Senior Product Manager Professional Marketing- Orencia

Profile

Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.

Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.

Job Description:

The Senior Product Manager, Orencia Professional Marketing is a critical role on the Orencia marketing team with responsibility for developing and executing medical education tactics that will drive Orencia promotional efforts targeting health care professionals. This position requires close partnership with the Orencia medical team and other matrix partners to communicate the clinical differentiation of Orencia and position the brand for strong growth in the future. This role also plays a critical role in setting the strategic direction of the brand’s biomarker strategy and unbranded education. This position reports to the Director of Professional Promotions, US Orencia.

Key Responsibilities Include:


Speaker Bureau management including working with field medical and directly with contracted speakers to ensure optimal execution of medical education programs

Development of promotional medical education content that pulls through the brand’s key promotional messaging across a variety of channels/formats

Determine the right level of investment in FLEX resourcing and work with sales leadership for the right allocation among the field team

Contribute to a the financial analysis of the optimal split of budget between P2P, in office lunches, and marketing funded congresses

Ensure speakers are selected and prepared to present podium presentations at local/regional congresses

Define and execute an NP/PA promotional medical education strategy and program

Partner with external agency to refine current unbranded medical education campaign (RA Redefined) and messaging to incorporate new data and reflect evolving science in Immunoscience

Own KOL engagement strategy for the commercial team including engagement at key national and regional congresses

Contribute to development of brand strategic priorities and design a plan for leveraging Promotional Medical Education tactics to achieve the brand’s goals

To accomplish these business goals, this individual will lead cross functional teams, manage external agencies, and work closely with the broader Orencia medical, sales and matrix teams.


Qualifications:


Bachelor’s degree or equivalent is required

5 years of relevant marketing brand management experience or equivalent

Strong verbal and written communication skills

Proven ability to drive execution of key initiatives working with and leading multi-functional teams to accomplish specific goals

Proven project management experience, demonstrated success in managing multiple priorities, knowledge and experience in navigating the medical/regulatory/legal approval process

Personal integrity; passionate, energetic and focused on the company and mission

Demonstrate the capacity to grow, develop and learn from experiences


Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Company info

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