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Job Details

Cross Brand Marketing Manager - Remote

Company name
Realogy Holdings Corp

Location
Madison, NJ, United States

Employment Type
Full-Time

Industry
Manager, Marketing, Media, Project Management

Posted on
Apr 23, 2021

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:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Cross Brand Marketing Manager - Remote,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:\u003cp\u003e\u003ca href=\http://www.realogy.com/\ target=\_blank\\u003eRealogy Holdings Corp.\u003c/a\u003e\u0026nbsp;(NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003esome of the most recognized names in real estate: \u003ca href=\https://www.bhgre.com/\ target=\_blank\\u003eBetter Homes and Gardens® Real Estate\u003c/a\u003e, \u003ca href=\https://www.century21.com/\ target=\_blank\\u003eCentury 21®\u003c/a\u003e, \u003ca href=\https://www.coldwellbanker.com/\ target=\_blank\\u003eColdwell Banker®\u003c/a\u003e, \u003ca href=\https://www.cbcworldwide.com/\ target=\_blank\\u003eColdwell Banker Commercial®\u003c/a\u003e, \u003ca href=\https://www.corcoran.com/\ target=\_blank\\u003eCorcoran®\u003c/a\u003e, \u003ca href=\https://www.era.com/\ target=\_blank\\u003eERA®\u003c/a\u003e, \u003ca href=\https://www.sothebysrealty.com/eng\ target=\_blank\\u003eSotheby\u0027s International Realty®\u003c/a\u003e. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy\u0027s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories. \u003c/p\u003e \u003cp\u003eAt Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. \u003cstrong\u003eWe pursue talent \u003c/strong\u003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. \u003cstrong\u003eWe value diversity \u003c/strong\u003e– respecting backgrounds, cultures, perspectives.\u003c/p\u003e \u003cp\u003eYou’ll find our commitment to diversity reflected in our achievements:\u003c/p\u003e \u003cul\u003e \u003cli\u003eForbes 2020 Best Employers for Diversity.\u003c/li\u003e \u003cli\u003eRecognized on the 2020 Human Rights Campaign \u003ca href=\https://urldefense.com/v3/__https:/c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2499490-1\u0026amp;h=414592108\u0026amp;u=https*3A*2F*2Fwww.hrc.org*2Fcampaigns*2Fcorporate-equality-index\u0026amp;a=Corporate*Equality*Index__;JSUlJSUrKw!!CHCva4lQ!V7Hq9z8jry2mbi5g4VJrhm9-jtcmXOENdMS-vH72q6amtqO3-pbdNGQYXxhZ1YbfSuE$\ target=\_blank\\u003eCorporate Equality Index \u003c/a\u003e.\u003c/li\u003e \u003cli\u003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.\u003c/li\u003e \u003cli\u003eFirst residential real estate company to endorse the\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=3188291754\u0026amp;u=https://www.hrc.org/blog/hrc-announces-unprecedented-business-support-for-the-bipartisan-equality-ac\u0026amp;a=Equality Act\ target=\_blank\\u003eEquality Act\u003c/a\u003e\u0026nbsp;and fully support\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=1515556233\u0026amp;u=https://www.realogy.com/news/2018/10/03/realogy-announces-support-for-fair-and-equal-housing-act-bill\u0026amp;a=H.R. 1447\ target=\_blank\\u003e H.R. 1447\u003c/a\u003e\u0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.\u003c/li\u003e \u003c/ul\u003e \u003cp\u003eWith diversity, we succeed together. 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one\}},FooterInfo:[{Name:Privacy Policy,Value:https://www.realogy.com/links/privacy-statement,Icon:,onlyIcon:0},{Name:Accessibility Statement,Value:https://www.realogy.com/links/accessibility-statement,Icon:,onlyIcon:0},{Name:Do Not Sell My Personal Information,Value:https://submit-irm.trustarc.com/services/validation/9b852f5f-98b6-4200-8fac-a65b2b7fcc27,Icon:,onlyIcon:0},{Name:California Applicant Privacy Notice,Value:https://www.realogy.com/wp-content/uploads/2021/03/RDOCS-267332-v1-CCPA_Realogy_Applicant_Notice.pdf,Icon:,onlyIcon:0},{Name:Phishing Scam Alert,Value:https://www.realogy.com/phishing-scam-alert/,Icon:,onlyIcon:0}],EncryptedBruid:null,HashCode:0,LoggedIn:false,EncryptedSession:null,CompiledCss:true,IdForSocialLogin:12924f04-080e-47d9-bc4c-6f67fed3a60f,TotalCount:480,AllowAccessResponse:{Name:AllowAccess,Value:true},TalentSuiteClientName:null,ApplyStatus:null,ApplyDiff:10,NextApplyDate:null,LimitExceededMessage:null,JobId:919319,JobCartResponse:null,TGLocales:[],IsGTG:false,LocaleDesc:,ResponsiveCandidateZone:true,BasicProfileDetails:null,DashboardData:null,PendingAssessments:null,googlejobsMappingfielddataJson:\u003cscript type=\application/ld json\\u003e{\@context\:\http://schema.org\,\datePosted\:\2021-04-22T15:14:18.540\,\description\:\\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eManager, Cross Brand Marketing\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cb\u003eDepartment: \u003c/b\u003eCross Brand Marketing\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eAt Realogy, we use our size, scale, data and power to help real estate agents become more productive and build stronger businesses. This makes our franchise brands and brokerage offices the most attractive destination for agents to call\u0026nbsp;home. Within Realogy is the dynamic and energetic Product \u0026amp; Innovation team which operates with an entrepreneurial spirit, but with the benefit and resources of a large organization. This team comes to work every day with the desire to drive the Realogy mission forward.\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eThe Cross Brand Marketing Manager will be part of this exciting team and will report directly to the Senior Director of Cross Brand Marketing.