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Job Details

Marketing Analyst

Company name
Entergy Corporation

Location
New Orleans, LA, United States

Employment Type
Full-Time

Industry
Marketing, Finance

Posted on
Feb 08,2019

Valid Through
May 24,2019

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Job Summary/Purpose

Responsible for incubating growth thinking in product teams, at every stage. This role continuously seeks to evolve the industry standard for growth best practices, rapidly inventing transformative new strategies to validate and launch products.

Responsible for driving growth by developing insightful analyses across all aspects of the customer acquisition funnel metrics and customer trends. Through hypothesis driven, rapidly test and learn approach, they strategize, implement and execute go-to-market activities that ensure best in class customer acquisition, engagement and retention.

 

Job Duties/Responsibilities

1.    Design strategy to reach target user

·         Work closely with Product manager and product team to develop deep and accurate understanding of the user

·         Conduct analysis to uncover insights about our product and users through cohort analysis, A/B tests, funnel analysis, user segmentation, etc.

·         Analyze aspects of the conversion funnel, identify areas of largest improvement and implement strategies to leverage the opportunity

2.    Drive relevant growth metrics

·         Oversee performance marketing; build and expand core channels including, but not limited to, SEM, SEO, paid social, and direct mail to create growth for product

·         Develop metrics and frameworks for measuring and reporting conversion rates, channel performance, and marketing effectiveness

·         Define customer lifetime value for product, CUBE and Entergy

3.    Support decision making with data and insights

·         Provide insights and make recommendations based upon data analyses and results

·         Design and implement ad hoc and automated analysis scripts, summary tables, charts and interactive tools to present your results

·         Collaborate with product team to track and most effectively measure performance of each channel

·         Serve as an internal thought leader on all consumer trends, research/measurement evolutions, ad tech, and provide expertise internally to keep the team up-to-date

4.    Shared Accountabilities and collaborations

·         Shared accountability with the Strategic Designer and Experience Designer to design user profile and experience

·         Collaborates within marketing function to maximize existing assets

5.    Key Performance Indicators

·         Grow brand awareness for the product

·         Deliver great conversion funnel over time

·         Comply with Entergy's existing marketing guidelines

 

Minimum Requirements

Minimum education required of the position

Bachelor's degree required (quantitative/analytical discipline preferred)

 

Minimum experience required of the position

5+ years' experience working with and analyzing large data sets; digital marketing analytics experience preferred

 

Minimum knowledge, skills and abilities required of the position

Proficiency in PC Windows environment (Word, Excel, Access, PowerPoint)

 

Other Attributes

Functional Knowledge    

·         Experience with marketing tools a preferred (e.g., Google Analytics, MixPanel, Optimizely)

·         Superior working knowledge of SQL and Python (or R) with pandas/NumPy libraries or has experience with Matlab; Advanced Excel skills useful

·         Experience driving growth using social media e.g. Twitter, Facebook etc.

Business Expertise          

·         Experience with or strong eagerness to learn/adopt Agile ways of working

·         Forward thinking, innovative; curiosity for technology, UX/UI, applications

·         Entrepreneurial, experience in the start-up scene and/or with innovative tech firms

Leadership                  

·         Team oriented and flexible with proven track record in collaborating with multiple stakeholders and driving results, especially via influence management

Problem Solving   

·         Attention to detail

·         Ability to communicate results clearly and a demonstrated focus on driving growth

Impact          

·         Must be self-motivated, have high integrity and credibility and be able to work independently

·         Must be flexible and have ability to interface with a diverse group of individuals and cross-functional teams

Interpersonal Skills  

·         Ability to communicate effectively in both Digital and Business settings

 

#LI-CM1

Primary Location: Louisiana-New Orleans

Job Function: Professional

FLSA Status: Professional

Relocation Option: Level II

Union description/code: NON BARGAINING UNIT-NBU

Number of Openings: 1

Req ID: 85677

Travel Percentage:25% to 50%

 

An Equal Opportunity Employer, Minority/Female/Disability/Vets. Please click here to view the full statement.

 

WORKING CONDITIONS: 

As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

Company info

Entergy Corporation
Website : http://www.entergy.com

Company Profile
We suffered an employee fatality in 2012 and a contractor fatality in 2013. In 2012, employee lost-time injuries increased over 2011. This safety performance is devastating. We are working to build greater safety awareness and a stronger safety culture. Achieving an accident-free work environment for our employees and contractors remains a top priority.

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