Sr. SEO Analyst

Profile

THE POSITION

LendingTree is seeking a strategic and driven senior SEO analyst to join our SEO/Content Marketing team. Our team’s main goal is to increase the visibility of and traffic to LendingTree.com and subsidiary websites through a multidisciplinary team of analysts, editors, writers, and PR specialists.

The senior SEO analyst will help create and execute SEO strategy for our personal finance verticals and products at LendingTree. You will work with our team of writers, editors and analysts to grow our verticals. You will be responsible for driving the growth of our business through traffic, product coverage and consumer engagement, in addition to reporting on performance and findings. As a senior analyst, you should possess a demonstrated ability to lead a cross-functional team through strategic planning and have a consistent record of driving results.

RESPONSIBILITIES

Conduct extensive research on industry trends

Drive the strategy and execution of the growth of business verticals

Lead and run qualitative and quantitative performance metrics

Analyze informational guides and reviews of financial products and provide recommendations on ways to better meet user intent and expectations

Assist in data collection and analysis for development of tools and calculators on our website

Identify and prioritize ideas for new content, guides and tools based on research into consumer needs and general trends

Propose hypotheses and lead tests to improve traffic, engagement, and conversions

Follow relevant news and conduct research into assigned topics to develop expertise

Track industry and direct competitors' activity

Monitor and apply current SEO quality standards

QUALIFICATIONS

Bachelor’s degree required

3 years relevant SEO/Content Marketing experience

Demonstrated history of being a self-starter with a strong work ethic and constant drive for improvement

Goal-oriented, growth and metrics-driven mindset

Strong attention to detail

Impeccable communication, time-management and organizational skills

Ability to work independently, collaboratively and lead multiple projects/tasks in a cross-disciplinary team

Flexibility to adjust to an evolving role and adaptable to steady change within our fast-growing company

A great attitude and the desire to produce the highest-quality personal finance SEO content and on-site experience

Comfortable working with Microsoft Excel (i.e. vlookup, pivot tables, graphs)

Comfortable with basic HTML

COMPANY

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know:

We’re a publicly-traded company (TREE).

We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.

We’ve built the LendingTree app and LendingTree dashboard to give consumers tools to manage and monitor their financial health.

We still make funny commercials.

CULTURE

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

Company info

LendingTree, LLC
Website : http://www.lendingtree.com