Chicago, IL, United States
As the Payor Brand Marketing Senior Advisor you will focus on elevating awareness of our differentiated capabilities through CVS Health owned events and channels. You will work to understand customer needs, marketing channels, and operational procedures to deliver on team goals including: building awareness of CVS Health positioning and messaging, ensuring consistency of message across event and client-facing channels. And building brand equity with decision makers in health plans, employers and benefit consultants, a set of clients referred to as Payors. You will be responsible for delivering an effective mix of strategy and execution to support plan pull through both direct to client and via the sales channel in a variety of ways including web content, email campaigns, video development, sales training and downstream sales materials for key client segments. You will accomplish this by:
Leading development of a metric-based marketing plan with support from the Director
Developing full content view across all channels and events as well as ensuring execution and pull through
Obtaining senior leader alignment and consensus on marketing strategies and business cases to enhance client experience
Partnering with Sales Operations and Training teams to ensure the sales force can communicate the value of our owned events with confidence
Your success will be driven by your ability to lead development and execution of comprehensive plans to develop and promote our events. You will utilize your strong marketing background and your collaboration skills across multiple business functions to own the execution of tactics ensuring that the marketing plan for events meets target audience needs. As a member of the Payor Marketing team your role will be deeply involved in evolving B2B positioning for the marketplace and ensuring we are delivering a consistent message for existing clients and prospects at every opportunity, including our B2B web platform, events our client experience center. Your partnership with Enterprise Analytics on data visualization and enhancing analytics used with clients will also be key to your success. You will continually assess and identify areas of opportunity to improve client experience across CVS Health events and play a critical role in positioning CVS Health as a leader in the health care industry.
7 or more years of corporate or agency marketing experience
3 years of event and / or digital marketing experience
B2B marketing experience
Experience with healthcare industry
Experience with marketing analytics; adept at using data to tell compelling story
Proven track record of the ability to work collaboratively with internal and external business partners in delivery return on investment positive results
Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
Self-motivated, high capacity individual who can function and win in a demanding, results oriented environment
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
Creative problem solver who can incorporate learning into existing plans and act decisively and independently
Bachelor’s degree in Marketing or Business or related field required
Master’s degree preferred
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.
CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf and EEO IS THE LAW SUPPLEMENT at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking Advice and Counsel at mailto:Advice&Counsel@cvshealth.com
CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.
For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website: https://jobs.cvshealth.com/
Website : https://www.caremark.com
CVS Caremark (NYSE: CVS), headquartered in Woonsocket, RI, is the largest pharmacy health care provider in the United States with integrated offerings across the entire spectrum of pharmacy care. Through our unique suite of assets, we are reinventing pharmacy to offer innovative solutions that help people on their path to better health. We are focused on enhancing access to care, lowering overall health care costs for plan members and payors, and improving health outcomes.