Green Bay, WI, United States
Mar 01, 2022
Product Marketing Lead (Remote)
Humana's Primary Care Organization (PCO) is looking for an experienced and passionate Product Marketing Lead who is hyper customer focused with an ability to understand complex business models, and develop marketing strategies that drive desired business outcomes. This role will be supporting the Centerwell brand. Within the Primary Care Organization, we want to help people everywhere, including our associates, lead their best lives. We support our associates to be happier, healthier, and more productive in their professional and personal lives, and encourage our people to build relationships that inspire, support, and challenge them. We promote lifelong well-being by giving our associates fresh perspective, new insights, and exciting opportunities to grow their careers. As part of PCO, you will lead the development and implementation of marketing strategies, campaigns and programs.
As the Product Marketing Lead, you will serve as one of the key leaders on the PCO marketing team to shape our team's culture and elevate our team's strategic approach to business questions. You will oversee a team of 1-2 marketing professionals while managing multiple projects from concept to completion, drive strategy and execution, and collaborate with senior-level leaders and across teams of managers, consultants and analysts. Additionally, you will lead the development and execution of annual marketing plans and associated marketing strategies on behalf of CenterWell (which may include support through trade exhibitions, direct mailing, telemarketing, seminars, store signs, billboards, print, television, film, and radio advertising on behalf of the Primary Care Organization's markets). Multi-channel marketing strategies will be deployed in support of patient growth and retention objectives and may include training and selling aids, call center scripts, advertising copy, brochures, catalogues, display advertising, technical instructions, fact sheets, and information booklets. Working with executives across multiple markets, the Lead position will help to conceptualize, design, and activate marketing strategies that enhance the understanding of the CenterWell value proposition
In this role, you will own responsibility for liaising with external vendors and agencies (for example research agencies, brand agencies, media analytic partners) to ensure that their work meets the organization's strategy and business requirements, deadlines, and budget. The successful candidate will be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. This team player must be flexible, enthusiastic and demonstrate a willingness to learn.
Key Role Functions
Driving the activation of CenterWell value story in support of patient acquisition and retention
Conceptualizing, leading and managing cross-functional teams in the development of marketing plans based on business partner objectives
Contributing to the development of patient & agent marketing strategies
Identifying opportunities and managing cross-functional team's development of analytics to inform marketing plans and strategies; then leading teams to use insights to develop strong marketing plans based on the unique needs of the markets
Working with executives across the markets to identify business needs based on objectives and then develop and activate solutions that help to support measurable impacts to their business
Leading the development of annual marketing plans based on corporate and business objectives
Influencing internal and external partners to inform, develop and activate marketing strategies that drive trust with patients and agents
Working with Primary Care Organization marketing leadership to synthesize disparate marketing requests to drive efficiencies in our processes and spend
Preparing presentations decks to address detailed performance needs
In addition to overseeing marketing efforts in key markets with up to three direct reports, provide direct oversight to developing markets
Serving as key leader on the Primary Care Organization marketing team to shape our team's culture and elevate our team's strategic approach to business questions
This role will report to the Director of Field Marketing in the Primary Care Organization and work closely with CenterWell Regional Presidents and Sales Leaders providing trusted counsel on content strategy and marketing direction, target audience development, and brand positioning for CenterWell to grow, retain, and engage their patient base.
Bachelor's degree in Marketing, Communication or similar
7 years marketing strategy, digital marketing, and/or product/content marketing
Outstanding, demonstrated project management skills
Strong, demonstrated skills measuring marketing campaigns and developing insights from data
Strong, demonstrated strategic skills and consulting skills
Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects
Ability to influence, and collaborate in a cross-functional environment
Excellent communication skills, written and verbal; able to communicate at all levels of an organization
MBA or other advanced degree
Experience with activating field-based marketing activities such as conferences or other events
Experience building compelling PowerPoint presentations for executive leadership
Prior Marketing Experience for a Fortune 500 company
Covid-19 Vaccine/Testing Requirement
For this job, associates are required to be fully COVID vaccinated or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.
If progressed to offer, you will be required to:
Provide proof of full vaccination OR
Commit to weekly testing, following all CDC protocols, OR
Provide documentation for a medical or religious exemption consideration
This policy will not supersede state or local laws. Requests for these exemptions should be submitted at least 2 weeks prior to your scheduled first day of work.
Work at Home/Remote Requirements
Must ensure designated work area is free from distractions during work hours and virtual meetings
Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required
Based on current guidance from the CDC, local and state governments, and Humana leadership related to the coronavirus (COVID-19) outbreak have extended travel restrictions until further notice. The policy will be reassessed as the situation warrants. Once these restrictions are lifted this role may require up to 25% travel depending on business needs.
Scheduled Weekly Hours
Website : http://www.humana.com