B2C Marketing Manager Central Asia

Profile

Dubai, United Arab Emirates

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

June 1, 2022

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

Where you fit In

Shell Lubricants is the leading global supplier of lubricants in the world and as a member of the marketing community, you will have the opportunity to be a part of a fun, diverse and exciting team shaping the future of mobility and operations.

Lubricants industry is a dynamic, growing business on the cusp of change as we help our customers prepare for the energy transition. Our marketing team is responsible for setting the vision for each of the sectors we operate in and then executing our strategy through valued customers Across the Middle East and Central Asia Regions. You will be a part of a highly motivated marketing community committed to building strong brands, making data and insight-based decisions, and supporting each other for overall team success.

If you aspire to drive growth in the most critical market of the Middle East and Central Asia regions, and if you are self-driven to work in a challenging and fast changing external environment where every day will bring you new opportunities, then this could be your chance to demonstrate your abilities & results in one of the most exciting/dynamic Indirect markets around the globe with an expose to Direct business. We aim to hire the right talent that will make the team great, as big things/ results are always led by teams.

What’s the role?

B2C Marketing Manager – Central Asia owns the development and execution of Lubricants marketing strategy for consumer lubricants products, such as passenger cars and commercial trucks motor oils as well as owning brand activation alongside with Shell distribution partners cross 9 Markets within Central Asia region

What we need from You


Distributor Value Proposition: Ensures distributors are receiving full DVP with direct ownership over marketing, portfolio, pricing, and distributor training elements.
Channel Growth: Responsible for growing sell through of key grades through focus sectors including high street and branded workshops.
Channel Value Proposition: Develop and own the delivery of channel CVPs, to the various sectors including but not limited to high street oil shops targeting shop owners, trade influencer and channel customers.
Pricing: Manage channel pricing with the support of Pricing managers to ensure competitive yet profitable pricing.
Research: Owns research activities, while leveraging it for uncovering opportunities, insights and gaps. Also responsible for ensuring distributors are focused on opportunities, while closing gaps.
Brand Activation: Own brand activities for B2C brands across the region.
Communications: Drive distributor and trade communications increasing mindshare, top of mind and preference.
Digital: Supports digital transformation for the channel including development and activation of required digital platforms across distributors and trade.
Sales Promotion and Advertising: Manages the allocated marketing SP&A budget.
Route to Market (RTM): With the support of Channel Excellence manager and sales, ensures our distributors are following the set RTM strategy, reporting Coverage, Penetration and Throughout, while growing share of retail sales.
Premium Growth: Support the premium growth strategy by driving growth of existing producing and introducing new SKUs.
Stakeholder management: Responsible for managing both internal and external stakeholders and help developing an exceptional rapport with agencies, distributors, and customers, as well as keeping internal stakeholders aligned with market developments and actions.
product life-cycle management (PLM): responsible to assure adequacy of B2C product portfolio for each market and initiate interdictions and withdrawals and performance monitoring of new introductions.
HSSE: Supports HSSE to ensure behaviors and activities are consistent with stated HSSE corporate aspirations across activations and with distributors.


Preferred Qualification


Full professional proficiency of Russian and English Languages
Bachelor's Degree required and a master’s degree is preferred
5-7 years marketing experience within B2C environment
Experience in distribution for FMCG or Auto Parts
Extensive history of commercial experience in Marketing/Sales with thorough knowledge of the 4 Ps of marketing (product, placement, price, promotion) and a proven track record of successfully growing brands and exceeding volume and profitability targets
Ability to operate cross cultural and organizational boundaries
Ability to accommodate travel up to 30% of the time


Potential Candidate with a strong commercial focus is critical to achieve our aims, listed below some of the key competencies required.


Channel Management
Commercial and Economic Acumen
Value Chain Understanding
Managing Customer Experience
Pricing & Exposure Management
Project Delivery
Contract Management
Strategic Marketing Planning
Customer insight into Strategy
Brand Management
Customer Offer Development
Channel Marketing Management
Marketing Activation
Digital Marketing


An innovative place to work

There’s never been a more exciting time to work at Shell.

Join us and you’ll be adding your talent and imagination to a business with the ambition to shape the future – whether by investing in oil, gas and renewable energy to meet demand, exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part.

An inclusive place to work

To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential.


We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.
We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.


A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.

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