Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Metairie, LA
View more jobs in Louisiana

Job Details

Lead Marketing Campaign Developer

Company name
Humana Inc.

Location
Metairie, LA, United States

Employment Type
Full-Time

Industry
It, Marketing, Finance

Posted on
Aug 04, 2021

Apply for this job






Profile

Description

In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Campaign Management & Personalization team is seeking a qualified and highly motivated Lead Marketing Campaign Developer focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns.

Responsibilities

The primary focus of this role will be in the requirements gathering, data mapping, development, and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.

Partner with associates in other business areas to define business needs and help translate those needs into system requirements.

Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications.

Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance.

Lead a team of Senior Marketing Campaign Developers 2-3 people.

Responsibilities will include:

Responsible for data consultation, data strategy and implementation of consumer messaging programs.

Responsible for working with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing.

Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end to end process.

Develop an appropriate knowledge of Humana's vision and strategy as well as program design in order to support business strategy.

Role Essentials

Bachelor's Degree in Math, Statistics, Computer Science or a related quantitative field and 5 years of progressively responsible, post bachelor related experience or a Master's degree in Math, Statistics, Computer Science or a related quantitative field and 3 years of related experience.

IBM/Unica Marketing Software, IBM Watson Campaign Automation, Salesforce Marketing Cloud, Adobe Audience Manager, SAS Marketing Automation and/or similar enterprise marketing tools;

Database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements;

2 or more years of project and/or people leadership experience

Ad-hoc query tools and data repositories that support data extraction.

SQL programming;

Working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web); and

Requirements gathering, proposal documents, or requirements documents.

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com

Similar Jobs:
Database Marketing Lead (Pharmacy)
Location : Metairie, LA
Job Information Humana Database Marketing Lead (Pharmacy) in Metairie Louisiana Description Responsibilities Humana's Corporate Marketing Analytics and Data team is seeking a Database Marketing Lead to join working remote anywhere...
Senior Market Finance Analyst
Location : New Orleans, LA
Description The Senior Market Finance Analyst collects, analyzes, and reports on various market data, connecting operational effectiveness and member experience to financial outcomes. Responsibilities The Northeast Region is se...
Senior Market Finance Analyst
Location : Metairie, LA
Description The Senior Market Finance Analyst collects, analyzes, and reports on various market data, connecting operational effectiveness and member experience to financial outcomes. Responsibilities The Northeast Region is se...
EmploymentCrossing was helpful in getting me a job. Interview calls started flowing in from day one and I got my dream offer soon after.
Jeremy E - Greenville, NC
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2024 MarketingCrossing - All rights reserved. 21 192