\u0026nbsp; This role will be responsible for the marketing of a range of programs and strategic initiatives across the organization, from launch to continued adoption across the Realogy network. Specifically, this role interacts with the Realogy real estate brands of Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Corcoran, ERA, and Sotheby’s International Realty, as well as the Realogy Leads Group which oversees lead generation and affinity marketing programs.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cb\u003e\u003cspan style=\\\color:black\\\\u003eKey responsibilities include, but are not limited to the following:\u003c/span\u003e\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eParticipate in the development of creative and key messaging to support new and ongoing company initiatives\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eExecute against and continuously refine marketing plans designed to meet adoption and engagement goals for each product or program\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eCollaborate with and effectively manage matrixed marketing and creative resources, including monitoring of schedules and deadlines for team members, to ensure on time delivery\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eManage paid online advertising and social media campaigns to meet either awareness or lead generation goals\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eOffer informed and data-driven advice to develop innovative advertising, public relations, social media and events that help brands weave new products into their value propositions\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eBe able to garner consensus from a large team and obtain stakeholder buy-in on new programs \u0026amp; initiatives is essential to success in this role\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eCreate promotional calendars for existing programs to drive awareness and adoption across the brands\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eDevelop adoption plans and collaborate with brand communicators and field teams to reach adoption or engagement goals set by the program owners\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eManage internal \u0026amp; external agency providers, consultants, freelancers and other suppliers, including contract negotiation and management if necessary\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eDemonstrate excellent communication and interpersonal skills\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cb\u003e\u003cspan style=\\\color:black\\\\u003eQualifications: \u003c/span\u003e\u003c/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\color:black\\\\u003eThe qualifications listed below are representative of the knowledge, skill, and/or ability needed for this role.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003eEducational background in, Marketing, Communications, English, Business, Design; or demonstrated track record of successful work\u003cbr\u003eexperience\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eMore than 3 years of experience in online media strategy, inclusive of paid campaigns, content development, brand awareness, and lead generation\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eMore than 3 years of experience in content creation, inclusive of B2B and B2C marketing materials (emails, flyers, websites, etc.)\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\line-height:107%\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eMore than 2 years of project management experience, with the ability to multitask and manage multiple priorities and deadlines in a fast-paced environment\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eMore than 2 years of experience in digital creative design, inclusive of static, interactive, video, and web design \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eMust be able to provide appropriate feedback to agency to garner the desired result so that the project stays on budget and on schedule\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eMust be a pro at communication — whether it\u0027s for pitching new products to internal teams or writing value props and copy for product engagement initiatives\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eMust be able to work in a matrix organization and work cooperatively and effectively with a number of key stakeholders at various levels, vendors and clients\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eExcellent attention to detail\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eProficiency with MS Office products with mastery of PowerPoint\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cp\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eExperience in Adobe Photoshop, Illustrator, and InDesign highly preferred\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\line-height:normal\\\\u003e\u003cspan style=\\\color:#212529\\\\u003eThe perfect candidate can transition seamlessly among projects of varying scale, audience, format and distribution channel through delegation, collaboration, and excellent resource utilization.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cbr\u003e#LI-DG1\u003cbr\u003e#Remote\,\hiringOrganization\:{
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Company info

Realogy Holdings Corp
Website : https://www.realogy.com/

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