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More Sr. Marketing Manager, Retention & Loyalty (Remote) - GoToSea.com jobs

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Sr. Marketing Manager Retention amp Loyalty Remote - GoToSea.com

Company name
U.S. News & World Report

Experience
5 yrs required

Location
Washington, DC, United States

Industry
Marketing

Posted on
Mar 01, 2023

Profile

GoToSea.com is a new Online Travel Agency (OTA) focused on modernizing the cruise booking experience and backed by U.S. News. We're building best-in-class products and services designed to help travelers find and book trips of a lifetime. We're seeking a motivated performance marketing professional to help GoToSea.com become a go-to cruise booking service.

Your role in helping us shape the future:

As a Sr. Marketing Manager, Retention & Loyalty, you will play a pivotal role developing GoToSea's (gotosea.com) customer base. Through data-supported customer insights, you will develop and execute multi-channel remarketing strategies that drive both new bookings and build lifetime value. As the first marketing hire for GoToSea.com, you'll help us set direction and develop a scalable marketing practice over time.

Are you up to the challenge?

Database expansion: Help us grow, organize and mine our user databases to develop targeted marketing that drives bookings.
Email strategy: Use your deep customer empathy to craft compelling newsletters, promotions and 1:1 personalized communications that entice travelers.
Remarketing: Build and execute ROI-positive retargeting & remarketing campaigns (SEM, display, social & email) to make sure we're top-of-mind when consumers are ready to book.
Leads & bookings: Coordinate with our Operations Director to sync our marketing messages with our online booking experience. Coordinate with our call center to drive qualified leads & re-bookings via phone, email and chat via multiple channels.
Campaign management: Monitor and continually optimize all GoToSea marketing campaigns. Create and manage a marketing calendar to leverage the best supplier promotions and marketing co-op opportunities.
Maximize marketing ROI: Collaborate with existing marketing partners/suppliers, optimize campaigns and proactively seek out new partners to reach customers and drive bookings.

POSITION REQUIREMENTS

You should definitely have:

5+ years’ hands-on digital marketing experience.
Experience using data to make marketing decisions, with a bias toward action and moving quickly to realize results.
Proficiency with digital marketing platforms such as Google Ads (SEM), Google Analytics and Facebook advertising.
Proven ability to partner effectively with internal teams such as technology, design, product and customer service.
Excellent interpersonal, communication (written and verbal), and negotiation skills.
A strong ethics philosophy and a desire to do the right thing for consumers.
Entrepreneurial spirit and enthusiasm for scaling a startup business.
Interest in working on a distributed, largely remote team.

What it’s like to work with us:

Talent is our best asset!
We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
Entrepreneurial, mission-driven culture with core values of quality and integrity
Focus on fostering personal and professional growth
Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers

Company info

U.S. News & World Report

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