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Job Details

Digital Marketing Manager - Federal Ammunition Speer CCI

Company name

Anoka, MN, United States

Employment Type

Manager, Marketing

Posted on
Mar 08,2019

Valid Through
Jun 21,2019

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Vista Outdoor is seeking a Digital Marketing Manager who will have overall responsibility of the marketing Customer Relationship Management (CRM) solution for ammunition brands as well as delivery oversight of Marketing Automation including email marketing and digital marketing reporting. This role seeks to better understand our relationship with consumers focusing on activities that create lifetime customers. They will leverage enriched, lifestyle content and optimize consumer data to implement digital tactics that drive brand equity.


Participates in strategic planning activities such as road mapping.

Plans and delivers CRM strategies encouraging retention and loyalty while maintaining data governance. Maximizes marketing list segmentation and remarketing strategies for optimal campaign performance.

Partners across marketing team to ensure consistent marketing messaging across web, ecommerce, search, and email platforms. Helps plan and implement campaigns that work in concert with our overall business objectives and marketing goals.

Nurtures engagement by progressing our personalization strategy through content targeted to personas to add consumer value on web and via email marketing journeys.

Administers Google Analytics and reports on website, SEO, SEM, product ratings, mobile app, and subscriber key performance indicators to monitor effectiveness and identify opportunities.

Organizes and manages multiple priorities, maintains backlog, acts as business analyst, conducts user acceptance testing, drives implementation of approved marketing projects and enhancements, and communicates status.

Performs day-to-day digital marketing operations to ensure quality deliverables that attract, engage, and convert consumers.

Researches appropriate scalable solutions, collaborates with developers to propose solutions, and recommends data, application, and user experience enhancements. Prepares requirements, scorecards, presentations, and proposals to support Marketing automation.


Bachelor’s Degree or equivalent in related field.

5 years CRM and relevant business analysis experience with marketing automation, journey building, and reporting using Salesforce Marketing Cloud, Sales Cloud, Google Analytics, and Google Tag Manager.

Works independently and with others in a matrix team environment.

Experience with Agile Scrum and Kanban frameworks.

Expert-level analysis skills including ability to identify patterns and potential issues.

Attention to detail and proficiency writing comprehensive business requirements and documentation.

Knowledge of industry regulations and data governance.


Shooting Sports division

includes the highest quality ammunition and firearm products on the market today. Trusted brands offer top of the line supplies for outdoor enthusiasts and tactical professionals alike. Our American-based brands deliver quality and dependability while being economical, and never settling for less than the best. Come join a company that thrives on innovation! Our shooting sports companies manufacture firearms as well as rifle, handgun, shotshell, and rimfire ammunition. We seek individuals passionate about the firearms & shooting industry.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, and the ability to add value to an exciting mission!

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

Vista Outdoor is an equal opportunity employer. All applicants are considered for employment without regard race, color, religion, sexual orientation, gender identity, national origin, disability, veteran status, and any other characteristics protected by law. The EEO Law poster is available here:

If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to . Please note that this email address is for accommodation purposes only. Vista Outdoor will not respond to inquiries for other purposes.

Company info

Website :

Company Profile
Vista Outdoor was born of an innate desire to exceed the lofty expectations of outdoor enthusiasts across the globe. We know what it means to reach for the top, to truly test your mettle, to overcome mental and physical boundaries and thrive in the world outside. The people who lace up every day to work for Vista Outdoor and our many brands understand the trust our customers place in the products we make. They represent the spirit of achievement, a duty to honor and a passion to continually innovate. We tirelessly evolve our products in ways that match the drive of the people who put them to work in the field, on the course, in the wild and on the battlefield. We’re not just a name on the door—we’re the people crafting the products that help inspire you to attain the impossible.

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