Salesforce Marketing Manager

Profile

THE ROLE: Marketing Manager Backend Developer

Join Rue Gilt Groupe Marketing Tech team as a Salesforce Marketing Manager and enable the content of our most important communications strategies.

As a Salesforce Marketing Manager you will develop deep experience leading the creation and execution of marketing initiatives in Salesforce Marketing Cloud to include dynamic content, segmentation, QA/testing, scheduling, deployment, and campaign analysis. You’ll exercise your innovation skills to deliver high quality personalized content for our customers.

The Salesforce Marketing Manager will have the opportunity to join an innovative, fun-loving marketing team, as well as partner cross-functionally in the transformation of our communications.

What You’ll Do:

Deliver high-impact communication programs and marketing campaigns designing, developing, and managing solutions for email, push, and SMS with the opportunity to lead a high impact innovative team.

Build a streamlined hub of communications

: oversee the omni-channel communications (email, push, and SMS) infrastructure in Salesforce Marketing Cloud tightly managing the data architecture, building data extensions, writing queries, and designing journeys and automations.

Enable Triggered Sends, Automation Studio Activities, multi-channel integrations, audience segmentation, and other components needed for marketing campaigns.

Be a driving force in innovation

: Continually look for ways to enhance business impact while improving team efficiency. Leverage Salesforce Marketing Cloud in a test and learn approach to create dynamic, cutting-edge, personalized communications. Enhance the data architecture for sustainable and efficient automations.

Lead cross-functional partnerships

: Manage projects end-to-end partnering collaboratively with a cross-functional team across Marketing, SWE, DWH Engineers, and Product team.

Technologies, tools, and languages include

: Salesforce Marketing Cloud (including data feeds, automations, journeys, and API triggers) and SQL.

About You:

6 years’ experience in marketing technical email/push/SMS infrastructure work

Experience with Salesforce Marketing Cloud (SFMC)/ Exact Target platform

BS/BA in Computer Science, Economics, Mathematics, or a similar systems mindset degree

Strong knowledge of relational databases and SQL

Passion to troubleshoot and resolve issues in a timely manner

Experience in Salesforce Marketing Cloud in Contact Builder, Audience Builder, subscriber management (segmentation), data architecture, API triggers, and AB test environments through Automation Studio and Journey Builder

Familiarity with Ampscript, Content Blocks, and HTML5 for template construction

At Rue Gilt Groupe, diversity enriches our passion, collaboration, kindness and innovation. We’re committed to fostering an inclusive environment where every Associate is empowered to learn, grow and bring their full self to work. Even if you don't check off every qualification in the job description, that's okay. We encourage you to apply to any role that excites you and sparks delight! We can't wait to learn more about you.

Important COVID-19 Guidance (for candidates applying to roles in our MA, NY and CA offices): Per Rue Gilt Groupe’s policy, all associates who will work at our MA, NY or CA offices must be fully-vaccinated and proof of vaccination will be required.

ABOUT US:

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.

Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and Shop Premium Outlets.

Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered

This Company is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other

Company info

GILT GROUPE, INC.
Website : http://www.gilt.com/