResorts Digital Marketing \u0026amp; CRM team, the Digital Marketing Manager is chiefly responsible for overseeing the execution of the digital marketing strategy for 7 unique resort brands. The ideal candidate will work closely with internal and external stakeholders to create innovative digital initiatives.\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
\u003cp\u003eYour efforts will be centered around strategic digital initiatives across primary channels including email marketing, digital performance marketing (paid search, display, social media, video advertising), CRM re-marketing, and strategic marketing analytics. Your contributions will directly impact and deliver upon the business goals defined by executive leadership at both the Apple Leisure Group (ALG) and AMResorts levels.\u003c/p\u003e
\u003cp\u003eInspire and deliver exceptional value to travelers around the globe as part of the Apple Leisure Group (ALG) team! Our vision is to be the best-in-class and largest all-inclusive resort management and travel services provider, differentiated by the collaboration of our unique resort and distribution brands.\u003c/p\u003e
\u003cp\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003cstrong\u003eA successful Digital Marketing Manager will:\u003c/strong\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
\u003cli\u003eManage external relationships and communication with partners to ensure success of digital marketing initiative\u003c/li\u003e
\u003cli\u003eManage relationships with internal stakeholders and coordinate deliverables through the afore mentioned external vendors to deliver on key cross-functional marketing goals\u003c/li\u003e
\u003cli\u003eOversee strategic digital marketing efforts across paid channels including PPC, display \u0026amp; social media platforms\u003c/li\u003e
\u003cli\u003eExecute a comprehensive digital marketing strategy to optimize marketing spend and achieve tangible results across paid digital channels including search engine marketing, display advertising, and social media advertising\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eDrive new customer acquisition efforts within designated objectives\u003c/span\u003e\u003c/li\u003e
\u003cli\u003eAnalyze campaign performance, research campaign issues and formulate actionable solutions based off findings\u003c/li\u003e
\u003cli\u003eProvide strategic guidance on the creation, production, and execution of digital marketing materials for promotional campaigns; and report on results following campaign run\u003c/li\u003e
\u003cli\u003eDevelop unique assets and tactics within the (paid) social media, PPC and digital display channels and delegates to external agency to directly affect performance of our direct channel\u003c/li\u003e
\u003cli\u003eUses advanced knowledge to analyze, interpret or make deductions from our website analytics and reporting\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eDevelop business cases for new marketing programs based on data-driven insights\u003c/span\u003e\u003c/li\u003e
\u003cli\u003eReview digital marketing and email creative assets, messaging, etc. to maintain alignment with brand standards, product guidelines and best practices\u003c/li\u003e
\u003cli\u003eConduct competitive analysis of competing websites and promotional efforts\u003c/li\u003e
\u003cli\u003eLeverage expertise to execute digital advertising efforts, including testing, campaign set-up, and QA review\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eInvestigate and recommend enhancements that can improve return on investment efficiency\u003c/span\u003e\u003c/li\u003e
\u003cli\u003eDevelop in-depth campaign insight reports and data analysis\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eMaintain an in-depth understanding of industry trends, digital technology, metrics measurement and demonstrate the ability to recognize how they can impact customer acquisition, retention and loyalty\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eOther duties as assigned\u003c/span\u003e\u003c/li\u003e
\u003cli style=\u0022list-style-type: none;\u0022\u003e\u003c/li\u003e
\u003cli\u003e\u003cspan\u003eBachelor\u0026rsquo;s or equivalent 4-year degree\u003c/span\u003e\u003c/li\u003e
\u003cli\u003e4-6 years\u0026rsquo; experience in Digital Marketing and/or Performance Marketing(w/ acquisition-based focus)\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/li\u003e
\u003cli\u003eExcellent written and oral communication skills\u003c/li\u003e
