Strategic Marketing Manager Audit amp Assurance AampA Events Sponsorships amp External Relationships

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Deloitte

Strategic Marketing Manager, Audit & Assurance (A&A) Events, Sponsorships & External Relationships

in

Cincinnati

Ohio

Strategic Marketing Manager, Audit & Assurance (A&A) Events, Sponsorships & External Relationships

Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our ME team to see how we Deloitte differently.

The Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her business leaders and key stakeholders. In this role, you will be responsible for developing best-in-class strategic marketing plans as well as overseeing campaign delivery.

The Team:

Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.

This position will be responsible for strategic planning, execution, and management of both live and virtual events. In addition, this role has responsibility for support and integration of third-party association relationships, sponsorships, speaking opportunities, and vetting of new promotional opportunities across the practice. The role requires sourcing, contract negotiation, and logistics management expertise as well as the ability to drive campaigns through execution. It demands a significant amount of communication with senior leadership as well as internal marketing stakeholders.

Responsibilities:

Develop comprehensive marketing strategy and plans for sponsored and proprietary events with campaigns that align with A&A's strategic priorities, both virtually and in-person

Explore and integrate new and innovative marketing approaches, constantly seeking opportunities to enhance performance and increase ROI

Serve as marketing advisor to key stakeholders within areas of responsibility-assist with the articulation of value propositions, develop marketing objectives in support of key priorities

Serve as the primary point of contact in managing relationships with key third-party organizations in negotiating contracts, event sponsorships and participations, speaking opportunities, and conference attendance

Work to competitively position the firm and A&A practice to maximize opportunities with outside organizations

Manage both digital and print media buys for major conferences/with key associations

Seek to amplify campaigns through collaboration with other groups, both internal and external (e.g., key influencers and organizations)

Manage campaign activities as required to ensure the campaign meets strategic intent (content, timing, budget issues, channel strategy, metrics)

Monitor campaign success metrics and KPIs, adjust accordingly, and communicate with marketing and practice leaders

Advise, plan, and manage marketing events calendar and marketing budgets for campaigns

Work closely with strategic marketers and campaign managers to set, monitor, execute on, and achieve desired goals and outcomes

Work closely with internal specialty groups (brand, legal/procurement, compliance, risk, etc.) and remote support teams in executing events

Qualifications:

Marketing/communications professional with a minimum of eight years' relevant experience

Bachelor's degree, preferably in Marketing or Communications-MBA a plus

Strong knowledge of marketing, events, and communications strategic practices

Experience managing third-party association relationships including events, sponsorships, conferences, and publications

Excellent written and verbal communication

Detail-oriented with superior organizational skills

Strong project management and follow-through skills

Team-oriented individual with proven ability to take initiative, solve problems, and work under tight competing deadlines

Proven success in developing and executing events and marketing programs, including digital and social media, for a large business, preferably in professional or business services

Innovative, creative, curious mindset with a willingness to learn about, experiment with, and champion new media and channels

Experience working independently, and comfortable working well in a virtual team environment

Strong relationship building/relationship management skills and proven ability to interact with all levels of leadership

Works well under pressure and can effectively and professionally resolve unforeseen challenges

Experience collaborating across teams at a professional services firm or large, matrixed organization preferred

Additional Requirements:

Travel up to 10% (while travel of up to 10% is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Company info

Deloitte Development, LLC
Website : http://www.deloitte.com