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Job Details

Director Social Media

Company name
Detroit Tigers, Inc.

Detroit, TN, United States

Employment Type

Executive, Manager, Marketing, Pr

Posted on
May 20, 2023

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,AnswerValue:\u003cp\u003e\u003cspan\u003e\u003cb\u003eJob Summary \u0026nbsp;\u0026nbsp;\u003c/b\u003e\u0026nbsp;\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u0026nbsp;The Detroit Tigers are seeking a highly motivated and experienced Director of Social Media to \u003cspan\u003elead our social media strategy and oversee our digital content creation\u003c/span\u003e that connects the team and the brand to fans worldwide\u003cspan\u003e. As the Director, you will be responsible for driving engagement and growth across channels, creating and executing content strategies, and ensuring a consistent and compelling brand presence across all platforms. \u003c/span\u003eIf you are a creative, strategic thinker with a passion for sports and social media, we encourage you to apply for this exciting opportunity.\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eKey Responsibilities \u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eDevelop and implement a comprehensive social media strategy that supports the overall marketing and business objectives of the Detroit Tigers\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eOversee the creation and publishing of all social media content, including graphics, videos, and written content\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eManage a team of social media professionals, providing direction and guidance to ensure consistency in tone, voice, and brand across all channels\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eDevelop content approval strategy and creation guidelines\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eDemonstrate creativity in presenting the team\u0027s brand across social media while being ever mindful of internal sensitivities.\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eUse analytics tools to measure and analyze the effectiveness of social media campaigns, and adjust strategies accordingly to optimize performance\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eStay up to date with emerging social media trends, platforms, and technologies, and provide recommendations for new opportunities to engage with fans and grow our audience\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eCollaborate with internal teams, including marketing, communications, and creative services to develop integrated social media campaigns that support key business initiatives\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eBuild relationships with influencers, fans, and other stakeholders in the sports and entertainment industries to amplify the Detroit Tigers\u0027 brand and increase engagement\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan\u003eQualifications \u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eBachelor\u0027s degree in marketing, communications, or a related field\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003e8 years of experience in social media, track record of success in developing and executing social media strategies that drive engagement and growth\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eDemonstrated ability to lead a team of professionals, providing direction and feedback to improve performance\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eExcellent writing and communication skills, with a strong attention to detail and ability to adapt tone and style to fit platforms and audiences\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eExpertise in social media analytics tools, with the ability to analyze data and adjust strategies to optimize performance\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eStrong project management skills, with the ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003ePassion for sports and knowledge of the Detroit Tigers and MLB landscape, with a deep understanding of the team\u0027s brand and fan base\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli\u003e\u003cp\u003e\u003cspan\u003eStrong relationship-building skills, with the ability to build and maintain relationships with stakeholders in the sports and entertainment industries\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e,

Company info

Detroit Tigers, Inc.

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