\u003cli\u003eProven work experience as a Digital Marketing Manager\u003c/li\u003e
\u003cli\u003eHands-on Experience with SEO/PPC, display and social media advertising campaigns\u003c/li\u003e
\u003cli\u003eSolid understanding of web metrics \u0026amp; digital analytics, with the ability to generate, analyze \u0026amp; interpret data\u003c/li\u003e
\u003cli\u003eDemonstrated proficiency with CRM and ESP software preferred\u003c/li\u003e
\u003cli\u003eExcellent quantitative skills\u003c/li\u003e
\u003cli\u003eMust be proficient in Microsoft Office\u003c/li\u003e
\u003cli\u003eExcellent time management and project management skills\u003c/li\u003e
\u003cli\u003eAbility to achieve defined objectives with minimum supervision\u003c/li\u003e
\u003cli\u003eAttention to detail, proactive and good organization\u003c/li\u003e
\u003cli\u003eValid passport and ability to travel required\u003c/li\u003e
\u003cli\u003eAbility to work in a fast-paced environment independently\u003c/li\u003e
\u003cli\u003eSpanish preferred but not required\u003c/li\u003e
\u003cp\u003e\u003cstrong\u003eAbout Apple Leisure Group \u003c/strong\u003e\u003c/p\u003e
\u003cp\u003eAs North America\u0026rsquo;s only vertically-integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:\u003c/p\u003e
\u003cli\u003e\u003cstrong\u003eVacations\u003c/strong\u003e: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands\u003c/li\u003e
\u003cli\u003e\u003cstrong\u003eResort Brand Management\u003c/strong\u003e: management of 5-star and 4-star luxury resorts through AMResorts\u0026reg; award-winning brand portfolio\u003c/li\u003e
\u003cli\u003e\u003cstrong\u003eDestination Management Services\u003c/strong\u003e: Best-in-class destination management services provided by Amstar\u0026reg; DMC and Worldstar\u0026reg;\u003c/li\u003e
\u003cli\u003e\u003cstrong\u003eLoyalty Program\u003c/strong\u003e: Exclusive loyalty program Unlimited Vacation Club\u0026reg;\u003c/li\u003e
\u003cli\u003e\u003cstrong\u003eTechnology Solutions\u003c/strong\u003e: Innovative technology solutions provider Trisept Solutions\u0026reg;, connecting over 88,000 travel agents with leading travel suppliers.\u003c/li\u003e
\u003cp\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003eTo learn more about the Apple Leisure Group advantage, visit\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eAbout AMResorts\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003eAMResorts is North America\u0026rsquo;s fastest growing luxury leisure resort company. Founded in 2001, AMResorts has reached a decade of unparalleled success providing sales, marketing and brand management services by offering to the luxury leisure market high quality Endless Privileges, Unlimited-Luxury and Unlimited-Fun vacations, where everything is included.\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eOur Values\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003eAt ALG, we call our employees Team Members, because we are more than just employees. We are united as a team, working toward a common mission and vision. Together, we are committed to live the core values by which we operate:\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
\u003cp style=\u0022text-align: center;\u0022\u003e\u0026bull;We Care \u0026bull; We Are Authentic \u0026bull; We Inspire Action \u0026bull; We Do It Together \u0026bull; We Own our Results\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
\u003cp style=\u0022text-align: center;\u0022\u003e\u0026bull; We Are Hungry For More \u0026bull; We do Everything With Passion\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eBenefits at a Glance\u003c/strong\u003e\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
\u003cp\u003eWe offer competitive salaries and a comprehensive benefit package to our U.S. based employees:\u003cspan\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e
\u003cli\u003eMedical, Dental and Vision Insurance\u003c/li\u003e
\u003cli\u003eBasic Life Insurance\u003c/li\u003e
\u003cli\u003eShort \u0026amp; Long Term Disability\u003c/li\u003e
\u003cli\u003ePaid Parental Leave\u003c/li\u003e
\u003cli\u003eCorporate Wellness Program\u003c/li\u003e
\u003cli\u003eTravel Discounts \u0026amp; Deals\u003c/li\u003e
\u003cli\u003ePaid Time Off \u0026amp; Holidays\u003c/li\u003e
\u003cli\u003e401(k) Plan with Company Match\u003c/li\u003e
\u003cli\u003eTuition Reimbursement\u003c/li\u003e
\u003cp\u003eWe are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.\u003c/p\u003e

Company info

The Mark Travel Corporation
Website :

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