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Job Details

Senior Manager Product Marketing amp Audience Development

Company name
CQ - Roll Call, Inc

Location
New York City, NY, United States

Employment Type
Full-Time

Industry
Manager, Marketing

Posted on
Aug 01, 2022

Valid Through
Nov 14, 2022

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Profile

Introduction

The Economist Group is a global media company with a long-standing reputation built on trust and rigour in both the B2C and B2B markets. Dedicated to the pursuit of progress -- for individuals, companies and the world \u2013  we have a footprint on five continents. We are in the midst of a major company transformation that sees us working together differently, launching new products, services and experiences and rolling out new brands. This is an exciting time to join and help us shape the future.
 
Our Audience Development & Product Marketing team is at the heart of our acquisition marketing activity.  Currently, we are seeking a Marketing Executive, Audience Development & Product Marketing who will deliver product conversion via acquisition marketing activities to audiences across our owned platforms; i.e including but not limited to, through our website (economist.com) and through first party email marketing.
 
Currently we are seeking a Senior Manager, Audience Development & Product Marketing to scale up marketing of The Economist & its newest app Espresso through the App Marketing paid ecosystem and grow the volume of new subscribers. This role will also be responsible for working with stakeholders across the business to improve Ecommerce conversion rates for all subscriber acquisition activities and optimise our organic search presence.
 
The ideal candidate is an experienced subject matter expert, who can help develop these areas at a point of real change and momentum in the business. This role reports to the Director of Audience Development & Product Marketing.

Accountabilities
How you will contribute:
App marketing: 

Efficiently manage marketing budgets & scale up our paid marketing campaigns across the App Marketing Ecosystem (ASA, Google UAC etc) to deliver new subscriber growth within defined ROAS goals 
Work with media agencies and in-house brand team to develop & test different creative / messaging approaches to improve campaign effectiveness at a regional level
Work with the manager and finance teams to provide accurate input into the quarterly forecasting and annual budgeting process
Manage our 3rd party relationship with Amazon Kindle, Zinio and Nook and work towards growing subscriber base through these platforms
Effectively manage marketing spends related reporting with finance teams

Ecommerce:

Partner with Product and Customer Operations team to continuously monitor & improve conversion rates, optimise product/term mix across the buyer flow for non-subscribers

Create a quarterly testing/improvement roadmaps in collaboration with Product & Customer Operations team aimed to optimise the buyer flow
Work with creative stakeholders across marketing & product to ensure effectiveness of marketing messages across the buyer flow

Organic search:

Collaborate with Product, Editorial and our SEO agency partner to deliver various technical and content advancements to improve Economist.com content placements on SERP / Google Discover among others

Work with Product and Customer Operations to ensure our subscription SERP listing are fully optimised for Ecommerce pages during campaign & BAU periods
Work closely with SEO agency partners to report on search & topic trends/insights on a weekly basis

Team and stakeholder management

Compassionate manager who can identify, nurture and retain talent
Excellent collaborator who works with stakeholders across the business 

Experience, skills and professional attributes
The ideal candidate for this role will be / have:

Believe in the mission and values of The Economist
Strong understanding of a \u2018funnel-based\u2019 approach to marketing and direct response marketing
Familiarity with applying a test and learn approach to marketing campaigns
Agency management skills (from briefing, to day-to-day liaison)
Excellent reporting and analysis skills at campaign level
Cross-cultural sensitivity and the ability to perform effectively in an international environment
Highly fluent in written and spoken English and potentially one other language
A team player who is flexible and committed to reaching team goals and targets
Good communication, presentation and negotiation skills
Proactive and have the ability to manage priorities and meet deadlines
And more importantly, have fun at work 

Desirable tech competencies

Advanced knowledge of Excel, PowerPoint, Google Suite (Docs, Slides etc.)
Experience with analytics, tracking and attribution technologies (GA, Google Data Studio) 
Experience with segmentation & testing tools like Piano and Optimizely is an added advantage
Fundamental knowledge of Organic search, App Search Ads, App Store Marketing, Google UAC

Budgeted Minimum Compensation
Budgeted Maximum Compensation

Company info

CQ - Roll Call, Inc
Website : http://corporate.cqrollcall.com

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