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Job Details

Social Media Coordinator - CALVIN KLEIN

Company name
PVH Corp

Location
New York City, NY, United States

Employment Type
Full-Time

Industry
Marketing, Media, Publishing

Posted on
Dec 16, 2021

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POSITION SUMMARY: 

The Coordinator, Social Media position within the (TUG) Brand & Creative team, will play an integral role in the day to day execution of advocacy and organic social media coordination for the Warners brand across all social media platforms.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

Strategy & Execution:

  • Assist Sr. Director  in the development and execution of all advocacy and organic social media initiatives to support brand objectives and strategies.
  • Assist the development and ongoing management of content calendar for social media channels.
  • Advocate relationship management: responsible for the identification and recruitment of advocates by assigned community based on program objectives; key contact responsible for communication and facilitation of all assigned program initiatives.
  • Real-time response across designated channels with the brand's communities, managing a consistent yet distinct voice across social and communication platforms – ensuring alignment with brand’s channel strategy and advocacy initiatives.
  • Track, recommend, and route relevant UGC and micro-influencer content discovered across social channels for content inclusion, programming.
  • Oversee community recruitment initiatives, fielding and tracking incoming requests as well as proactively identifying potential advocates.
  • Partner cross functionally with the marketing and creative teams to plan, communicate and adjust advocacy/ social media tactics.

Reporting:

  • Monitor real-time community conversation and sentiment to inform brand response and engagement.
  • Contribution of all  performance tracking and reporting on organic social media analytics in the weekly, monthly and ad-hoc/campaign templates.

Budget:

  • Assist in keeping departmental budget details up-to-date.

QUALIFICATIONS & EXPERIENCE:

Experience:  

1-3 years of relevant social media, community management, and influencer experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.

                                   

Education:   Bachelor’s Degree Required

Skills: 

  • Passionate for the dynamic, changing nature of social media and influencer marketing.
  • Experience with web/ social media platform management, with a deep understanding of popular and emerging social networks, regionally.
  • Active participation in a wide variety of social media activities such as community development, management and content creation.
  • Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
  • Strong track record for writing, editing, and developing strong tone of voice for current/past brands or clients; able to take on the voice of the brand and translate creative assets to calendar accurately and efficiently.
  • Ability to leverage social engagement strategy and tone of voice to situationally recognize how to respond and what team to direct complaints, questions and comments.
  • Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
  • Analytical, with the ability to provide strategic recommendations based on data.
  • Passionate about fashion, art, pop culture and global events.
  • Ability to quickly absorb the spirit of the Warners Brand aesthetic.
  • High proficiency in Powerpoint, Word, Excel , Google Drive suite, Adobe Creative Suite, Wrike, Sharepoint and Smartsheets.
  • Experience with social media publishing, analytic and listening tools (Sprinklr, Sprout Social, Curalate, Tribe Dymanics etc).
  • Excellent written communication skills, with flawless grammar and spelling.

#LI-CR1

PVH Corp. or its subsidiary (\PVH\) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH

,industry:Retail,title:Social Media Coordinator - CALVIN KLEIN,datePosted:2021-12-17T00:00:00.000 0000,@context:http://schema.org,occupationalCategory:Marketing,educationRequirements:[],experienceRequirements:{@type:OccupationalExperienceRequirements,monthsOfExperience:12},responsibilities:Director in the development and execution of all advocacy and organic social media initiatives to support brand objectives and strategies. Assist the development and ongoing management of content calendar for social media channels. Advocate relationship management: responsible for the identification and recruitment of advocates by assigned community based on program objectives; key contact responsible for communication and facilitation of all assigned program initiatives. Real-time response across designated channels with the brand's communities, managing a consistent yet distinct voice across social and communication platforms – ensuring alignment with brand’s channel strategy and advocacy initiatives. Track, recommend, and route relevant UGC and micro-influencer content discovered across social channels for content inclusion, programming. Oversee community recruitment initiatives, fielding and tracking incoming requests as well as proactively identifying potential advocates. Partner cross functionally with the marketing and creative teams to plan, communicate and adjust advocacy/ social media tactics. Reporting. Monitor real-time community conversation and sentiment to inform brand response and engagement. Contribution of all performance tracking and reporting on organic social media analytics in the weekly, monthly and ad-hoc/campaign templates. Assist in keeping departmental budget details up-to-date. Active participation in a wide variety of social media activities such as community development, management and content creation. Analytical, with the ability to provide strategic recommendations based on data. ,skills:writing, performance, communications, community development, social media platform, social media, facilitation, advocacy, global events, analytical, strategy, attention to detail, communications skills, communicate, project management, marketing, creative, social media analytics, editing, tone of voice, communication, relationship management, social networks, influencer marketing, content creation, community management, pop culture, support, project management skills, channel strategy, consistent, organizational, tactics, proactive, Social Media Coordinator, Marketing & Social Media Coordinator, Social Media & Web Marketing Intern, E-Mail Marketing & Social Media Intern, Social Media Coordinator Contractor, Social Media Strategist, Online Content Coordinator, Search Engine Optimization Strategist, & Hvac Sales Representative, Social Media Coordinator & Committee Member, Social Media Intern, Social Media & Marketing Peer Associate} Social Media Coordinator - CALVIN KLEIN in New York, New York, United States of America | Marketing at PVH

Company info

PVH Corp
Website : http://www.pvh.com/

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