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Associate Director Global Brand Marketing Multiple Myeloma

Location
Boston, MA, United States

Posted on
Nov 22, 2022

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At Takeda Oncology, we aspire to cure cancer, with inspiration from patients and innovation from everywhere. We value employees with diverse perspectives and backgrounds. As a member of our team, you would bring your unique perspective to help us achieve our aspiration and help us demonstrate our commitment to patients on a daily basis.
We ensure a tight connection from research to development to commercialization to rapidly meet the needs of the cancer community, optimizing our ability to bring transformative medicines to patients. Our demonstrated leadership in the treatment of hematologic cancers and solid tumors combined with cutting-edge science through multiple platforms, partnerships and therapeutic approaches, enable us to bring novel medicines to patients worldwide.
At Takeda, you will have access to the resources of a company with over 200 years of heritage, a diverse and robust pipeline, a values-driven culture and career development opportunities.
A Global Top Employer
Takeda is a global, values-based, R&D-driven biopharmaceutical leader headquartered in Japan, committed to discover and deliver life-transforming treatments, guided by our commitment to patients, our people and the planet.
It’s not about the headlines at Takeda, it's about doing the right
thing.
Brendan Turner
Marketing Manager
Working at Takeda
Inclusion
Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.
Collaboration
A strong, borderless team, we strive together towards our priorities and inspiring mission.
Innovation
Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
Top Workplace
Recognized for our culture and way of working, we’re one of only 11 companies to receive Top Global Employer® status for 2022.
Work-Life
Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.
Empowerment
Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.
Associate Director, Global Brand Marketing, Multiple Myeloma
Job ID
R0082206
Date posted
Nov. 22, 2022
Location
Boston, Massachusetts
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Job Description
About the role:
As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. As part of the Global Oncology Products & Pipeline Strategy team, you will report to Global Brand Lead, Multiple Myeloma and work with cross-functional and cross-regional teams to drive an asset in our oncology portfolio
How you will contribute:
Refine and evolve brand strategies including brand positioning and messaging
Drive conception and development of key promotional tactics and materials in partnership with the agency of record and key cross-functional partners. Materials may include creative campaign, core visual aid / interactive visual aid, brand book, digital content, and content for peer-to-peer tactics
Develop and execute above-market digital tactics
Engage with Regions / Local Operating Companies (LOCs) to represent the brand and gain input and alignment on key brand strategies, tactics and performance. Organize and execute brand meetings with LOCs
Support launches in additional markets and LCM opportunities
Partner with Competitive intelligence and Insights & Analytics teams to distill key insights, validate business opportunities, and inform specific brand strategies and tactics
Partner with forecasting team on key brand forecast assumptions and business case development
Manage ad boards and KOL relationships
Plan and develop brand presence at key congresses, including promotional content and engagement plans
Support the development of annual strategic brand plan, tactical plan and manage the global brand budget alongside senior members of Multiple Myeloma Brand Team
Minimum Requirements/Qualifications:
Bachelors Degree
7 years work experience, preferably in the pharmaceutical industry, with at least 3-5 years of marketing experience. Global marketing experience is a plus
Deep understanding of the pharmaceutical industry, with experience in either Oncology or Rare Diseases strongly preferred
Brand launch experience preferred
Strong communication and relationship-building skills with ability to drive alignment across functions and regions/countries, and lead matrix teams
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies, ability to clearly and succinctly communicate (verbally/written) at the executive level
Capable of leveraging data and analytics to distill insights and drive data-based decision making
Ability to operate independently to drive projects from conception to execution and pull through, gaining alignment from functions and countries
Established leadership traits with an ability to collaborate effectively, and positively influence decisions
What Takeda can offer you:
Comprehensive Healthcare: Medical, Dental, and Vision
Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan
Health & Wellness programs including onsite flu shots and health screenings
Generous time off for vacation and the option to purchase additional vacation days
Community Outreach Programs and company match of charitable contributions
Family Planning Support
Flexible Work Paths
Tuition reimbursement
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as hybrid in accordance with Takeda's Hybrid and Remote Work policy.
In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Boston, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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