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Job Details

Market Research Lead

Company name
The PNC Financial Services Group

Location
Pittsburgh, PA, United States

Employment Type
Full-Time

Industry
Marketing, Research

Posted on
Jan 10,2020

Valid Through
Apr 24,2020

Profile

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. As a Market Research Lead within PNC's Decisions Analytics and Research (DAR) organization, you will be based in Pittsburgh, PA.

Good understanding and hands on experience with advanced design and analysis including choice work, segmentation and new product development research.

· Ability to independently manage research vendors and internal business partners the highest level of success.

· Excellent story teller with ability to help communicate valuable insights (as opposed to research findings).

· Ability to build detailed analysis plans that drive project success.

Job Description

Designs and manages marketing research and competitive intelligence projects across multiple LOB that use employee, competitor, customer, product, prospect, and market data.

Designs and manages complex research projects by leveraging quantitative and qualitative research techniques.

Develops and delivers communication of research insights across multiple LOB by engaging Senior Management.

Manages research programs and the integration of research insight into business processes including development and management of consumer and customer panels by synthesizing large amounts of data.

Maintains partnerships and alignment with business managers, developing professional and trusted relationships with managers across the organization. Serves as advisor to other Market Research consultants. Manages vendor relationships.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Competencies

Business Analytics – Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.

Business Markets – Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.

Business Statistics – Knowledge of the tools, processes, and practices that describe business results in measurable scales; ability to use this knowledge and data to assist in making business decisions.

Competitive Environment – Knowledge of and ability to utilize the processes, tools and techniques for gathering, analyzing, and communicating information about the competitive environment.

Consulting – Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply this knowledge appropriately to diverse situations.

Customer Experience Management. – Implements the strategies and techniques used to ensure that customers have a positive experience with the organization and its products and services at every touch point.

Marketing Channels – Knowledge of marketing options and opportunities; ability to advertise an organization's products, services and brand through various channels.

Market Research – Knowledge of and ability to use tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs.

Product Development Best Practices – Knowledge of and ability to research, identify and apply formal disciplines and best practices for improving the quality and costs related to product development.

Work Experience

Roles at this level typically require a university / college degree, with 5 years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.

Education

Bachelors

Disability Accommodations Statement:

The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at pathfinder@pnc.com.

The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice at https://www.pnc.com/content/dam/pnc-com/pdf/Privacy Policy/caprivacynotice_english.pdf to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

For more than 160 years, we have been committed to supporting our customers, communities, employees and shareholders. At PNC, we are proud of our longstanding history of building strong communities that create financial opportunities for individuals, families and businesses.

The commitment to creating a differentiated experience for our customers is driven by our commitment to doing the same for our employees. That means providing employees with the opportunities to make an impact, develop and grow, and be part of an inclusive culture where everyone is valued. It’s how we make sure that we have the right people, in the right roles, doing their best work for our customers.

PNC also offers customers – from individuals and small businesses, to corporations and government entities – a wide range of products and services. No matter how simple or complicated your needs, we're sure to have the products, knowledge and resources necessary to help you meet your financial goals.

Company info

The PNC Financial Services Group
Website : http://www.pnc.com

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