Demand Generation Manager EMEA

Profile

Are you passionate for demand generation, social media, and all marketing activities critical to a productive pipeline? If yes, we want to talk to you!Join an awesome group of marketers in the VeloCloud business unit of VMware. We are seeking an experienced Demand Generation Manager who will help plan and execute our team’s demand generation strategy in the EMEA region. This person will responsible for crafting, executing and measuring outbound and inbound marketing campaigns. Your campaigns will drive new leads to the sales team and cultivate existing prospects through educational, engaging initiatives.ResponsibilitiesDefine and shape the EMEA marketing strategy to support sales revenue targets.Plan and execute customer acquisition campaigns across diverse channels (content syndication, paid search, social media, email marketing, virtual events) that drive high quality new prospects to the internal sales development team.Collaborate with NSBU, GEO marketing teams, and portfolio marketing to align demand generation materials and campaigns with corporate messaging and positioning.Define and measure achievement of campaign objectives and manage the demand generation budget on an ongoing basis.Provide digital support for all regional and national events, including email marketing and social media promotions.Drive webinar production, both internal and with 3rd parties, including topic brainstorming with subject matter experts, invitation campaigns, and coordination of content deliverables.Drive the production of landing pages, email assets, and automated workflows to support the execution of digital campaigns in the marketing automation system.Collaborate with team members on the nurture programs for all personas and product lines.Working with the corporate marketing team, write promotional copy for landing pages, email promotions, webinars abstracts, and paid search.Reporting to marketing director on the success of marketing activities across the various regions.Qualifications4+ years of marketing and/or business development experience.Experience communicating value propositions in the areas of wide area networking and software-as-a-service.Experience crafting, implementing and measuring the effectiveness of all marketing campaigns.Hands-on experience with Marketo and Salesforce.com (or similar systems).Excellent written and verbal communication skills.Analytical mindset to speak to key acquisition related metrics and how they tie to the larger goal.Excellent project management skills, especially in a dynamic cross-functional environment“Get into it” attitudeHighly organized and detail-orientedStrong teammate not afraid to defend their point of viewBS/BA in marketing, communications, or similar. Master's Degree preferred.Category : MarketingSubcategory: Channel MarketingExperience: Business LeadershipFull Time/ Part Time: Full TimePosted Date: 2020-05-12VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.,identifier:Dell Careers,title:Demand Generation Manager, EMEA,url:https://jobs.dell.com/job/palo-alto/demand-generation-manager-emea/375/16168316,workHours:VMware,hiringOrganization:{@type:Organization,name:DELL,logo:https://tbcdn.talentbrew.com/company/375/v2_0/img/dell-logo-google.jpg},jobLocation:{@type:Place,address:{@type:PostalAddress,addressLocality:Palo Alto,addressRegion:California,addressCountry:United States,streetAddress:,postalCode:94304}}}

Company info

Dell Inc.
Website : http://www.dell.com