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Job Details

Sr. Marketing Manager Retention amp Loyalty Remote - GoToSea.com

Company name
U.S. News & World Report

Experience
5 yrs required

Location
Washington, DC, United States

Industry
Marketing

Posted on
Oct 28, 2022

Apply for this job






Profile

GoToSea.com is a new Online Travel Agency (OTA) focused on modernizing the cruise booking experience and backed by U.S. News. We're building best-in-class products and services designed to help travelers find and book trips of a lifetime. We're seeking a motivated performance marketing professional to help GoToSea.com become a go-to cruise booking service.

Your role in helping us shape the future:

As a Sr. Marketing Manager, Retention & Loyalty, you will play a pivotal role developing GoToSea's (gotosea.com) customer base. Through data-supported customer insights, you will develop and execute multi-channel remarketing strategies that drive both new bookings and build lifetime value. As the first marketing hire for GoToSea.com, you'll help us set direction and develop a scalable marketing practice over time.

Are you up to the challenge?

  • Database expansion: Help us grow, organize and mine our user databases to develop targeted marketing that drives bookings.

  • Email strategy: Use your deep customer empathy to craft compelling newsletters, promotions and 1:1 personalized communications that entice travelers.

  • Remarketing: Build and execute ROI-positive retargeting & remarketing campaigns (SEM, display, social & email) to make sure we're top-of-mind when consumers are ready to book.

  • Leads & bookings: Coordinate with our Operations Director to sync our marketing messages with our online booking experience. Coordinate with our call center to drive qualified leads & re-bookings via phone, email and chat via multiple channels.

  • Campaign management: Monitor and continually optimize all GoToSea marketing campaigns. Create and manage a marketing calendar to leverage the best supplier promotions and marketing co-op opportunities.

  • Maximize marketing ROI: Collaborate with existing marketing partners/suppliers, optimize campaigns and proactively seek out new partners to reach customers and drive bookings. 

POSITION REQUIREMENTS

You should definitely have:

  • 5+ years’ hands-on digital marketing experience.

  • Experience using data to make marketing decisions, with a bias toward action and moving quickly to realize results.

  • Proficiency with digital marketing platforms such as Google Ads (SEM), Google Analytics and Facebook advertising.

  • Proven ability to partner effectively with internal teams such as technology, design, product and customer service.

  • Excellent interpersonal, communication (written and verbal), and negotiation skills.

  • A strong ethics philosophy and a desire to do the right thing for consumers.

  • Entrepreneurial spirit and enthusiasm for scaling a startup business.

  • Interest in working on a distributed, largely remote team.

What it’s like to work with us:

  • Talent is our best asset!

  • We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.

  • Entrepreneurial, mission-driven culture with core values of quality and integrity

  • Focus on fostering personal and professional growth

  • Competitive benefits including paid vacation time, medical, tuition reimbursement, and training

  • Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers

 

Company info

U.S. News & World Report

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