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Job Details

Marketing Technology Manager

Company name
Dinsmore & Shohl LLP.

Detroit, MI, United States

Employment Type

Manager, Marketing

Posted on
May 16, 2023

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Provide solutions and recommendations for best practices and processes involving current technology to aid various marketing and business development projects and objectives

Create, customize and maintain reports to assist in analyzing ROI on business development and marketing efforts, including mailings and events

Data Quality

Ensure the integrity of the data in the firm's CRM system is maintained

Ensure ongoing data and list quality through analysis, research, and validation to firm standards

Perform initial and on-going data quality cleaning and tasks

Develop and implement data maintenance plans and best practices to monitor the integrity of the data utilized in mass mailings and manage the planning and execution for the firm's various marketing business development projects


Be a resource to attorneys, practice group leaders and the BDM team to design efficient and effective use of CRM by individuals and groups

Oversight of InterAction database and Concep training and onboarding for new and current users

Create and maintain all marketing technology training and reference materials

Serve as the primary technical/functionality troubleshooting contact for marketing technologies

Desired Skills and Experience

5-7 years of experience working with marketing technology in a professional services environment

Bachelor’s degree in related field

Significant experience with CRM and email marketing systems and related integration and reporting features

Experience working with a Content Management System (CMS) and managing website content

Strong sense of initiative in seeking out new technologies that have potential to be used as effective marketing tools

Highly motivated self-starter who is able to manage multiple project simultaneously

Strong organizational skills and ability to prioritize and complete simultaneous projects with minimal supervision

Ability to communicate effectively with lawyers, business professionals and direct reports

Project team management experience

Experience working independently, as well as within cross-functional teams, in a collaborative and professional environment

Ability to meet deadlines and work well under pressure

Equal Opportunity Employer

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Company info

Dinsmore & Shohl LLP.
Website :

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