RENT THE RUNWAY.
Brooklyn, NY, United States
Manager, Marketing, Advertising
May 24, 2023
Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700 brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”
About the Job:
We are seeking a
Sr. Manager, Growth Marketing
to help lead our paid marketing efforts, focusing deeply on our Paid Social channels. In this role, you will drive strategy and execution across our media channels, plan and optimize our marketing budget, assess channel and campaign performance, and lead day-to-day execution. The ideal candidate has a deep understanding of performance marketing and acquisition KPIs, hands-on platform experience, has a highly analytical and technical skillset, moves quickly, and has demonstrated problem-solving capabilities.
What You’ll Do:
Manage all day-to-day aspects of paid social campaign deliverables, including structuring and targeting improvements, audience and landing page testing, creative testing and improvement of the bid management process. As needed, manage external agencies for campaign development and optimization.
Support the strategy, budget and execution of new customer acquisition across other marketing channels as needed, including Affiliate.
Oversee rigorous creative testing and landing page optimization to maximize media spend.
Manage and deliver consistent reporting to the leadership team providing a clear perspective on campaign successes, risks, and opportunities.
Collaborate with engineering and product to drive initiatives to improve conversion rates and continuously optimize user journeys.
Partner with Analytics and Finance teams to forecast business growth and set a strategic approach for driving the highest ROI marketing investments. Manage complex acquisition modelling, incrementality testing, MMM and multi-touch attribution modeling.
Manage budget to support P&L goals, partnering with Finance on reporting and forecasting.
Select, negotiate contracts, and partner with digital agencies and vendors to support business needs.
Bachelor’s degree, M.B.A. preferred, with 5 years of experience in growth marketing and paid advertising
Deep customer acquisition experience in a digital brand in a fast growth environment and at scale.
Extensive experience executing paid advertising campaigns with a focus on social media platforms (Meta, YouTube, TikTok, whitelisting, etc.). Experience running paid advertising for a B2C subscription product is a plus.
Highly quantitative, analytical, and a technical self-starter, with experience in a rigorous A/B testing environment and desire to continuously test & learn. Ability to process and understand large data sets and clearly articulate program status to management.
Strong knowledge of Excel, Looker and Google Analytics. SQL knowledge and/or other analytics and business intelligence tools is a plus.
Able to lead through persuasion and use data/research to make a case.
No challenge is too big or small. You’re equally an executor and can go deep into the details, but also can drive big picture strategy.
Possess a strong understanding of consumer mindset, consumer empathy and dedication to great consumer experiences.
Collaborate well across teams in a fast-paced, competitive environment.
You have exceptional written skills and can keep large teams aligned and informed
You’re very knowledgeable about the latest marketing tech developments, platform innovations and industry trends.
At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:
Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
Universal Paid Parental Leave for both parents flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered.
401k match - an investment in your future.
Company wide events and outings - our team spirit is no joke - we know how to have fun!
Hybrid Work - our corporate employees have the option to work remotely 2 days a week, in accordance with Company policies.
COVID-19 VACCINE REQUIREMENT:
RTR is requiring all US corporate employees to be fully vaccinated for COVID-19 in order to work in person, unless an employee requires a reasonable accommodation for medical or religious reasons. If you believe that you may require an accommodation, please apply for any roles that interest you and if hired, you will receive information on how to request a reasonable accommodation after your start date. RTR will evaluate all such requests in accordance with Company policy and applicable law.
Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.
The anticipated base salary for this position is $115K to $144K. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.
RENT THE RUNWAY.
Website : https://www.renttherunway.com