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Job Details

AVP Digital amp Social Marketing

Company name
The Warranty Group

Location
Atlanta, GA, United States

Employment Type
Full-Time

Industry
Clevel, Executive, Manager, Marketing, 100k

Posted on
Jan 09,2020

Valid Through
Apr 23,2020

Profile

Assurant is seeking an Assistant Vice President, Digital & Social Marketing. You will be the leader of the Digital and Social Marketing Center of Excellence globally. You will drive Assurant’s brand reputation, customer experience and our line of business (LOB) growth through the development of strategy, planning and execution of Assurant’s global web presence and assets (Assurant.com), social marketing channels, content strategy and marketing, integrated social and digital campaigns, marketing analytics and other related marketing channels and platforms (email, search engine marketing and optimization, display advertising, and CRM). You will primarily support B2B digital and social marketing, as well as some B2C efforts.Why you should consider this role:You are authentic and love advising and connecting with peopleYou value the autonomy to use common sense and good judgment to make impactful decisionsYou are naturally comfortable exercising discretionYou have a reputation for excellence, integrity and practice “Uncommon Thinking” You have superior relationship building skills and can adapt to multiple audiences, including executive leadershipYou are comfortable dealing with conflict and providing solutionsYou are an innovative thinker who anticipates and solves problemsYou want a company who has Innovation, Flexibility, Transparency, Customer Insights and values our peopleYou will report to the VP, Business Unit Marketing and Digital COE and serve as a strategic partner and advisor to the business unit marketing leaders, regional marketing leaders, business unit leaders, functional leaders, and other marketing centers of excellence. You will set the overall digital and social marketing strategy for Assurant and develop the roadmap of digital and social marketing capabilities and initiatives across digital and social content, campaigns and channels to drive enterprise and LOB deliverables.What You Will LikeThe people – we careThe diversity - every day is differentThe excitement – we focus on ‘What Matters Most’ to our customersThe opportunity to learn, grow and advance within our Fortune 300 global companyWe have #1 and #2 market leadership position in all our areas of focusCompetitive salary, Medical and Dental day one of employment and matching 401k after 30 daysThis includes:Assurant Web Presence; You will develop and execute the global vision, strategy and roadmap for the Assurant corporate digital marketing presence (Assurant.com).  This is developed by partnering with line of business stakeholders to deliver specific website deliverables.  You will manage and oversee the development of our global website strategy, site structure, design, content, capabilities and site hierarchy. Collaborates closely with Enterprise Digital to maintain and enhance digital infrastructure, UX/UI, technology platforms and website capabilities (designers, engineers, analysts, and other cross-functional team members).Integrated Marketing Campaigns and associated Analytics; You will drive digital and social marketing plans from conception to project execution. Partners with LOB leads to define strategies, audience targets, and budgets. Creates campaign flow map and trigger strategies. Coordinates Content Marketing, Creative Services, and Channel Management and Campaign Management in the development and execution of digital marketing campaigns aligned with overarching marketing strategies and objectives.Campaign Analytics; You will generate data-driven campaign performance recommendations that align to LOB goals and marketing objectives. This is accomplished by recommending and establishing processes at scale, implementing repeatable plans for capturing campaign analytics and developing insights. Interfaces directly with LOBs for presentation of IMC/Campaign and product launch plans and sharing performance results.Digital Channels; You will lead and develop the overall strategic direction for Assurant Digital channels including paid search, Search Engine Optimization, Digital display advertising, Email Marketing / SMS Marketing, social media platforms, CRM platforms, and employer brand platforms.  You will lead a team of channel specialists to drive results by optimizing channel performance, monitoring channel health, developing channel specific best practices, integrating marketing technology and providing audience and channel level reporting.Content Strategy and Marketing; You will drive a cross-functional content marketing strategy that is aligned to key business goals and strategic content themes. This is accomplished by developing holistic content plans that span full buyer journeys and map out different touchpoints (email, search, social, web, etc.) along the way. Executes content plans to drive reputation, awareness, consideration, purchase, retention and lead generation.What You Should Know About UsAssurant, Inc. helps people protect what matters most to themOur roots trace back to 1892We are a Fortune 300 company employing approximately 15,000 people in 21 countriesWe provide specialty protection products and related services to safeguard against risksThe difference in the value Assurant places on strong leadershipAssurant is a strong and trustworthy business partnerAssurant has been in the Financial Services market since 1991We are financially strong with $42B in assets and over $8B in annualized revenueBasic Qualifications:10 years combined social and digital marketing experience, with positions of increasing responsibility. 3+ years of experience in multi-channel marketing strategy and execution required.5+ years of team leadership experienceBachelor’s degree, preferably in Marketing, Business Administration, Risk Management, or related field.Extensive knowledge of social/digital tools and systems.Preferred Qualifications:Proven leadership abilities to inspire and coach employees to accomplish specific communications objectives.  This includes the abilities to coach for persuasive writing capabilities; messaging to specific target audiences; and leveraging brand messages.Ability to process complex time sensitive data and information from multiple sources, make decisions based on this data, and to effectively communicate the related required actions to a broad audience.Requires excellent oral, written, and presentation skills to effectively communicate marketing strategy and corresponding operating procedures to all levels within the company.Facility in acquiring, assimilating and integrating market information and insights to shape and drive marketing strategy.Requires good organizational skills and the ability to achieve multiple complex deliverables in a timely fashion.Must be self-motivated to independently work to deliver against multiple and competing goals in a timely and accurate fashion.Experienced with oversight in the creation and implementation of the digital marketing and social strategy and must develop and implement on-going business objectives consistent with this strategy.Performed duties under deadline pressure in a fast-paced, high volume, office work environment.Masters in Business Administration is desirable, with an emphasis on marketing and marketing strategy.,employmentType:Full time,identifier:R-85085,title:AVP, Digital & Social Marketing,url:https://jobs.assurant.com/job/chicago/avp-digital-and-social-marketing/114/14780518,hiringOrganization:{@type:Organization,name:Assurant},jobLocation:{@type:Place,address:{@type:PostalAddress,addressLocality:Atlanta,addressRegion:Georgia,addressCountry:United States,streetAddress:,postalCode:30339}}}

Company info

The Warranty Group
Website : http://www.thewarrantygroup.com/

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